Junior AchievementJunior AchievementIntroduction to Junior Introduction to Junior Achievement BizTownAchievement BizTown

Welcome to the first Junior Welcome to the first Junior Achievement Enterprise Achievement Enterprise

Village of California! We call it Village of California! We call it “BizTown”, and it’s being built “BizTown”, and it’s being built this spring as you study how this spring as you study how

to be a business person.to be a business person.

KidBiz TownKidBiz Town

On June 4On June 4thth, you will be given , you will be given the chance to run BizTown! the chance to run BizTown!

We will be studying We will be studying everything you need to know everything you need to know to run a successful business.to run a successful business.

What is a business?What is a business?

A business is a A business is a company or company or organization that organization that makes and/or sells makes and/or sells goods or provides goods or provides services to services to consumers.consumers.

What is the difference What is the difference between a good and a between a good and a

service?service?

Goods are objects that satisfy Goods are objects that satisfy people’s wants.people’s wants.

Services are actions that also Services are actions that also satisfy people’s wants.satisfy people’s wants.

What are consumers ?What are consumers ?

Consumers are all the people who Consumers are all the people who purchase goods and services.purchase goods and services.

What are producers?What are producers?

Producers are people or Producers are people or businesses that provide these businesses that provide these

goods or services.goods or services.

Can you name some Can you name some businesses you have visited businesses you have visited

during the last week?during the last week?

What goods and/or services What goods and/or services did these businesses did these businesses

provide?provide?

Most of the time, companies Most of the time, companies compete with each other for compete with each other for

your business.your business.

This is called “competition”: the This is called “competition”: the efforts of two or more businesses efforts of two or more businesses

to win the same customer.to win the same customer.

One way a business can set itself One way a business can set itself apart from others is to create a apart from others is to create a

“mission statement”.“mission statement”.

A mission statement A mission statement is a brief description is a brief description of a company’s core of a company’s core purpose. It answers purpose. It answers the question, “Why do the question, “Why do we exist?”we exist?”

See if you can guess which See if you can guess which companies have the following companies have the following

mission statements.mission statements.

““To be the most successful To be the most successful computer company in the computer company in the

world at delivering the best world at delivering the best customer experience in customer experience in

markets we serve.”markets we serve.”

““Our mission is to bring Our mission is to bring inspiration and innovation to inspiration and innovation to every athlete in the world.”every athlete in the world.”

Do you think you could create Do you think you could create a mission statement for a a mission statement for a

company?company?

You will be given the You will be given the description of one of the description of one of the

companies from BizTown. companies from BizTown. Your job is to read this Your job is to read this

description and fill out page 7 description and fill out page 7 of your workbookof your workbook