Karen E. Alston264 Ridge Crest DriveMacon, Georgia 31210

478 954-5715 karenalston11@gmail.com

CAREER SUMMARY

Top-performing sales and marketing executive with 20+ years’ experience building corporate identity and driving revenue growth in the TV and radio marketplace, local and national levels. Expert qualifications identifying and capturing market opportunities to accelerate business expansion. Deliver sustainable revenue gains through team development and training, organizational leadership, customer relationship management and industry knowledge. Natural communicator, gifted in key account management, account retention and new business increases using promotions, electronic, digital, print advertising.

AREAS OF EXPERTISE

Sales/Marketing ExecutiveSales Training

Short/Long Range Planning Strategic Marketing Plans

Wide Orbit/OSI/Columbine Cost Reduction Strategies

Major Client Development New Product Development ProgrammingAccount Negotiations Organizational Development Inventory ControlExpansion/Turnaround Strategies Customer/Public Relations Collections

CAREER HISTORY AND ACCOMPLISHMENTSFOX 24 of Macon, LLC

WGXA FOX 24, Macon GAEGXA ABC 16, Macon GA

Sales Manager 9/1/2013-PresentAccount Executive 8/7/1995-9/1/2013 Manage all aspects of account relations for national/regional accounts including; transactional negotiations, share growth, budgeting, forecasting, collections and customer service. Collaborate with specialized advertising agencies to identify and prepare targeted media campaigns.

Charged with all day to day management responsibilities for national and local sales efforts as well as sales support departments: budgets, collections, hiring, pricing, inventory control and market research. Produced promotions and similar revenue streams resulting in station revenue growth from approximately 1.8 million in annual sales revenue to over 6.8 million from 1998 to 2011.

Responsible for all facets of local sales department: budgeting, hiring, pricing, inventory control, research, marketing and promotions and other revenue streams. Established solid relationships with agencies and local clients. Successfully grew yearly market share and revenue resulting in promotion to General Sales Manager.

Hired initially as local account executive responsible for growing local account list in the Macon DMA. Within a year was promoted to Local Sales Manager. Managed 6-8 reps and developed strong customer relationship management techniques that increased business. Set budgets including long and short range departmental goals. Created a dynamic organizational infrastructure responsive to financial and client demands in an ever-changing market. Delivered selling strategies that enhanced performance of field representative. Implemented training programs with sales and marketing tools to better assist in targeting prospects. Promoted based on success and demonstrated abilities.

Accomplishments- Consistently over index in revenue as compared to stations in market audience share- Increase Stations Key Accounts spending in 2014 over prior year by the following percentages; Arby’s up 47%,

Checkers up 12%, Haverty’s up 47%, Ken Nugent up 8% and Virginia College up 37%. - 2013 vs. 2012 Successfully negotiated & double the spending on 3 of the stations larger automotive accounts;

Lowe Toyota $180K 2012 vs. $360K 2013, Hutchinson Kia & Hutchinson Automotive $175K 2012 vs. $360K 2013- Successfully lead sales team to Best Local Direct Team in the company 1997- Sales Person of the Year 1996

WAYS/WMAZ-Radio, Macon, Georgia 7/90-8/95

Local Sales Manager 1991-1995

Hired initially as local account executive responsible for growing local account list in the Macon DMA. Within a year was promoted to Local Sales Manager. Managed 5-7 reps and developed strong customer relationship management techniques that increased business. Set budgets with long and short range departmental goals. Created a dynamic organizational infrastructure responsive to financial and client demands in a changing market. Delivered selling strategies that enhanced performance of field representatives. Implemented training programs with sales and marketing tools to better assist in targeting prospects. Promoted based on success and demonstrated abilities.

EDUCATION, AFFILIATIONS AND AWARDSWilliams School of Real Estate 2005 – License on file in good standings

Southwest High School, Macon, Georgia

Training CoursesBen Branding Marketing

Hipcricket Mobile MarketingJim Doyle, Upgrade SellingPhillip LeNoble, Systems 21

ReferencesAvailable upon request