Kartell

The secret behind the famous furniture company Kartell

One of the top leading furniture companies in the world isKartell. A good combination of creativity and scientific analysis,class and efficiency, good features and excellence are the mainfactors which lead to the success of this popular brand around theglobe. Let us explore the history of this innovative and famous

contemporary furniture design company. This Italian company which came into being in 1949 by achemical engineer name Giulio Castelli which later on became aleading furniture design company in the world. The companydesigned a wide variety and high quality products ranging from caraccessories, plastic ware then later on ventured on householdproducts, laboratory equipments and lamps. Kartell items are renowned worldwide for the enthusiasm they create, their durableefficacy and high quality.During the 1970’s the firm became moreknown when its products were exhibited in New York Museum ofModern Art (MoMA). The company’s idea about plastic basedproducts became a hit in the 80's. In 1999, a museum dedicated toKartell was created. At the end of this decade, Claudio Luti took overcontrol of the Kartell company which then became the new head.The products are made out of plastics which are widely used due itsdurable quality.The company then decided to fund serious researchabout plastics and created a slogan called“plastic like science” . Thefirm’s focused scientific analysis about the substance of plastic. TheItalian company was always aiming to succeed in the technologicalstakes and outlast its competitors. This in turn led to furthersuccess and the fruitful results we experience today. These products were creatively designed by respected worldclass designers such as Phillip Starck, Ron Arad, AntonioCitterio, Marcel Wanders, Tokujin Yoshioka, Michele De Lucchi ,Patrick Jouin, Piero Lissoni, Patricia Urquiola, Marcel Wanders,Tokujin Yoshioka, Alberto Meda, Enzo Mari, Maarten Van Severen,Anna Castelli Ferrieri, Vico Magistretti, Paolo Rizzatto and FerruccioLaviani. Kartell and together with this innovative team has created uniformity of ideas through discourse and the incessant exchange ofdesign concept. As a result, they were able to establish a perfectbalance between each designer’s project knowledge and Kartell’sability and demands.The collaboration of their creative minds,enthusiasm and passion to provide well thought products are a key to these wonderful creation. This famous manufacturer created innovative products which are known for its glamour and functionality. Kartell was known for creating unique, multi-functional and cross-sectional,stylish and original plastic home products. Careful technological research was done to produce high quality plastics. The company’s reputation soared after its products were distributedin the global market. What made this brand famous was its unparalleled technological research and time searching. Each and every product is made out of plastics from recyclable materials tocut down waste. One of the goal of this company is to provide environmental friendly and affordable products. Kartell received international recognition when it reached theglobal market, including nine Compasso d’Oro prizes (the mostrecent were awarded to the Mobil chest of drawers in 1995 and theBubble Club sofa in 2001). In 2000, the Guggenheim Museum chosethe Kartell Museum the “best industrial museum”. Now the companycontinues to evolve and has been providing top notch quality productsin over 96 countries around the world.The continuous change in how

to use materials and using new techniques to find new properties areimportant in making Kartell products, both in terms of search forfunctionality and for the advancement of new appealing features. It isconstantly improving and creating innovative products to meet theever changing demands of consumers.In its 60 years of experience,Kartell has gained numerous awards in the world.