Katherine Anderson 570-660-2563 [email protected] Education Click HERE to view my online portfolio Bachelors of Science in Recreation Management, Emphasis in Experience Industry Management Apr 2016 Marriott School of Management, Brigham Young University, 3.5 GPA Provo, UT Member of the BYU Event and Venue Management Club Relevant Coursework: Sports Management, Marketing, Finance, Venue Management, Management Communications Work Experience Marketing Intern Oct 2015 - Current World Sports Partners Provo, UT Managed social media accounts, posts, campaigns, and launched Facebook Ad that received over 9,000 views in 10 days and prompted 300 conversions to the WSP e-commerce website Developed and managed an e-commerce website that increased profits by $500 a month Designed advertising materials for print and online advertising channels with Photoshop and InDesign Marketing and Communications Intern Jun 2015 – Aug 2015 The Alliance for Coney Island Brooklyn, NY Managed social media channels and campaigns, and composed a social media summer analysis presentation Created marketing materials including event posters, promotional handouts, and sponsorship proposal presentations Composed press releases and weekly newsletters distributed to local news agencies and NYC event websites Led 30 youth of the Coney Island Greeters Summer Youth program in promoting Coney Island and conducting marketing research which was then recorded in an analysis presented to the Alliance’s Executive Director Collaborated with Alliance’s 52 members including the Brooklyn Cyclones, Deno’s Wonder Wheel, and the NY Aquarium to promote and partner in their event marketing and management Festival Events Intern Jul 2014 - Jan 2015 Orange Bowl Committee Miami Lakes, FL Organized Orange Bowl Event budgets, meetings, and vendor relations Collaborated with design companies to execute the theme, décor, and environment for all Orange Bowl Events Presented water bottle initiative to Orange Bowl CFO to encourage a low cost sustainability solution Scheduled event talent including Jesse Palmer and Maria Taylor from ESPN and singer Christina Grimmie Managed setup of each event by coordinating 10 staff members at Sun Life Stadium and Seminole Hard Rock Hotel Event Experience Sponsorship co-manager for the Premier of MTV’s “Scream” Series (Jun 2015) Event Manager of the Capital One Orange Bowl Kickoff Party and its 265 guests (Dec 2014) Event Manager of the AvMed Orange Bowl Coaches Luncheon presented by Deloitte attended by 800 guests, ESPN representatives, and 2 NCAA Football teams with their coaches (Dec 2014) Co-Event Manager of the Bacardi Orange Bowl Rhapsody, attended by 600 Orange Bowl VIP’s (Dec 2014) Co-Event Manager of the Orange Bowl VIP Pre-game Party attended by 1,400 game ticket holders (Dec 2014) Personal Skills Proficient in Microsoft Word, Excel, WIX, HTML 5, Photoshop, Volusion, Google AdWords and PowerPoint Advanced skills in social media including Facebook, Twitter, Instagram, and Pinterest Expertise in implementing Net Promoter System for businesses Volunteer with Courage Reins Therapeutic Riding Center assisting children with disabilities

Katherine Anderson Resume March 2016

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Katherine Anderson

570-660-2563 [email protected] Education

Click HERE to view my online portfolio

Bachelors of Science in Recreation Management, Emphasis in Experience Industry Management Apr 2016

Marriott School of Management, Brigham Young University, 3.5 GPA Provo, UT

Member of the BYU Event and Venue Management Club

Relevant Coursework: Sports Management, Marketing, Finance, Venue Management, Management Communications

Work Experience

Marketing Intern Oct 2015 - Current

World Sports Partners Provo, UT

Managed social media accounts, posts, campaigns, and launched Facebook Ad that received over 9,000 views in 10

days and prompted 300 conversions to the WSP e-commerce website

Developed and managed an e-commerce website that increased profits by $500 a month

Designed advertising materials for print and online advertising channels with Photoshop and InDesign

Marketing and Communications Intern Jun 2015 – Aug 2015

The Alliance for Coney Island Brooklyn, NY

Managed social media channels and campaigns, and composed a social media summer analysis presentation

Created marketing materials including event posters, promotional handouts, and sponsorship proposal presentations

Composed press releases and weekly newsletters distributed to local news agencies and NYC event websites

Led 30 youth of the Coney Island Greeters Summer Youth program in promoting Coney Island and conducting

marketing research which was then recorded in an analysis presented to the Alliance’s Executive Director

Collaborated with Alliance’s 52 members including the Brooklyn Cyclones, Deno’s Wonder Wheel, and the NY

Aquarium to promote and partner in their event marketing and management

Festival Events Intern Jul 2014 - Jan 2015

Orange Bowl Committee Miami Lakes, FL

Organized Orange Bowl Event budgets, meetings, and vendor relations

Collaborated with design companies to execute the theme, décor, and environment for all Orange Bowl Events

Presented water bottle initiative to Orange Bowl CFO to encourage a low cost sustainability solution

Scheduled event talent including Jesse Palmer and Maria Taylor from ESPN and singer Christina Grimmie

Managed setup of each event by coordinating 10 staff members at Sun Life Stadium and Seminole Hard Rock Hotel

Event Experience

Sponsorship co-manager for the Premier of MTV’s “Scream” Series (Jun 2015)

Event Manager of the Capital One Orange Bowl Kickoff Party and its 265 guests (Dec 2014)

Event Manager of the AvMed Orange Bowl Coaches Luncheon presented by Deloitte attended by 800 guests, ESPN

representatives, and 2 NCAA Football teams with their coaches (Dec 2014)

Co-Event Manager of the Bacardi Orange Bowl Rhapsody, attended by 600 Orange Bowl VIP’s (Dec 2014)

Co-Event Manager of the Orange Bowl VIP Pre-game Party attended by 1,400 game ticket holders (Dec 2014)

Personal Skills

Proficient in Microsoft Word, Excel, WIX, HTML 5, Photoshop, Volusion, Google AdWords and PowerPoint Advanced skills in social media including Facebook, Twitter, Instagram, and Pinterest Expertise in implementing Net Promoter System for businesses Volunteer with Courage Reins Therapeutic Riding Center assisting children with disabilities

http://kanderson483.wix.com/creative-portfolio