12
Katie Beaver With 11 years of agency experience, Katie is no stranger to helping clients across various industries meet and exceed their marketing and advertising goals. She has delighted some of the most prominent Fortune500 players with her strategic insights and willingness to go the extra mile to ensure marketing tactics are implemented as planned so that clients can get the most out of their investment. Katie joined Creating Results in 2019 and has impressed her team and clients with her ability to stay ahead of, and leverage, traditional and digital media trends for lead generation and prospect nurturing.

Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

  • Upload
    others

  • View
    4

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

Kat i e B e ave r

With 11 years of agency experience, Katie is no stranger to helping clients across various industries meet and exceed their marketing and advertising goals. She has delighted some of the most prominent Fortune500 players with her strategic insights and willingness to go the extra mile to ensure marketing tactics are implemented as planned so that clients can get the most out of their investment. Katie joined Creating Results in 2019 and has impressed her team and clients with her ability to stay ahead of, and leverage, traditional and digital media trends for lead generation and prospect nurturing.

Page 2: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

A m a n d a C o m bs

Amanda oversees Creating Results’ Strategy and Planning team, leading and overseeing the development of client marketing plans and digital initiatives. A marketing and event planning professional of over 15 years, she utilizes her strategic and analytical mindset to challenge her team with seeking out the very best traditional and digital marketing opportunities for clients. Amanda has an aptitude for remaining ahead of the curve when it comes to technology and innovation in marketing and is constantly exploring opportunities to incorporate new tactics to keep clients ahead of their competition.

Page 3: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

MARKETING & ADVERTISING

WEB DESIGN& DEVELOPMENT

MARKETING RESEARCH & STRATEGY

SALES CONSULTING& TRAINING

Sales audits & assessments

Group & 1:1 training

Hiring & onboarding

Interim & permanent sales support

Database mining & lead nurturing

CRM strategy & optimization

User Experience and Visual Web Design

Web Development

Content Development and Optimization

Web Hosting and Management

Analytics and Measurement

Media planning and buying

Branding & creative campaigns

Copywriting & content development

Traditional & digital ads

Search engine marketing (SEM)

Search engine optimization (SEO)

Email & social media marketing

Audience surveys & focus groups

Marketing & sales audits

Competitive intelligence & secret shops

Marketing budget & plan development

W h at We D o at C re at i n g Re s u l t s

EXPERIENTIALMARKETING

Sales/welcome center design & installation

Event strategy & execution

Page 4: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

I nte g rate d M a r ket i n g A p p ro a c h

Page 5: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

SOURCE: Enquire Benchmark Report 2018-2019

Page 6: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

Paid Search Ad

Your Website

Email

DisplayAd

Paid Search Ad

Social Ad

Display Remarketing Ad

Social RemarketingAd

Website Chatbot

Email

Email

Page 7: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

AWARENESS

CONSIDERATION

Page 8: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

AWARENESS

CONSIDERATION

Page 9: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization
Page 10: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization
Page 11: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

The Floridian Club of Sarasota

The Situation: Need to attract out-of-state leads seeking 20 sales per month.

Solution:The two sets of Facebook and paid search ads we created for the two audiences (in-state and out-of-state) allowed for more tailored messaging to each, rather than a one-size-fits-all solution.

Results:Just 3 months after launch, the sales team achieved their 20 sales per month goal.

Page 12: Katie Beaver · Media planning and buying Branding & creative campaigns Copywriting & content development Traditional & digital ads Search engine marketing (SEM) Search engine optimization

Thank you for joining us!Questions?Katie Beaver Amanda [email protected] [email protected]