Brand Overview

Global luxury lifestyle

#1 menswear designer for wholesale tailored clothing

#1 market share in men’s tailored clothing in Nordstrom

Top 10 brand in awareness among competitive set in clothing

250,000 Joseph Abboud shoulder garments sold per year

#2 in designer menswear market share to Hugo Boss in the

U.S. market

#3 Tailored Clothing resource at Bloomingdales behind Hugo

Boss and Armani

48 international territories expanding to over; expanding to over

75 by 2009

Joseph Abboud has been a successful men’s apparel brand

since 1986 and is a $400M Global Lifestyle Brand

Approximately 400 stores sell Joseph Abboud Tailored Clothing

in the U.S., making us one of the most pure brands in the

market (Polo is approximately 3000 points of sale; Hugo Boss is

approximately 1000 points of sale)

In 2004 we had only 1 brand focused on 35-54 year old male.

In 2006 6 brands in the Joseph Abboud lifestyle family focused

on demographics ranging from 6 months to 99 years old,

women and men, a more global audience tiered at multiple

price points.

By The Numbers

Luxury Brand

• Lifestyle Brand

– Joseph Abboud is an “updated traditional” lifestyle design company that has had a successful brand since 1987

• Resonates with men and women

• Encompass a range of demographics

• Lifestyle brand collection with industry leading licensed partners

• Global Product

– Joseph Abboud designs, manufactures, merchandises, markets, and distributes a wide range of products including suits, sportcoats, trousers, sportswear, dress shirts and neckwear under our master label with a globally diverse sourcing platform.

– Owning our own suit and sportcoat factory, we have a competitive advantage over other apparel companies

• Upscale Distribution

– Products are sold at better department and specialty stores, in addition to our own stores internationally, with great presentations and excellent relationships with store management and buyer.

– Our prime positioning in stores such as Nordstrom, Lord & Taylor, Bloomingdale’s, Belk, Von Maur and Saks Fifth Avenue in the U.S. has been the key to our success with goods flowing in accordance with the retailer’s needs.

Joseph Abboud is a luxury brand that has recognized the changing

retail landscape and adjusted its strategy accordingly.

American European

Unique Positioning

Updated traditional styling has broad demographic appeal

Higher level of sophistication than other American brands

European construction at more affordable prices

Modern Alternative to Traditional American Dressing

Joseph Abboud Brand Perception

Unparalleled Brand Perception • Joseph Abboud outranks Hugo Boss, Polo/Ralph and Calvin

Klein in categories of

•European

•Exclusive

•Expensive

•Prestigious

•Sophisticated

Bridge Between Europe and America

• Joseph Abboud is seen as more European (even

though we are an American company) due to our

‘bridge’ styling

The Competition

• Our competitors are viewed as “post peak” and overly

distributed

Research Conducted by NPD (June 2007)

As studied vs. other brands

Target Customer Profile

• 35–54 year old men and women shopping for the men in their lives

• $90,000 single; $150,000 household

• Style is primary shopping motivator, rather than replenishment*

• Tailored clothing plays a significant role in and out of the office*

• “Dressy casual” is emerging trend

• Retail merchandising impacts what gets noticed and purchased*

• Same taste, style interest, sophistication and knowledge as non-buyers or those who wear Armani, Hugo Boss, Polo and Zegna*

– Actively seek insight on men’s style issues*

*Source: Kanter International JA Focus Groups (2005).

UPSCALE DISTRIBUTION:

Nordstrom, Bloomingdale’s ,

Saks Fifth Avenue, Lord & Taylor,

Neiman Marcus, Von Maur, Specialty Stores

Joseph Abboud Home

Joseph Abboud Home attributes:

Comfort

Aspirational

Exclusive Prints

Accessible Luxury

Natural Fibers and Fabrics

Designs follow neo-traditional heritage of our brand,

the interplay of natural elements and textures with

modern luxury and refinement

•Sold through better department stores

•Bed,Bath & Beyond, Bloomingdales and direct to

consumer through interior decorators

•Provides a natural bridge to our women’s apparel

business and the success of Home shows positive

receptivity to the brand by women

•Licensee list comprised of dominant players in

each category

Home by the numbers

• Kravet sells over 100,000 yards of designer fabric to a group of 40,000 interior designers annually

• 1000 sets of 1 tabletop design sold in 1 Bloomingdales in 1 day

• Home products are available in over 2500 points of sale in the United States

• 15% of the Basic bedding line is organic as a part of our growing Naturals program

Joseph Abboud Licensees already sell

licensed products via their contract sales

divisions. Our licensees are industry

leaders in their categories

Hospitality products that we currently

license include:

•Uniforms

•Amenities

•Down Products

The value we add to hotel chains:

• Our perception among business

travelers as a style authority

• Ability for hotels to cross market

with our retail partners

• One stop design solution

Luxury Hotel Collection

Thirty percent of our target consumers surveyed have heard of Joseph Abboud and when thinking

about the brand, the following attributes come top of mind :

High Quality 63%

•Expensive 55% •Stylish 47%

•Sophisticated 38%

•European 37%

•Prestigious 34%

Brand Awareness among Women

Brand Awareness among Women

•Joseph Abboud has comparative brand

awareness as Theory and Elie Tahari among

Bridge/Designer shoppers

•Joseph Abboud has comparative brand

awareness as Theory and Elie Tahari among

women 35+ years of age

•Joseph Abboud also has comparative brand

awareness women of all income brackets,

especially those with an income of $100K+

20%

23%

29%

22%

25%

32%

34%

37%

49%

28%

29%

36%

Theory

Joseph Abboud

Elie Tahari

Designer

Bridge

Better

Total

Aided Brand Awareness by Brand Cluster

16%

15%

26%

15%

20%

23%

20%

23%

29%

26%

33%

39%

Theory

Joseph Abboud

Elie Tahari

$100k+

$60k - $99k

$35k - $59k

<$35k

Aided Brand Awareness by HH Income

24%

11%

17%

38%

25%

39%

26%

30%

37%

14%

22%

26%

12%

23%

25%

Theory

Joseph Abboud

Elie Tahari

55+

45-54

35-44

25-34

18-24

Aided Brand Awareness by Age

Label Positioning Graph

Low Fashion High Fashion

High Price

Low Price

Hugo Boss

Tricot St. Raphael

Tommy Hilfiger

Polo Ralph Lauren

CK

Nautica

Tommy Bahama

Kenneth Cole

DKNY

Claiborne Perry Ellis

INC

This brand positioning

allows each brand to

compete in different price

tiers for different

demographics against

distinct competition while

maintaining similar design

heritage

Lauren

John Varvatos

Zegna

Canali

Shades of blue and Grey in luggage,

bags, belts, & footwear and onto

bedding & bath

Pattern mixing

Patchwork

COLOR

Ikat Looks