KEEP SINGAPORE CLEAN MOVEMENT Together, we can keep Singapore Clean!

THE PUBLIC HYGIENE COUNCIL

Litter Free

Singapore

Clean

Public Toilets

Good

Personal Hygiene

Strong

Public Ownership

THE PUBLIC HYGIENE COUNCIL

STATE OF CLEANLINESS

Our Third-World City State in 1960s Recognising The Need for good hygiene and cleanliness standards

STATE OF CLEANLINESS

A Clean City did not happen by Chance.

STATE OF CLEANLINESS

Is Singapore really “Clean”?

A First-world City State with a Third-World Behaviour

STATE OF CLEANLINESS

Relying on our “Army” of cleaners

STATE OF CLEANLINESS

Reality Check: We have Deteriorated over the years.

Idea courtesy of Mr Liak Teng Lit, Group CEO (Alexandra Health System)

Source: The Sunday Times © Singapore Press Holdings Limited

Not enough

dust bins?

More education is

needed?

Foreigners

litter a lot?

WHY DO WE NEED A MOVEMENT? The Blame Game: Common victims of Singapore

~60% ~30% ~3-4%

Close to half of Singapore population litters!

WHY WE NEED A MOVEMENT?

Considerate Population who do not litter

THE GOOD

Situational Binners who litter out of convenience

THE BAD

Inconsiderate population who always litter

THE UGLY

Who are the Litterbugs?

Tolerance to

bad behaviour

EFFICIENT

CLEANING

INVISIBLE

TO MOST

TOLERANT

ATTITUDE

WHY WE NEED A MOVEMENT?

Why is littering is common?

A CONCERTED EFFORT FROM ALL IS NEEDED!

To change the Mind Set and Create a New Social Norm in our society

The GOOD

to advocate

The BAD to behave

Enforce against

UGLY habits

STRONGER

SOCIAL INFLUENCE

HOW TO BE PART OF THE SOLUTION? The KEEP SINGAPORE CLEAN MOVEMENT

HOW TO BE PART OF THE SOLUTION? Community, organisation or individuals… EVERY ACTION COUNTS!

LITTER PICKING ACTIVITY PUBLIC ENGAGEMENT

INDIVIDUAL EFFORTS PUBLIC EVENTS

Other Examples

NGO UNION

COMMUNITY CORPORATION SCHOOL

INTEREST GROUPS

Community, organisation or individuals… EVERY ACTION COUNTS!

WHAT CAN YOUR SCHOOL DO?

Be a Bright Spot

• A Bright Spot (Within School)

– A school that believes in taking ownership of cleanliness and leads by example to encourage good cleanliness practices within its school compound.

• A Bright Spot (Beyond School Compound)

– A school that believes in taking the extra mile and leads by example to encourage good cleanliness practices beyond its school compound.

ST Forum 13 Jan 2013

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Keep Singapore Clean Movement in Schools

Ownership of School Cleanliness

Students will lead the effort to take responsibility for the cleanliness of

the school environment

School is a Bright Spot

Ownership of Neighbourhood Cleanliness

Students in each school take ownership of community area e.g. neighbourhood

basketball courts etc

School creates a Bright Spot

(Within School Compound) (Beyond School Compound)

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How to be a Bright Spot (Within School)?

FREQUENCY TYPE

Conduct outreach initiatives for

at least 3 times a year

Promote Awareness, Action and Advocacy

A school that believes in taking ownership of cleanliness and leads by example to encourage good cleanliness practices within its school compound.

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Becoming a Bright Spot (Within School)

Promoting Awareness, Action and Advocacy within the school:

• Routinised cleaning

• Display of self-made educational materials

• Organise Cleanest Classroom competitions

• Inter-class debate sessions on cleanliness

• Organise “Cleaners’ Appreciation day”

• Senior students to advocate good cleanliness habits to junior students

• Students to do regular audits of good social behaviour

• Adopt PHC’s Guidelines for Litter-free/ Environmentally-Friendly Public Events for all school events

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How to Create a Bright Spot (Beyond School Compound)?

FREQUENCY INVOLVEMENT TYPE

Conduct outreach initiatives for

at least 3 times a year

Involve at least 1 additional

stakeholder

Promote Awareness, Action

and Advocacy

A school that believes in taking the extra mile and leads by example to encourage good cleanliness practices beyond its school compound.

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Creating Bright Spots around You

Examples of activities:

• Educational patrols around community to spread Keep Singapore Clean message to residents

- Distribution of self-made brochures

- Set up booths for residents to pledge to keep Singapore clean

Promoting Awareness, Action and Advocacy beyond the school:

Educational patrols to spread Keep Singapore Clean message to residents

Litter picking in the neighbourhood

Adopting common areas outside school

Conduct pledge exercises

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Creating Bright Spots around You Engage stakeholders in activities conducted beyond the school and encourage them to take ownership of cleanliness and promote good cleanliness practices beyond their own premises.

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Resources for Schools • “Bright Spots For Schools” Guide • Postcard & Checklist • Patrol Toolkits for Schools (Upon request)

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Resources for Schools Resources Remarks

1. Postcards and Checklist for student audits Provided by PHC. To be distributed by MOE in 2015.

2. Litter picking tools (tongs, plastic gloves, plastic bags, wet wipes)

Provided by MOE for schools which submitted request. (Targeted roll-out in Nov/Dec 2014) -For schools to mobilise 1-2 classes for external litter picking activities (Disposable items to be replenished by school)

3. Starter Kit for organising litter picking activity (Guidelines, briefing details, safety measures)

Downloadable from PHC Website: http://www.publichygienecouncil.sg/school/litter-free-singapore

4. Educational Materials (on anti-littering, tray return and toilet cleanliness), videos & collateral

Downloadable from PHC Website:

http://www.publichygienecouncil.sg/school/litter-

free-singapore

5. Keep Singapore Clean Movement Slides & Video for presentation

Downloadable from PHC Website:

http://www.publichygienecouncil.sg/about/about-

keep-singapore-clean-movement

6. Environmentally Friendly/ Litter Free Event Guidelines for events

Downloadable from PHC Website: http://www.publichygienecouncil.sg/community/litter-free-singapore

7. Form for reporting of initiatives carried out by schools

PHC Website http://www.publichygienecouncil.sg/school/bright-spot-reporting-form

8. Bright Spots Collateral (Recognition labels) Provided by PHC (TBC)

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Resources for Schools

http://www.publichygienecouncil.sg/school/litter-free-singapore

JOIN THE MOVEMENT TODAY!

THANK YOU!