Kerala Tourism Statistics 2009 Report · Tourism Statistics Tourism Statistics –––– HighlightsHighlightsHighlights 1.11..1. World Tourism ScenarioWorld Tourism Scenario (a)

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Chapter Chapter Chapter Chapter –––– 1111

Important Statistics on Kerala TourismImportant Statistics on Kerala TourismImportant Statistics on Kerala TourismImportant Statistics on Kerala Tourism

1.11.11.11.1 Kerala at a GlanceKerala at a GlanceKerala at a GlanceKerala at a Glance

Kerala, the strip of lush green land between the Arabian Sea and the Western Ghats is

popularly known as the ‘Gods own Country’. It has an area of about 38,863sq.km and is

inhabited by about 33.39 million people as per Census – 2011. It is located at the South-West tip

of India and is on the top among all the Indian States in terms of different human development

indicators. Some of the basic facts about Kerala are summarized below;

1111.1.1 .1.1 .1.1 .1.1 Geographical FeaturesGeographical FeaturesGeographical FeaturesGeographical Features

Location: The State lies between 80 18 ‘and 120 48’ north latitude and between 740 52’ and 770 48’

of longitude.

Capital : Thiruvananthapuram

Area : 38,863 sq km

Water bodied : 945.3 sq km

Forest Area : 9400 sq km

Time : GMT + 5:30

Districts : 14 Nos.

Taluks : 63 Nos.

CD Blocks : 152

Villages : 1453

Panchayaths : 978

Corporations : 5 Nos.

Municipalities : 60 Nos.

Cultivated Area : 20.89 lakh ha

Currency : Indian Rupee

Climate : Tropical

Wetlands : 0.39 lakh ha

Summer : February – May

Monsoon : June – September

Winter : October – January

Highest Peak : Anamudi

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Longest River : Periyar

Average Annual Rainfall : 2900 mm

1.1.2 1.1.2 1.1.2 1.1.2 Population ParametersPopulation ParametersPopulation ParametersPopulation Parameters

Total Population (Census-2011) : 33.39 million

Male Population : 16.021 million

Female Population : 17.366 million

Density of population : 859 per sq. km

Share of Kerala in the total

Population : 2.76 per cent

Sex Ratio : 1084 women for 1000 men

Literacy Rate : 93.91 per cent

Male Literacy Rate : 96.02 per cent

Female Literacy Rate : 91.96 per cent

Languages Spoken : Malayalam

Hindi

English

1.1.3 1.1.3 1.1.3 1.1.3 Development IndicatorsDevelopment IndicatorsDevelopment IndicatorsDevelopment Indicators KeralaKeralaKeralaKerala NationalNationalNationalNational

(Rs)(Rs)(Rs)(Rs) Average (Rs)Average (Rs)Average (Rs)Average (Rs)

Per-capita income in 2009-10 : 52984 38155

(at 2004 – 05 prices)

Per-capita income growth over : 8.9% 6.0%

the previous year

Life expectancy at birth : 74.0 63.5

Infant mortality Rate : 13 55

Birth Rate : 14.6 22.8

Death Rate : 6.6 7.4

MMR (per lakh nos birth) : 110 301

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1.21.21.21.2 DDDDistrictistrictistrictistrict----wisewisewisewise AAAArearearearea & P& P& P& Populationopulationopulationopulation (Census (Census (Census (Census ----2011)2011)2011)2011)

Sl. Sl. Sl. Sl. No.No.No.No.

DistrictDistrictDistrictDistrict Area in Area in Area in Area in sq.kmsq.kmsq.kmsq.km

PopulationPopulationPopulationPopulation MaleMaleMaleMale FemaleFemaleFemaleFemale PersonPersonPersonPerson

1111 Thiruvananthapuram 2192 1584200 1723084 3307284

2222 Kollam 2491 1244815 1384888 2629703

3333 Alappuzha 1414 1010252 1111691 2121943

4444 Pathanamthitta 2637 561620 633917 1195537

5555 Kottayam 2208 970140 1009244 1979384

6666 Idukki 4358 551944 555509 1107453

7777 Ernakulam 3068 1617602 1662258 3279860

8888 Thrissur 3032 1474665 1635662 3110327

9999 Palakkad 4480 1360067 1450825 2810892

10101010 Malappuram 3550 1961014 2149942 4110956

11111111 Wayanad 2131 401314 415244 816558

12121212 Kozhikode 2344 1473028 1616515 3089543

13131313 Kannur 2966 1184012 1341625 2525637

14141414 Kasargod 1992 626617 675983 1302600

KeralaKeralaKeralaKerala 38863388633886338863 16021290160212901602129016021290 17366381736638173663817366387777 33387677333876773338767733387677

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Tourism Statistics Tourism Statistics Tourism Statistics Tourism Statistics –––– HighlightsHighlightsHighlightsHighlights

1.1.1.1. World Tourism ScenarioWorld Tourism ScenarioWorld Tourism ScenarioWorld Tourism Scenario (a) Tourist arrivals in 2009 : 877 million

(b) Growth over the previous year : -4.0 Percent

(c) Tourism receipt in 2009 : USD 851 billion

(d) Growth over the previous year : -9.4 Percent

2.2.2.2. Indian Tourism ScenarioIndian Tourism ScenarioIndian Tourism ScenarioIndian Tourism Scenario

(a) Foreign tourist arrivals in 2009 : 5.11 million

(b) Growth over the previous year : -3.3 Percent

(c) Foreign exchange earnings from tourism : Rs.54960 Crores (USD

11.39

billion)

(d) Growth over the previous year : -3.0 percent

(e) Indian Nationals went abroad during 2009 : 11.07 million

(f) Growth over the previous year : 1.8 percent

(g) International tourist visits in 2009

across the states : 13.72 million

(h) Growth over the previous year : -2.8 percent

(i) Domestic tourist visit across the states : 650.04 million

(j) Growth over the previous year : 15.5 percent

3.3.3.3. Kerala Tourism ScenarioKerala Tourism ScenarioKerala Tourism ScenarioKerala Tourism Scenario

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(a) International tourist visits in 2009 : 0.56 million

(b) Growth over the previous year : -6.96 percent

(c) Domestic tourist visits during 2009 : 7.91 million

(d) Growth over the previous year : 4.2 percent

4.4.4.4. Major Source MMajor Source MMajor Source MMajor Source Markets of Foreign Tourists of Kerala in 2009arkets of Foreign Tourists of Kerala in 2009arkets of Foreign Tourists of Kerala in 2009arkets of Foreign Tourists of Kerala in 2009

(a) United Kingdom (U.K) : 23.0 percent (b) France : 8.8 percent (c) United states of America (USA) : 8.6 percent (d) Germany : 8.0 percent (e) Australia : 3.9 percent (f) Canada : 2.9 percent (g) Italy : 2.7 percent (h) Maldives : 2.7 percent (i) Netherland : 2.6 percent (j) UAE : 2.6 percent (k) Switzerland : 2.4 percent (l) Saudi Arabia : 2.2 percent (m) Russia : 1.6 percent (n) Sweden : 1.6 percent (o) Spain : 1.6 percent

5.5.5.5. Major Source Markets of Domestic Tourists of Kerala in 2009Major Source Markets of Domestic Tourists of Kerala in 2009Major Source Markets of Domestic Tourists of Kerala in 2009Major Source Markets of Domestic Tourists of Kerala in 2009

(a) Kerala : 75.05 percent (b) Tamil Nadu : 10.55 percent (c) Karnataka : 6.18 percent (d) Maharashtra : 2.07 percent (e) Andhra Pradesh : 1.31 percent (f) Delhi : 1.00 percent (g) Gujarat : 0.58 percent (h) West Bengal : 0.52 percent (i) Lakshadweep : 0.47 percent (j) Madhya Pradesh : 0.40 percent (k) Uttar Pradesh : 0.31 percent (l) Goa : 0.29 percent (m) Pondicherry : 0.22 percent (n) Rajasthan : 0.15 percent (o) Orissa : 0.12 percent (p) Andaman and Nicobar Islands : 0.11 percent (q) Punjab : 0.10 percent (r) Others : 0.57 percent

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Kerala Tourist Statistics 2009Kerala Tourist Statistics 2009Kerala Tourist Statistics 2009Kerala Tourist Statistics 2009

3.1 3.1 3.1 3.1 Foreign TouForeign TouForeign TouForeign Tourist Visits rist Visits rist Visits rist Visits inininin Kerala Kerala Kerala Kerala overoveroverover the Ythe Ythe Ythe Yearsearsearsears

Foreign tourist visits in Kerala during 2009 were 557,240 as compared to 598,929 in the

previous year and thus registered a decline of about 7.0 percent. It was primarily due to

economic crisis and the overall declines both in the world tourist arrivals and all India tourist

arrivals.

Although, foreign tourist visits registered a decline in 2009 as compared to the previous

year, it recorded an average annual rate of growth of about 10.3 percent per year during the ten

year period since 1999. The year – wise foreign tourist visits in Kerala since 1999 are given in

Table 3.1.

Table 3.1Table 3.1Table 3.1Table 3.1:::: ForeignForeignForeignForeign Tourist Arrivals in KeralaTourist Arrivals in KeralaTourist Arrivals in KeralaTourist Arrivals in Kerala ((((1991991991999999----2009200920092009))))

YearYearYearYear No. of Foreign No. of Foreign No. of Foreign No. of Foreign TouristsTouristsTouristsTourists

% of increase% of increase% of increase% of increase

1999 202173 6.44

2000 209933 3.84

2001 208830 -0.53

2002 232564 11.37

2003 294621 26.68

2004 345546 17.28

2005 346499 0.28

2006 428534 23.70

2007 515808 20.37

2008 598929 16.11

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2009 557258 -6.96

3.2 3.2 3.2 3.2 Main Source MarketsMain Source MarketsMain Source MarketsMain Source Markets of Foreign Touristsof Foreign Touristsof Foreign Touristsof Foreign Tourists

The single largest source market of Kerala for foreign tourist visits is United Kingdom,

with a share of about 23.0 percent in 2009. In fact, United Kingdom has been continuing as the

top tourist market of Kerala over the years. The second largest market was France with a share

of 8.8 percent and it was followed by United States of America with a share of about 8.6 percent.

The nationality-wise foreign tourist visits during 2009 is given in Table 3.2.

Table Table Table Table 3.3.3.3.2222 NationalityNationalityNationalityNationality –––– WWWWiseiseiseise VisitsVisitsVisitsVisits of of of of Foreign Foreign Foreign Foreign Tourists in Tourists in Tourists in Tourists in 2008 2008 2008 2008 andandandand 2009200920092009

Sl. No.Sl. No.Sl. No.Sl. No. CountryCountryCountryCountry 2008200820082008 % share in % share in % share in % share in 2008200820082008

2009200920092009 % share in % share in % share in % share in 2009200920092009

% varia% varia% varia% variation over tion over tion over tion over previous yearprevious yearprevious yearprevious year

1 Australia 16,968 2.83 21,656 3.90 28.39 2 Austria 6,408 1.07 7,917 1.41 23.44 3 Bahrain 3,313 0.55 2,454 0.45 -24.12 4 Bangladesh 1,115 0.19 1,997 0.36 79.10 5 Belgium 6,899 1.15 7,811 1.40 13.22 6 Brazil 1,266 0.21 2,542 0.45 100.79 7 Canada 13,541 2.26 16,033 2.87 18.46 8 China(Main) 2,126 0.35 3,639 0.65 71.17 9 Czechoslovakia 1,064 0.18 16 0.00 -98.50 10 Denmark 6,686 1.12 8,380 1.50 25.31 11 France 52,239 8.72 49,232 8.79 -5.94 12 Germany 43,468 7.26 44,778 8.00 2.91 13 Iran 1,241 0.21 1,197 0.21 -3.55 14 Israel 5,438 0.91 6,160 1.10 13.28 15 Italy 17,385 2.90 14,878 2.66 -14.54 16 Japan 7,320 1.22 6,984 1.25 -4.59 17 Kenya 821 0.14 1,155 0.21 40.68 18 Korea (North) 2,535 0.42 2,062 0.37 -18.66 19 Kuwait 3,328 0.56 3,502 0.63 5.23 20 Malaysia 3,571 0.60 8,015 1.43 124.45 21 Maldives 35,435 5.92 14,787 2.64 -58.27 22 Mexico 780 0.13 675 0.12 -13.46 23 Nepal 1,891 0.32 1,997 0.36 5.61 24 Netherlands 12,511 2.09 14,304 2.56 14.33 25 New Zealand 3,686 0.62 3,936 0.70 6.78 26 Oman 3,621 0.60 4,540 0.81 25.43 27 Pakistan 276 0.05 184 0.03 -33.33 28 Philippines 1,771 0.30 2,114 0.38 19.37 29 Qatar 2,195 0.37 1,669 0.30 -23.96 30 Russia 9,766 1.63 9,163 1.64 -6.14 31 Saudi Arabia 12,137 2.03 12,119 2.17 -0.15 32 Singapore 4,130 0.69 4,812 0.86 16.51

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33 South Africa 6,051 1.01 5,995 1.07 -0.93 34 Spain 10,632 1.78 8,970 1.60 -15.63 35 Sri Lanka 4,796 0.80 3,260 0.58 -32.03 36 Sweden 20,666 3.45 8,980 1.61 -56.55 37 Switzerland 15,603 2.61 13,460 2.41 -13.73 38 Thailand 736 0.12 1,565 0.28 112.64 39 U.A.E 13,334 2.23 14,253 2.55 6.89 40 U.K 141,147 23.57 128,229 22.91 -9.22 41 U.S.A 43,307 7.23 48,175 8.62 11.27 42 Yugoslavia 910 0.15 1,194 0.21 31.21 43 Other 56,816 9.49 42,468 7.60 -25.20

TotalTotalTotalTotal 555598,92998,92998,92998,929 100.00 557,2557,2557,2557,258585858 100.00 ----6.636.636.636.63

3.3 3.3 3.3 3.3 DistrictDistrictDistrictDistrict----wise Distribution of Foreign Tourist Visitswise Distribution of Foreign Tourist Visitswise Distribution of Foreign Tourist Visitswise Distribution of Foreign Tourist Visits

Although Thiruvananthapuram district received the highest share of foreign

tourist visits during 2008, it was Ernakulam district which could take the top position during

2009. The other districts which could receive a sizeable share of foreign tourists during 2009

were Idukki, Alappuzha and Kottayam. The district-wise distribution of foreign tourist visits in

Kerala during the last seven years are given in Table: 3.3.

Table 3.3 Table 3.3 Table 3.3 Table 3.3 DistrictDistrictDistrictDistrict –––– WWWWiseiseiseise Arrival of Arrival of Arrival of Arrival of FFFForeign oreign oreign oreign TTTTouristouristouristourist visits invisits invisits invisits in KeralaKeralaKeralaKerala

Sl. Sl. Sl. Sl. NoNoNoNo

DistrictDistrictDistrictDistrict No. of TouristsNo. of TouristsNo. of TouristsNo. of Tourists Proportion Proportion Proportion Proportion

to totalto totalto totalto total 2003200320032003 2004200420042004 2005200520052005 2006200620062006 2007200720072007 2008200820082008 2009200920092009

1111 ThiruvananthapuramThiruvananthapuramThiruvananthapuramThiruvananthapuram 94,835 103,558 119,940 151,578 193,924 234,797 176,571 31.68

2222 KollamKollamKollamKollam 8,620 8,242 6,813 7,918 8,854 8,728 8,010 1.44

3333 PathanamthittaPathanamthittaPathanamthittaPathanamthitta 287 330 349 346 547 349 599 0.11

4444 AlappuzhaAlappuzhaAlappuzhaAlappuzha 26,157 38,024 30,274 36,407 40,463 49,866 33,493 6.01

5555 KottayamKottayamKottayamKottayam 21,897 23,517 20,017 26,543 27,358 27,230 24,623 4.42

6666 ErnakulamErnakulamErnakulamErnakulam 99,987 109,344 108,773 44,583 165,125 193,013 239,364 42.96

7777 IdukkiIdukkiIdukkiIdukki 31,831 46,031 39,378 131,767 46,463 51,025 38,185 6.85

8888 ThrissurThrissurThrissurThrissur 2,667 2,658 2,421 4,142 4,645 3,398 3,452 0.62

9999 PalakkadPalakkadPalakkadPalakkad 661 947 801 809 615 785 1,170 0.21

10101010 MalappuramMalappuramMalappuramMalappuram 1,402 3,129 5,115 7,109 9,766 10,166 13,499 2.42

9

11111111 WayanadWayanadWayanadWayanad 621 749 942 2,611 4,093 5,638 5,362 0.96

12121212 KozhikodeKozhikodeKozhikodeKozhikode 3,529 4,702 8,420 11,154 10,020 9,966 7,513 1.35

13131313 KannurKannurKannurKannur 1,438 2,516 2,090 2,730 3,067 3,143 4,186 0.75

14141414 KasarKasarKasarKasaraaaagodgodgodgodeeee 689 1,799 1,166 837 868 825 1,231 0.22

Total KeralaTotal KeralaTotal KeralaTotal Kerala 294,621294,621294,621294,621 345,546345,546345,546345,546 346,499346,499346,499346,499 428,534428,534428,534428,534 515,808515,808515,808515,808 598,929598,929598,929598,929 557,2557,2557,2557,258585858 100.00100.00100.00100.00

Region-wise and district-wise foreign tourist visits since 2003 are given in Table 3.4. The

Central and South Kerala have been receiving the highest share of foreign tourists over the

years. The northern region consisting of the six districts of Palakkad, Malappuram, Wayanad,

Kozhikode, Kannur and Kasaragode received only 5.9 percent of the total tourist visits in Kerala

during 2009.

Table 3.4Table 3.4Table 3.4Table 3.4:::: RegionRegionRegionRegion----wise and Districwise and Districwise and Districwise and Districtttt----wise Foreign Tourist wise Foreign Tourist wise Foreign Tourist wise Foreign Tourist Visits in Kerala OVisits in Kerala OVisits in Kerala OVisits in Kerala Over the ver the ver the ver the YYYYearsearsearsears


DistrictDistrictDistrictDistrict No. of TouristNo. of TouristNo. of TouristNo. of Tourist VisitsVisitsVisitsVisits Proportion Proportion Proportion Proportion

to totalto totalto totalto total 2003200320032003 2004200420042004 2005200520052005 2006200620062006 2007200720072007 2008200820082008 2009200920092009

South KeralaSouth KeralaSouth KeralaSouth Kerala

1 Thiruvananthapuram 94,835 103,558 119,940 151,578 193,924 234,797 176,571 31.68

2 Kollam 8,620 8,242 6,813 7,918 8,854 8,728 8,010 1.44

3 Pathanamthitta 287 330 349 346 547 349 599 0.11

4 Alappuzha 26,157 38,024 30,274 36,407 40,463 49,866 33,493 6.01

TotalTotalTotalTotal 129,899129,899129,899129,899 150,154150,154150,154150,154 157,376157,376157,376157,376 196,249196,249196,249196,249 243,788243,788243,788243,788 293,740293,740293,740293,740 218,6218,6218,6218,673737373 39.2439.2439.2439.24

CentralCentralCentralCentral KeralaKeralaKeralaKerala

5 Kottayam 21,897 23,517 20,017 26,543 27,358 27,230 24,623 4.42

6 Ernakulam 99,987 109,344 108,773 44,583 165,125 193,013 239,364 42.96

7 Idukki 31,831 46,031 39,378 131,767 46,463 51,025 38,185 6.85

8 Thrissur 2,667 2,658 2,421 4,142 4,645 3,398 3,452 0.62


North KeralaNorth KeralaNorth KeralaNorth Kerala

9 Palakkad 661 947 801 809 615 785 1,170 0.21

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10 Malappuram 1,402 3,129 5,115 7,109 9,766 10,166 13,499 2.42

11 Wayanad 621 749 942 2,611 4,093 5,638 5,362 0.96

12 Kozhikode 3,529 4,702 8,420 11,154 10,020 9,966 7,513 1.35

13 Kannur 1,438 2,516 2,090 2,730 3,067 3,143 4,186 0.75

14 Kasaragode 689 1,799 1,166 837 868 825 1,231 0.22


Total KeralaTotal KeralaTotal KeralaTotal Kerala 294,621294,621294,621294,621 345,546345,546345,546345,546 346,499346,499346,499346,499 428,534428,534428,534428,534 515,808515,808515,808515,808 598,929598,929598,929598,929 557,2557,2557,2557,258585858 100.00100.00100.00100.00

3.4 3.4 3.4 3.4 Seasonality in Foreign Tourist VisitsSeasonality in Foreign Tourist VisitsSeasonality in Foreign Tourist VisitsSeasonality in Foreign Tourist Visits.

There is significant seasonality in foreign tourist visits to the State. While the months of

November, December, January, February and March receive the maximum number of

tourists, the month of June receives the least number of tourists. The month-wise

foreign tourist visits since 2003 along with month-wise seasonality indices are given in

Table 3.5

Table 3.5Table 3.5Table 3.5Table 3.5: : : : Month wMonth wMonth wMonth wise Foreign ise Foreign ise Foreign ise Foreign Tourist Visits and STourist Visits and STourist Visits and STourist Visits and Seasonality easonality easonality easonality IndiIndiIndiIndicccceseseses

Sl.Sl.Sl.Sl. NoNoNoNo

MonthMonthMonthMonth 2003200320032003 2004200420042004 2005200520052005 2006200620062006 2007200720072007 2008200820082008 2009200920092009 % of variation % of variation % of variation % of variation over previous over previous over previous over previous

yearyearyearyear

SeasonalSeasonalSeasonalSeasonalityityityity IndicIndicIndicIndiceseseses

1111 JanuaryJanuaryJanuaryJanuary 41,845 45,630 43,345 58,858 72,814 85,028 77,839 -8.45 170.46

2222 FebruaryFebruaryFebruaryFebruary 36,163 43,418 41,314 56,530 66,131 78,155 71,136 -8.98 158.06

3333 MarchMarchMarchMarch 25,261 35,006 33,479 39,584 56,151 71,026 57,250 -19.40 127.82

4444 AprilAprilAprilApril 20,106 23,546 20,191 32,377 34,487 39,538 43,473 9.95 84.62

5555 MayMayMayMay 12,675 14,870 14,919 20,470 21,098 26,348 25,386 -3.65 53.85

6666 JuneJuneJuneJune 10,820 12,734 13,239 16,209 18,262 20,578 19,499 -5.24 43.80

7777 JulyJulyJulyJuly 14,824 17,228 17,593 23,578 25,199 31,610 28,914 -8.53 61.01

8888 AugustAugustAugustAugust 19,240 27,341 24,398 28,821 35,563 45,711 39,079 -14.51 83.63

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9999 SeptemberSeptemberSeptemberSeptember 20,253 21,103 20,064 21,888 24,708 28,292 29,283 3.50 64.29

10101010 OctoberOctoberOctoberOctober 24,702 22,160 28,068 28,681 33,534 39,748 38,870 -2.21 81.19

11111111 NovemberNovemberNovemberNovember 32,165 38,118 42,324 44,421 55,647 59,923 56,880 -5.08 123.48

12121212 DecemberDecemberDecemberDecember 36,567 44,392 47,565 57,117 72,214 72,972 69,649 -4.55 147.79

TotalTotalTotalTotal 294,621294,621294,621294,621 345,345,345,345,546546546546 346,499346,499346,499346,499 428,534428,534428,534428,534 515,808515,808515,808515,808 598,929598,929598,929598,929 557,2557,2557,2557,258585858 ----6.966.966.966.96 100100100100

Month – wise foreign tourist visits in different districts of Kerala during 2009 are given

in Table – 3.6. Ernakulam district received the maximum number of foreign tourists in

all the months except February and March, while Thiruvananthapuram received the

largest number of tourists during these months. The peak month of foreign tourist visits

in Ernakulam district was January while it was February in the case of

Thiruvananthapuram. The ratio between the highest and lowest tourist visits was 7.36

in the case of Thiruvananthapuram, while it was only 2.55 in the case of Ernakulam.

Thus, seasonality was more pronounced in the case of Thiruvananthapuram.

12

Table 3.6: Table 3.6: Table 3.6: Table 3.6: District wise and month wise statisticsDistrict wise and month wise statisticsDistrict wise and month wise statisticsDistrict wise and month wise statistics of foreign touristof foreign touristof foreign touristof foreign tourist visits duringvisits duringvisits duringvisits during 2009200920092009


DistrictDistrictDistrictDistrict JanJanJanJan FebFebFebFeb MarMarMarMar AprAprAprApr MayMayMayMay JunJunJunJun JulJulJulJul AugAugAugAug SepSepSepSep OctOctOctOct NovNovNovNov DecDecDecDec TotalTotalTotalTotal

1111 AlappuzhaAlappuzhaAlappuzhaAlappuzha 7212 6799

4132 2869 348 172 456 979 682 2216 3012 4616 33493334933349333493

2222 ErnakulamErnakulamErnakulamErnakulam 31872 23925 20257 21920 16000 12512 13236 17826 14216 16200 23880 27520 239362393623936239364444

3333 IdukkiIdukkiIdukkiIdukki 7434 6676 3131 2579 1002 409 1032 2757 1356 4216 3611 3982 38138138138185858585

4444 KannurKannurKannurKannur 582 551 503 165 128 76 119 285 135 325 471 846 4184184184186666

5555 KasarKasarKasarKasaraaaagodgodgodgodeeee 201 127 145 55 85 48 56 40 54 39 144 237 1231123112311231

6666 KollamKollamKollamKollam 1422 775 798 438 201 159 378 569 481 533 564 1692 8010801080108010

7777 KottayamKottayamKottayamKottayam 3558 1222 900 2724 1030 779 2124 2317 1820 2315 2817 3017 24624624624623232323

8888 KozhikodeKozhikodeKozhikodeKozhikode 1342 1178 816 745 531 228 321 294 153 412 782 711 7513751375137513

9999 MalappuramMalappuramMalappuramMalappuram 901 1024 503 663 653 1009 1100 1394 856 1560 1524 2312 13499134991349913499

10101010 PalakkadPalakkadPalakkadPalakkad 323 222 61 54 61 65 72 38 32 65 45 132 1170117011701170

11111111 PathanamthittaPathanamthittaPathanamthittaPathanamthitta 45 48 42 45 35 42 55 46 45 58 55 83 599599599599

12121212 ThiruvananthapuraThiruvananthapuraThiruvananthapuraThiruvananthapurammmm

20918 27338 25299 10824 5016 3712 9691 11992 9025 10316 19020 23420 176517651765176571717171

13131313 ThrissurThrissurThrissurThrissur 921 278 172 215 145 194 99 262 126 200 360 480 3452345234523452

14141414 WayanadWayanadWayanadWayanad 1108 973 491 177 151 94 175 280 302 415 595 601 5353535362626262

TotalTotalTotalTotal 77839778397783977839 71136711367113671136 57257257257250505050 43473434734347343473 25252525386386386386 19499194991949919499 28914289142891428914 39079390793907939079 29292929283283283283 38383838870870870870 56856856856880808080 69696969649649649649 557255725572557258585858

13

3.5 3.5 3.5 3.5 Domestic Tourist Visits in Kerala over the YearsDomestic Tourist Visits in Kerala over the YearsDomestic Tourist Visits in Kerala over the YearsDomestic Tourist Visits in Kerala over the Years

Domestic tourist visits in Kerala during 2009 were about 7.91 million – as compared to 7.59

million during the previous year. The growth in domestic tourist visits during the year was

4.2 percent. There has been moderate increases in domestic tourist visits in all the previous

ten years except during 2005. The year – wise domestic tourist visits and percentage

changes since 1999 are given in Table 3.7

Table 3.7: Domestic Tourist VTable 3.7: Domestic Tourist VTable 3.7: Domestic Tourist VTable 3.7: Domestic Tourist Visitsisitsisitsisits in Kerala in Kerala in Kerala in Kerala During During During During 1991991991999 to 9 to 9 to 9 to 2009200920092009

YearYearYearYear No.No.No.No. of Domestic of Domestic of Domestic of Domestic TouristTouristTouristTourist VisitsVisitsVisitsVisits

% of incre% of incre% of incre% of increaaaasesesese

1999 4888287 9.07

2000 5013221 2.56

2001 5239692 4.52

2002 5568256 6.27

2003 5871228 5.44

2004 5972182 1.72

2005 5946423 -0.43

2006 6271724 5.47

2007 6642941 5.92

2008 7591250 14.28

2009 7913537 4.25

3.6 3.6 3.6 3.6 Main Source Markets of Domestic TouristsMain Source Markets of Domestic TouristsMain Source Markets of Domestic TouristsMain Source Markets of Domestic Tourists

Out of 7.91 million domestic tourist visits, 5.94 million visits (75.05 percent) were made by

the Keralites. Tamil Nadu contributed 10.55 percent of the domestic tourist visits. It was

followed by Karnataka with a share of 6.18 percent and Maharashtra with a share of 2.07

percent. The other major source markets are Andhra Pradesh (1.31 percent), Delhi (1.00

percent), Gujarat (0.58 percent) and West Bengal (0.52 percent). The state – wise tourist

visits along with the percentage share are given in Table 3.8

14

Table 3.8: Table 3.8: Table 3.8: Table 3.8: DiDiDiDistribution of stribution of stribution of stribution of Domestic Domestic Domestic Domestic Tourist VTourist VTourist VTourist Visits isits isits isits inininin Kerala Kerala Kerala Kerala

by State of Origin by State of Origin by State of Origin by State of Origin During During During During 2009200920092009

Sl.Sl.Sl.Sl. No.No.No.No.

State/UTState/UTState/UTState/UT NumberNumberNumberNumber PercentagePercentagePercentagePercentage

1111 Kerala 5940866 75.06

2222 Tamil Nadu 833964 10.55

3333 Karnataka 488477 6.18

4444 Maharashtra 163486 2.07

5555 Andhra Pradesh 104007 1.31

6666 Delhi 78923 1.00

7777 Gujarat 45637 0.58

8888 West Bengal 41040 0.52

9999 Lakshadweep 36967 0.47

10101010 Madhya Pradesh 31808 0.40

11111111 Uttar Pradesh 24479 0.31

12121212 Goa 23122 0.29

13131313 Pondichery 17172 0.22

14141414 Rajasthan 12047 0.15

15151515 Orissa 9396 0.12

16161616 A &N Islands 8665 0.11

17171717 Punjab 7818 0.10

18181818 Haryana 6679 0.08

19191919 Bihar 6305 0.08

20202020 Jharkhand 5333 0.07

21212121 Uttarakhand 3952 0.05

22222222 Chandigarh 3797 0.05

23232323 Assam 3484 0.04

24242424 Chhattisgarh 3454 0.04

25252525 Sikkim 2115 0.03

26262626 Himachal Pradesh 1998 0.03

27272727 Jammu &Kashmir 1762 0.02

28282828 Arunachal Pradesh 1672 0.02

29292929 Manipur 1353 0.02

30303030 Tripura 981 0.01

31313131 Meghalaya 939 0.01

32323232 Nagaland 808 0.01

33333333 Mahe 408 0.00

33333333 Daman & Diu 287 0.00

34343434 Dadra &Nagar Haveli 243 0.00

15

35353535 Mizoram 93 0.00

Total 7913537 100

3.7 3.7 3.7 3.7 District District District District –––– wise Distribution of Domestic Touristswise Distribution of Domestic Touristswise Distribution of Domestic Touristswise Distribution of Domestic Tourists

The highest share of domestic tourist visits is recorded by Ernakulam district in all the

years since 2003. During 2009, the share of the district was 22.97 percent. The second

largest share of domestic tourist visits is recorded in Thrissur district. It was followed by

Thiruvananthapuram and Kozhikode districts with shares of 13.57 percent and 7.27

percent respectively during 2009. The district – wise domestic tourist visits since 2003 are

given in Table 3.9.

Table 3.9: Table 3.9: Table 3.9: Table 3.9: DistrictDistrictDistrictDistrict –––– WiseWiseWiseWise Domestic TouristDomestic TouristDomestic TouristDomestic Tourist Visits During Visits During Visits During Visits During 2003200320032003 to to to to 2009200920092009


DISTRICTDISTRICTDISTRICTDISTRICT 2003200320032003 2004200420042004 2005200520052005 2006200620062006 2007200720072007 2008200820082008 2009200920092009 Proportion Proportion Proportion Proportion to Totalto Totalto Totalto Total----2009200920092009

1111 ThiruvananthapuramThiruvananthapuramThiruvananthapuramThiruvananthapuram 865048 855787 837211 866712 948579 1,102,115 1074562 13.5713.5713.5713.57

2222 KollamKollamKollamKollam 101890 100729 98227 122998 145524 180,943 184867 2.342.342.342.34

3333 PathanamthittaPathanamthittaPathanamthittaPathanamthitta 68014 64640 59328 57032 60988 59,832 75660 0.960.960.960.96

4444 AlappuzhaAlappuzhaAlappuzhaAlappuzha 172119 185906 173626 179115 170731 234,700 164223 2.082.082.082.08

5555 KottayamKottayamKottayamKottayam 162779 163084 164909 196284 189411 230,831 274828 3.473.473.473.47

6666 ErnakulumErnakulumErnakulumErnakulum 1001938 1043479 1025944 1080591 1109644 1,509,686 1818748 22.9722.9722.9722.97

7777 IdukkiIdukkiIdukkiIdukki 420960 482283 473772 515182 505229 531,970 429402 5.435.435.435.43

8888 ThrissurThrissurThrissurThrissur 1390491 1378118 1327856 1398014 1546576 1,671,174 1733862 21.9221.9221.9221.92

9999 PalakkadPalakkadPalakkadPalakkad 271169 256015 266837 300674 315591 324,399 332787 4.214.214.214.21

10101010 MalappuramMalappuramMalappuramMalappuram 295102 297203 306431 303844 313200 323,448 319635 4.044.044.044.04

11111111 WayanadWayanadWayanadWayanad 202909 187701 191184 225923 256190 295,465 368459 4.664.664.664.66

12121212 KozhikodeKozhikodeKozhikodeKozhikode 461814 498931 553363 550694 570832 595,985 574896 7.277.277.277.27

13131313 KannurKannurKannurKannur 319338 323645 333855 351309 375255 395,121 420922 5.325.325.325.32

14141414 KasargodKasargodKasargodKasargod 137657 134661 133880 123352 135191 135,581 140686 1.781.781.781.78

TotalTotalTotalTotal 5871228587122858712285871228 5972182597218259721825972182 5946423594642359464235946423 6271724627172462717246271724 6642941664294166429416642941 7,591,2507,591,2507,591,2507,591,250 7917917917913333537537537537 100100100100

16

3.8 3.8 3.8 3.8 Seasonality in Domestic Tourist VisSeasonality in Domestic Tourist VisSeasonality in Domestic Tourist VisSeasonality in Domestic Tourist Visiiiitstststs

There is moderate seasonality in domestic tourist visits. While the peak months are May

and December, the lean months are June and March. It seems that school vacations

contribute significantly to the seasonality in domestic tourist visits. The month – wise

domestic tourist visits in different years and seasonality indices are given in Table 3.10

Table 3.10: Table 3.10: Table 3.10: Table 3.10: Month wise Month wise Month wise Month wise DomesticDomesticDomesticDomestic Tourist Visits and STourist Visits and STourist Visits and STourist Visits and Seasonality Indieasonality Indieasonality Indieasonality Indicccceseseses


MonthMonthMonthMonth YearsYearsYearsYears % of variation % of variation % of variation % of variation

over previous over previous over previous over previous yearyearyearyear

Seasonality Seasonality Seasonality Seasonality IndicesIndicesIndicesIndices 2003200320032003 2004200420042004 2005200520052005 2006200620062006 2007200720072007 2008200820082008 2009200920092009

1111 JaJaJaJannnn 511396 523145 499698 532748 588620 645492 696878 7.967.967.967.96 106.03106.03106.03106.03

2222 FebFebFebFeb 427116 451420 432673 469363 501204 586317 600648 2.442.442.442.44 92.1592.1592.1592.15

3333 MarMarMarMar 400503 422727 428235 457435 485722 580681 635963 9.59.59.59.52222 90.6890.6890.6890.68

4444 AprAprAprApr 514213 503583 500005 522408 557785 643808 649553 0.0.0.0.88889999 101.82101.82101.82101.82

5555 MayMayMayMay 566603 561503 562616 610241 639712 719566 730310 1.41.41.41.49999 114.75114.75114.75114.75

6666 JunJunJunJun 450537 440469 445652 467879 502224 566541 569624 0.50.50.50.54444 89.3389.3389.3389.33

7777 JulJulJulJul 421346 508893 467532 478701 478781 574544 552162 ----3.903.903.903.90 91.7191.7191.7191.71

8888 AugAugAugAug 469920 489182 483490 511198 535309 600121 585658 ----2.412.412.412.41 96.1996.1996.1996.19

9999 SepSepSepSep 496977 457398 485205 517659 529847 572977 609127 6.316.316.316.31 94.9494.9494.9494.94

10101010 OctOctOctOct 513082 516386 519239 543876 555721 655670 738253 12.12.12.12.60606060 101.88101.88101.88101.88

11111111 NovNovNovNov 526578 544746 552523 556297 618908 695118 726832 4.564.564.564.56 107.23107.23107.23107.23

12121212 DecDecDecDec 572957 552730 569555 603919 659108 750415 818529 9.089.089.089.08 113.29113.29113.29113.29

TotalTotalTotalTotal 5871228587122858712285871228 5972182597218259721825972182 5946423594642359464235946423 6271724627172462717246271724 6652941665294166529416652941 7591250759125075912507591250 7917917917913537353735373537 4.24.24.24.25555

Month – wise and district – wise domestic tourist visits in Kerala during 2009 are

given in Table 3.11. The districts of Ernakulam, Thrissur and Thiruvananthapuram

17

received the maximum number of domestic tourist visits during the month of

December.

18

Table 3.11: District Table 3.11: District Table 3.11: District Table 3.11: District –––– wisewisewisewise and and and and MMMMonthonthonthonth –––– wisewisewisewise SSSStatistics of tatistics of tatistics of tatistics of Domestic Domestic Domestic Domestic TTTTourist Visits inourist Visits inourist Visits inourist Visits in 2009200920092009


DistrictDistrictDistrictDistrict JanJanJanJan FebFebFebFeb MarMarMarMar AprAprAprApr MayMayMayMay JunJunJunJun JulJulJulJul AugAugAugAug SeptSeptSeptSept OctOctOctOct NovNovNovNov DecDecDecDec TotalTotalTotalTotal

1111 AAAAlappuzhalappuzhalappuzhalappuzha 24449 18311 14975 19987 10420 7562 7348 8328 8408 13323 12847 18265 164223164223164223164223

2222 ErnakulamErnakulamErnakulamErnakulam 171750 132286 153747 139908 139481 135486 140569 138546 135580 168725 175850 186820 1811811811818748874887488748

3333 IdukkiIdukkiIdukkiIdukki 46887 45996 38581 45146 44944 21209 18579 26649 30199 41134 35244 34834 429429429429402402402402

4444 KannurKannurKannurKannur 33381 32524 50691 36314 35739 32260 30658 32212 35044 34604 32105 35390 420420420420922922922922

5555 KasargodKasargodKasargodKasargod 11931 12030 9279 11458 14070 6035 10829 11803 12130 12615 13626 14880 140686140686140686140686

6666 KollamKollamKollamKollam 17707 16379 14783 15496 14669 13464 13889 15165 14526 14059 16320 18410 184867184867184867184867

7777 KottayamKottayamKottayamKottayam 25785 16713 21151 19531 22305 22576 19528 20321 25037 24227 26837 30817 274828274828274828274828

8888 KozhikodeKozhikodeKozhikodeKozhikode 48021 49940 47613 49022 56410 46276 44437 44078 43616 52659 44642 48182 574896574896574896574896

9999 MalappuramMalappuramMalappuramMalappuram 27762 22960 23684 28415 29173 25252 24526 26258 26155 28782 28659 28009 319635319635319635319635

10101010 PalakkadPalakkadPalakkadPalakkad 29314 25535 27829 28220 30735 32615 23604 24661 25871 33121 24014 27268 332787332787332787332787

11111111 PathanamthittaPathanamthittaPathanamthittaPathanamthitta 5521 5231 4823 8082 5644 5725 6358 6303 5528 10476 5762 6207 75660756607566075660

12121212 ThiruvananthapuramThiruvananthapuramThiruvananthapuramThiruvananthapuram 88858 84449 81788 81762 111909 71092 74511 76145 78245 97592 99826 128385 1071071071074562456245624562

13131313 ThrissurThrissurThrissurThrissur 132575 112821 110386 146264 185210 125415 110816 126535 145360 165200 174600 198680 1733862173386217338621733862

14141414 WayanadWayanadWayanadWayanad 32937 25473 36633 19948 29601 24657 26510 28654 23428 41736 36500 42382 368368368368459459459459

TotalTotalTotalTotal 696878696878696878696878 600648600648600648600648 635963596359635963636363 649649649649555555553333 730730730730310310310310 569569569569624624624624 552162552162552162552162 585658585658585658585658 609127609127609127609127 737373738253825382538253 726726726726832832832832 818181818529852985298529 7917917917913537353735373537

19


Indian Tourism ScenarioIndian Tourism ScenarioIndian Tourism ScenarioIndian Tourism Scenario

4.1 4.1 4.1 4.1 Year Year Year Year –––– Wise Foreign Tourist ArrivalsWise Foreign Tourist ArrivalsWise Foreign Tourist ArrivalsWise Foreign Tourist Arrivals

India received about 5.11 million foreign tourists during 2009 as against 5.28 million

tourists during 2008 and thus registered a decline of about 3.5 percent. However, there has

been an average annual growth of 7.5 percent in foreign tourist arrivals since 1999. The

year – wise foreign tourist arrivals in India are given in Table 4.1.

Table 4.1: Foreign Tourist in India According to Gender, 199Table 4.1: Foreign Tourist in India According to Gender, 199Table 4.1: Foreign Tourist in India According to Gender, 199Table 4.1: Foreign Tourist in India According to Gender, 1999999----2009200920092009

YearYearYearYear Foreign Tourist Foreign Tourist Foreign Tourist Foreign Tourist ArrivalsArrivalsArrivalsArrivals

Gender Distribution (%)Gender Distribution (%)Gender Distribution (%)Gender Distribution (%)

Male Male Male Male FemaleFemaleFemaleFemale Not ReportedNot ReportedNot ReportedNot Reported

1999199919991999 2481928 69.5 30.5 0

2000200020002000 2649378 61.9 38.1 0

2222001001001001 2537282 41.1 24.5 34.4

2002200220022002 2384364 50.2 27.5 22.3

2003200320032003 2726214 55.7 32.1 12.2

2004200420042004 3457477 54.9 33.9 11.2

2005200520052005 3918610 52.5 33.1 14.4

2006200620062006 4447167 57.1 36.2 6.7

2007200720072007 5081504 59.9 39.6 0.5

2008200820082008 5282603 60.5 39.4 0.1

2009200920092009 5108579 59.6 40.4 0

Source: Bureau of Immigration, India

4.2 Age 4.2 Age 4.2 Age 4.2 Age –––– Wise Foreign Tourist Arrivals Wise Foreign Tourist Arrivals Wise Foreign Tourist Arrivals Wise Foreign Tourist Arrivals

The maximum percentage of tourists visiting India belongs to the age group of 35 – 44

though there has been a gradual decline in the share of this age – group over the years.

Those in the higher age – groups, however, increased from year to year. The age group –

wise foreign tourist arrivals in India since 1999 are given in Table 4.2.

20

TTTTable 4.2: able 4.2: able 4.2: able 4.2: FFFForeignoreignoreignoreign TTTTouristouristouristourist AAAArrivals rrivals rrivals rrivals inininin IIIIndiandiandiandia AAAAccordingccordingccordingccording totototo AAAAgegegege---- GGGGrouprouprouproup, 199, 199, 199, 1999999 totototo 2009200920092009

YearYearYearYear ForeignForeignForeignForeign

Tourist Tourist Tourist Tourist

ArrivalsArrivalsArrivalsArrivals

Distribution by AgeDistribution by AgeDistribution by AgeDistribution by Age----Group (in years)*Group (in years)*Group (in years)*Group (in years)*

0000----14141414 15151515----24242424 25252525----34343434 35353535----44444444 45454545----54545454 55555555----64646464 65 &65 &65 &65 &

aboveaboveaboveabove

NotNotNotNot

ReportedReportedReportedReported

1999199919991999 2481928 3.1 14.0 23.4 27.5 20.8 9.2 2.0 -

2000200020002000 2649378 3.9 11.4 22.6 27.0 23.1 9.9 2.1 -

2001200120012001 2537282 7.0 10.8 20.1 21.1 19.4 11.9 6.7 3.0

2002200220022002 2384364 9.2 10.0 19.4 21.6 19.4 11.5 7.7 1.2

2003200320032003 2726214 7.2 10.0 19.5 21.6 19.4 11.5 7.7 3.1

2004200420042004 3457477 8.5 9.8 18.8 21.3 19.4 12.8 8.2 0.2

2005200520052005 3918610 8.6 9.6 18.8 21.3 19.5 13.0 8.7 0.5

2006200620062006 4447167 9.6 8.7 18.3 21.4 19.6 13.5 7.0 1.9

2007200720072007 5081504 9.2 8.6 18.0 21.0 19.6 13.9 7.5 2.2

2008200820082008 5282603 7.5 7.1 15.2 17.1 16.1 11.9 6.5 18.6

2009200920092009 5108579 9.1 7.9 17.9 20.3 19.6 14.7 8.5 2.0

Source: Bureau of Immigration, India

4.3 Major source markets of India4.3 Major source markets of India4.3 Major source markets of India4.3 Major source markets of India

The single largest tourist arrivals in India are from the United States of America

during the last two years. It is followed by the United Kingdom. These two countries

taken together accounted for about 30.4 percent of the tourist arrivals in India during

2009. The top 15 source markets and their relative shares are listed in Table 4.3.

21

TTTTable 4.3: able 4.3: able 4.3: able 4.3: TTTTopopopop 15 S15 S15 S15 Source ource ource ource CCCCountries ountries ountries ountries of Fof Fof Fof Foreignoreignoreignoreign TTTTouristouristouristourist AAAArrivalsrrivalsrrivalsrrivals inininin IIIIndiandiandiandia DDDDuringuringuringuring

2008 and2008 and2008 and2008 and 2009200920092009

RankRankRankRank CountryCountryCountryCountry 2008200820082008 2009200920092009

FTAsFTAsFTAsFTAs % % % % ShareShareShareShare

FTAsFTAsFTAsFTAs % Share% Share% Share% Share

1 USA 804933 15.2 803021 15.7

2 UK 776530 14.7 748765 14.7

3 Bangladesh 541884 10.3 458063 9.0

4 Canada 222364 4.2 240836 4.7

5 Sri Lanka 218805 4.1 221448 4.3

6 France 207802 3.9 195307 3.8

7 Germany 204344 3.9 193557 3.8

8 Australia 146209 2.8 148846 2.9

9 Japan 145352 2.8 134340 2.6

10 Malaysia 115794 2.2 124219 2.4

11 China (Main) 98093 1.9 97705 1.9

12 Singapore 97851 1.9 96997 1.9

13 Russia 91095 1.7 94754 1.9

14 Italy 85766 1.6 87487 1.7

15 Rep. of Korea 79802 1.5 77995 1.5

Total of topTotal of topTotal of topTotal of top 15Countries15Countries15Countries15Countries

3836624383662438366243836624 72.672.672.672.6 3723340372334037233403723340 72.972.972.972.9

OthersOthersOthersOthers 1441441441445979597959795979 27.427.427.427.4 1385239138523913852391385239 27.127.127.127.1

All CountriesAll CountriesAll CountriesAll Countries 5282603528260352826035282603 100.0100.0100.0100.0 5108579510857951085795108579 100.0100.0100.0100.0

Source: - Bureau of Immigration, India

4.44.44.44.4 Port of EntryPort of EntryPort of EntryPort of Entry

Delhi airport continues to be single largest port of entry, for foreign tourists visiting India.

It is followed by Mumbai airport though its share has been declining over the years. The

port wise percentage of foreign tourist arrivals over the years is given in Table—4.4.

22

Table 4.4: Foreign Tourist Arrivals to India Table 4.4: Foreign Tourist Arrivals to India Table 4.4: Foreign Tourist Arrivals to India Table 4.4: Foreign Tourist Arrivals to India throughthroughthroughthrough Major Ports, 199Major Ports, 199Major Ports, 199Major Ports, 1999999----2009200920092009

YearYearYearYear Foreign Foreign Foreign Foreign Tourist Tourist Tourist Tourist ArrivalsArrivalsArrivalsArrivals

(% ) (% ) (% ) (% ) Foreign Tourist ArrivalsForeign Tourist ArrivalsForeign Tourist ArrivalsForeign Tourist Arrivals

MumbaiMumbaiMumbaiMumbai AirportAirportAirportAirport

KolkataKolkataKolkataKolkata AirportAirportAirportAirport

ChennaiChennaiChennaiChennai AirportAirportAirportAirport

DelhiDelhiDelhiDelhi AirportAirportAirportAirport

BangaloreBangaloreBangaloreBangalore AirportAirportAirportAirport

OthersOthersOthersOthers

1999199919991999 2481928 33.5 3.4 13.6 38.6 - 10.9 2000200020002000 2649378 34.0 3.5 13.8 38.2 - 10.5 2001200120012001 2537282 26.7 4.4 12.0 33.7 - 23.2 2002200220022002 2384364 25.4 3.9 11.5 28.6 - 30.6 2003200320032003 2726214 24.1 3.7 10.5 30.8 - 30.9 2004200420042004 3457477 25.1 3.3 10.3 32.2 - 29.1 2005200520052005 3918610 24.4 3.0 9.9 31.8 - 30.9 2006200620062006 4447167 23.3 2.8 9.8 32.0 - 32.1 2007200720072007 5081504 23.8 3.0 10.3 31.4 - 31.5 2008200820082008 5282603 21.4 3.1 11.3 31.8 6.0 26.4 2009200920092009 5108579 21.7 3.6 11.0 32.8 6.4 24.5

Source: - Bureau of Immigration, India

4.5 4.5 4.5 4.5 Foreign Tourist Foreign Tourist Foreign Tourist Foreign Tourist AAAArrivalsrrivalsrrivalsrrivals in Indiain Indiain Indiain India by Mode of Transportby Mode of Transportby Mode of Transportby Mode of Transport

The mode of foreign tourist arrivals by mode of transport is given in Table—4.5.

Almost 90 percent of the tourists arrive in India by air and of the remaining, about

one percent arrives by sea and about 9 percent by land.

Table 4.5: Foreign Tourist Arrivals in India According to Mode of Travel, 199Table 4.5: Foreign Tourist Arrivals in India According to Mode of Travel, 199Table 4.5: Foreign Tourist Arrivals in India According to Mode of Travel, 199Table 4.5: Foreign Tourist Arrivals in India According to Mode of Travel, 1999999----2009200920092009

YearYearYearYear ArrivalsArrivalsArrivalsArrivals % Distribution by mode of travel% Distribution by mode of travel% Distribution by mode of travel% Distribution by mode of travel

AirAirAirAir SeaSeaSeaSea LandLandLandLand

1999199919991999 2481928 98.4 0.0 1.6

2000200020002000 2649378 98.5 0.0 1.5

2001200120012001 2537282 87.1 0.9 12.0

2002200220022002 2384364 81.9 0.6 17.5

2003200320032003 2726214 83.1 0.5 16.4

2004200420042004 3457477 85.6 0.5 13.9

2005200520052005 3918610 86.5 0.4 13.1

2006200620062006 4447167 87.1 0.6 12.3

2007200720072007 5081504 88.4 0.6 11.0

2008200820082008 5282603 89.1 0.7 10.2

2009200920092009 5108579 89.8 1.0 9.2

23

4.64.64.64.6 Peak and leave seasons of Different Nationalities visiting India.Peak and leave seasons of Different Nationalities visiting India.Peak and leave seasons of Different Nationalities visiting India.Peak and leave seasons of Different Nationalities visiting India.

In the case of USA, Canada, Germany, Australia, Malaysia, China, Singapore and Italy, the

peak month of visit in India is December. In the case of tourists from UK, the peak month

is February while that of Bangladesh is July. The lean months for most of the countries are

April, May and June. However, in the case of nationals from USA and Bangladesh the lean

months are September and December respectively. Table 4.6 lists the lean and peak months

of different nationalities.

Table 4.6: Lean and Peak Months of Foreign Tourist Arrivals in India During 2009 Table 4.6: Lean and Peak Months of Foreign Tourist Arrivals in India During 2009 Table 4.6: Lean and Peak Months of Foreign Tourist Arrivals in India During 2009 Table 4.6: Lean and Peak Months of Foreign Tourist Arrivals in India During 2009

from Top 15 Countriesfrom Top 15 Countriesfrom Top 15 Countriesfrom Top 15 Countries


NationalityNationalityNationalityNationality Lean MonthLean MonthLean MonthLean Month Peak MonthPeak MonthPeak MonthPeak Month

1 U.S.A September December

2 U.K June February

3 Bangladesh December July

4 Sri Lanka May August

5 Canada May December

6 France May February

7 Germany May December

8 Australia June December

9 Malaysia April December

10 Japan May September

11 China(Main) June December

12 Russia January November

13 Singapore April December

14 Nepal August March

15 Italy June December

4.74.74.74.7 Statewide Statewide Statewide Statewide TTTTourist Visits in Indiaourist Visits in Indiaourist Visits in Indiaourist Visits in India

The state—wise domestic and foreign tourist visits in India during 2008 and 2009 are given

in Table4.7.

The states receiving the highest percentage of domestic tourist are Andhra Pradesh

(24.23%), Uttar Pradesh (20.54%), Tamil Nadu (17.80%), Karnataka (4.96%), and

Rajasthan (4.01%). The states which receives the highest percentage of foreign tourists are

24

Tamil Nadu (17.27%), Maharashtra (14.57%), Delhi (14.28%), Uttar Pradesh (11.17%),

West Bengal (8.61%), Rajasthan(7.83%), Andhra Pradesh(5.80%) and Karnataka (4.0%).

TTTTableableableable 4.74.74.74.7: : : : SSSStatetatetatetate/UT/UT/UT/UT –––– wise wise wise wise DDDDomestic andomestic andomestic andomestic and FFFForeignoreignoreignoreign TTTTouristouristouristourist VVVVisits isits isits isits inininin IIIIndiandiandiandia DDDDuringuringuringuring the the the the

YearsYearsYearsYears 2008 2008 2008 2008 andandandand 2222009009009009

Sl.Sl.Sl.Sl. State/UTState/UTState/UTState/UT 2008200820082008 2009200920092009 % Growth (2009/08)% Growth (2009/08)% Growth (2009/08)% Growth (2009/08)

No.No.No.No. DomesticDomesticDomesticDomestic ForeignForeignForeignForeign DomesticDomesticDomesticDomestic ForeignForeignForeignForeign DomesticDomesticDomesticDomestic ForeignForeignForeignForeign

1 Andaman & Nicobar 123914 12512 142042 13684 14.6 9.4

2 Andhra Pradesh 132684906 789180 157489927 795173 18.7 0.8

3 Arunachal Pradesh 149292 3020 195147 3945 30.7 30.6

4 Assam 3617306 14426 3850521 14942 6.4 3.6

5 Bihar 11889611 345572 15685581 423042 31.9 22.4

6 Chandigarh 908569 34762 914742 37967 0.7 9.2

7 Chhattisgarh 442910 1314 511561 1277 15.5 -2.8

8 Dadra & Nagar Haveli 505380 5719 506625 7109 0.2 24.3

9 Daman & Diu 465033 5266 563461 5748 21.2 9.2

10 Delhi 2132970 2339287 2041173 1958272 -4.3 -16.3

11 Goa 2020416 351123 2127063 376640 5.3 7.3

12 Gujarat 15505264 110702 15909931 102747 2.6 -7.2

13 Haryana 5973123 87172 6408423 137094 7.3 57.3

14 Himachal Pradesh 9372697 376736 11036572 400583 17.8 6.3

15 Jammu & Kashimr 7638977 54697 9234862 54475 20.9 -0.4

16 Jharkhand 6030028 5803 7610160 8303 26.2 43.1

17 Karanataka 12797937 174040 32701647 229733 155.5 32

18 Kerala 7591250 598929 7789378 548737 2.6 -8.4

19 Lakshadweep 1571 1699 6553 4309 317.1 153.6

20 Madhya Pradesh 22088927 251733 23106206 200819 4.6 -20.2

21 Maharashtra 20553359 2056913 23739130 1999320 15.5 -2.8

22 Manipur 112151 354 124229 337 10.8 -4.8

23 Meghalaya 549936 4919 591398 4522 7.5 -8.1

24 Mizoram 55924 902 56651 513 1.3 -43.1

25 Nagaland 21129 1209 20953 1423 -0.8 17.7

26 Orissa 6358445 43966 6891510 45684 8.4 3.9 27 Punjab 509428 6869 457240 3184 -10.2 -53.6

28 Pondicherry 827799 60309 851192 54039 2.8 -10.4

29 Rajasthan 28358918 1477646 25558691 1073414 -9.9 -27.4

30 Sikkim 460564 19154 547810 17730 18.9 -7.4

31 Tamil Nadu 98285121 2029410 115755800 2369050 17.8 16.7

32 Tripura 245438 3577 317541 4246 29.4 18.7

25

33 Uttar Pradesh 124843242 1610089 134831852 1532573 8 -4.8

34 Uttarakhand 20546323 99910 21934567 106470 6.8 6.6

35 West Bengal 19314440 1133671 20528534 1180418 6.3 4.1

TotalTotalTotalTotal 562982298562982298562982298562982298 14112590141125901411259014112590 650038673650038673650038673650038673 13717522137175221371752213717522 15.515.515.515.5 ----2.82.82.82.8

4.8 4.8 4.8 4.8 Tourism ReceiptsTourism ReceiptsTourism ReceiptsTourism Receipts

The Foreign exchange earnings from tourism over the years both in Rupee and USD terms

are given in Table—4.8.

TTTTable 4.8able 4.8able 4.8able 4.8: : : : FFFFEE EE EE EE fromfromfromfrom TTTTourismourismourismourism inininin IIIIndiandiandiandia DDDDuringuringuringuring 1991 1991 1991 1991 ----2009200920092009

YearYearYearYear FEE in INR termsFEE in INR termsFEE in INR termsFEE in INR terms FEE in US$ termsFEE in US$ termsFEE in US$ termsFEE in US$ terms

Rs.Rs.Rs.Rs. CroresCroresCroresCrores

% change% change% change% change over previousover previousover previousover previous

yearyearyearyear

US $US $US $US $ MillionMillionMillionMillion

% change% change% change% change over previousover previousover previousover previous

yearyearyearyear

1999 12951 6.6 3009 2.1

2000 15626 20.6 3460 15.0

2001 15083 -3.5 3198 -7.6

2002 15064 -0.1 3103 -3.0

2003 20729 37.6 4463 43.8

2004 27944 34.8 6170 38.2

2005 33123 18.5 7493 21.4

2006 39025 17.8 8634 15.2

2007 44360 13.7 10729 24.3

2008# 50730 14.4 11747 9.5

2009# 54960 8.3 11394 -3.0

# Advance Estimates

26


Surveys and StudiesSurveys and StudiesSurveys and StudiesSurveys and Studies

Kerala has a system of collecting visitor statistics from accommodation establishments on a

regular basis by using ICT infrastructure. The system generates reliable and timely data on

both foreign and domestic tourist visits on a continuous basis. It also provides details of

nationality of foreign tourists and state of origin of domestic tourists. In addition, periodical

tourist surveys are also being undertaken on a regular basis in order to gather data on the

demographic profiles, travel pattern, use of various facilities, satisfaction levels and

expenditure details of both foreign and domestic tourists visiting Kerala. The surveys

provide valuable data for the formulation of policies, development planning and evolving

marketing strategies. The outcome and impact of various development efforts are also

evaluated through periodic evaluation studies. The findings of the ‘Continuous Tourism

Survey’, undertaken during 2009-2010 starting from September, 2009 are summarised in

this chapter.

5.1. Introduction 5.1. Introduction 5.1. Introduction 5.1. Introduction

Foreign and domestic tourist visits to Kerala registered consistent growth during the last

few years although foreign tourists registered a decline of about 7.0 percent during 2009

due to world economic crisis and the consequent decline in world tourist traffic including

India. Kerala tourism remains as a super brand among all other states in India due to its

rich cultural and geographic diversity, wide range of tourist products and experiences,

which include among others – leisure, culture, adventure, spirituality, eco – tourism,

wellness & health, etc. The Continuous Tourism Survey (CTS) was launched with a view to

assess the recent trends in tourist profiles and satisfaction levels of tourists. The

consultancy organisation Datamation Consultants Pvt. Ltd., New Delhi along with Great

27

India Tourism Planners and Consultants (GITPAC), Thiruvananthapuram was

commissioned for the conduct of the survey.

5.2 Obj5.2 Obj5.2 Obj5.2 Objectives of the Surveyectives of the Surveyectives of the Surveyectives of the Survey

The specific objectives of the survey as indicated in the terms of the survey are the

estimation of the following:

(i) Origin by domicile in India for domestic tourists and nationality for foreign tourists.

(ii) Demographic, economic, social profile of the tourists (gender, age composition).

(iii) Capture specifically people on honeymoon, old retired couples, incentive travelers,

LTC travel, etc.

(iv) Motivational factors responsible for attracting them to Kerala.

(v) Whether movement is rather with family including children.

(vi) Average length of stay, expenditure pattern, etc.

(vii) Preferences on mode of transport, food and accommodation, shopping, etc.

(viii) Souvenir shopping.

(ix) Awareness of wellness options (Ayurveda, medical tourism, etc )

(x) Estimate the number of pilgrim tourists visiting Kerala.

(xi) Nature of such travelers, multiple destinations?

(xii) Sticks to well defined pilgrim centers? Willingness to explore new centers?

(xiii) Estimate the average room rent in the classified and unclassified hotels/home stays.

(xiv) Estimate occupancy levels in properties.

(xv) Assessment of infrastructure deficiencies.

(xvi) Determine the type of tourism to be attracted and suggest targets of tourist arrival

for important tourist destinations.

(xvii) On the above seasonality influences.

(xviii) Rates, occupancy and traffic in lean seasons.

(xix) Efforts to even out seasonality factors.

(xx) Source of occupancy (a) tour operator, (b) rack, (c) net and (d) agency.

(xxi) Employment generated (a) full time and (b) seasonal.

(xxii) Provide qualitative details on their overall experience such as attractions most liked,

gaps in facilities, behavioral patterns of local population, interaction with transport

28

operators, hotel staff, travel agents, government officials and law and order

enforcing authorities.

(xxiii) Profile overall level of satisfaction (mental-physical).

(xxiv) Conduct survey outside Kerala (generating markets ) to know about the perception

of tourists about Kerala, especially tourists who are not included Kerala in their

travel plan.

5.3 Methodology5.3 Methodology5.3 Methodology5.3 Methodology

Keeping in view the objectives of the study, a survey methodology was developed with the

approval of the Department. It involved the collection of primary and secondary data. Both

foreign and domestic tourists were interviewed at random at the tourist destinations for the

collection of primary data.

a) Selection a) Selection a) Selection a) Selection of Tourist Destinationsof Tourist Destinationsof Tourist Destinationsof Tourist Destinations

Tourist destinations were selected in consultation with the DOT. The main criteria used for

the selection of survey centres included volume of tourist arrivals, accessibility and

coverage of different segments of tourism product. The selected tourist destinations are

given in Table-5.1.

TableTableTableTable----5.1: District5.1: District5.1: District5.1: District----Wise Selected Tourist DestinationsWise Selected Tourist DestinationsWise Selected Tourist DestinationsWise Selected Tourist Destinations

Sl. No.

District Destination

1111 Thiruvananthapuram Thiruvananthapuram city- Varkala- Kovalam

2222 Kollam Backwaters- Thenmala

3333 Kottyam Kumarakom

4444 Idukki Munnar- Thekkady- Vagamon

5555 Alappuzha Backwaters

6666 Ernakulam Kochi- Aluva- Paravoor

7777 Thrissur Guruvayoor- Parambikulam- Athirappilly

8888 Kozhikode Kozhikode city- Kappad

9999 Palakkad Malampuzha- Nelliyampathy

10101010 Malappuram Nilambur

11111111 Kannur Muzhuppilangad

12121212 Wayanad Edakkal- Pookot Lake

13131313 Kasaragode Bekal

14141414 Pathanamthitta Erumeli

29

b) Samplingb) Samplingb) Samplingb) Sampling

Tourists were selected at random for the conduct of the interviews in the selected centres.

The sample sizes for each of the destinations selected for the survey were decided on the

basis of the tourist visits in the previous year. Separate structured questionnaires were

used for the conduct of the survey interviews of foreign tourists, domestic tourists from

outside the State and those from within the State. The survey was continued throughout

the year. Separate schedules were used for the survey of foreign tourists, domestic tourists

from outside the States and those from within the States.

5.4 Nationality of Foreign Tourists5.4 Nationality of Foreign Tourists5.4 Nationality of Foreign Tourists5.4 Nationality of Foreign Tourists

According to the survey, the highest percentage of the tourists was from the United

Kingdom with a share of about 24.25 percent consisting of 15.64 percent males and 8.61

females. It was followed by France, Germany and United States of America with shares of

9.68, 9.50 and 8.35 respectively. The nationality-wise percentage shares are given in Table-

5.2. The top 15 countries taken together accounts for about 80 percent of the total foreign

tourist visits in Kerala

Out of the total foreign tourist visits, 63.07 percent was males and the remaining 36.93

percent was females. While the share of females among the Russian tourists was higher

than that of males, the respective shares were equal in the case of Netherlands.

Table 5.2: Table 5.2: Table 5.2: Table 5.2: Percentage Distribution of Foreign Tourists by Nationality and Sex

Sl.NoSl.NoSl.NoSl.No NationalityNationalityNationalityNationality

PercentagePercentagePercentagePercentage

MaleMaleMaleMale FemaleFemaleFemaleFemale TotalTotalTotalTotal

1 United Kingdom 15.64 8.61 24.25

2 France 6.27 3.41 9.68

3 Germany 5.89 3.61 9.50

4 United States of America 6.09 2.27 8.35

5 Australia 2.52 1.71 4.24

6 Switzerland 1.69 1.56 3.26

7 Italy 2.01 1.18 3.19

8 Canada 1.94 1.15 3.09

9 Netherlands 1.47 1.47 2.93

10 Sweden 1.43 0.82 2.24

11 Russia 1.03 1.18 2.21

12 Malaysia 1.19 0.79 1.98

30

13 United Arab Emirates 1.57 0.00 1.57

14 Belgium 1.07 0.50 1.57

15 Saudi Arabia 1.50 0.00 1.50

16 Others 11.77 8.67 20.44

TotalTotalTotalTotal 63.0763.0763.0763.07 36.9336.9336.9336.93 100.00100.00100.00100.00

5.5 Age5.5 Age5.5 Age5.5 Age----Group Wise Distribution of Foreign TouristsGroup Wise Distribution of Foreign TouristsGroup Wise Distribution of Foreign TouristsGroup Wise Distribution of Foreign Tourists

As per the survey, the largest percentage of foreign tourists was in the age

group 25-34 and it was followed by the age group 35-44. In the case of USA, however the

largest percentage of tourists was in the higher age group of 35-44.

TableTableTableTable----5.3: Percentage Distribution Foreign Tourists by Age Group5.3: Percentage Distribution Foreign Tourists by Age Group5.3: Percentage Distribution Foreign Tourists by Age Group5.3: Percentage Distribution Foreign Tourists by Age Group

Age groupAge groupAge groupAge group U.KU.KU.KU.K FranceFranceFranceFrance GermanyGermanyGermanyGermany U.S.AU.S.AU.S.AU.S.A AustraliaAustraliaAustraliaAustralia OthersOthersOthersOthers TotalTotalTotalTotal

Up to 24Up to 24Up to 24Up to 24 14.5 10.9 12.7 12.5 15.7 11.4 12.5

25252525----34343434 32.2 36.5 32.8 27.6 36.0 37.5 34.8

35353535----44444444 20.4 23.4 24.0 37.5 24.7 24.1 24.3

45454545----54545454 14.5 9.9 14.4 9.21 5.6 12.4 12.3

55555555----64646464 9.8 10.9 12.7 6.58 7.9 7.8 8.9

64 & above64 & above64 & above64 & above 8.6 8.3 3.5 6.58 10.1 6.8 7.2

TotalTotalTotalTotal 100 100 100 100 100 100 100

5.6 Distributio5.6 Distributio5.6 Distributio5.6 Distribution of Foreign Tourists by Level of Educationn of Foreign Tourists by Level of Educationn of Foreign Tourists by Level of Educationn of Foreign Tourists by Level of Education

Among the foreign tourists visiting Kerala about 82 percent has graduation and above

qualifications. About 9.40 percent are technically qualified. The pattern is almost similar in

respect all the major countries except that in the case of U.K and U.S.A the percentage of

those with qualifications graduation and above are above 90 percent. The percentage

distribution of tourists by educational qualification is given in Table-5.3.

TableTableTableTable----5.4: Percentage Distribution 5.4: Percentage Distribution 5.4: Percentage Distribution 5.4: Percentage Distribution of Foreign Tourists by Level of Educationof Foreign Tourists by Level of Educationof Foreign Tourists by Level of Educationof Foreign Tourists by Level of Education

EducationEducationEducationEducation U.S.AU.S.AU.S.AU.S.A FranceFranceFranceFrance GermanyGermanyGermanyGermany U.KU.KU.KU.K AustraliaAustraliaAustraliaAustralia OthersOthersOthersOthers TotalTotalTotalTotal

Matriculate &belowMatriculate &belowMatriculate &belowMatriculate &below 0.68 3.76 8.33 2.99 0.00 3.37 3.43

SecondarySecondarySecondarySecondary 1.36 3.23 3.95 3.89 10.59 7.60 5.52

TechnicalTechnicalTechnicalTechnical 6.80 16.13 10.96 11.98 9.41 6.60 9.40

GradGradGradGraduateuateuateuate 45.58 30.65 39.47 44.91 36.47 38.70 39.99

31

Post graduatePost graduatePost graduatePost graduate 29.25 26.88 21.93 22.75 29.41 27.08 25.78

Higher degreeHigher degreeHigher degreeHigher degree 16.33 19.35 15.35 13.47 14.12 16.65 15.88

TotalTotalTotalTotal 100.00 100.00 100.00 100.00 100.00 100.00 100.00

5.75.75.75.7 Distribution of Tourists by OccupaDistribution of Tourists by OccupaDistribution of Tourists by OccupaDistribution of Tourists by Occupationtiontiontion

About one-third of the foreign tourists visiting Kerala are professionals. About 15.4 percent

of them are in services and another 11.3 percent are self-employed. The percentage those

who are only house wives visiting Kerala are merely 2.3 percent. The pattern is similar

among all the major countries except that in the case of USA the percentage of those in

business is higher at 12.1 percent. Percentage of those in business is the least in the case of

Australia. The details are given in Table-5.5.

TaTaTaTableblebleble----5.5: Percentage Distribution of Foreign Tourists by Occupation5.5: Percentage Distribution of Foreign Tourists by Occupation5.5: Percentage Distribution of Foreign Tourists by Occupation5.5: Percentage Distribution of Foreign Tourists by Occupation

OccupationOccupationOccupationOccupation U.S.AU.S.AU.S.AU.S.A FranceFranceFranceFrance GermanyGermanyGermanyGermany U.KU.KU.KU.K AustraliaAustraliaAustraliaAustralia OthersOthersOthersOthers TotalTotalTotalTotal

ServicesServicesServicesServices 16.11 19.35 16.37 13.10 13.48 15.67 15.40

ProfessionalsProfessionalsProfessionalsProfessionals 39.60 31.72 32.30 35.42 42.70 30.76 33.39

Self employedSelf employedSelf employedSelf employed 10.07 9.68 14.60 9.52 8.99 12.49 11.34

BusinessBusinessBusinessBusiness 12.08 9.68 8.85 8.93 5.62 10.13 9.64

StudentsStudentsStudentsStudents 8.72 9.14 9.73 12.80 10.11 10.93 10.88

House wifeHouse wifeHouse wifeHouse wife 1.34 0.54 1.77 2.08 2.25 3.06 2.28

OthersOthersOthersOthers 12.08 19.89 16.37 18.15 16.85 16.96 17.06


5.85.85.85.8 Distribution of Tourists by Source of InformationDistribution of Tourists by Source of InformationDistribution of Tourists by Source of InformationDistribution of Tourists by Source of Information

The most frequently used source of information in the case of foreign tourists visiting

Kerala is the website. The main source of information in the case of 26.6 percent of the

foreign tourists is website. Among countries, website users are the highest in U.K and

U.S.A with 29.3 and 27.9 percentages respectively. Website users are the lowest at 19.2

percent in the case of France. The second major source of information is the Tourist Offices

and Information Centres. While 16.65 percentage of all foreign tourists visiting Kerala uses

Tourist Offices and Information Centres as the main source of information, the percentage

32

is as high as 22.1 in the case of Germany. The third major source of information is general

text books and magazines. The details are given in Table-5.6.

TableTableTableTable----5.6: Percentage Distribution of Tourists by Main Source of Information5.6: Percentage Distribution of Tourists by Main Source of Information5.6: Percentage Distribution of Tourists by Main Source of Information5.6: Percentage Distribution of Tourists by Main Source of Information

Source of InformationSource of InformationSource of InformationSource of Information U.S.AU.S.AU.S.AU.S.A FranceFranceFranceFrance GermanyGermanyGermanyGermany U.KU.KU.KU.K AustraliaAustraliaAustraliaAustralia OthersOthersOthersOthers TotalTotalTotalTotal Tourist oTourist oTourist oTourist offices and information ffices and information ffices and information ffices and information centres centres centres centres 17.01 19.78 22.12 18.60 10.71 14.17 16.65

Airlines Airlines Airlines Airlines 2.04 3.85 0.88 3.35 2.38 2.75 2.75

Accommodation establishments Accommodation establishments Accommodation establishments Accommodation establishments 0.68 2.20 1.77 1.52 9.52 1.89 2.03

Films and other audio visual media Films and other audio visual media Films and other audio visual media Films and other audio visual media 4.76 5.49 7.52 4.27 1.19 5.17 5.01

General text books and magazines General text books and magazines General text books and magazines General text books and magazines 13.61 21.43 12.39 14.02 16.67 14.74 14.96

Own experience Own experience Own experience Own experience 9.52 7.69 6.64 7.93 4.76 6.44 7.13

WebsiteWebsiteWebsiteWebsite 27.89 19.23 24.34 29.27 27.38 26.89 26.59

Travel agents and tour operators Travel agents and tour operators Travel agents and tour operators Travel agents and tour operators 4.76 3.30 2.21 4.27 2.38 3.65 3.67

Tourist literature, travel magazines Tourist literature, travel magazines Tourist literature, travel magazines Tourist literature, travel magazines 4.76 4.40 6.64 7.01 8.33 7.69 6.89

Print and television ads Print and television ads Print and television ads Print and television ads 2.72 1.10 2.65 1.52 1.19 0.57 1.26

Friends and relatives Friends and relatives Friends and relatives Friends and relatives 12.24 11.54 12.83 8.23 15.48 16.04 13.06


5.9 Distribution of Tourists by Type of Travel5.9 Distribution of Tourists by Type of Travel5.9 Distribution of Tourists by Type of Travel5.9 Distribution of Tourists by Type of Travel

About 84.2 percent of the tourists visiting Kerala are free independent travellers while

about 15.8 percent are package tourists. Among the countries, package tourists are the

highest from Germany and France. The details are given in Table-5.7.

TableTableTableTable----5.7: Percentage Distribution of Tourists by Type of Tour5.7: Percentage Distribution of Tourists by Type of Tour5.7: Percentage Distribution of Tourists by Type of Tour5.7: Percentage Distribution of Tourists by Type of Tour

TypeTypeTypeType PackagePackagePackagePackage NonNonNonNon----PackagePackagePackagePackage TotalTotalTotalTotal

U.S.A 12.00 88.00 100.00

France 17.02 82.98 100.00

Germany 17.90 82.10 100.00

U.K 16.57 83.43 100.00

Australia 15.73 84.27 100.00

Others 15.44 84.56 100.00

33

Total 15.83 84.17 100.00

5.10 Distribution of Tourists by Number of Visits5.10 Distribution of Tourists by Number of Visits5.10 Distribution of Tourists by Number of Visits5.10 Distribution of Tourists by Number of Visits

As high as 83.4 percent of the foreign tourists visiting Kerala are first time visitors. The

percentages of first time visitors do not vary much across the countries. The lowest

percentage of first time visitors is 80.3 percent from USA followed by Germany and UK

with 81.7 percent each. The second time visitors constitute about 10.6 percent. The highest

percentage of second time visitors is 16.85 percent from Australia. The details are given in

Table-5.8.

TableTableTableTable----5.8: Percentage Distribution of Tourists by Number of Tourists5.8: Percentage Distribution of Tourists by Number of Tourists5.8: Percentage Distribution of Tourists by Number of Tourists5.8: Percentage Distribution of Tourists by Number of Tourists

No.No.No.No. of of of of VisitsVisitsVisitsVisits U.S.AU.S.AU.S.AU.S.A FranceFranceFranceFrance GermanyGermanyGermanyGermany U.KU.KU.KU.K AustraliaAustraliaAustraliaAustralia OthersOthersOthersOthers TotalTotalTotalTotal

1111 80.26 83.85 81.66 81.66 82.02 85.32 83.38

2222 13.82 7.81 10.48 11.83 16.85 9.33 10.59

3333 3.29 3.13 2.62 3.25 1.12 2.82 2.91

4444 1.97 3.13 3.06 1.18 0.00 0.47 1.25

5 & more5 & more5 & more5 & more 0.66 2.08 2.18 2.07 0.00 2.05 1.87


5.11 Distribution of Tourists by Mod5.11 Distribution of Tourists by Mod5.11 Distribution of Tourists by Mod5.11 Distribution of Tourists by Mode of Transport to Indiae of Transport to Indiae of Transport to Indiae of Transport to India

About 97.8 percent of the foreign tourists visiting Kerala arrive in India by

Scheduled flights. While in the case of France and Germany, the percentages of those

arriving by Scheduled flights are 99.5 percent and 99.1 percent respectively, it is 96.5

percent in the case of Australians. In the case of those from USA, 0.7 percent of the tourists

noted that they arrived in India by Train. They may be multi country visitors and may have

entered India from Pakistan or Bangladesh. The details are given in Table-5.9.

TableTableTableTable----5.9: Distribution of Tourists by Mode of Transport to India5.9: Distribution of Tourists by Mode of Transport to India5.9: Distribution of Tourists by Mode of Transport to India5.9: Distribution of Tourists by Mode of Transport to India

Mode of TransportMode of TransportMode of TransportMode of Transport U.S.AU.S.AU.S.AU.S.A FranceFranceFranceFrance GermanyGermanyGermanyGermany U.KU.KU.KU.K AustraliaAustraliaAustraliaAustralia OthersOthersOthersOthers TotalTotalTotalTotal

Charter flightsCharter flightsCharter flightsCharter flights 1.35 0.00 0.90 2.40 3.53 1.11 1.42

Scheduled flightsScheduled flightsScheduled flightsScheduled flights 97.97 99.46 99.10 97.60 96.47 97.24 97.75

Passenger lines Passenger lines Passenger lines Passenger lines 0.00 0.00 0.00 0.00 0.00 0.51 0.22

CruisesCruisesCruisesCruises 0.00 0.00 0.00 0.00 0.00 0.40 0.18

34

RailwaysRailwaysRailwaysRailways 0.68 0.00 0.00 0.00 0.00 0.47 0.26

Public road transportPublic road transportPublic road transportPublic road transport 0.00 0.00 0.00 0.00 0.00 0.17 0.07

Private motor coachesPrivate motor coachesPrivate motor coachesPrivate motor coaches 0.00 0.54 0.00 0.00 0.00 0.00 0.05

Others, specifyOthers, specifyOthers, specifyOthers, specify 0.00 0.00 0.00 0.00 0.00 0.09 0.04


5.12 5.12 5.12 5.12 Distribution of Tourists by Purpose of VisitDistribution of Tourists by Purpose of VisitDistribution of Tourists by Purpose of VisitDistribution of Tourists by Purpose of Visit

The purpose of visit of 85.4 percent of the tourists visiting Kerala is leisure, recreation and

holiday. It varied between 89.7 percent in the case of Australia to 84.1 percent in the case of

Germans. It is interesting that 8.4 percent of the Germans visit Kerala for health while the

over all average health tourists is 5.5 percent. About 3.5 percent of the foreign tourists also

visit Kerala for the purpose of education and research. It varies between 5.9 percent in the

case of UK tourists to about 2.0 percent in the case of others. The details are given in Table-

5.10.

TableTableTableTable----5.10: Percentage Distribution of Tourists by Purpose of Visit5.10: Percentage Distribution of Tourists by Purpose of Visit5.10: Percentage Distribution of Tourists by Purpose of Visit5.10: Percentage Distribution of Tourists by Purpose of Visit

Purpose of VisitPurpose of VisitPurpose of VisitPurpose of Visit U.S.AU.S.AU.S.AU.S.A FranceFranceFranceFrance GermanyGermanyGermanyGermany U.KU.KU.KU.K AustraliaAustraliaAustraliaAustralia OthersOthersOthersOthers TotalTotalTotalTotal

Leisure, recreation Leisure, recreation Leisure, recreation Leisure, recreation &holiday&holiday&holiday&holiday 86.39 84.95 84.07 86.35 89.66 84.67 85.41

Visiting friends & Visiting friends & Visiting friends & Visiting friends & relativesrelativesrelativesrelatives 2.72 3.23 0.88 2.08 1.15 3.18 2.57

Business & professionBusiness & professionBusiness & professionBusiness & profession 2.72 2.15 0.88 0.59 0.00 0.79 1.01

Health Health Health Health 2.04 4.84 8.41 4.45 5.75 6.25 5.51

Education, research & Education, research & Education, research & Education, research & trainingtrainingtrainingtraining 4.08 3.76 3.98 5.93 3.45 1.95 3.54

35

OthersOthersOthersOthers 2.04 1.08 1.77 0.59 0.00 3.15 1.96


Survey of Domestic Tourists from Outside KeralaSurvey of Domestic Tourists from Outside KeralaSurvey of Domestic Tourists from Outside KeralaSurvey of Domestic Tourists from Outside Kerala

The profiles of domestic tourists visiting Kerala from outside the State could be captured

through the survey. The details thus obtained are given in the paragraphs below:

5.16 5.16 5.16 5.16 State of Origin of Domestic TouristsState of Origin of Domestic TouristsState of Origin of Domestic TouristsState of Origin of Domestic Tourists

Domestic tourists visiting Kerala from outside the State are primarily from the States of

Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra and West Bengal. While the

neighboring three states account for about 62 percent of the domestic tourists, Maharashtra

and West Bengal taken together account for about 13.5 percent. The percentage

distribution of non-Kerala domestic tourists is given in Table-6,1.

Table 5.13: Percentage Distribution of Domestic TourTable 5.13: Percentage Distribution of Domestic TourTable 5.13: Percentage Distribution of Domestic TourTable 5.13: Percentage Distribution of Domestic Tourists from Outside Kerala by State of ists from Outside Kerala by State of ists from Outside Kerala by State of ists from Outside Kerala by State of

Origin.Origin.Origin.Origin.

State/UTState/UTState/UTState/UT MaleMaleMaleMale FemaleFemaleFemaleFemale TotalTotalTotalTotal

TamilnaduTamilnaduTamilnaduTamilnadu 36.9 35.5 36.7

KarnatakaKarnatakaKarnatakaKarnataka 15.8 18.1 16.1

Andhra PradeshAndhra PradeshAndhra PradeshAndhra Pradesh 9.2 7.3 8.9

Maharashtra Maharashtra Maharashtra Maharashtra 7.8 9.5 8

West Bengal West Bengal West Bengal West Bengal 5.8 4.3 5.5

36

Gujarat Gujarat Gujarat Gujarat 3.9 3.4 3.8

Delhi Delhi Delhi Delhi 3.2 5.1 3.5

Uttar PradUttar PradUttar PradUttar Pradeshesheshesh 2.6 1.3 2.4

OrissaOrissaOrissaOrissa 2.4 0.9 2.1

Goa Goa Goa Goa 1.9 2.3 1.9

RajasthanRajasthanRajasthanRajasthan 2 0.7 1.8

Madhya PradeshMadhya PradeshMadhya PradeshMadhya Pradesh 1.5 3 1.7

Punjab Punjab Punjab Punjab 1.7 1.5 1.7

OthersOthersOthersOthers 5.3 7.1 5.9

TotalTotalTotalTotal 100 100 100

5.17 Distribution of Non5.17 Distribution of Non5.17 Distribution of Non5.17 Distribution of Non----Kerala Domestic Tourists by Age and SexKerala Domestic Tourists by Age and SexKerala Domestic Tourists by Age and SexKerala Domestic Tourists by Age and Sex

The domestic tourists from other states were mostly in age groups of 15-44. While

the share of the age group 25-34 was 45 percent, the next lower age group of 15-24

accounted for 24.8 percent of the tourists. The share of the age group 35-44 was 19.3

percent. These three age groups taken together accounted for 89.1 percent of the

Non-Kerala domestic tourists. The percentage share of women in the total Non-

Kerala tourists is only 16.2 percent. Again most of them were in the age groups 25-

34 and 15-24. The details are given in Table-5.14.

Table 5.14: Percentage Distribution of Domestic Tourists (NonTable 5.14: Percentage Distribution of Domestic Tourists (NonTable 5.14: Percentage Distribution of Domestic Tourists (NonTable 5.14: Percentage Distribution of Domestic Tourists (Non----Kerala) by Age and SexKerala) by Age and SexKerala) by Age and SexKerala) by Age and Sex

AgeAgeAgeAge MaleMaleMaleMale FemaleFemaleFemaleFemale TotalTotalTotalTotal

<=14<=14<=14<=14 0.2 0.0 0.20.20.20.2

15151515----24242424 19.6 5.2 24.824.824.824.8

25252525----34343434 37.7 7.3 45.045.045.045.0

37

35353535----44444444 17.0 2.4 19.319.319.319.3

45454545----54545454 6.3 0.8 7.17.17.17.1

55555555----64646464 1.8 0.2 2.02.02.02.0

>=65>=65>=65>=65 1.4 0.2 1.61.61.61.6


5.18: Educational Profile of Non5.18: Educational Profile of Non5.18: Educational Profile of Non5.18: Educational Profile of Non----Kerala Domestic TouristsKerala Domestic TouristsKerala Domestic TouristsKerala Domestic Tourists

Among the total non-Kerala domestic tourists, about 63.6 percent was well educated

with graduate and above qualifications. While graduates constituted 38.8 percent,

about 21.8 percent was post-graduates. Among the females, 42.1 percent was

graduates and 23.6 percent was post graduates. The details are given in Table-5.15.

Table 5.15: Percentage Distribution of NonTable 5.15: Percentage Distribution of NonTable 5.15: Percentage Distribution of NonTable 5.15: Percentage Distribution of Non----Kerala Domestic Tourists by EducationKerala Domestic Tourists by EducationKerala Domestic Tourists by EducationKerala Domestic Tourists by Education

EducationEducationEducationEducation MaleMaleMaleMale FemaFemaFemaFemalelelele TotalTotalTotalTotal

No formal educationNo formal educationNo formal educationNo formal education 4.6 2.8 4.34.34.34.3

MatriculateMatriculateMatriculateMatriculate 10.7 7.5 10.210.210.210.2

SecondarySecondarySecondarySecondary 12.0 15.7 12.612.612.612.6

TechnicalTechnicalTechnicalTechnical 10.4 3.8 9.49.49.49.4

GraduateGraduateGraduateGraduate 38.2 42.1 38.838.838.838.8

Post GraduatePost GraduatePost GraduatePost Graduate 21.5 23.6 21.821.821.821.8

Higher DegreeHigher DegreeHigher DegreeHigher Degree 2.7 4.5 3.03.03.03.0


5.19 Occupational Profile o5.19 Occupational Profile o5.19 Occupational Profile o5.19 Occupational Profile of Nonf Nonf Nonf Non----Kerala Domestic Tourists Kerala Domestic Tourists Kerala Domestic Tourists Kerala Domestic Tourists

Professionals constitute about 24.3 percent of the total non-Kerala domestic tourists. Even

among the females 21.2 percent was professionals. Those employed in services constituted

the next largest share of 17.8 percent. However, among the women tourists those employed

in services was only 10.4 percent. About 35.9 percent of the women tourists were house

38

wives. A large percentage (22.8%) of women also belonged to the category of students. The

distribution of non-Kerala tourists by occupation is given in Table-5.16.

Table 5.16: Percentage Distribution of NonTable 5.16: Percentage Distribution of NonTable 5.16: Percentage Distribution of NonTable 5.16: Percentage Distribution of Non---- Kerala Domestic Tourists by OccupationKerala Domestic Tourists by OccupationKerala Domestic Tourists by OccupationKerala Domestic Tourists by Occupation

OccupationOccupationOccupationOccupation MaleMaleMaleMale FemaleFemaleFemaleFemale TotalTotalTotalTotal

ServicesServicesServicesServices 19.2 10.4 17.817.817.817.8

ProfessionalsProfessionalsProfessionalsProfessionals 24.9 21.2 24.324.324.324.3

Self employedSelf employedSelf employedSelf employed 19.1 6.1 17.017.017.017.0

BusinessBusinessBusinessBusiness 16.4 1.6 14.014.014.014.0

StudentsStudentsStudentsStudents 13.3 22.8 14.914.914.914.9

House wifeHouse wifeHouse wifeHouse wife 0.5 35.9 6.26.26.26.2

OthersOthersOthersOthers 6.6 1.9 5.85.85.85.8


5.20 5.20 5.20 5.20 Source of Information of NonSource of Information of NonSource of Information of NonSource of Information of Non----Kerala Domestic TouristsKerala Domestic TouristsKerala Domestic TouristsKerala Domestic Tourists

The main sources of information about tourism in Kerala were friends and relatives

(41.7%), and own experience (13.5%) among non-Kerala domestic tourists. The other major

sources were text books and magazines (9.9%), website (7.9%), tourist literature (6.6%) and

travel agents and tour operators (5.9%). The details are given in Table-5.18.

Table 5.17: Percentage Distribution of NonTable 5.17: Percentage Distribution of NonTable 5.17: Percentage Distribution of NonTable 5.17: Percentage Distribution of Non----Kerala Domestic Tourists by Source of Kerala Domestic Tourists by Source of Kerala Domestic Tourists by Source of Kerala Domestic Tourists by Source of

InformationInformationInformationInformation

Source of InformationSource of InformationSource of InformationSource of Information PercentagePercentagePercentagePercentage

Tourist Offices 4.5

39

Airlines 1.0

Accommodation Establishments 1.3

Films& audio visual media 4.9

Text books & magazines 9.9

Own experience 13.5

Websites 7.9

Travel Agents & Tour operators 5.9

Tourist literature 6.6

Print & television ads 2.7

Friends & relatives 41.7

TotalTotalTotalTotal 100100100100

5.21 Preference of Mode of Travel in Kerala5.21 Preference of Mode of Travel in Kerala5.21 Preference of Mode of Travel in Kerala5.21 Preference of Mode of Travel in Kerala

The first preference of mode travel in Kerala for 28.6 percent of the domestic tourists is

private motor and for another 27.7 percent it is rented vehicles. However, 19.8 percent

expressed first preference for railway and another 16.4 percent for public road transport.

The details are given in Table-5.18.

Table 5.18: Percentage Distribution of NonTable 5.18: Percentage Distribution of NonTable 5.18: Percentage Distribution of NonTable 5.18: Percentage Distribution of Non----Kerala Domestic Tourists by Preference of Mode Kerala Domestic Tourists by Preference of Mode Kerala Domestic Tourists by Preference of Mode Kerala Domestic Tourists by Preference of Mode

of Travel in Keralaof Travel in Keralaof Travel in Keralaof Travel in Kerala

Order of Order of Order of Order of PreferencePreferencePreferencePreference

RailwayRailwayRailwayRailway Public Road Public Road Public Road Public Road TransportTransportTransportTransport

Private Private Private Private MotorMotorMotorMotor

RentedRentedRentedRented OthersOthersOthersOthers TotalTotalTotalTotal

1st 1st 1st 1st 19.8 16.4 28.6 27.7 7.5 100

2nd 2nd 2nd 2nd 5.3 32.4 21.5 35.8 4.9 100

3rd3rd3rd3rd 12.1 24.7 15.0 40.0 8.2 100

5.22 Place of First Arrival in Kerala5.22 Place of First Arrival in Kerala5.22 Place of First Arrival in Kerala5.22 Place of First Arrival in Kerala

The places of first arrival of more than half of non-Kerala domestic tourists were

Ernakulam (32.9%) and Thiruvananthapuram (23.3%). The major places of first arrival

40

were Palakkad (9.5%), Kumili (7.1%),

Kozhikode (3.7%) and Munnar (2.4%). The

details are given in Table-5.19.

Table 5.19: Percentage Distribution of NonTable 5.19: Percentage Distribution of NonTable 5.19: Percentage Distribution of NonTable 5.19: Percentage Distribution of Non----

Kerala Domestic Tourists by Place of First Kerala Domestic Tourists by Place of First Kerala Domestic Tourists by Place of First Kerala Domestic Tourists by Place of First

Arrival in KeralaArrival in KeralaArrival in KeralaArrival in Kerala

5.23 Number of Visits of Non5.23 Number of Visits of Non5.23 Number of Visits of Non5.23 Number of Visits of Non----Kerala Domestic TouristsKerala Domestic TouristsKerala Domestic TouristsKerala Domestic Tourists

About 64.3 percent of the non-Kerala domestic tourists were first time visitors while 23.8

percent had visited Kerala once earlier. Also about 5.2 percent had visited twice earlier.

There were also 2.7 percent of the tourists who had visited Kerala more than five times.

The details are given in Table-5.20

Table 5.20: PerTable 5.20: PerTable 5.20: PerTable 5.20: Percentage Distribution of Noncentage Distribution of Noncentage Distribution of Noncentage Distribution of Non----Kerala Domestic Tourists by Number of VisitsKerala Domestic Tourists by Number of VisitsKerala Domestic Tourists by Number of VisitsKerala Domestic Tourists by Number of Visits

5.24 Purpose of Visit 5.24 Purpose of Visit 5.24 Purpose of Visit 5.24 Purpose of Visit

The purpose of visit of 63.7 percent of the non-Kerala domestic tourists was leisure,

recreation and holiday while that of 11.7 percent was visiting friends and relatives. These

two categories taken together accounted for more than three-quarters of the domestic

tourists. About 7.8 percent of the tourists visited Kerala for business purposes while 6.1

percent visited for education, research and training. The distribution of tourists by purpose

of visit is given in Table-5.21.

Table 5.21: Percentage Distribution of NonTable 5.21: Percentage Distribution of NonTable 5.21: Percentage Distribution of NonTable 5.21: Percentage Distribution of Non----Kerala DomesticKerala DomesticKerala DomesticKerala Domestic Tourists by Purpose of VisitTourists by Purpose of VisitTourists by Purpose of VisitTourists by Purpose of Visit

PlacePlacePlacePlace PercentagePercentagePercentagePercentage

ErnakulamErnakulamErnakulamErnakulam 32.9

ThiruThiruThiruThiruvananthapuramvananthapuramvananthapuramvananthapuram 23.3

PalakkadPalakkadPalakkadPalakkad 9.5

KumiliKumiliKumiliKumili 7.1

KozhikodeKozhikodeKozhikodeKozhikode 3.7

MunnarMunnarMunnarMunnar 2.4

AlappuzhaAlappuzhaAlappuzhaAlappuzha 2.3

KottayamKottayamKottayamKottayam 2.3

Other placesOther placesOther placesOther places 16.4

TotalTotalTotalTotal 100

Number of VisitsNumber of VisitsNumber of VisitsNumber of Visits PercentagePercentagePercentagePercentage

First TimeFirst TimeFirst TimeFirst Time 64.3

2nd times2nd times2nd times2nd times 23.8

3rd times3rd times3rd times3rd times 5.2

4th times4th times4th times4th times 2.4

5th times5th times5th times5th times 1.6

More than 5 timesMore than 5 timesMore than 5 timesMore than 5 times 2.7

41

Purpose of visitPurpose of visitPurpose of visitPurpose of visit PercentagePercentagePercentagePercentage

Leisure, recreation & holidayLeisure, recreation & holidayLeisure, recreation & holidayLeisure, recreation & holiday 63.7 Visiting friends & relativesVisiting friends & relativesVisiting friends & relativesVisiting friends & relatives 11.7 Business & professionalBusiness & professionalBusiness & professionalBusiness & professional 7.8 Health tourHealth tourHealth tourHealth tour 3.4 Education, research & trainingEducation, research & trainingEducation, research & trainingEducation, research & training 6.1 OthersOthersOthersOthers 7.3 TotalTotalTotalTotal 100.00

Survey of DomeSurvey of DomeSurvey of DomeSurvey of Domestic Tourist of Keralastic Tourist of Keralastic Tourist of Keralastic Tourist of Kerala

A separate schedule was used for the survey of domestic tourists from Kerala. The results

of the survey are given in the following paragraphs:

5.26 District of Stay of Kerala Tourists5.26 District of Stay of Kerala Tourists5.26 District of Stay of Kerala Tourists5.26 District of Stay of Kerala Tourists

The distribution of Kerala tourists by place of residence shows that Ernakulam, Thrissur

and Alappuzha are the top tourist generating districts. The percentage shares of these

districts are 13.83, 13.22 and 12.38 respectively. Wayanad stands at the lowest with a

share of 2.19%. Among the female tourists Ernakulam and Alappuzha dominates with

shares of 18.15 percent and 14.72 percent respectively. The detailed distribution is given in

Table-5.23.

Table 5.23: Distribution of Kerala Tourists by District of ResidenceTable 5.23: Distribution of Kerala Tourists by District of ResidenceTable 5.23: Distribution of Kerala Tourists by District of ResidenceTable 5.23: Distribution of Kerala Tourists by District of Residence

District of ResidenceDistrict of ResidenceDistrict of ResidenceDistrict of Residence MaleMaleMaleMale FemFemFemFemalealealeale TotalTotalTotalTotal

AlappuzhaAlappuzhaAlappuzhaAlappuzha 11.65 14.72 12.38

ErnakulamErnakulamErnakulamErnakulam 12.48 18.15 13.83

IdukkiIdukkiIdukkiIdukki 5.47 5.29 5.43

KannurKannurKannurKannur 5.42 4.90 5.30

42

KasargodKasargodKasargodKasargod 2.57 2.43 2.54

KollamKollamKollamKollam 7.56 7.68 7.59

KottayamKottayamKottayamKottayam 6.50 4.34 5.98

KozhikodeKozhikodeKozhikodeKozhikode 5.05 2.77 4.50

MalappuramMalappuramMalappuramMalappuram 7.91 5.10 7.24

PalakkadPalakkadPalakkadPalakkad 10.56 5.56 9.37

PathanamthittaPathanamthittaPathanamthittaPathanamthitta 3.90 8.52 5.00

ThiruvananthapuramThiruvananthapuramThiruvananthapuramThiruvananthapuram 5.41 5.47 5.42

ThrissurThrissurThrissurThrissur 13.31 12.94 13.22

WayanadWayanadWayanadWayanad 2.21 2.13 2.19

TotalTotalTotalTotal 100.00 100.00 100.00

5.27: Distribution of Kerala Tourists by Age and Sex5.27: Distribution of Kerala Tourists by Age and Sex5.27: Distribution of Kerala Tourists by Age and Sex5.27: Distribution of Kerala Tourists by Age and Sex

The age sex composition of Kerala tourists is not very different from non-Kerala domestic

tourists. While 41.8 percent belonged to the age group 25-34, about 31.6 percent belonged to

the age group 15-24. Among the female tourists 36.6 percent was in the age group of 15-24

while 35.7 percent was in the age group of 25-34. The age sex distribution of Kerala tourists

is given in Table-5.24.

Table 5.24: Distribution of Kerala Tourists by Age and SexTable 5.24: Distribution of Kerala Tourists by Age and SexTable 5.24: Distribution of Kerala Tourists by Age and SexTable 5.24: Distribution of Kerala Tourists by Age and Sex

AgeAgeAgeAge MaleMaleMaleMale FemaleFemaleFemaleFemale TotalTotalTotalTotal

14 years or less14 years or less14 years or less14 years or less 0.06 0.17 0.08

15151515----24 years24 years24 years24 years 29.99 36.63 31.57

43

25252525----34 y34 y34 y34 yearsearsearsears 43.64 35.73 41.76




65 years and above65 years and above65 years and above65 years and above 0.17 0.00 0.13

TotalTotalTotalTotal 100 100 100

5.28 Educational Profile of Kerala Tourists5.28 Educational Profile of Kerala Tourists5.28 Educational Profile of Kerala Tourists5.28 Educational Profile of Kerala Tourists

About 56.8 percent of the Kerala tourists are graduate and above while 16.9 percent is

educated up to secondary level. There were also 4.1 percent with no formal education and

12.5 percent matriculates. The details are given in Table-5.25.

Table 5.25: Percentage distribution of Kerala Tourists by Table 5.25: Percentage distribution of Kerala Tourists by Table 5.25: Percentage distribution of Kerala Tourists by Table 5.25: Percentage distribution of Kerala Tourists by EEEEducational Statusducational Statusducational Statusducational Status

Educational StatusEducational StatusEducational StatusEducational Status PercentPercentPercentPercent

No formal educationNo formal educationNo formal educationNo formal education 4.11

MatriculateMatriculateMatriculateMatriculate 12.51

SecondarySecondarySecondarySecondary 16.90

TechnicalTechnicalTechnicalTechnical 9.12

GraduateGraduateGraduateGraduate 43.20

Post GraduatePost GraduatePost GraduatePost Graduate 11.60

Higher DegreeHigher DegreeHigher DegreeHigher Degree 1.95

TotalTotalTotalTotal 100.00

5.29 Occupational Profile of Kerala Tourists5.29 Occupational Profile of Kerala Tourists5.29 Occupational Profile of Kerala Tourists5.29 Occupational Profile of Kerala Tourists

The occupation – wise analysis of Kerala tourists reveals that 19% of the total tourists are

professionals while 18.2% belongs to service category, 14.1% belongs to self employed

category. However, students dominated with a share of 20.1%. The details are given in

Table-5.26.

Table 5.26: Occupational Distribution of Kerala TouristsTable 5.26: Occupational Distribution of Kerala TouristsTable 5.26: Occupational Distribution of Kerala TouristsTable 5.26: Occupational Distribution of Kerala Tourists

Occupation TypeOccupation TypeOccupation TypeOccupation Type PercentPercentPercentPercent

44

ServicesServicesServicesServices 18.18

ProfessionalsProfessionalsProfessionalsProfessionals 18.96

SelfSelfSelfSelf----EmployedEmployedEmployedEmployed 14.10

BusinessBusinessBusinessBusiness 12.27

StudentsStudentsStudentsStudents 20.06

House wifeHouse wifeHouse wifeHouse wife 9.84

OthersOthersOthersOthers 4.84


5.30 Preference of Mode o5.30 Preference of Mode o5.30 Preference of Mode o5.30 Preference of Mode of Travel of Kerala Touristsf Travel of Kerala Touristsf Travel of Kerala Touristsf Travel of Kerala Tourists

About 30.3 percent of the Kerala tourists preferred to travel by train within Kerala. Yet

another 17.6 percent preferred public road transport. However, the preference of about 24.8

percent was rented vehicle and for another 15.6 percent, it was own vehicle. About 10.9

percent preferred private motor coach or bus. The distribution of Kerala tourists by

preferred mode of travel is given in Table-5.27.

Table 5.27: Preference of Mode of Travel within KeralaTable 5.27: Preference of Mode of Travel within KeralaTable 5.27: Preference of Mode of Travel within KeralaTable 5.27: Preference of Mode of Travel within Kerala

RailwaysRailwaysRailwaysRailways 30.2930.2930.2930.29

PublicPublicPublicPublic Road transportRoad transportRoad transportRoad transport 17.58

BoatsBoatsBoatsBoats 0.60

Private Motor Coach or busPrivate Motor Coach or busPrivate Motor Coach or busPrivate Motor Coach or bus 10.87

Rented VehicleRented VehicleRented VehicleRented Vehicle 24.85

Own VehicleOwn VehicleOwn VehicleOwn Vehicle 15.57



5.31 Purpose of Visit5.31 Purpose of Visit5.31 Purpose of Visit5.31 Purpose of Visit

The purpose of visit of 61.3 percent of the Kerala tourists was leisure, recreation and

holiday. Yet another 14.6 percent travelled for visiting friends and relatives and 9.4 percent

for business and professional. The percentage distribution of Kerala tourists by purpose of

visit is given in Table-5.28.

Table 5.28: Purpose of Visit of Kerala TouristsTable 5.28: Purpose of Visit of Kerala TouristsTable 5.28: Purpose of Visit of Kerala TouristsTable 5.28: Purpose of Visit of Kerala Tourists

Purpose of VisitPurpose of VisitPurpose of VisitPurpose of Visit PercentPercentPercentPercent

45

Leisure, recreation & holidayLeisure, recreation & holidayLeisure, recreation & holidayLeisure, recreation & holiday 61.29

Visiting friends & relativesVisiting friends & relativesVisiting friends & relativesVisiting friends & relatives 14.62

Business & professionalBusiness & professionalBusiness & professionalBusiness & professional 9.45

Health tourHealth tourHealth tourHealth tour 2.06

Education, research & trainingEducation, research & trainingEducation, research & trainingEducation, research & training 5.47

PilgrimagePilgrimagePilgrimagePilgrimage 2.11



Documents

Kerala Tourism Statistics 2009 Report · Tourism Statistics Tourism Statistics –––– HighlightsHighlightsHighlights 1.11..1. World Tourism ScenarioWorld Tourism Scenario (a)