K & Q Tours Cycling Holidays

8/7/2019 K & Q Tours Cycling Holidays

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Bruno PireddaBruno Piredda

Tunde Bodri & Maria ColapietraTunde Bodri & Maria Colapietra

Stephen Vallen & AndrejStephen Vallen & Andrej CrnjaricCrnjaric

AndrejAndrej CrnjaricCrnjaric


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A newly England based company specialised in running guided cycling tours. Primarily tours arebased in Europe region specifically Croatia, Slovenia, Hungary and Montenegro. We have spentyears researching the best roads, best scenery, and best hotels.

K & Q Tours Limited will target the high income adult couples (ages 35 and over without children)market. There are many cycling specialised tour companies but most of these are catering to young,families and groups. This market is growing and with the cycling travelling industry steadilyincreasing, K & Q Tours Ltd sees a unique opportunity.

Our main objective in marketing and sales areas is to make a good impression of high qualityservices relative to our competitors, so as to create effective word of mouth marketing for futureholidays and returns. Also this will be communicated through various media all over UK. Creation ofrelationships and trust will be our key to growth and success.


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- Age 23 75- Couples and families- Travel per day 25 40 km- Preference is on country sides, forest and natural areas, sea side- Preferred accommodation is B&B- Most tours are guided though self - guided are also increasing

- High income couples/ Early retired (50+ age)

- Motivation for cycling is Nature experience and Fitness- Month of travel April October- Cycling 35 50 km per day- Preference is on country sides and natural environment areas

Source: Mintel Report(2003) Cycling holidays in Europe


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1 . KE Adventure2. Hooked on cycling UK3. Cycle wild

Criteria : - Located in England (well established international travel providers)- Targeting couples, groups and adults ages 35 and over/ Families with children over 1 4 years- Offers more range of products including cycling- They cover the regions our company will operate and outside Europe- They offer their own equipments e.g.: bicycles, vehicles and sometimes accommodation- Price range 400 - 1 000 depending on the number of days and services (excluding flights)

1 . Bents Cycling & Walking holidays2. Activities Abroad3. Cycle wild

4. Vista Trails5. Inn travel cycling

Criteria : - Located in England (small companies)- Targeting various markets (families, couples, groups, individuals)- Offers more range of products e.g.. Active holidays, cycling, climbing, kayaking, canyoning etc- They cover only Europe and neighbouring regions where our company will operate-

They offer their own equipments e.g.: bicycles, vehicles and sometimes accommodation


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1 . SLOVENIAN WILDERNESS

DESCRIPTION:Th is biking tour is made for t h ose w h oenjoy nature, wilderness and h avemore experience in riding. You willexplore t h e nort h ern & sout h ern part ofSlovenian territory seeing t h e mostbeautiful lakes, villages and learningth e culture.

TOTAL TOUR COST 443

Margin 22%SELLING PRICE in 540

SELLING PRICE in 486

2. HUNGARIAN DELUXE

DESCRIPTION:Cycle around t h e biggest lake inEurope, surrounded by mountains,castles and palaces w h ile in everyminute of t h e trip you can see t h esuns h ine reflecting on t h e watersurface.

TOTAL TOUR COST 330Margin 22%

SELLING PRICE in 402SELLING PRICE in

362

3. ISTRIAN TREASURES

DESCRIPTION:D iscover t h e most beautiful andculturally ric h est towns of Istriaand Brijuni National Park w h ereyou will feel you are in paradise!

TOTAL TOUR COST 7 44

Margin 22%SELLING PRICE in 907SELLING PRICE in

817


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4. NORTHERN ISLANDSDESCRIPTION:Beautiful program of 8 days takingyou t h roug h th e nort h ern islands ofCroatia, sailing on a motor yac h t.You will enjoy beautiful landscapes,untouc h ed nature and above all getin touc h wit h your inner-self.


Margin 22%SELLING PRICE in 822SELLING PRICE in 7 41

5. WONDERS OF CENTRAL CROATIADESCRIPTION:W onder t h roug h national parks, exploreth e small islands surrounded wit h crystalclear water and add cultural value toyour trip by visiting t h e UNESCO W orldHeritage Old Town of Split.



SELLING PRICE in 77 9

6 . MONTENEGRIN MYSTICAL TOURDESCRIPTION:Th is tour, from t h e ancient roman republicRagusa ( D ubrovnik) to t h e last sout h ernborder (Ulcinij) of t h is wonderful country issuitable for t h ose people w h o love visitingfabulous religious and h istorical sitescombined wit h a h ealt h y vacation.



SELLING PRICE in 620


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K & Q Tours Cycling Holidays