June 05, 2003, EnschedeJune 05, 2003, Enschede

Gain AttentionGain Attention

Eugenia KovatchevaEugenia Kovatcheva

June 05, 2003, EnschedeJune 05, 2003, Enschede

Motivations & NeedsMotivations & Needs

• Interpersonal needs • 3 types

• inclusion, affection, control

• 6 motives for interpersonal communication• pleasure,affection,inclusion,escape,relaxation,control

• Needs Traditionally fulfilled by media• social interaction, pass time, • habit, information, entertainment

• Other Needs - fulfilled by new media • time shifting• meeting people

June 05, 2003, EnschedeJune 05, 2003, Enschede

Pragmatic & Entertainment

Learning Webs

PragmaticWeb Sites

EntertainmentWeb Sites

gain attentiongratification

motivation

learningoften visit

June 05, 2003, EnschedeJune 05, 2003, Enschede

Learning WebsLearning Webs

• Educational needs• educational effectiveness • organizational-context – environment sub factor

• Individual’s use of a technology• easy of use• oriented to personal engagement

• Motivation & Uses-&-Gratification factors • four cyberpsychological dimensions • motives for using the Internet

June 05, 2003, EnschedeJune 05, 2003, Enschede

Web design featuresWeb design features

• Inverted pyramid (Nielsen, 1996)• users don't scroll• users don’t really read, they scan web pages

• User is on focus - user centered-design• philosophy & process • guidelines

• Visibility

• Memory load

• Accessibility / Orientation

• Satisfaction

June 05, 2003, EnschedeJune 05, 2003, Enschede

Cyberpsychological featuresCyberpsychological features

• Internet - interactive / social & informational / task – oriented dimensions for users

• Media perceptions - nonverbal cues

• Communication satisfaction

June 05, 2003, EnschedeJune 05, 2003, Enschede

On-line community developmentOn-line community development

• to know what community wants

• to understand the limitations of community

• to support social interaction & community evolution

• to pay attention to the design of the software

June 05, 2003, EnschedeJune 05, 2003, Enschede

Recommendations for developing of Recommendations for developing of learning weblearning web

• Clear purpose • Know the users • Involve users • Visual Design & Visibility • Accessibility, Orientation/ Navigation • Memory Load • Satisfaction • Legibility & Language • Communication tools Interaction dialog, Chat• Feedback, Message format • Policies for: Security, Privacy, Copyright

June 05, 2003, EnschedeJune 05, 2003, Enschede

Learning Webs Learning Webs

• Clear purpose • Know the users• Satisfaction• Involve users

• portal structure of the Learning Webs • many possibilities

• mastering skills as computer & Internet users, skill exchanges• educational sites• chat rooms, & e-mail,

• Communication tools Interaction dialog• Visual Design & Visibility• Memory Load & Archives, Accessibility• Legibility & Language• Policies for: Security, Privacy, Copyright

June 05, 2003, EnschedeJune 05, 2003, Enschede

Study could be continueStudy could be continue

• How many students from Bulgaria use the Internet at all

• How students transfer their knowledge in skills from Cyberspace and Virtual.

• More in detail to be considered motivation - the Internet offers too many possibilities.

• …