Judi Hays Restaurantville

Texas Restaurant Association Website Development & Launch

BUSINESS MARKETING: A CASE STUDY

Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays

■ Led the launch of Restaurantville.com, a new website that incorporated e-commerce, discussion forums and web-based training.

■ Within six months of launch, delivered significant gains in site visits, impressions, visitor sessions and unique visitors.

JUDI RADICE HAYS VP COMMUNICATIONS

Copyright © 2014 Judi Radice Hays

■ Replaced txrestaurant.org as official TRA site ■ Launched at SW Foodservice Expo ■ Site uses buildings to organize content

■ friendly community feel ■ ease of updating keeps content fresh ■ reflects areas of interest for

professionals

RESTAURANTVILLE.COM


■ To serve as the one-stop resource ■ To promote the Texas Restaurant Association ■ To provide low-cost, high-quality ■ Web-based training

OBJECTIVES


■ 73% restaurant owners, managers, employees ■ 17% foodservice industry suppliers ■ 4% educators ■ 6% other related foodservice industry

occupations ■ 90% live in Texas ■ 45% are TRA members

DEMOGRAPHICS


■ Political advocacy, legislative alerts ■ Food & Service News article database ■ Market research and statistics ■ Human resources management ■ Career development ■ Industry news and events via FSNonline.com ■ Site updated daily ■ Idea Exchange updated biweekly (FSNonline)

CONTENT CREATION


http://FSNonline.com

■ TRA/NRA online membership ■ Customizable employee handbook ■ TRA/NRA industry products ■ Employment Center (foodservice.com) ■ SW Food Expo online registration ■ Online Book store ■ Web-based training ■ FSN Buyer’s Guide

E-COMMERCE FEATURES


http://foodservice.com

■ Discussion Forums ■ Posting Press Releases ■ Calendar of Events ■ Searchable database of

Texas Bar Code grads

INTERACTIVE FEATURES


RESPONSIVE DESIGN


HOME PAGE


Online training and certification for the foodservice industry ■ Resources for educators ■ Register for TRA ServSafe training ■ Career development resources ■ Gateway to www.Campus2go.com

LEARNING: CAMPUS


http://www.Campus2go.com

TRA - your political muscle ■ Timely legislative updates ■ TRA political victories ■ Food law ■ Community involvement ■ Contact your representative ■ Government affairs information

ADVOCACY: CAPITOL HILL


Network with other foodservice professionals ■ Share industry opinions ■ Chapter resources ■ Meet the chapters ■ Event registration ■ Employee of Year awards ■ NRA restaurant neighbor award

COMMUNITY: COFFEE HOUSE


■ Endorsed services for TRA members ■ Food & Service News Updates ■ Searchable Buyer’s Guide ■ Safety products ■ Research products ■ Manager tools

COMMERCE: GENERAL STORE


■ Facts & figures ■ Research statistics ■ Professional guidelines ■ Links to resources ■ Bilingual forms ■ Database of FSN articles

RESEARCH: LIBRARY


Recruiting & hiring resources ■ Customizable employee handbook ■ I-9 forms and more to download ■ Human resource tools ■ Job bank (foodservice.com) ■ Employment policies

CAREER: SOLUTION CENTER


http://foodservice.com

Gateway to FSNonline.com ■ survey (changes weekly) ■ FSN media kit for advertisers ■ FSN articles posted monthly ■ Post and read press releases ■ Industry calendar ■ Idea exchange forum ■ Read daily foodservice industry news

MAGAZINE: NEWSSTAND


http://FSNonline.com

FOODSERVICE NEWS ONLINE


■ Gateway to TRA’s tradeshow

■ Virtual tradeshow 365 days a year

EXPO: CONVENTION CENTER


EXPO TRADESHOW


RESTAURANTVILLE: MAKE IT YOUR HOME TOWN


■ [email protected]

■ (512) 730-1499

■ linkedin.com/in/judihays

■ @askjudihays at Twitter

JUDI RADICE HAYS VP COMMUNICATIONS


mailto:[email protected]

http://linkedin.com/in/judihays

Documents

Judi Hays Restaurantville