Katharina Kuehn

Consumer neuroscientist, professional speaker and director RDG Insights

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RDG Insights Pty Ltd RDG Insights is a member of the Neuromarketing Science and Business Association PO Box 209, Milsons Point NSW 2061 | P: +61 (2) 9460 2882 | F: +61 (2) 9460 3883

E: meet@rdginsights.com.au | W: www.rdginsights.com.au

Did you know that up to 95% of our decision-making and behaviour happens below the radar of our conscious, rational minds?

Katharina Kuehn is one of Australia’s first and leading consumer neuro-scientists and an expert in tapping into the non-conscious, often irrational nature of consumer decision-making - and what it means for retailers and brands.

Katharina shares her insights across the county and the world with recent speaking engagements including the Global Marketing Conference Singapore, Ebeltoft Academy Paris, the IBM Smarter Consumer Media and Influencer Launch Sydney and Online Retailer Sydney & Perth. Katharina is Australia’s only practitioner of Limbic Insights®, awarded “one of the most recognised and scientifically best established behaviour & emotions models for marketing practice worldwide” (FAZ Business Bestsellers) and has consulted to leading retailers and manufacturers in Europe and Australasia, such as Yamaha, G-Star, Super Retail Group, Nestle, Henkel and BP.

As a member of the research steering committee of Ebeltoft Group, International Retail Experts, and the Neuromarketing Science and Business Association, Katharina’s work combines leading edge consumer and market research methodologies with retail and brand expertise.

Katharina is a regular columnist for Smart Company on the topic of Neuro Branding and regularly contributes articles and expertise to Inside Retail, Retail World, BRW, RetailBiz, Herald Sun and Daily Telegraph. She is published author of “The social construction of brands. Success factors and inherent dynamics of brand development” (German).

RDG Insights Pty Ltd RDG Insights is a member of the Neuromarketing Science and Business Association PO Box 209, Milsons Point NSW 2061 | P: +61 (2) 9460 2882 | F: +61 (2) 9460 3883

E: meet@rdginsights.com.au | W: www.rdginsights.com.au

Presentation topics

From the cuddle hormone oxytocin to testosterone levels: what truly drives the decision making of your consumers?

Over the past decade neurosciences discovered that consumer decision-making takes place largely below the radar of the conscious mind. Every stimulus (advertisement, promotion, retail experience, product, website, brand) gets evaluated subconsciously and filtered through the emotional operating system in the consumer’s brain. This is where we determine what is noise and what is relevant, what we perceive at all and what motivates a certain action.

Using a revolutionary and unique multi science approach, Katharina taps into the consumer subconscious to reveal why we behave the way we do and how brands can reach their target audience on a deeper, non-conscious level.

Some of the questions answered in Katharina’s presentations include:

• What truly drives the decision making of different personality types? • How can brands connect with consumers on a powerful, emotional level? • Which stimuli will instantly resonate with a particular consumer segment? • … and how can we move from observing to predicting behaviour?

Katharina’s presentation topics

• Neuromarketing insights into consumer personality types and their choices • The 3 seconds that will make or break your brand • Brain ticks and clicks – neuromarketing insights into digital behaviours • Global Retail Trends & Innovations (co-presented with Brian Walker, CEO Retail

Doctor Group)

For detailed information on one of the topics please contact Anastasia on 02 9460 3889.

Recent Speaking Engagements

• Neuromarketing World Conference, Barcelona 2015 • Global Marketing Conference, Singapore 2014 • Online Retailer Conference, Perth 2013 & Sydney 2014 • Fashion Exposed Conference, Melbourne 2014 • Global Ebeltoft Group International Retail Experts Academy, Paris 2013 • IBM Smarter Consumer Study, Media and Influencer Launch, Sydney 2013 • Retail Outlook Conference, Property Council of Australia, 2013, 2015 • National Higher Education Communication Officers Conference 2013 • Retail World Australia & Retail Exhibition and Conference • Retail Doctor Group ‘Fit for Business’ Breakfast Series 2011, 2012, 2013, 2014

RDG Insights Pty Ltd RDG Insights is a member of the Neuromarketing Science and Business Association PO Box 209, Milsons Point NSW 2061 | P: +61 (2) 9460 2882 | F: +61 (2) 9460 3883

E: meet@rdginsights.com.au | W: www.rdginsights.com.au

Audience feedback

Katharina gave an excellent presentation to our full board around Neuromarketing, retail insights and influences, which was very well received. This followed 2 short briefings and a tight timetable to produce the results required. Professionalism in the presentation and the insights developed helped significantly towards framing the direction of the business. Peter Knock, CEO, The Co-op I just wanted to send you a note to let you know how wonderful I thought your presentation was this morning at the Retail Doctors Fit for Business breakfast event. My colleague and I both commented that your presentation alongside Bernie Brookes', was by far the most interesting and engaging. Kate Marsich, Retail Marketing, NAB It was great meeting you at the conference, loved your presentation! Bernhard Guessregen, Target Australia Pty Ltd Really enjoyed your speech. John Winning, CEO, Winning Group The conference went very well indeed - I referenced your work - which was a joy to hear. Bernard Dooling, Director and Owner, 20|20 Ltd, UK Katharina captivated the audience with a detailed, yet easy to understand presentation that allowed me to take away more from her 40mins session than I did from the previous day's conference. Her ability to mix humour and science not only made for an entertaining talk, but more importantly she made her insights relevant for the real world and accessible to the novice. I would strongly recommend attending one of her presentations." Rob Sillitoe, Director, Jordan Media Group

For further information, please contact Anastasia Lloyd-Wallis on 02 9460 3889