16
Go Mobile or Fall Behind Source: fivesparrows.com As you already know by now, your customers are using social networking sites like Facebook, Twitter, and LinkedIn in record numbers. So if you aren’t up and running with a well- managed social marketing program by now, you may want to hurry up, because the “next big thing” – Mobile – is already here and being adopted at a staggering rate. In fact. “half of all Americans [are] predicted to have a smartphone by the end of the year,” according to Google AdWords Account Manager, Martina Agarpakis. What are customers using their mobile devices for? The web, of course! They are surfing websites, posting to social networks, following Twitter, watching what their friends “Like”, purchasing daily deal coupons, texting, and sharing information with other users all over the web – right from their mobile phones, iPads, and tablet devices. So ask yourself, how is your mobile web experience for your customers? If you don’t provide a mobile option for cus- tomers, you may already be driving away customers who could otherwise be requesting more info, making purchases, or engaging with you via mobile technology. A Mobile Presence is Becoming Essential When is the last time you saw someone without a mobile phone? Most people today carry a mobile phone with them wherever they go, even using it when they are at home. Mobile is a direct connection to your customers, and a highly person- al medium that can help build and maintain strong relation- ships with customers. Continued on page 4 Page 1 Page 1 July Calendar of Events July Calendar of Events Page 2 Page 2 A note from the President A note from the President Page 3 Page 3 Welcome New Members Welcome New Members Page 6 Page 6 Happening in Hillsdale Happening in Hillsdale County County INSIDE THIS ISSUE

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Page 1: July 2011 - Commerce Connection

Go Mobile or Fall Behind Source: fivesparrows.com

As you already know by now, your customers are using social networking sites like Facebook, Twitter, and LinkedIn in record numbers. So if you aren’t up and running with a well-managed social marketing program by now, you may want to hurry up, because the “next big thing” – Mobile – is already here and being adopted at a staggering rate.

In fact. “half of all Americans [are] predicted to have a smartphone by the end of the

year,” according to Google AdWords Account Manager, Martina Agarpakis.

What are customers using their mobile devices for? The web, of course! They are surfing websites, posting to social networks, following Twitter, watching what their friends “Like”, purchasing daily deal coupons, texting, and sharing information with other users all over the web – right from their mobile phones, iPads, and tablet devices.

So ask yourself, how is your mobile web experience for your customers? If you don’t provide a mobile option for cus-tomers, you may already be driving away customers who could otherwise be requesting

more info, making purchases, or engaging with you via mobile technology.

A Mobile Presence is Becoming Essential When is the last time you saw someone without a mobile phone? Most people today carry a mobile phone with them wherever they go, even using it when they are at home. Mobile is a direct connection to your customers, and a highly person-al medium that can help build and maintain strong relation-ships with customers.

Continued on page 4

Page 1Page 1

July Calendar of EventsJuly Calendar of Events

Page 2Page 2

A note from the PresidentA note from the President

Page 3Page 3

Welcome New MembersWelcome New Members

Page 6Page 6

Happening in Hillsdale Happening in Hillsdale CountyCounty

INSIDE THIS ISSUE

Page 2: July 2011 - Commerce Connection

July Chamber Calendar of Events

*** indicates all may attend

July 4

Chamber Office Closed

Happy Independence Day

July 20***

Hello Hillsdale County Breakfast

7:45 AM

Olivia’s Chop House

July 21

Chamber Board of Directors Meeting

7:30 AM

Chamber Office

July 28***

Chamber Chat on WCSR

10:45 AM

July 28-29

Chamber Office Closed

August 3

Retail Academy Hillsdale Community Library

7:30 AM

August 5

Hillsdale County Chamber & Hillsdale County Sheriff Department

Golf Scramble

White Oaks Golf Course 9 AM

August 11

Car Show Picnic Owen’s Park - Large Pavilion 6 PM - Committee Meeting

6:45 PM - Picnic & Follow Up Meeting

Mark you calendars for a HOLE lot of fun!

August 5, 2011 - 9 AM

White Oaks Golf Club

Hillsdale County Chamber of Commerce & Hillsdale County Sheriff Department

Golf Ou+ng

Page 1

Page 3: July 2011 - Commerce Connection

Dear Chamber Member,

Thank you to all who supported, volunteered or participated in the 20th Annual

Hillsdale County Car Show & Summerfest. The show was a great success and

we couldn’t have asked for any better weather. Over 350 classic cars, trucks,

motorcycles & antique tractors participated in this year’s event. On Sunday,

June 26th the classic car raffle was held for the 1972 Plymouth Duster and Mike

Albright of Coldwater Michigan was the lucky winner. Tickets for the Duster were sold in 48 States

and several places throughout Canada.

The Chamber Board of Directors and staff are in the process of looking for a new location for the

Chamber Office as the City of Hillsdale has ended our tenancy agreement at the Mitchell Building.

We are exploring our options at this time and plan to be in our new location by August 1. If you

have any building suggestions or ideas, please let us know.

Please mark your calendars for August 5th and plan to join us for a hole lot of fun at the Annual

Hillsdale County Chamber of Commerce & Hillsdale County Sheriff Department golf scramble at

White Oaks Golf Club. We are looking for 4 person teams and individual golfers as well as hole

sponsors and door prizes. If you are interested in participating or donating to this event please

contact the Chamber at (517) 437-6401.

Over the last several months, I have been working on a committee to bring a Retail Academy to

Hillsdale County. I am pleased to report this will be taking place in August. This eight session

academy will be packed full of information covering human resources, legal, marketing, pricing, store

layout, defining success and much more.

On behalf of the Hillsdale County Chamber of Commerce Board of Directors and Staff we would

like to wish you, your employees and your families a safe and happy 4th of July.

As always, if there is anything we can do for you, please do not hesitate to contact us.

Regards,

Karri Doty, IOM, CBSP

President/Executive Director

A NOTE FROM KARRI

Page 2

Page 4: July 2011 - Commerce Connection

Congratulations to Mike Albright of Coldwater, Mich igan Winner of the 1972 Plymouth Duster

Thank you to all who supported the Hillsdale County Chamber of Commerce by purchasing tickets on our classic car raffle.

Hillsdale Pulmonary Care & Sleep Medicine, P.C.

Kandi Ross

3271 West Carleton Road

Hillsdale, MI 49242

(517) 437-3879

Medical Practice

J.A. Root Farms

James & Patti Root

9300 Litchfield Road

Litchfield, MI 49252

(517) 797-4870

Produce Farm & vintage IH equipment repair and restoration

Memories for Life

Ashley Sallows

79 North Howell Street Ste. C

Hillsdale, MI 49242

(517) 610-5054 Photography, Photo Scanning & Archiving

Sidekick Café

Lori Davis

4682 Hudson Road

Osseo, MI 49266

(517) 523-3663

50’s Style Diner

Page 3

Page 5: July 2011 - Commerce Connection

Go Mobile or Fall Behind Continued from front cover Research predicts that by 2013, mobile devices will be the “first-screen” that consumers will use to access the web, so make sure your business is ready for this shift in how customers will find, interact, and do busi-ness with you.

How to Get Started with Mobile There are three important points to keep in mind when planning a mobile strategy for your business:

1. From social to mobile to email, 78% of consumers today use multiple channels and devices to browse, research, and make purchases online. Make sure that your main business web-site, e-newsletters, e-campaigns, etc. can all be accessed via mobile devices, as well as from a PC.

2. Integrate your mobile “assets” (like a mobile-enabled website) into your other marketing materials. For instance, use QR codes on printed brochures to lead customers to your mobile site or to a cool video showcasing your business.

3. Use mobile technology to improve or enhance the user’s experience with your business. If you offer coupons, would your customers appreciate receiving them on their smartphones? How about

mobile appointment scheduling? Mobile technologies have opened up an entirely new set of tools and conveniences for customers on the go, so be creative with your thinking.

Consumers today expect instant, anywhere, anytime

communication, and they expect businesses to keep up. Providing a mobile web experience gives customers a direct connection to your business, and demonstrates your commitment to meeting their needs and making it easy to do business with you – regardless of the channel, device, or technology they use. For more information on this

topic of to sign up for the Biz-talk E-newsletter or to subscribe to the fivesparrows marketing blog visit the fivesparrows website www.fivesparrows.com

Page 4

The views expressed in the Commerce Connection may not necessarily reflect the views of the Hillsdale County Chamber of Commerce or its staff.

Page 6: July 2011 - Commerce Connection

Page 5

Justin Adams Claire Bennett

*Donnie Bennett *Greg Bennett *Eva Bernath

*Randy Bernath Bullseye Bandits 4H Club

Erin Burkett Megan Burkett *Kevin Burkett *Lynn Burkett *Colin Chappel

*Jon Doty *Karri Doty Rosie Dryer

Donna Duvall Mary Duvall Roger Duvall Scott Duvall

Shawn Duvall Cody Earl

4 Seasons 4H Club Rich Galloway

Ryan Galloway Kathy Ginolfi *Tony Ginolfi Casey Grubbs

Paul Haas Barb Houseknecht

Kyle Hutchins Rachel Jablonski Maurice Jenkins

Sam Johnson Taylor LaBani Randy Lane

*Reubenn Lanphear Debbie Layman Heather Layman

*Jeff Layman Melissa McKitterick

Alyssa Mills Jeff Morrissette

Ed Painter Ron Phetteplace

Scott Phillips Kara Radabaugh

Lori Rubley Randy Rubley Paris Russell Joe Sanford

*Brian Sharp Kay Sharp Tom Sharp

Donna Smith *Kathy Spence

Lisa Spence Tina Stevenson

Bill Taylor *Nick Thompson

Cecil Thorp Michael Lee Thorp

Kelsey Vincent *Jason Wagner

Kathy Wilson Misty Wormer Cyndi Young

Ed Zoll

* Committee Member

Special Thank you to all the volunteers for the 20th Annual Hillsdale County Car Show & Summerfest

Thank you to the 20th Annual Hillsdale County Car Show & Summerfest Sponsors

CORPORATE

SPONSORS

Bumper to

Bumper

Service Centers

Adkins Automotive

Layman’s Service Center

Parney’s Car Care

Performance Automotive

of Hillsdale & Jonesville

GOLD SPONSOR

Point Rental & Sales

BRONZE SPONSOR

Evergreen Pest Control

Hillsdale Board of Public

Utilities

Band Sponsors

Belson Asphalt

County National Bank,

Duke Energy

Hampton Kurtz Funeral Home,

Layman’s Service Center,

Southern Michigan Bank &

Trust

WCSR

Grand Prize

Sponsor Performance Automotive of

Hillsdale & Jonesville

T-Shirt Sponsors

Hodz Designs

Jack Smith Agency

Banner Sponsors

Heffernan Soft Water

Hillsdale Dental Associates

Richards Motor Sales

Trophy Sponsors

Barre0 Insurance

Brian’s Garage

Burke’s Auto Specialist

Burke0’s An+ques

Coffee Cup

Computer Services

CR Motors

Current Office

Solu+ons

Foulk Autobody

Foulke Construc+on

Frank Beck Chevrolet

G & G Glass

Gene’s Service

Hillsdale Towing

Hunt Club

Jonesville Eye Care

Jonesville Lumber

Knapp Chiroprac+c

Layman’s Service Center

Leutheuser Buick GMC

Li0le Caesars

Loren & Shirk

O’Reilly Auto Parts

Precision Gage

Precision Paint

Roy Brandes, P.C. -

A0orney at Law

Scholl Insurance

Shaw & Son Auto

Repair

Sears

S+llwell Ford

Team Hillsdale Chrysler

Tri-State Transport

Troll Automo+ve

Tucker’s Well Drilling

VanHorn Eagle

Vanity Car Wash

WCSR

Page 7: July 2011 - Commerce Connection

Happening in

Hillsdale County The Hillsdale High School BPA

club is FOCUSED ON WINNING!

You can help! Log on to h0p://

fordfocusonschools.com/ and

click VOTE (between June 15-

July 15). Check out the HHS

BPA Video en+tled, “Mom, Can

I Drive?” Vote for it to help

Hillsdale High School BPA win!

Enter your informa+on, includ-

ing your email address. Don’t

be counted absent, open your

email and click the link to make

your vote count!

Hillsdale Rotary Club finished

their phase one renova+ons to

Sandy Beach.

The Retail Success Academy

will begin August 3 and offer

eight sessions of training in the

areas of success, customer ser-

vice, finance, marke+ng, adver-

+sing, human resources, and

store layout.

Betsy Brooks is re+ring from

the Village of Jonesville aIer

23 years of service.

The Hillsdale County Chamber

of Commerce will be reloca+ng

our office.

Hillsdale Community Health

Center’s new infusion center is

now open at Hidden Meadows

S E N A T O R’ S S P T L I G H T By Senator Bruce Caswell June 16, 2011

Since the passage of the business tax reform in May, I have fielded many inquiries from citizens on whether the changes will generate new jobs and help the economy. I recently had a conversation with Jeff Wilcox, Director of Operations for Drews Place Assisted Living Communities, about the effect the new business tax would have on his business. Mr. Wilcox indicated that with the elimination of the Michigan Business Tax and moving to a more eq-uitable corporate income tax, his compa-ny looks to expand in Tecumseh in the next several months after delaying the project for two years.

He said, “We are much more comfortable with moving ahead on our Tecumseh project under the new

business tax climate in Michigan. We hope to break ground in late summer on our new facility, which will ultimately create 35-45 new jobs.”

The business tax reform package enact-ed in May eliminates the Michigan Business Tax and implements a new corporate business tax that has a signifi-cantly reduced tax burden on small busi-nesses, the main driver of economic growth in Michigan.

I applaud the entrepreneurial spirit of Drews Place and other local businesses that are willing to invest in our communities even in light of the diffi-cult economic times we face as a state. Nearly 80% of Michigan jobs stem from small businesses and these tax changes will help spur Michigan’s recovery by helping small businesses to succeed. As I have said many times, if we invest

in our own people, they will keep jobs here and continue to grow their business in our communities.

If you have questions in the income tax pertaining to the tax on pension income and the changes to the homestead income tax credit, you can access two informative charts on my website: http://www.SenatorBruceCaswell.com. Two big icons linking to these charts appear at the bottom of the main page of my website. You can also click on an adja-cent link to sign up for my periodic email newsletter, if you have not al-ready.

As always, my office is open to anyone seeking assistance. My toll-free phone number to my Lansing office is 1-866-305-0316 and the fax is (517) 373-5944.

Page 6

Page 8: July 2011 - Commerce Connection

20th Annual Hillsdale County Car Show & Summerfest20th Annual Hillsdale County Car Show & Summerfest

Thanks to all who donated, sponsored or par2cipated!!!Thanks to all who donated, sponsored or par2cipated!!! Page 7

Page 9: July 2011 - Commerce Connection

Chamber Lottery Tickets

are currently on sale for August.

Tickets are $10 each and are good for the en+re month of August.

You can win mul+ple +mes during the month.

Proceeds benefit many service organiza+ons as well as the Chamber’s general fund

which helps sustain opera+ons.

If you are interested in purchasing a lo0ery +cket, please contact any

Chamber Board Member or call the office at 437-6401 to get yours today.

Congratula2ons Karri

Karri recently completed her BSP Cer2fica2on (Business Solu2ons

Professional) through MSU School of Labor & Industrial Rela2ons

and South Central Michigan Works!

This program was one of three strategies funded by the Governor's 21st

Century Workforce Ini�a�ve. The Business Solu�ons Professional Process - the

goal of the cer�fica�on training - is to educate Economic Development, Workforce Development,

and Educa�on Professionals on how to blend assets to play a much more significant role in

retaining and crea�ng jobs in communi�es. The (BSP) Process effec�vely enables the prac��oner

to meet the demands - the problems and challenges - faced by many businesses.

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� Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form �

� Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In Rebate Form � Mail-In � M

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Form

42 Waldron Street - Hillsdale

(517) 437-3821

www.cer2fiedservicerewards.com

Have your vehicle serviced at Have your vehicle serviced at

Layman’s Service Center Layman’s Service Center

this summer and receive a this summer and receive a

MAIL-IN REBATE FORM

SUMMER 2011 - CERTIFIED SERVICE REWARDS

On Selected Parts & Services

All rewards include an additional $10 gift card for your next visit

Page 8

Page 10: July 2011 - Commerce Connection

K

O

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N

E

R

E N’ S A message from State Representa2ve Ken Kurtz

Member Checklist �

� Attend a Business After Hours

� Attend a Hello Hillsdale County Breakfast/Lunch

� Place business cards and/or brochures in the Chamber Office

� Place an ad in the Hillsdale County Chamber of Commerce Phone Directory

� Participated in the Chamber TUF program

� Supported a fellow Chamber member by purchasing a product or service from a member

June 28, 2011

As summer is now in full swing, we can all look forward to the many activities that our communities will have available to us this year. I am pleased to look back over the last few months and see that the legislature has been diligent to pro-duce a structurally bal-anced budget for this state without one time gimmicks or reliance upon stimulus dollars.

This balanced budget is based on legitimate dollars and known revenue, not

speculation. We are seeing some positive movement beginning to slowly take place pointing to a time of recovery from our severe recession.

Much ground has been gained already with the elimination of the Michi-gan Business Tax, which will be a great encourage-ment to expansion of busi-ness and making Michigan a welcome place for new business.

Many reforms in regulation are even now being addressed to further aid our state in recovery. I look

forward to being out and about among the many people this summer and welcoming friends, family and visitors to enjoy all that the Hillsdale Coun-ty area has to offer.

As always feel free to contact me through my office at 517-373-1794 or via email - [email protected]

Kenneth Kurtz

Michigan 58th District State Representative

http://www.gophouse.com/multimedia.asp?District=58

Page 9

Page 11: July 2011 - Commerce Connection

This Time Last Year Source: fivesparrows.com The months go fast, the years even faster... so what were we talking about a year ago? The need for a social strategy - and that need has certainly not gone away during the past 12 months! If you haven't yet implemented a social strategy for your busi-ness, you are already behind the curve. From our June 2010 issue, here is a refresher on why a solid social media strategy is so important.

No More Excuses - You Need A Social Strategy!

If you’re like most small businesses, you already know you should have a presence on social sites like Facebook, Twitter, LinkedIn, etc.

You probably have lots of excuses, too, for why you just haven’t gotten around to setting up a social strategy; maybe you

think it’s too much work, or maybe you think it’s just a fad, or maybe you think that social networking doesn’t really make a difference to your bottom line.

Well, if you’ve been waiting to see some evidence that social networking can work for your business, I’ve got good news for you (and bad news for your excuses). According to recent research reports (from Chad-wick Martin Bailey and iModer-ate Research), social marketing is not only good for promoting and marketing your business, but it can also directly impact sales, attract new customers, and strengthen customer loyalty.

What the Research Says

In the study, 67% of consumers who follow businesses on Twitter said they are more likely to purchase from those businesses after becoming a “follower”. Similarly, 51% of people who “Like” a business on Facebook said they would become customers of the businesses they “Like”. Considering the hundreds of millions of users that these social platforms have, that’s a lot of potential custom-ers and new sales!

Since social networking is all about sharing information, it’s no surprise that the research also found 79% of Twitter followers and 60% of Facebook fans are

more likely to recommend the businesses they follow to their own networks of friends and associates.

That can result in significant referrals being spread through the social networks, with the potential for further sharing and referrals as information is then shared among additional personal networks.

The Message You're Send-ing to Customers

So how important is it for a small business to invest in a social networking strategy? Josh Mendelsohn, a vice president at Chadwick Martin Bailey, says “companies not actively engag-ing [in social networking] are missing a huge opportunity and are saying something to con-sumers, intentionally or uninten-tionally,” which further under-scores the importance of creat-ing an effective social marketing strategy for your business.

If your small business isn’t already using social networking to connect with customers, the sooner you get a strategy in place, the better. Your customers want you to be there, and frankly, they expect it.

Continued on page 11 Page 10

Page 12: July 2011 - Commerce Connection

This Time Last Year Continued from page 10 The reasons customers follow or “like” your business are varied; for instance, the study revealed that for women, receiving dis-counts and promotions was a top motivator (60% for Twitter users and 43% for Facebook).

Men, on the other hand became followers on Twitter to be part of a like-minded community (32%), but “liked” businesses on Facebook to show others that

they liked and/or supported the business (52%). Additional reasons cited in the study included

gaining access to exclusive |content, being the first to know new information about a business,

or resolving customer service issues. Whatever the reasons, it’s clear that having a presence on the social networks is becoming an expectation of your customers.

What’s Holding You Back?

Social networking provides your business with a huge opportunity to reach new customers and promote your business, and the data now shows that companies with a social marketing strategy are seeing increases is actual sales and new customers as a result of their social activity. So if your business still does not have a solid social marketing strategy in place, what’s holding you back?

3” x 2½” ad in Commerce Connection

ad provided by you (jpeg or PDF format) $25

12 ads (one per month) - 4 changes per year $175

3” x 5” ad in Commerce Connection

ad provided by you (jpeg or PDF format) $42.50

12 ads (one per month) - 4 changes per year $410

3” x 7 ½” ad in Commerce Connection

ad provided by you (jpeg or PDF format) $60

12 ads - one per month - 4 changes per year $510

E-mail blast E-mail blasts will be sent once per week - $35

per blast

Inserts Chamber composes & prints - (black print & 1 side) $165.00 (exclusive - no other inserts)

You compose & supply 250 copies, Chamber inserts & mails $125.00

(exclusive - no other inserts)

Chamber composes & prints (black print & 1 side)

$115.00 (with other inserts)

You compose & supply 250 copies, Chamber inserts & mails

$75.00 - Month (with other inserts)

$25 for ads created by Chamber

Color printing - $25

Colored paper - $10

Second side printing - $10 black and white & $25 color

2011 Advertising & Insertion Rates Tune in to WCSR the 4th

Thursday of every month for Chamber Chat.

Listen to updates from the

Hillsdale County Chamber of Commerce. Learn more about Chamber benefits, program and

services offered, as well as Chamber event updates.

Brought to you by your

Hillsdale County

Chamber of Commerce.

Have a topic you would like more information on or know of an article

that could benefit your fellow Chamber Members?

Send your requests via email to Jon - [email protected] with any topic requests or articles you

wish to share and we will do our best to publish the information in the

Commerce Connection.

When submitting articles please include the author and source so that

permission can be obtained for the usage of the material.

Page 11

Page 13: July 2011 - Commerce Connection

Free Breakfast

July 20, 2011 - 7:45 AM - buffet breakfast Sponsored by:

Topic: The Art of WOW

Moments of impact that create clients for life

Find out why it’s not necessarily operational excellence that drives loyalty.

Learn tools & techniques for strengthening emotional

connections with clients

Create an actionable plan to retain and acquire high-value clients

Contact Jon at (517) 437-6401 or via e-mail at [email protected] by July 15, 2011. No shows will be billed $12.

FREE!!!

Breakfast

Buffet

RSVP by

July 15, 2011

Page 12

Page 14: July 2011 - Commerce Connection

8 Uncommon Employee Benefits Your Staff Will Love By: Darrell Zahorsky, Source: About.com Guide

Lack the employee benefit budget of a Fortune 500 company? There are employee benefit solutions to make your staff happy without breaking the bank.

Designing & administering an employee benefit plan is a complex undertaking. Your plan can cover regular benefits such as health care, vacation time, sick pay, and pension plans. How common are these benefits?

Common Employee Benefits

According to the NFIB 2003 Small Business Poll on

Compensating Employees, the most common employee benefits offered by small businesses are:

� Paid Vacations; Offered by

75% of small businesses.*

� Employee Health Insurance Plan;61%

� Paid Sick Leave;59%

� Disability Insurance;41%

� Education Reimbursement for Job;39%

� Pension Plan;30%

� Life Insurance;29%

� Dental Insurance;24% *

* provided to full-time staff with at least 1 year of service.

Offering employee benefits provides many paybacks to your small business. Number one is staff retention. An attractive employee benefit package will help recruit good employees and retain them as well. In addition, staff reten-tion helps reduced turnover.

8 Uncommon Employee Benefits

Employee benefits will have different levels of value depending on staff age, sex, and other factors. Talk to your staff to determine which benefits are most rewarding.

1. Direct Deposit: Provide your staff with the option of having their checks directly deposited into their bank account at any bank or credit union that is a member of the Automated Clearing House (ACH). Direct deposit will save time and clear the funds faster.

2. Wellness Program: With the rising costs of health care, both employers and employees can take responsibility for the health system by participating in a wellness plan. Any form of fitness programs, smoking cessation, and stress reduction can improve employee absenteeism and overall productivity.

Chamber Testimonials A business owner called to find out if you had to charge sales tax on gift certificates. Karri responded sales tax should not be collected on gift certificate purchases. The business owner thanked Karri for the information and stated she calls the Chamber whenever she has questions about her business and finds the Chamber very helpful.

Page 13

Page 15: July 2011 - Commerce Connection

8 Uncommon Employee Benefits Your Staff Will Love Continued from page 13

3. Company Discounts: An overlooked employee benefit to staff is the chance to buy company products or services at discount. Even if it's only one major item or an employee purchase day, your staff will appreciate this benefit.

4. Parking Privileges: Depending on employee commuting needs, parking privileges can cover payment of a monthly city transit pass or paying an amount of pre-tax payroll dollars for vehicle parking.

5. Business Cards & Title: Business cards with an employees name and title will offer an emotional appeal to

staff. It may seem trivial, but your staff will enjoy the level of professionalism and pride that comes from having a business card.

6. Computer Loan Interest Free:

Many employees will value the ability to buy a computer interest-free. Determine a limit of the dollar value of the computer on the plan. Set up an automatic payroll deduction. Make sure a formal agreement is signed in case the employee leaves the company.

7. Community Hours: Offer your employees a limit of regular pay hours in community service time. If a staff member wants to be

involved in a volunteer event, have the company pick up the tab. You will win the hearts of the staff and community.

8. Education Plan: There is no doubt today's

work force requires lifelong learning to keep pace with the changing demands of employment. Your small company may not be able to pay the tuition costs of an MBA program but some community college course reimbursement is affordable.

In developing your employee benefits

program, compare your benefit package to competitors and solicit staff feedback. The best benefits are the ones desired by the workforce and are competitive in the marketplace.

For more information on this article or more tips on employee benefits visit

http://sbinformation.about.com/cs/benefits/a/8uncommon.htm

Page 14

Page 16: July 2011 - Commerce Connection

2011 Chamber Associate Members

Hillsdale County

Chamber of Commerce

22 North Manning

Hillsdale, MI 49242

Phone: 517-437-6401

Fax: 517-437-6408

E-mail:

[email protected]

We’re on the web

hillsdalecountychamber.com

2011 Chamber Partner Member

County National Bank

Joe Sanford………………………………………...........Chairperson

Century 21 Ac�on Associates

Cyndi Young��������������������������������������������������Vice Chairperson

WCSR

Jeff Layman��������������������������������������������������Member At Large

Layman’s Service Center

Raymond Lee……………………………….…….Member At Large

Raymond Lee Custom Carpentry

Eric Potes………………………...…………………………….Treasurer

County Na�onal Bank

Sco0 Phillips�����������������������������������������������������Board Member

Coldwell Banker

Michael Lee Thorp������������������������������������������Board Member

The Plant Nook Florist

Karri Doty���������������������������������President/Execu�ve Director

Jon Doty�������������������������������������������Administra�ve Assistant

Kathy Spence����������������������������������Administra�ve Assistant

Lynn Burke0������������������������������������Administra�ve Assistant

2011 Board of Directors

Staff

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