KDR Appear in BI Supplement

7/29/2019 KDR Appear in BI Supplement

1/16

on the movestant action using smartone technology

The key to successHow being on top of datakept YO Sushi! in control

In-memory analyticsSpeeding up retrievaland analysis

A SUPPLEMENT BY MEDIAPLANET DISTRIBUTED WITHIN THE SUNDAY TELEGRAPH

BUSINESSINTELLIGENCE

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Team tactics: How rapid speed data is giving the Virgin F1 team the edge

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A SUPPLEMENT BY MEDIAPLANET DISTRIBUTED WITHIN THE SUNDAY TELEGRAPHDECEMBER 2010

hen everything changes

h continuing economic turmoil everyone faces increasing challengesven the most basic decisions they make. Step forward the White Knightis Business Intelligence

orld where old certainties can

nger be relied upon and tra-

nal approaches ail to work,

eed all the help we can get to

e better decisions.ness Intelligence (BI) solu-

nd the promise o new tech-

es and techniques grow more

ive by the day.

developments explored in

pplement are having a huget on eternal dilem mas, such

w to increase sales and re-

osts.

almost two decades general

e relational databases, whichdata using common charac-

und in the data set, held centre

Things have changed.

oolsardware developments and

otware advances have com-

to produce a variety o tools

re redeining the very oun-s o BI. These include data

ouse appliances to mobile

m in-memory databases tohe cloud.

le these tools ofer varying,en conflicting, approaches to

ving decision making, some

common threads are clear.

First, the volumes and varieties o

inormation available to support de-

cision making is growing rapidly.

More inormation cannot guar-

antee better decisions but it doesallow decision makers to view the

world in a broader context and with

more clarity.

Being socialand serving yourself

2Social analytics, or example,

takes the pulse o public percep-

tion, allowing rapid decisions thatmitigate costly PR mistakes or antici-

pate public demand or particular

products.

With increased computing power,

queries and analyses that were previ-ously impossible or too costly become

commonplace. Decision outcomes

can be modelled at levels o detail or

probability that provide highly real-

istic simulations o the real world. Itmeans more advantageous solutions

to threatening issues such as climate

change could be ound.Sel-service approaches, whether

on tablet devices or in the cloud, are

bringing BI closer to the business.Users can reely explore relevant in-

ormation or sales innovation orcost balancing, ree rom their old

dependency on the IT department.

Avoiding the chaos

3With every benefit there is a

risk and with the wealth o in-

ormation and power o analysis

comes the insidious threat o data

chaos. Is the inormation correct or

timely? Which analysis is the mosttrustworthy or relevant? There is

the classic multi-million dollar ex-

ample o the NASA probe that

crashed on Mars. One engineeringteam was working in meters and

the other in eet, and neither knew

that they were at odds until it was

too late.

There will be a renewed empha-

sis on data governance and processquality because these disciplines are

ar more important than evaluations

o whose tool is the biggest or ast-

est. Major innovations in the soter

areas o organisation and govern-ance are required to use this new BI

efectively.As author and spiritual thinker

Neale Donald Walsch declares in a

broader context: when everythingchanges, change everything.

Being able data effectivdifference bsuccess and

WE RECOMME

PAGE 9

Taken off hold1. Discover how smart the face of modern bus

Staying in real ti2. How Yo Sushi! flourisdifficulties of national ex

BUSINESS INTELLIGE6TH EDITION, DECEM

Managing Director: WEditorial Manager: KSales Manager: SimoDesign:Danielle Stag

Responsible for this issuProject Manager:AdaPhone:020 7665 4404E-mail:adam.gee@m

Distributed with: TheTelegraph, December Print: The Telegraph

Mediaplanet contact

Phone:020 7665 4400Fax: 020 7665 4419E-mail: info.uk@medi

We make our readers sDr Barry Devlin

Principal at 9sight Consulting

Be in the know

1Get to know the content man-agement strategy and sys-

tems in your organisation because

they are your next big source o

data.

Test and try

2

Play with new database tech-

nologies so you know theirstrengths and limitations because

you may save time and money ontraditional system.

MY BEST TIPS

CHALLENGES

HOT TOPICS

*ANUARYn&EBRUARYs,ONDON5+

Gartner BusinessIntelligence Summit

2E")RTH!DJUST%VALUATEAND/RGANIZE

sBusiness Intelligence

sPerformance Management

sAdvanced Analytics

sCost Optimization

sData Quality and Integration

sFrameworks and Metrics

&INDOUTMOREATEUROPEGARTNERCOMBI>


3/16


4/16


estion: How can aess keep ahead of its rivalshe mass of data it collects

day?swer:By making datanance the cornerstone oftrategy

organisation creates, collects,

ses, manipulates and stores

mounts o data, but any com-

e advantage can vanish without

ve data governance.e are uncertain times or any

ss which needs to know its in-

nce is accurate,current and se-

very piece o data must be man-fectively so it can be trust-

d people must be accountable

low data quality cause a busi-

oblem.

ed investmentata governance can render any

ment in BI efectively worth-

he e ciency savings, cost re-

ns and profit growth that ro-ta helps to generate will ail to

alise.

ry business unction is de-nt on the data held in opera-

systems and this dependencynly increase with more auto-

n, internet ordering and out-

sourcing, says David Evans, chair o

the Data Management Associations

UK chapter.Every organisation needs a govern-

ance programme which sets goals,

measures and metrics or monitor-

ing and reporting on the health o all

its data.SMEs can learn rom the mistakes

o the big boys. In October TUI Trav-

el finance chie Paul Bowtell had to

step down ater it was discovered

that 117m o reported sales werethe result o a data error. Elsewhere,

the National Audit O ce had head-

aches with the National Insurance

and PAYE system because o inaccu-

rate and unreliable data submittedby employers.

Taking responsibilityThe IT department is oten aware oa data quality issue first but the prob-

lem usually relates to another part

o the business, such as sales or mar-

keting. An IT worker may notice post

codes are missing rom a prospect

list orming part o a direct mail cam-paign. Managers must grasp that da-

ta does not belong to IT, it belongs to

them, says Evans. IT manages the

data but business people have to re-

act to what the data is telling them.Businesses must also encourage

their employees to be vigilant about

every piece o data they see and not

just the intelligence relating to their

department. Members o the sales

team may ocus on getting a custom-ers credit card details right but can

miss errors in the delivery address.

Keep on top of dataData governance must be on-going

and not seen as a one-of or annual

check-up. Colin Rickard, managing

director EMEA at data management

company Dataflux, says businessesmust recognise data as an asset. You

must put money into data governance

in the same way you invest in your ve-

hicle fleet or your CRM system, he

says. I you do not take this serious-ly you may think you have a Ferrari o

a business but you can end up in the

slow lane because having bad data islike putting sand in the petrol tank.

David Evans

Chair of theUK Chapter,

Data ManagementAssociation

HOW POOR DATAQUALITY CANUNDERMINE BI

STEVE HEMSLEY

[email protected]

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DECEMBEA SUPPLEMENT BY MEDIAPLANET DISTRIBUTED WITHIN THE SUNDAY TELEGRAPH

The data warehouse is the beating

heart o a companys BI strategy and

as more employees have access to an

increasing amount o intelligence,

investment in data warehousing ap-pliances will soar.

These bundles include hardware

and storage, open source operating

systems and databases. Costs are low-

er because the hardware uses com-

modity components.Appliances are ideal or SMEs with

data volumes in the terabyte to pete-

byte range who want to reduce the

time and cost burden o administrat-

ing their data.

Business supportAppliances support specific areas

such as operational BI to help ront-line workers make daily decisions

rom a number o data sources. Appli-

ances are also being used or enter-

prise data warehousing where his-

torical and current data is analysed

to drive sales, reduce risks and ensure

the business complies with relevantregulations. Another growth area isdata acceleration appliances that an-

alyse specific queries rom across the

business.

Appliances are also supporting ad-

vances in analytics technology, in-

cluding around predictive analyt-ics so businesses can orecast uture

customer behaviour.

The number o vendors ofering

data warehousing in a box is rising

as suppliers identiy an appetite orplug-in-and-go solutions. They will

configure each appliance to match a

clients unique data and usage needs.

Buy carefullyMicheal Ferguson, managing direc-

tor o BI consultancy firm Intelligent

Business Strategies, says companies

must buy appliances based on clearbusiness need. You must know why

you are buying a data warehouse ap-

pliance and base your decision on

specific workloads. This is not rip out

and replace technology.He expects the cost o data ware-

house appliances to all urther as

competition increases and vendors

include additional pre-installed

unctions to add value. This couldmean the addition o libraries o pre-

built analytical unctions that can be

used in query processing to enablein-database analytics.

The time and costs

associated with building adata warehouse make buyingbundles of hardware andsoftware an appealing option

EXAMPLE

GOOD BUSINESS SENSEManaging ones data is

a tried and tested way tostay ahead of the pack-

and to boost productivityPHOTO: ALEXANDER KIRCH

Data warehousingin a box

STEVE HEMSLEY

[email protected]

TIPS ON CONTR

4

Invest in the b

1There must b

bination o efsystems, including

BI technology, an

handling processe

system provides a

dexed data repositoright people acces

inormation.

Prepare for g

2

It can be a ch

age and retainand still react qu

stores that are sca

accommodate u

needs.

Shop around

3The cost o d

analytics syst

so ensure the someet your busines

data stores and BI

ered via the cloud r

aged in-house can

Protect yours

4

Every busine

size, must indata governance to

compliance errorsbreaches.

MichaelFerguson

Intelligent BusinessStrategies

Data warehouse appliances aregoing mainstream.Are you ready?

Netezza is providing complimentary access to the following Gartner studies:

> Hype Cycle for Data Management, 2010

> Are Data Warehouse Appliances in Your Future? Plan on it!by Donald Feinberg

www.netezza.com/areyouready


6/16

DECEMBER 2010 A SUPPLEMENT BY MEDIAPLANET DISTRIBUTED WITHIN THE SUNDAY TELEGRAPH

Smart phones areboosting BI on the move

ne being able to access relevant

ess intelligence rom wherevere in the world.

ile BI makes this possible but

e has been slow because small

ns have limited the amount o

hat can be viewed and interact-h at a time.

ng the tabletsobile is moving into the BI

tream thanks to touch screenphone technology and tablet

s such as the Apple iPad which

made it easier to access and act

elligence in real time. Busi-

s can react within the hour toallenges posed by the actions

r competitors.

mpanies are investing in mobile

peed up decision making and

ve customer service becausegers can respond to problems

r. Employee productivity is al-

sted because managers spend

me looking or data.

mising sales

ely-owned toy manuacturer

Halsall Toys International (HTI) is us-

ing Mobile BI to analyse sales data ast-

er and gain a competitive advantage.It

was not getting the reports it neededbecause all its transaction,orders and

stock data were handled by an Enter-

prise Resource Planning (ERP) system

producing only standard reports.I the

directors wanted more specific analy-sis the IT staf had to create them indi-

vidually and this took time.

HTI is a 66m business supplying

and manuacturing toys or brand

names such as Disneys Toy Story. ITdirector John Lord selected the IBM

Cognos sotware to get the real time

data the business craved.The system

can email mobile-riendly reports

tracking sales,stock and margins di-rectly to directors and managers via

their BlackBerry phones.Mobile BI keeps directors on top

o how brands are perorming, saysLord. This real time analysis also

identifies staf training needs.

Mobile reports are received dai-ly. We know where the prob-

lems are so we can deal with them

immediately.

Overcoming problemsLord admits there have been teething

troubles because o the small Black-

Berry screens and the company is con-

sidering switching to a tablet device.Anthony Deighton,senior vice pres-

ident o products at BI sotware com-

pany QlikTech, says the adoption o

tablets by business users will be cru-

cial to mobile BIs growth.Tablets areopening the minds o business manag-

ers to what is possible, he says.A big-

ger screen is essential to interact with

the data efectively.We are seeing mo-

bile solutions being adopted by pro-essionals or whom the use o BI has

been limited,such as in field sales.

Security concerns remain but a

password-protected system can con-

trol mobile access to certain data.This

market is also being held back becausemany applications are still very con-

sumer- rather than business-to-busi-

ness ocused.

We know where

the problems are

so we can deal with

them immediately

John Lord

IT Director, Halsall Toys International

STEVE HEMSLEY

[email protected]

estion: How can I accessany intelligence when Im

the office?swer:Adopt a mobile BIgy

ON THE MOVEModern business

is now mobile-fortunately technology

has been createdwhich complimentsthis changePHOTOS: SHUTTERSTOCK

WCASE

EWS

PREPARE TOADAPT

2STEP

FACTS

Mobile BIO began life as pagers

and mobile phones receiving sim-

ple pushed data using SMS text mes-

sages. The information and interactiv-

ity were minimal so businesses failed

to get excited. The arrival of smart

phones and tablet devices has raised

interest.

In AugustO the Aberdeen Group

found that 9% of the 240 organisations

it surveyed use mobile BI, with an ad-

ditional 31% planning to within two

years. The survey revealed mobile so-

lutions help to engage employees with

BI. Some 26% of those questioned

use mobile BI dashboards as a report-

ing tool with another 37% planning to

within a year.

A studyO of 4,100 business peo-

ple completed this month by MicroS-

trategy found that 78% will deploy or

investigate mobile BI apps by 2012.

Some 34% are already deploying mo-

bile apps with 68% building them for

the Apple iPhone, 66% for RIM Black-

Berry, 40% for Apple iPad and 29% for

Google Android.

Three quarters o c

no idea where theicustomers are talk

A recent survey

Harvard Business R

Services also ound

do not measure th

o social media andare using social an

act, only hal o th

had even heard o t

In a world wheretalking positively

ly about products

sites such as Face

ter, being able to h

structured data is c

Hype or heroThe jury is still out

cial analytics is th

in BI but it is proviwith valuable insig

cision making.

Businesses can tent rom many in

track how many tmentioned and w

timents being exp

tive or negative.

For SMEs there a

cial analytic toolscompanies such a

delivers real-time

le Alerts which m

cial content that m

search terms.

Consumers aresations without yo

petitors without h

point or seeing an

is being said onlinitored and analySterne, a social m

at Target Marketin

Integration a mOlivier Jouve, bus

utive, predictive a

says this area is ol

er trend in BI o m

tion more accessidia is another sour

that must be gathe

sumers trust other

says. Social analyt

grated into the BI and not treated as a

NEWS

BI in the Businesses neewhat people areabout them onlrespond quicklyeffectively.


7/16


8/16


estion:In the crazy world of Formula One what can a new team do to gain apetitive advantage?

swer: Invest in BI and squeeze out every last ounce of real-time intelligencech the drivers and crew can feed on

child in Leeds Dave Greenwood

t o travelling the world as part o

bal circus that is Formula One.

sel-conessed petrol-head has justromoted to chie engineer o the

team Virgin Racing which takes

o BI to another level.

in his thirties Greenwood thrivesa. He began his career with British

an Racing working in vehicle dy-

s,beore moving to Renault as a per-

nce engineer studying data daily.

try firsts VR-01 race car is the first to be

ed, built and tested entirely dig-

using Computational Fluid Dy-

s (CFD). Yet it is trackside, romctice and qualiying rounds to the

el, where the critical importance

ecomes obvious.e is no resource-heavy scale-mod-

d tunnel testing or Greenwoodchnical director Nick Wirth. They

computer simulation technology

because o the data it provides. It means

when race drivers Timo Glock and Lucas

di Grassi tested the VR-01 on the track it

elt exactly like the car they drove in the

simulator.

In 2010 the team generated 1.1 terabyteso CFD data a day and the VR-01 project

has collated 500 terabytes, or hal a peta-

byte o data in total.

Real-time pit dataAt every Grand Prix the team works close-

ly with IT company CSC to ensure the pit

crew have data in real-time to improve

the car s perormance. Intelligence tellsthem how to set up the car or wet and dry

weather conditions, or example.

Data helps us to set the targets to im-

prove. These can relate to the downorce

efect on the car on corners or the drag ex-perienced on long straights, says Green-

wood. BI will be crucial in 2011 as we try

to make up two seconds a lap on the mid-group o teams. This is where intelligence

relating to aerodynamics and the analysiso GPS data rom other teams is crucial.

During practice, inormation streams

back rom the car to the pits. Sensors onthe car measure its load, suspension,

breaking elements, uel consumption,

tyre perormance and even the drivers

fitness. This inormation is used to make

improvements to the mechanics beorethe qualiying session.

We analyse it live and know where we

are slowest and quickest on the track and

can decide what to change. All the data is

double-checked to ensure the decisionswe took were correct.

The value of GPSGPS ofers a number o ways to analyse and

validate data in Formula One,and the FIA

provides each team with GPS data on all its

rivals.Virgin Racing can assess the speed

and distance between each car and pro-

gramme this into its simulator.GPS comes into its own during qualiying

because mechanical changes are banned.

We take decisions based on the GPS anal-ysis first, then the weather. We have live

weather radar tracking rom Meteo-Franceto orecast rain which influences which

tyres we use.

Linking with the drivBy the race itsel Gree

engineers are armed

amounts o data, each

in a sport where a hund

can make all the difereOnce the race begins

ly is live and again we a

to measure the position

know when to call ourpits so we lose the least

Greenwood is the on

direct audio link to the d

data analysis to tell the

gap to the car in ront abetween them and the

discuss what adjustmen

such as altering the tyre

He adds: Being able

ta efectively is the dif

success and ailure. I yest car there is some m

but i you dont, the mis zero.

Speed kingsseek rapid data response

info.u

DER TO LEADER

Beingable to uselive dataeffectivelyis thedifferencebetweensuccessand failureDave Greenwood

Chief EngineerVirgin Racing F1

team

NSPIRATION

APPRECIATTHE POWE

OF NOW

3STEP


9/16

A SUPPLEMENT BY MEDIAPLANET DISTRIBUTED WITHIN THE SUNDAY TELEGRAPH DECEMBE

NG FORWARD

and rapid data isfor businesses in a

ern world, especiallye who thrive being

d of the competition VIRGIN RACING/LAT

Keep areact qTaking an agilebuilding a data engages emplothe business be

BI is all about expinsight so it is sen

more hands-on.

Many BI deploym

ile development te

enable on-going c

ware to boost a busitive advantage.

The agile route

ers eedback rom

It can take mondata warehouse, o

to discover the end

actually meet the n

ness. The design, m

ormation visualioten completed b

ple and not integra

Being agile mea

house can be built w

improved while it iData warehous

to build and amend

act to changes in threquirements and d

Hitchman, operatWhereScape.


10/16


here raw dataand raw fi sh collide

ace it; sushi is not everyones

o raw fish.

ertheless, ranchised restau-

hain YO! Sushi is a UK success

hanks in no small part to itsBI strategy.

intelligent use o data means

serve more than 3.5m cus-

s a year with 80 Japanese-

ed dishes, including somessics too like tasty Pumpkin

ke.

eed for consistencyompany is opening 10 newrants every year and is now

rong chain so its customer

and menu must be the same

the country. To achieve this,

siness has a host o IT sys-rom EPOS, email and data-

ervers linked within a mod-

system.

our business there are

main costs; rent, raw ma-and labour. Data is vital

p us save money and to be

more e cient in each o t hese ar-

eas, says IT manager Billy Wa-ters. We have to react immedi-

ately to what the data is telling us.

Not just to help with marketing but

also to ensure we are ordering the

right quantities o the right ood,and have the correct number opeople working the correct number

o hours in our restaura nts.

Data is taken rom a SQL Serv-

er data warehouse, populated rom

a Clarity EPOS system rereshed

overnight. Sales cubes are used

or straightorward year-on-yearand perormance versus budget

reporting.

Daily analysis for bossesOur general managers get reports

every morning displaying sales fig-

ures or the last ew days and com-

paring these to last week, last year

and setting targets. The managers

share this data with their team so

everyone knows where improve-

ments could be made, adds Waters.Heads o finance, operations and

compliance also receive reports out-lining transaction data and provid-

ing valuable inormation on wast-

age and staf costs. The transaction

data helps to monitor potential em-

ployee raud and thet.

Surviving the downturnWaters bel ieves YO! Sush i has

emerged rom the recession health-

ier than many restaurant chainsbecaus e o its investment in BI.

We could analyse where consum-

ers were cutting back and on which

days o the week and times o day

we needed to do more promotion,he says. The data told us that while

weeken ds were hold ing up peo-

ple were not eating out so much in

midweek or at lunchtime when at

work.The company is developing a pro-

motional coding system to track

which ofer s are the most efective

and whether customers visit difer-

ent YO! Sushi outlets or always usethe same restaurant.

The business has now set its sites

on the US with the first YO! Sushi

ranchises planned or Chicago.

Data is vitalto help us savemoney and to bemore effi cient ineach of theseareasBilly Waters

IT Manager, YO! Sushi

STEVE HEMSLEY

[email protected]

estion: If your businessanding nationally how do

ep your fixed and variableunder control?swer:By ensuring youact quickly to what your

ess intelligence is telling you

KEEP AN EYE ONTHE PRIZE

Staying on top ofyour companys

data is key to suc-

cess in any venturePHOTO: PAUL MATTHEW

PHOTOGRAPHY

NSPIRATION

FACTS

Founded in 1997,O YO! Sushi is

based on the concept of a Japanese

kaiten sushi bar. Customers help

themselves to colour-coded dishes

from a conveyor belt travelling at 8cm

a second.

YO! SushiO must keep on top of the

quantity and the quality of the ingre-

dients it orders. All the fish it serves is

delivered within 72 hours of harvest-

ing and the BI system ensures waste is

minimised.

Researcher GartnersO forecast for

the worldwide solution services mar-

ket says investment in BI in 2011 will be

$30.6bn, up from $28.4bn in 2010. This

compares to $35.2bn ($33.1bn) for

Customer Relationship Management.

W WE MADE IT

QUESTION AND

Why should O

adopt open sour

Any company can

able dashboards,

reporting solutiosource sotware to

degree perspective

business processe

delivers views o t

specific managerssuppliers who ca

to dashboards in

source BI is a che

SMEs looking to

lenge o growing d

How do oO

projects suppo

initiatives?

Companies that ha

gic investments inwill benefit rom

ment o open sour

ewer licensing h

come and disposa

afordable or shorCompanies can use

a bargaining chip

box vendors when

cence renewals.

What are O

sides of open sbusinesses?

Many open sourc

suppliers are imm

panies must do ducheck industry r

mature open sour

quality documenta

suppliers.

Some mature oproviders supply s

ponents under dif

so beware o open

Doesnt proprO

higher over open

in a number of a

the cost of mainsupport?

The opposite is tr

mercial open sousurvive on suppo

nance contracts

cence revenue, so

first class.

So what O

organisations fr

open source sol

A number o thin

ertia, retraining csations culture a

amount o money

pour into marketin

CDopco

STAY IN THEKNOW

4STEP


11/16


12/16


ys when only a handul o so-

power users took weeks ormonths to complete data-based

ts that ultimately drove busi-

rategy are over.

y it is all about real time intel-

e and making data as easy to

and understand as possible.

ning responsibilityanies want shorter query re-

times rom their BI applica-o they can broaden respon-

y or decision making across

rganisation. In-memory ana-

ets them do this because mas-

uantities o data stored in thememory o the server can be ac-

and analysed in real time. It

s the need or aggregate data

ures which are an important

most BI deployments.

aper option

cost o memory drops like ahis approach to data analysis

porting is becoming a morer way o ensuring an organi-

s BI applications actually do

support much aster decision mak-

ing and problem solving. In-memory

establishes a real-time link betweeninsight, oresight and action.

It can be a cost-efective alterna-

tive to building a data warehouse

and reduces the need or data index-

ing. This sel-service approach also

means managers can discover newconsumer and market insights with-

out relying too heavily on the IT de-

partments support. In fiercely com-

petitive markets this can be a valua-

ble and under-rated benefit.For IT, in-memory means less time

spent on query analysis, cube build-

ing and aggregate table design.

Easy accessOrganisations need to know that

i data is entered by one depart-

ment, such as payroll, other unc-

tions such as HR and finance can ac-cess it in real time, says Jake Klein,

vice-president o product manage-

ment or SAP HANA. This used to be

simple but with the volume o data

nowadays it has become much more

complex.In-memory technology lets users

access, model and analyse data in re-

al time rom their computer with-

out having an impact on existing BIapplications. There are plans within

the industry to replicate enterprise

resource planning (ERP) within the

sotware to help organisations speed

up their sales orecasting.

Ultimately in-memory analyt-ics puts meaningul analysis in the

hands o the users who actually

need the inormation - when they

need it. These tools are designed or

executives as well as the IT team,and engage the user by giving them

the power to ask and answer ques-tions themselves.

Unforgettable benefi tsrom in-memory

CAREFUL PLANNING. Clever memory management can boost the productivity of a

company and its data PHOTO: JULIEN BASTIDE

STEVE HEMSLEY

[email protected]

estion:When querynse times must be quickeral-time decision makingraged, whats the solution?swer:Make the most ofmemory prices and allowgers to analyse the mass oftored on their server

EWS

UTILISE SPACE

5STEP

FACTS

By 2012,O 70% of global organisa-

tions will consider loading detailed da-

ta into memory as the best way to im-

prove the performance of their BI ap-

plication, says Gartner.

It is the adoptionO of 64-bit comput-

ing which has fuelled memory pricecuts and made it possible to analyse

larger data sets in a computers mem-

ory.

The speedO of query response from

in-memory is increased by a factor of

1,000, say analysts, because it cuts

the disk link. It means users can start

reporting while issues that are uncov-

ered are fresh in managers minds.

One organisationO to see business

benefits from in-memory analytics isSouthern Water. A customer billing re-

port which used to take 15 days and

20,000 per report is now completed

in an hour.

Power topeopleEncouraging peresponsibility asharing of data the way forwar

The ultimate aim ogy is to break the re

department and e

to make decisions

own experience an

Sel-service BI allreact to business de

mediately by armin

tools to analyse and

tained within the la

Keeping it simpA business must fi

unctions access in

the current BI sy

choose sotware w

agers and not justters can embrace. E

limited BI skills can

ports and dashboa

support costs.

Have checks inMichael Ferguson

rector o consulta

Business Strategieservice but says co

in place. BI comp

marked to say they

can be trusted. Pe

the confidence to reSel-service is lin

rative BI where e

structured data, suunstructured data i

to boost a companness. Collaborativ

weak data and mak


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With the cloudyou are handing control to

a third party so there will be ears. BI systems

bring inormation rom the whole organisa-tion into a single place but this can increase

the risks when data security is compro-

mised. You need confidence that your SaaS

provider can implement adequate technical

security systems and processes includingidentity and access management and back-

up systems, restricting internal staf access

and managing the upgrade cycle.

Data warehousing inrastructure is mov-

ing in three ways; virtualisation, the cloud

and data warehousing appliances. All ofer

better scalability and lower costs. A custom-built option is best i flexibility is the goal.

Appliances and the cloud ofer a aster de-

ployment route, so less need or a skilled re-

source to design, build and test the in-

rastructure. The advantage appli-

ances have over the cloud is a com-pany keeps control o the physical

media.

The more data you have the great-er chance you have o maximising in-

sight, so dont ignore social media. The

problem is how to harness the wisdom

o the crowd. The aggregators systems

that automate the work and extract therequired inormation are vital here. Social

Analytics is not the whole picture. The wid-

er semantic web provides a playground o

web-based datasets and the analytical abil-ity o BI systems will be enhanced as thisweb grows.

The fears being expressed are real. It is

hard enough to secure data in you own data

centre but even harder when you lose con-

trol. Businesses must trade the benefits o

BI in the cloud, such as cost e ciencies andmore reliability, with the perceived risks.

Some cloud-base providers have gone bust

which is another potential problem. BI is

perhaps not always suited to the cloud but

there is a tendency in Silicon Valley toput everything in the cloud.

The appliances approach hasadvantages, such as the link between

sotware and hardware which makes it

easier to implement. Bundling sotware and

hardware together means you are locked in

and cannot upgrade just the hardware, sothere is a trade-of. Data warehousing is a

di cult technical area to get right and a

business can struggle to find the most

cost-efective solution. Do the benefits

o the linkage outweigh the downsideo being locked in?

It is the next big thing because

you are talking about user engage-ment. People make decisions as a

group and anything a business

can do to lubricate the decision

making process is valuable. Organi-

sations can lack creative thinking here and

try and take consumer sotware and apply itto BI systems. This is how it can all go wrong

because it is not about beriending co-work-ers. Employees need to know how to use this

insight to shape online strategies.

Everyone worries about

the technology they use beca

heard the horror stories. Bus

vigilant and ensure provide

highest standards. What lev

Criteria certification does thplace have? Also, what is the

petency when it comes to se

tabase may be secure at th

what about your netwo

trust the chain o peo

A data warehous

like a washing mach

in and it does what it iBusinesses want to remove

ties and the costs around d

ing. From day one they can i

pliance into their BI system

start uploading data immedqueries within days. The app

eeds the appetite or data.

tage is the upront investm

process.

Sentiment analysis is in

companies cannot aford t

is being said on web orums

ally you need sotware that tone o what is being said o

other question with social

you stealing someones pri

them extra value by ensurin

ceive content they are inte

ultimately have to trawl thpieces o smart, analytical da

uestion 1:w do you calm fears abouturity and loss of data control

und BI in the cloud?

uestion 2:hat are the benefitsd disadvantages of datarehousing versus takingata warehouse appliances

proach?

uestion 3:Social Analytics the next bigng or is it totally unworkablemost businesses?

Alex Whittles

Managing Director, PurpleFrog Systems

Anthony Deighton

Senior vice president ofproducts at QlikTech

Dai Clegg

Director of marketing EMEA aNetezza Corporation, an IBMcompany

ANEL OF EXPERTS

Ask theexperts!

ficiency. Visibility. Control.

8451 606 162 www.advancedcomputersoftware

Advanced Business Solutions

has delivered over 500 successBusiness Intelligence projects,both in and out of the cloud.

Talk to us today to find out how we

can help you make practical use of

analysis

data warehousing


15/16

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Y O U C A N W I S H

F O R A P R O S P E R O U S

N E W Y E A R

Teradata Corporation thanks all of our partners, suppliers and employees for another great y

Our special thanks to the close to 1,000 customers whose loyalty and achievement is our

advertisement; we look forward to working with you in 2011 and beyond.

Our technology speaks for itself and so we let our customers do the talking at Tera

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do more with your data than just capture them and keep them prisoner in your data ce

join more than 800 of your peers in Barcelona, April 10th - 13th, 2011 and hea

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www teradataemea com

(but hope is not a strategy)

OR YOU COULD MAKE 2011

THE YEAR THAT YOU

Documents

KDR Appear in BI Supplement