KERALA TOURISM STATISTICS 2010 · PDF fileKERALA TOURISM STATISTICS 2010 Prepared By ... Malayalam Hindi ... creating innovative policy directions to diversify products and markets

GOVERNMENT OF KERALA

DEPARTMENT OF TOURISM

KERALA TOURISM STATISTICS 2010

Prepared By

RESEARCH& STATISTICS DIVISION

DEPARTMENT OF TOURISM

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FOREWORD

We are looking at the gathering of data on tourist arrivals to Kerala as an

ongoing process and not just as a one-time exercise. The data thus collected would

serve the department to analyze, assess and come up with decisions that would

give more edge to our planning, marketing and promotional works.

Travelers from all over the world visit Kerala and it is crucial for the

Department of Tourism to understand the approach and behaviour pattern of travelers.

The findings in Kerala Tourist Statistics 2010 will be of significance, which will

have a bearing on the decisions that we take and the course of action that we chart

out in the nearby future. This book covers data pertaining to international and national

tourist inflow, the key markets, trends in tourist arrival and earnings from tourism etc

for the year 2009 also.

I hope this book will be very useful to the planners, research scholars, academicians

and stakeholders of the tourism industry.

Thiruvananthapuram RANI GEORGE IAS01.02.2012

DIRECTOR, DEPARTMENT OF TOURISM

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MESSAGE

Tourism as an industry relies a great deal on the number of travelers

visiting and making use of facilities at a destination. Globally, Kerala has grown in

size and stature as a travel destination of repute.

Kerala is a small geographical entity, compared to other travel destinations

in India. Over the years, we are witnessing steady growth in tourist arrivals. In this

background, a continuous and time-bound data collection on tourist arrivals would

help us to anticipate and to get a clear insight of our priorities in developing tourism

as a major industry in the State. The Kerala Tourism Statistics 2010 would enable

Kerala Tourism to visualize, plan and execute programmes that would further

augment the satisfaction level of visitors to Kerala in the coming years.

T. K. MANOJKUMAR IAS

T. K. MANOJKUMAR IASSECRETARY (TOURISM)

ADMINISTRATORS OF KERALA TOURISMShri. A. P. ANILKUMARHon. Minister for Tourism,Welfare of SC & Backward classesGovt. of Kerala, Ph: 0471-2333833,2331663Govt. Secretariat, [email protected] 695 001

Shri. T. K. MANOJKUMAR IASSecretary (Tourism) Ph:0471-2322056Govt. Secretariat, [email protected] 695 001

Smt. RANI GEORGE IASDirector,Department of Tourism, Ph: 0471-2322547Park view, , Fax: 0471-2322279Thiruvananthapuram 695 033 [email protected]

Sri. VIJAYAN THOMASChairman,Kerala Tourism DevelopmentCorporation LtdCorporate office, Ph: 0471-2311699Vikas Bhavan P O , Fax: 0471-2727521Thiruvananthapuram 695 033 [email protected]

Dr. RATHAN.U KELKAR IASManaging Director,Kerala Tourism Development,Corporation Ltd, Corporate office, Ph:0471-2727108Vikas Bhavan P O , [email protected] 695 033

Shri. SHAJI MADHAVANManaging Director,Bekal Resorts Development Corporation, Ph: 0467-2239345KVS Hyper Market Building [email protected] -671 318

Shri T P NARAYANANKUTTY IFS Ph: 0471-2329770Director, Eco-Tourism Directorate Fax: 0471-2337037TC 26/849(1), University Women’s Hostel Jn [email protected] , Thiruvananathapuram

Shri. U. V. JOSEDirector,Kerala Institute of Tourism & Ph: 0471-2329539, 2329468Travel Studies, Residency, Thycaud, Fax: 0471-2323989Thiruvananthapram [email protected]

Shri. S.ANILKUMARManaging Director, TRKL Ltd, Ph: 0471-2336733TC 16/1364, Paris Road, Bakery Jn., Fax: 0471-2336433Thiruvananthapuram 695 033 [email protected]

CONTENTSChapter Title Page No.

1 Important Statistics of Kerala State 13

2 Kerala Tourist Statistics 2010 19

3 Indian Tourism Scenario 73

4 World Tourism Scenario 85

5 Domestic Tourism in India 93

6 Approved Hotels 101

7 Travel Trade 107

8 Human Resource Development 111

9 Surveys and Studies 119

9.1 Introduction 121

9.2 Objectives of the Survey 121

9.3 Methodology 122

9.4 Report on International Tourists 127

9.5 Report on Domestic Tourists 143

9.6 Conclusions and Recommendations 159

10 Overview of 2009 167

Flash Report on Tourist Statistics 2011 185

Appendix 193

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OFFICERS ASSOCIATED WITH THE PREPARATION OF

KERALA TOURISM STATISTICS 2010

Smt. RANI GEORGE IASDIRECTOR (TOURISM)

SHRI. K .V . RAJEEVRESEARCH OFFICER

Shri. S.VINAYACHANDRANSTATISTICAL ASSISTANT. GR. I

SOURCE OF DATA

The Statistics contained in this book are complied on thebasis of monthly data collected by the department of Tourismfrom accommodation units all over Kerala, India TourismStatistics 2010 and from various studies conducted byKerala Tourism and India Tourism

IMPORTANT STATISTICS OF KERALA STATE

CHAPTER 1

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KERALA TOURISM STATISTICS 2010 ��15��

IMPORTANT STATISTICS OF KERALA STATE

1.1 KERALA AT A GLANCE

Kerala, popularly known as the ‘Gods Own Country’ is a lush green strip of land lying between the Arabian Sea and the Western Ghats. It has an area of about 38,863sq.km and is inhabited by about 33.39 million people as per Census – 2011. It is located at the South-West tip of India and is on the top among all the Indian States in terms of different human development indicators. Some of the basic facts about Kerala are summarized below;

1.1.1 GEOGRAPHICAL FEATURES Location: The State lies between 80 18 ‘and 120 48’ north latitude and between 740 52’ and 770 48’ of longitude.

Capital : Thiruvananthapuram

Area : 38,863 sq km

Water bodied : 945.3 sq km

Forest Area : 9400 sq km

Time : GMT + 5:30

Districts : 14 Nos.

Taluks : 63 Nos.

CD Blocks : 152

Villages : 1453

Panchayaths : 978

Corporations : 5 Nos.

Municipalities : 60 Nos.

Cultivated Area : 20.89 lakh ha

Currency : Indian Rupee

Climate : Tropical

Wetlands : 0.39 lakh ha

Summer : February – May

Monsoon : June – September

Winter : October – January

Highest Peak : Anamudi

Longest River : Periyar

Average Annual Rainfall : 2900 mm

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1.1.2 POPULATION PARAMETERS Total Population (Census-2011) : 33.39 million

Male Population : 16.021 million

Female Population : 17.366 million

Density of population : 859 per sq. km

Share of Kerala in the total

Population : 2.76 per cent

Sex Ratio : 1084 women for 1000 men

Literacy Rate : 93.91 per cent

Male Literacy Rate : 96.02 per cent

Female Literacy Rate : 91.96 per cent

Languages Spoken : Malayalam

Hindi

English

1.1.2 DEVELOPMENT INDICATORS Kerala National

(Rs) Average (Rs)

Per-capita income in 2009-10 : 52984 38155

(at 2004 – 05 prices)

Per-capita income growth over : 8.9% 6.0%

the previous year

Life expectancy at birth : 74.0 63.5

Infant mortality Rate : 13 55

Birth Rate : 14.6 22.8

Death Rate : 6.6 7.4

MMR (per lakh no’s birth) : 110 301

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TABLE – 1.1: DISTRICT – WISE AREA & POPULATION (CENSUS – 2011)

Sl. No. District Area in sq.km

Population

Male Female Person

1 Thiruvananthapuram 2192 1584200 1723084 3307284

2 Kollam 2491 1244815 1384888 2629703

3 Alappuzha 1414 1010252 1111691 2121943

4 Pathanamthitta 2637 561620 633917 1195537

5 Kottayam 2208 970140 1009244 1979384

6 Idukki 4358 551944 555509 1107453

7 Ernakulam 3068 1617602 1662258 3279860

8 Thrissur 3032 1474665 1635662 3110327

9 Palakkad 4480 1360067 1450825 2810892

10 Malappuram 3550 1961014 2149942 4110956

11 Wayanad 2131 401314 415244 816558

12 Kozhikode 2344 1473028 1616515 3089543

13 Kannur 2966 1184012 1341625 2525637

14 Kasargode 1992 626617 675983 1302600

Kerala 38863 16021290 17366387 33387677

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CHART – 1. DISTRICT WISE AREA (IN SQ. KM)

CHART – 2. DISTRICT WISE MALE FEMALE POPULATION OF KERALA

KERALA TOURIST STATISTICS 2010

CHAPTER 2

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2.1 KERALA TOURISM: A BACKAGROUND PAPER

The tourism industry has taken the state of Kerala to the global map with its branding. The brand name of Kerala, ‘God’s Own Country’ has become popular around the world. Kerala has an active tourism industry which has been accepted as one of the most suited industries for Kerala. Foreign Tourist arrival to Kerala during the year 2010 was 6,59,265. It showed an increase of 18.31 % over the previous year. Domestic Tourist arrival to Kerala during the year 2010 was 85,95,075. It shows an increase of 8.61 % over the previous year. Foreign exchange earnings for the year 2010 was Rs.3797.37 Crores. This recorded an increase of 33.09 % over the previous year. Total Revenue (including direct & indirect means) from Tourism during 2010 was Rs.17348 Crores, showing an increase of 31.12% over the previous year’s figure. In India , Foreign Tourist Arrival during 2010 was 5.58 million with a growth rate of 8.1% as compared to the previous year

The tourism sector of Kerala responded with substantial efforts to reinforce promotions, creating innovative policy directions to diversify products and markets that could hedge future risks, and strengthen Kerala’s renowned Public Private Partnership (PPP) .

KERALA’S MODEL FOR SUCCESS

In order to develop itself as a world class tourist destination, Kerala has successfully adopted the following measures.

� Strong brand positioning

� Thinking out of the box

� Product differentiation

� Model public private partnership

� Tremendous political support

� Public acceptance

� Vibrant Private sector

INDICATORS ON OF ECONOMIC IMPACT OF TOURISM

� Foreign Exchange Earning during the year 2010 was Rs.3797.37 crores

� Total Revenue generated from tourism in 2010 came to Rs. 17348 crores

� Tourism’s contribution to State’s GDP was around 9 %

� The average per day expenditure of a foreign tourist was Rs.3600/-

� The average per day expenditure of a domestic tourist was Rs.1800/-

� The average length of stay of a foreign tourist was 16 days

� The average length of stay of a domestic tourist was 6 days

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GLOBAL ECONOMIC RECESSION AND KERALA TOURISM

The Visit Kerala Year 2009 was launched with attractive incentives by way of value additions for foreign tourists visiting Kerala during this period .Complimentary value additions were shared between airlines like Jet Airways viz: Jet2Kerala, hotels and tour operators . Login.Kerala , a series of new IT initiatives aimed at the traveller and the tourism trade was launched on 08.07.2009 by the Hon’ble Minister for Home, Vigilance and Tourism at Thiruvananthapuram .The newly introduced initiatives including easy-to-use user interfaces , databases and payment gateways, will mark the transformation of the Kerala Tourism website , www.keralatourism.org , from an information based to a transaction based one. Login.Kerala online initiative rolled out a series of web based projects targeted at travelers and the tourism trade and also transformed www.keralatourism.org into a prime resource for sales promotion and tourism research. The ten initiatives launched under Login.Kerala made Kerala more accessible to travellers and it created more opportunities for small -time entrepreneurs in the state to reach out and access new markets.

To counter the negative impact of terror attacks on tourism, the department has taken suitable, corrective steps by way of putting up the security updates for foreign tourists on the website. Confidence building measures are also undertaken by way of organizing fam tours and road shows to ward off unnecessary fear of terrorism from a distance. In addition to this, Kerala tourism is encouraging promotion of Tourist Police as a specialized cadre with a blend of skills like hospitality and security services.

The agenda to reach out to people is also manifest in the departmental programme on human resource development, which is inclusive and involves service providers even in the lowest strata of the market. This also includes the informal economy segment, which does the Capacity Building for the Service Providers (CBSP) scheme. It covers, a wide category of functionaries such as servers, waiters, helpers, front office staff, reception counter staff, taxi drivers etc .

The first thematic conference titled Responsible Tourism – The industry Perspective provided a platform for direct interaction between the demand and the supply sides of Responsible Tourism. It enabled a clear understanding of visitor requirements by service providers, while keeping requisite safeguards in place , such that tourism outcomes could be optimized for mutual benefit.

Utsavam, the Kerala Arts festival for the promotion of local cultural programmes, bagged the national award: Best state-most innovative cultural initiative. The aim of this festival is to revive and conserve the endangered traditional folk and classical art forms of Kerala. The Kerala State Folklore Academy is the nodal agency to select the art forms and the artists. The District Tourism Promotion Councils (DTPC) are the executing agencies and it is organized with the active participation of the local bodies, NGOs and the local community . Kerala Tourism is promoting the rural craft persons and their art-wares through demonstration and display in tourism marts ,exhibitions and events within and outside the state.

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RECENT ACCLAIMS AND AWARDS � Kerala selected as the 3rd best tourist destination in Asia by Smart Travel Asia

� One of the three finalist international destinations in WTTC’s “Tourism for Tomorrow" awards, 2006

� Kerala Tourism bagged 6 more National Awards from Govt. of India, Ministry of Tourism in the following categories :

� Best innovative adventure activities

� Best state-most innovative cultural initiative – Utsavam

� Best Responsible Tourism Award

� Best tourist friendly award – Trivandrum Golf Club

� Best Tourist friendly port- Kochi

� Best Tourism Film- Rhapsodies from God’s own country

� Pacific Asia Travel Association (PATA) - 2011

� 3 Gold Award in marketing media, marketing –secondary government destination , marketing media –public relations –for “your moment is waiting”

� In addition to the above “your moment is waiting” bagged silver award at the NewYork festival, Bronze medal at Prague, Bronze medal at ABBY national creative awards ,Silver awards at Bingbang , Bangalore etc

� Gold Award in Consumer Travel Brochure category (Kerala Tourism Theme Brochure) 2008

� UNESCO Asia Pacific Heritage Awards for Heritage Conservation, 2006

� 7 times winner of Best Tourism State award from Govt. of India in the last eight years

� Kerala tourism website – www.keralatourism.org bagged another award for the best tourism website from PC world.

� CNBC Travel Award

� A survey conducted by Smart Travel Asia Travel Magazine reveals that Kerala has won the distinction of being the third popular tourist destination in Asia after Bali and Phuket in Thailand.

CULTURAL INITIATIVES

� Onam week celebration with great people participation

� Joint Initiative with Cultural Department to promote traditional arts and festivals

� Nishagandhi festival : the only event of its kind that captures the spirit of the

season. Held at the sprawling Kanakakkunnu palace grounds during January

every year .

� UTSAVAM- the Kerala Arts festival for the promotion of local cultural

programmes held at many venues across the 14 districts of Kerala

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INFRASTRUCTURE

Tourism cannot be developed without necessary infrastructure. The need of the hour is to have

facilities and enabling environment for sustaining the continued interest of the tourists to the state.

The conservation and preservation act 2005 is a major step taken by the Government in this

direction. Accordingly, the tourism department has been developing conservation and destination

development programmes. Apart from the above, for enabling a healthy tourism environment we

need good roads , efficient traffic systems, sea and inland waterways, hotels, wayside amenities,

hospitality facilities, eateries, cultural centre , cruise berths , convention centres , water and

electricity supply , information centres , human resource development centre, tourism signage

network and so on.

PROMOTION AND PUBLICITY

The Department of Tourism has taken various innovative initiatives in promotion and publicity.

The result is evident from the very high growth rate of tourist arrivals which Kerala is witnessing

now . The major initiatives in the promotion include conducting fairs and festivals, participation in

major tourism marts, advertising in print and electronic media etc.

TOURISM AS AN UPCOMING INDUSTRY

� Kerala is aiming to attract more and more investment in its Tourism industry

� According to Kerala, Tourism is a high growth industry holding great potential and has

now invited entrepreneurs to invest

� In the field of Health Tourism, Kerala is leaping towards the top position of health

destination of the world. Kerala has world class medical infrastructure and can provide

quality health care at about 10 percent of the costs in the US or UK

� A thrust was given to the Malabar area , waterways from Manjeswaram to Kovalam ,

cleanliness and safety of tourism destinations , tourism festivals etc

� Effort has been taken to meet the additional room requirements by encouraging Home

stays and private investments at different levels

� The focus will be on the development of basic infrastructure in tourism

destinations and to make them clean and safe as per international standards

A. ROLE OF GOVERNMENT AND DEPARTMENT

� Promotion and marketing

� Infrastructure development at tourist destinations

� Facilitation to private sector for investment in tourism

� Development of new tourism centres

� Providing tourist information and facilitation

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� Human Resources development and capacity building in tourism

� Ensuring cleanliness and hygiene at tourist destinations

� Upgradation and development of tourism products

� Development of wayside facilities

� Conservation of nature, heritage and culture

� Promotion of local culture programme

� Promotion of rural tourism, eco-tourism, farm tourism, adventure tourism etc.

� Linking of traditional industrial and agricultural sectors to tourism

� Responsible tourism initiative to ensure tourism benefiting the local population in economic, social and environmental aspects

� Co-ordination of local tourism developments through DTPCs

� Approval / Classification of Tourism Units including home-stays

� Tourism Impact Studies

� Awareness Creation

� Application of IT in tourism

� Tourism legislations

� Safety and Security of tourists

� Management of Guest Houses, Residential Bungalows, Tourism Garage etc

B. SUPPORTING ORGANIZATIONS

Kerala Tourism Development Corporation (KTDC)

� Running of hotels and wayside amenity centers in almost all tourist destinations . Presently they own 8 classified hotels, 7 budget hotels ,13 Yatrinivas’/ Tamarind Hotels, 13 motels , 20 Restaurant & Beer Parlours , 4 Restaurants and 4 Boat Clubs . In total there are 706 rooms, as accommodation for tourists.

� Conducting tours and reservation systems

DISTRICT TOURISM PROMOTION COUNCILS (DTPCs)

� Creation and marketing of local tourism products

� Improving quality standards of tourism products and services

� Improvement of sanitations at tourist destinations

� Awareness creation, tourism club, information dissemination

� Home stay scheme

� Development of local basic infrastructure

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TOURIST RESORT (KERALA) LTD (TRKL)

� Joint venture projects. Presently there are 3 hotels at Varkala ,

Kumarakom, and Ernakulam in sharing with TAJ group .

� Land bank scheme

� Investment development at tourism sector

� Conducting of investors meet

� Formation of Consultancy cell for tourism development

KERALA INSTITUTE OF TOURISM & TRAVEL STUDIES (KITTS) AND FOOD CRAFT INSTITUTES (FCIs)

� Human resource development in Tourism and Hospitality sectors

� Travel and tourism studies

� Quality regulations of tourism and travel training institutes

BEKAL RESORT DEVELOPMENT CORPORATION (BRDC)

� Development of Bekal and surrounding tourist attractions

� Marketing Bekal

DIRECTORATE OF ECO-TOURISM

� Create new eco-tourism destinations

� Development of wild life sanctuaries

C. TOP PERFORMANCE HIGHLIGHTS

� Responsible Tourism adopted as the cornerstone for tourism development in the state

o Destination level Responsible Tourism Committees and Working groups were formed at Kovalam, Kumarakom, Thekkady & Wayanad

o Local production and distribution of products is functioning under the leadership of Kudumbasree units .

� Destination Management Council Destination Management Councils were formed to undertake and maintain the tourism projects completed in tourism destinations and to evaluate the basic infrastructure, security, protection, encroachment, new schemes etc

� ‘My Village, Tourism friendly Village’ - Scheme launched to identify and develop unknown rural tourist destinations with the participation of Local bodies- Introduction of new scheme viz: SAPARYA

� ‘Wake up to Malabar’ - Comprehensive plan to promote North Kerala � ‘Kerala Souvenirs’ - Unique project launched for design development and capacity

building- the committee appointed by the Govt. approved 110 souvenir designs and necessary steps were taken to market these items.

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� ‘Let’s Learn’ - Unique HR initiative launched for skill development in the tourism and hospitality sector-training at various sector is going on

� ‘Grand Kerala Shopping Festival’ - A bold initiative to make Kerala, the shopping hub in the country- (steady increase in participation)

� ‘Utsavam’- Year-long festival of traditional arts spread throughout the state- 23 venues – 805 programmes – more than 1000 artists

� ‘Dream Season’ campaign launched to tackle seasonality � Monsoon Tourism- offering many packages by travel & tourism industry � Homestay-Promotion and Classification- Presently 469 classified homestays � ‘Vazhiyoram’ – a unique scheme for development of wayside facilities through private

participation � ‘Tourism Conservation and Preservation Act’- To regulate tourism development � A series of online initiatives branded Login.Kerala have been launched to promote

Kerala aggressively on the internet . � A social media optimization activity is also being carried out to use social media tools like

Twitter, Facebook, You Tube etc. to reach out to travellers . � Kerala Tourism has also entered in to a partnership with Google, the No.1 internet

property worldwide for the popular search based campaigns. D. PROJECTS /SCHEMES � Special focus was given to Malabar area and projects have been sanctioned to

develop the following centers in Malabar. These include: � International Hospitality Institute at Kozhikkode

� Kodungallur Heritage Circuit

� Nila Heritage Circuit

� Wayanad destination development

� Development of Palakkad Mangalam Dam

� Development of Malampuzha, Palakkad

� Development of Kottakkunnu , Malappuram

� Development of Thalassery Heritage circuit – 2nd Phase

� Development of Iringal Art & Craft village – 2nd phase

� Development of Pazhassiraja memorial museum, Mananthavady,Wayanad

� Construction of toilet complex at Kannur stadium

� Development of Valikkunnu , Malappuram

� Development of Beeyem Kayal at Malappuram

� Clean Destination Campaign in association with Kudumbasree at all major tourist destinations .

� New classification system for home stay . � New scheme on Farm Tourism

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E. FINANCIAL ACHIEVEMENTS

STATE GOVT. BUDGETS FOR TOURISM

The following table shows the amount sanctioned to the department during the previous five years and the expenditure

Sl.No Year Original Provision 1st SDG 2nd

SDG Final SDG Total Expenditure

1 2006-07 8157 270.01 8427.01 7825.14

2 2007-08 8518 2350.00 10868.00 8637.85

3 2008-09 9754 3235.00 300.00 13289.00 5624.31

4 2009-10 6501 2100.00 931.00 9532.00 8021.00

5 2010-11 9000 1913.61 3114.82 14028.43 1330.60

The total allocation for the 11th financial plan was Rs.534.30 crores . From the table it can

be seen that the department was able to meet the various requirements from the fund allotted and achieved the targets. The major heads of account operated are “Upgradation and creation of infrastructure developments”, Marketing, for the promotion and

conduct of marketing initiatives, Conservation, Preservation and Promotion of Culture and Heritage. Apart from the above, specific heads of account were created for

developments and special projects(SDGs)and Central financial assistance was given for

destination development , fairs and events and research oriented projects .

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74.2

5

74.2

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81.5

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0

20

40

60

80

100

120

140

160

2002 - 03 2003 - 04 2004 - 05 2005 - 06 2006 - 07 2007-08 2008-09 2009-10 2010-11

Original Final (after plan cut/SDG) Expenditure

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TOURISM PERSPECTIVE APPROACH TOURISM VISION STATEMENT

The Tourism Vision 2025 states the Tourism vision statement as :

"To make Kerala, the God’s Own Country, an up-market high quality tourist destination through rational utilization of resources with focus on integrated development of infrastructure sector conserving and preserving the heritage and environment and enhancing productivity, income, creating employment opportunities, alleviating poverty thereby making tourism the most important sector for the socio-economic development and environment protection of the State."

NEW INITIATIVES

There is increasing recognition of the significant shift away from the predominance of the traditional sun, sand and sea holiday towards more experiential vacations. John King (2002, Journal of Vacation marketing, Vol 8, No. 2,pp 105-108) argues that travel is increasingly about ‘experiences, fulfillment and rejuvenation’ rather than about ‘places and things’.

Fortunately Kerala is ideally placed for offering the experiential vacations to the visitors by maintaining the unique identity. The vital factors that contributed to this unique identity may be articulated as;

� Achievements in the social sector – civil society and quality of life

� Pristine and attractive nature with tremendous bio-diversity

� Richness in heritage

� Non-arrival of manufacturing industries

� Vibrant small and medium entrepreneurs who could offer products which are contemporary in outlook, unique in experience and of a scale and character which respects the environment and local sensitiveness

� Successful private-public partnership (eg:. KTM)

� Considering the above, Department of Tourism intends to promote ‘Responsible Tourism’ with focus on indigenousness, environmental friendliness and community involvement.

THE PRIORITIES OF THE STATE ARE :

� To position Kerala as a model state on Responsible Tourism with Community participation – Involvement of local self government, community groups and NGOs in tourism planning, implementation and operation of tourism products, and creation of employment opportunities for the local population

� To promote private investments in tourism

� To identify and promote new tourism destinations and circuits by utilizing the natural and cultural heritage of the state

� To create quality infrastructure at waysides and tourist destinations

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� To focus on domestic market and identified international markets

� To fully utilize the tourism potential of Malabar Region for the dispersal of tourism activity concentration in the South and Central Kerala

� To conserve the natural and cultural heritage of the state

� To revive and promote traditional industries and agricultural sectors through tourism

� To promote innovations in tourism

� To create new tourism products

� To continue the focus on eco-tourism, backwater tourism, Ayurveda and other forms of wellness tourism

� To Strengthen the Human Resource Development sector in tourism to take care on the large volume of capacity building needs of the local community and various stakeholders in the tourism industry

� To bring in innovative IT projects to promote Kerala Tourism

� To bring in a quality control system

� To create and develop a new brand image

� To strengthen the organizational set up in tourism development and promotion to take care of the new challenges

� To improve connectivity

� To have clean and safe tourist destinations

� To institutionalize the coordination between Government and the industry

By continuous planning and implementation process undertaken by the department during the previous years, the tourism industry and stakeholders could be motivated and were able to achieve many targets. In order to sustain the development in the industry and to compete with the neighbouring states and countries, we need to initiate innovative schemes for the sector. A well planned focussed approach utilising the resources optionally is the need of the hour.

FOREIGN TOURIST VISITS IN KERALA

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TOURIST ARRIVAL STATISTICS -2010

2.1 FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

Foreign tourist visits in Kerala during 2010 were 659,265 as compared to 557,258 in the previous year and thus registered an increase of about 18.31 percent. Foreign tourist arrivals in Kerala since 1999 are given in the Table – 2.1.

TABLE – 2.1 FOREIGN TOURIST ARRIVALS IN KERALA (1999-2010)

Year No. of Foreign Tourists % of increase

1999 202,173 6.44 2000 209,933 3.84

2001 208,830 -0.53

2002 232,564 11.37

2003 294,621 26.68

2004 345,546 17.28

2005 346,499 0.28

2006 428,534 23.70

2007 515,808 20.37

2008 598,929 16.11

2009 557,258 -6.96

2010 659,265 18.31

CHART – 3. FOREIGN TOURIST ARRIVALS IN KERALA (1999-2010)

2.2 MAIN SOURCE MARKETS OF FOREIGN TOURISTS

The single largest source market of Kerala for foreign tourist visits is United Kingdom, with a share of about 23.70 percent in 2010. In fact, United Kingdom has been continuing as the top tourist

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market of Kerala over the years. The second largest market was United States of America (USA) with a share of 10.79 percent and it was followed by France with a share of about 9.79 percent. The nationality – wise foreign tourist visits during 2010 is given in Table – 2.2.

TABLE – 2.2 NATIONALITY – WISE VISITS OF FOREIGN TOURISTS IN 2010

Sl. no. Country 2010 Percentage share

1 U.K 156,265 23.70 2 U.S.A 71,103 10.79

3 France 64,520 9.79

4 Germany 50,265 7.62 5 Australia 36,854 5.59

6 Malaysia 18,782 2.85

7 Canada 18,253 2.77 8 Netherlands 16,025 2.43

9 U.A.E 15,684 2.38

10 Italy 15,262 2.32 11 Saudi Arabia 14,967 2.27

12 Switzerland 13,659 2.07

13 Spain 10,658 1.62 14 Sweden 10,525 1.60

15 Russia 10,262 1.56

16 Austria 9,559 1.45 17 Maldives 9,348 1.42

18 Denmark 8,825 1.34

19 South Africa 8,812 1.34 20 Belgium 8,462 1.28

21 Japan 7,278 1.10

22 Singapore 5,211 0.79 23 Kuwait 3,816 0.58

24 New Zealand 4,386 0.67

25 Oman 4,456 0.68 26 Israel 4,455 0.68

27 China(Main) 3,543 0.54

28 Brazil 2,293 0.35 29 Sri Lanka 2,343 0.36

30 Philippines 2,100 0.32

31 Bangladesh 1,725 0.26 32 Bahrain 1,281 0.19

33 Nepal 1,281 0.19

34 Kenya 1,085 0.16 35 Iran 1,051 0.16

43 Others 44,871 6.81 Total 659,265 100

�


2.3 MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES – 2010

The market performance of different countries in top order is shown in Table – 2.3. United Kingdom

with an arrival percentage share of 23.7 percent remains on the top of all tourist generating

countries for Kerala.

TABLE – 2.3: MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES – 2010

Sl. no. Country 2010 Percentage share

1 U.K 156,265 23.7

2 U.S.A 71,103 10.79

3 France 64,520 9.79

4 Germany 50,265 7.62

5 Australia 36,854 5.59

6 Malaysia 18,782 2.85

7 Canada 18,253 2.77

8 Netherlands 16,025 2.43

9 U.A.E 15,684 2.38

10 Italy 15,262 2.32

11 Saudi Arabia 14,967 2.27

12 Switzerland 13,659 2.07

13 Spain 10,658 1.62

14 Sweden 10,525 1.6

15 Russia 10,262 1.56

16 Others 136,181 20.64

Total 659,265 100.00

CHART – 4 : MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES – 2010

�


2.4 RANKING OF COUNTRIES ACCORDING TO HIGHEST ARRIVALS

Ranking of countries according to tourist arrivals are given in Table – 2.4. The data shows that

there has been some change in the ranking of countries over last three years. The first rank

remains same for U.K, from the second rank onwards the order are changing in last three years.

TABLE – 2.4: RANKING OF COUNTRIES ACCORDING TO HIGHESTARRIVALS – 2008 TO 2010

Rank Nationality Tourist

Arrivals in 2008

Nationality Tourist

Arrivals in 2009

Nationality Tourist

Arrivals in 2010

1 U.K 141,147 U.K 128,229 U.K 156,265

2 France 52,239 France 49,232 U.S.A 71,103

3 Germany 43,468 U.S.A 48,175 France 64,520

4 U.S.A 43,307 Germany 44,778 Germany 50,265

5 Maldives 35,435 Australia 21,656 Australia 36,854

6 Sweden 20,666 Canada 16,033 Malaysia 18,782

7 Italy 17,385 Italy 14,878 Canada 18,253

8 Australia 16,968 Maldives 14,787 Netherlands 16,025

9 Switzerland 15,603 Netherlands 14,304 U.A.E 15,684

10 Canada 13,541 U.A.E 14,253 Italy 15,262

11 U.A.E 13,334 Switzerland 13,460 Saudi Arabia 14,967

12 Netherlands 12,511 Saudi Arabia 12,119 Switzerland 13,659

13 Saudi Arabia 12,137 Russia 9,163 Spain 10,658

14 Spain 10,632 Sweden 8,980 Sweden 10,525

15 Russia 9,766 Spain 8,970 Russia 10,262

2.5 DISTRICT – WISE DISTRIBUTION OF FOREIGN TOURIST VISITS

Ernakulam district received the highest share of foreign tourist visits during 2009 and 2010.

Trivandrum came second in the proportion of foreign tourist visits. The other districts which could

receive a sizeable share of foreign tourists during 2010 were Idukki, Alappuzha and Kottayam. The

district-wise distribution of foreign tourist visits in Kerala during the last seven years is given in

Table – 2.5.

�


TABLE – 2.5: DISTRICT – WISE FOREIGN TOURIST VISITS IN KERALA

Sl. No District

No. of Tourists Proportion

to total 2004 2005 2006 2007 2008 2009 2010

1 Trivandrum 103,558 119,940 151,578 193,924 234,797 176,571 204,049 30.95

2 Kollam 8,242 6,813 7,918 8,854 8,728 8,010 8,211 1.25

3 Pathanamthitta 330 349 346 547 349 599 829 0.13

4 Alappuzha 38,024 30,274 36,407 40,463 49,866 33,493 41,977 6.37

5 Kottayam 23,517 20,017 26,543 27,358 27,230 24,623 32,561 4.94

6 Ernakulam 109,344 108,773 44,583 165,125 193,013 239,364 277,675 42.12

7 Idukki 46,031 39,378 131,767 46,463 51,025 38,185 48,295 7.33

8 Thrissur 2,658 2,421 4,142 4,645 3,398 3,452 4,326 0.66

9 Palakkad 947 801 809 615 785 1,170 1,270 0.19

10 Malappuram 3,129 5,115 7,109 9,766 10,166 13,499 16,915 2.57

11 Wayanad 749 942 2,611 4,093 5,638 5,362 6,575 1.00

12 Kozhikode 4,702 8,420 11,154 10,020 9,966 7,513 9,017 1.37

13 Kannur 2,516 2,090 2,730 3,067 3,143 4,186 5,886 0.89

14 Kasargode 1,799 1,166 837 868 825 1,231 1,679 0.25

Total Kerala 345,546 346,499 428,534 515,808 598,929 557,258 659,265 100

CHART – 5: DISTRICT – WISE PERCENTAGE SHARE OF FOREIGN TOURIST VISITS IN KERALA IN 2010

�


2.6 REGION – WISE AND DISTRICT – WISE FOREIGN TOURIST VISITS IN KERALA 2003 – 2010

Region – wise and district – wise foreign tourist visits since 2004 are given in Table – 2.6. The Central and South Kerala have been receiving the highest share of foreign tourists over the years. The northern region consisting of the six districts of Palakkad, Malappuram, Wayanad, Kozhikode, Kannur and Kasargode received only 6.27 percent of the total tourist visits in Kerala during 2010.

TABLE – 2.6: REGION – WISE AND DISTRICT – WISE FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

Sl. No District

No. of Tourists Proportion

to total 2004 2005 2006 2007 2008 2009 2010

South Kerala

1 Trivandrum 103,558 119,940 151,578 193,924 234,797 176,571 204,049 30.95

2 Kollam 8,242 6,813 7,918 8,854 8,728 8,010 8,211 1.25

3 Pathanamthitta 330 349 346 547 349 599 829 0.13

4 Alappuzha 38,024 30,274 36,407 40,463 49,866 33,493 41,977 6.37

Total 150,154 157,376 196,249 243,788 293,740 218,673 255,066 38.69

Central Kerala

5 Kottayam 23,517 20,017 26,543 27,358 27,230 24,623 32,561 4.94

6 Ernakulam 109,344 108,773 44,583 165,125 193,013 239,364 277,675 42.12

7 Idukki 46,031 39,378 131,767 46,463 51,025 38,185 48,295 7.33

8 Thrissur 2,658 2,421 4,142 4,645 3,398 3,452 4,326 0.66

Total 181,550 170,589 207,035 243,591 274,666 305,624 362,857 55.04

North Kerala

9 Palakkad 947 801 809 615 785 1,170 1,270 0.19

10 Malappuram 3,129 5,115 7,109 9,766 10,166 13,499 16,915 2.57

11 Wayanad 749 942 2,611 4,093 5,638 5,362 6,575 1.00

12 Kozhikode 4,702 8,420 11,154 10,020 9,966 7,513 9,017 1.37

13 Kannur 2,516 2,090 2,730 3,067 3,143 4,186 5,886 0.89

14 Kasaragode 1,799 1,166 837 868 825 1,231 1,679 0.25

Total 13,842 18,534 25,250 28,429 30,523 32,961 41,342 6.27

Total Kerala 345,546 346,499 428,534 515,808 598,929 557,258 659,265 100

�


CHART – 6: REGION – WISE FOREIGN TOURIST VISITS IN KERALA IN 2010

2.7 SEASONALITY IN FOREIGN TOURIST VISITS.

There is significant seasonality in foreign tourist visits to the State. While the months of November,

December, January, February and March receive the maximum number of tourists, the month of

June receives the least number of tourists. The month – wise foreign tourist visits since 2004 along

with month – wise seasonality indices are given in Table – 2.7.

TABLE – 2.7: MONTH WISE FOREIGN TOURIST VISITS AND SEASONALITY INDICES

Sl. No Month 2004 2005 2006 2007 2008 2009 2010

% o

f var

iatio

n ov

er

prev

ious

yea

r

Seas

onal

ity In

dice

s 1 January 45,630 43,345 58,858 72,814 85,028 77,839 87553 12.48 171.53

2 February 43,418 41,314 56,530 66,131 78,155 71,136 86747 21.95 160.23

3 March 35,006 33,479 39,584 56,151 71,026 57,250 61334 7.13 126.74

4 April 23,546 20,191 32,377 34,487 39,538 43,473 50910 17.11 86.71

5 May 14,870 14,919 20,470 21,098 26,348 25,386 26783 5.50 53.38

6 June 12,734 13,239 16,209 18,262 20,578 19,499 24685 26.60 43.97

7 July 17,228 17,593 23,578 25,199 31,610 28,914 36188 25.16 61.39

8 August 27,341 24,398 28,821 35,563 45,711 39,079 49518 26.71 84.61

9 September 21,103 20,064 21,888 24,708 28,292 29,283 37859 29.29 61.37

10 October 22,160 28,068 28,681 33,534 39,748 38,870 49512 27.38 78.87

11 November 38,118 42,324 44,421 55,647 59,923 56,880 66526 16.96 122.67

12 December 44,392 47,565 57,117 72,214 72,972 69,649 81650 17.23 148.54

Total 345,546 346,499 428,534 515,808 598,929 557,258 659,265 18.31

�


CHART – 7. SEASONALITY INDICES OF FOREIGN TOURISTS VISITS IN KERALA

CHART – 8. MONTH – WISE COMPARISON OF FOREIGN TOURISTS VISITS IN KERALA

2.8 QUARTERLY COMPARISON OF FOREIGN TOURIST ARRIVALS

Quarterly comparison of foreign tourists arrivals shows that I – quarter is receiving highest foreign

tourist arrivals IV – quarter comes second in tourists arrivals. The details are given in Table

�


TABLE – 2.8: QUARTERLY COMPARISON OF FOREIGN TOURIST ARRIVALS

Foreign 2004 2005 2006 2007 2008 2009 2010

I - Quarter 124054 118138 154972 195096 234209 206225 235634

II - Quarter 51150 48349 69056 73847 86464 88358 102378

III - Quarter 65672 62055 74287 85470 105613 97276 123565

IV - Quarter 104670 117957 130219 161395 172643 165399 197688

Total 345546 346499 428534 515808 598929 557258 659265

2.9 DISTRICT WISE AND MONTH WISE FOREIGN TOURIST VISITS DURING 2010

Month – wise foreign tourist visits in different districts of Kerala during 2010 are given in Table –

2.9. Ernakulam district received the maximum number of foreign tourists in all the months except

March, while Thiruvananthapuram received the largest number of tourists during March. The peak

month of foreign tourist visits in Ernakulam district was January while it was February in the case of

Thiruvananthapuram. The ratio between the highest and lowest tourist visits was 6.02 in the case of

Thiruvananthapuram, while it was only 2.57 in the case of Ernakulam. Thus, seasonality was

more pronounced in the case of Thiruvananthapuram

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2.10 AYURVEDIC CENTRE: CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Out of the three classifications of Ayurvedic centres Green Leaf classification has the highest arrival percentage of foreign tourists in all Kerala. Green Leaf classification has got about 55.0 percent of foreign tourist arrivals in the year 2010. Ayurvedic centres with no classification have received 37.2 percent of foreign tourist arrivals in all Kerala. The details are given in Table – 2.10.

TABLE – 2.10: AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

District Olive Leaf Green Leaf No

Classification Total

No. % No. % No. % No. % Thiruvananthapuram 2254 15.1 6153 41.1 6567 43.9 14974 100 Kollam 58 12.7 284 62 116 25.3 458 100 Pathanamthitta 0 0 0 0 25 100 25 100 Alappuzha 0 0 28 2.2 1273 97.8 1301 100 Kottayam 0 0 533 44.5 664 55.5 1197 100 Ernakulam 241 2.8 6146 71.2 2242 26 8629 100 Idukki 0 0 429 59.3 294 40.7 723 100 Thrissur 112 20.7 289 53.5 139 25.7 540 100 Palakkad 8 12.3 26 40 31 47.7 65 100 Malapuram 0 0 4463 79.7 1140 20.3 5603 100 Kozhikode 0 0 203 60.6 132 39.4 335 100 Wayanad 2 0.8 249 99.2 0 0 251 100 Kannur 6 8.7 0 0 63 91.3 69 100 Kasargode 0 0 0 0 40 100 40 100 Total Kerala 2681 7.8 18803 55 12726 37.2 34210 100

CHART – 9: PERCENTAGE DISTRIBUTION OF AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

�


2.11 HOMESTAY: CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Homestay classification wise arrivals of foreign tourist are given in Table – 2.11. In all Kerala 37.5

percent of foreign tourists stayed in Homestay chose No classification. 23.6 percent tourists stayed

in Diamond House classification of Homestay.

TABLE – 2.11: HOMESTAY CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

District Diamond House Gold House Silver House No Classification Total

No. % No. % No. % No. % No. %

Thiruvananthapuram 1006 19.6 943 18.3 587 11.4 2604 50.7 5140 100

Kollam 544 97.1 16 2.9 0 0 0 0 560 100

Pathanamthitta 0 0 99 82.5 9 7.5 12 10 120 100

Alappuzha 1065 14.7 548 7.6 2091 28.8 3553 49 7257 100

Kottayam 3418 67.7 807 16 655 13 171 3.4 5051 100

Ernakulam 8846 23.4 3676 9.7 8379 22.1 16962 44.8 37863 100

Idukki 1014 10.3 4901 49 2680 26.8 1390 13.9 10012 100

Thrissur 2 100 0 0 0 0 0 0 2 100

Palakkad 288 100 0 0 0 0 0 0 288 100

Malapuram 257 55.5 100 21.6 106 22.9 0 0 463 100

Kozhikode 5 1.2 53 12.9 203 49.4 150 36.5 411 100

Wayanad 88 6.1 310 21.3 233 16 822 56.6 1453 100

Kannur 0 0 0 0 763 58.3 546 41.7 1309 100

Kasargode 0 0 0 0 0 0 41 100 41 100

Total Kerala 16560 24 11453 16 15706 22.4 26251 37.5 69970 100

2.12 HOTEL CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

In Hotel Classification wise arrivals of foreign tourists No classification category has got first representation of about 39.0 percent. That is from the entire tourist who chose Hotels 39.0 percent stayed in No classification category. Three star category Hotels are the next favorite accommodation category for foreign tourists. One star category Hotels received least percentage of arrivals in Hotel category. The details are given in Table – 2.12.

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KERALA TOURISM STATISTICS 2010 46��

2.13 HOUSE BOAT: CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Among the House Boat classification wise arrival of foreign tourists in 2010, House Boat with No

classification received 60.2 percent of foreign tourists who chose House Boat as accommodation.

Least favorite classification among the House Boat classification is Green Palm which received only

0.4 percent of foreign tourist arrivals among the other categories. Details are given in Table – 2.13.

TABLE 2.13: HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

District Gold Star Silver Star Green Palm No Classification Total

No. % No. % No. % No. % No. %

Thiruvananthapuram 0 0 0 0 0 0 158 100 158 100

Kollam 42 4.5 0 0 2 0.2 895 95.3 939 100

Alappuzha 5695 49.9 161 1.4 59 0.5 5509 48.2 11424 100

Kottayam 50 3.1 225 13.9 0 0 1341 83 1616 100

Ernakulam 33 30.6 0 0 0 0 75 69.4 108 100

Malapuram 0 0 0 0 0 0 541 100 1341 100

Kasargode 0 0 0 0 0 0 150 100 150 100

Kerala 5820 39.0 386 2.6 61 0.4 8669 58.0 14936 100

CHART – 10 : PERCENTAGE DISTRIBUTION OF HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

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DOMESTIC TOURIST VISITS IN KERALA

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2.15 DOMESTIC TOURIST VISITS IN KERALA OVER THE YEARS

Domestic tourist visits in Kerala during 2010 were about 8.60 million – as compared to 7.91 million

during the previous year. The growth in domestic tourist visits during the year was 8.0 percent.

There has been a moderate increase in domestic tourist visits in all the previous ten years except

during 2005. The year – wise domestic tourist visits and percentage changes since 1999 are given

in Table – 2.17.

TABLE – 2.17: DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2010

Year No. of Domestic Tourist

Visits % of increase

1999 4888287 9.07

2000 5013221 2.56

2001 5239692 4.52

2002 5568256 6.27

2003 5871228 5.44

2004 5972182 1.72

2005 5946423 -0.43

2006 6271724 5.47

2007 6642941 5.92

2008 7591250 14.28

2009 7913537 4.25

2010 8595075 8.61

CHART – 12. DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2010

2.16 MAIN SOURCE MARKETS OF DOMESTIC TOURISTS

Out of 8.60 million domestic tourist visits, 6.10 million visits (71.03 percent) were made by the

Keralites. Tamil Nadu contributed 13.02 percent of the domestic tourist visits. It was followed by

�


Karnataka with a share of 6.46 percent and Maharashtra with a share of 3.38 percent. The other

major source markets are Andhra Pradesh (1.99 percent), Delhi (1.46 percent), Gujarat (0.50

percent) and West Bengal (0.38 percent). The state – wise tourist visits along with the percentage

share are given in Table – 2.18.

TABLE – 2.18: DISTRIBUTION OF DOMESTIC TOURIST VISITS IN KERALA BY STATE OF ORIGIN DURING 2010

Sl. No. Sate/UT Number Percentage 1 Kerala 6105297 71.03 2 Tamil Nadu 1118905 13.02 3 Karnataka 554996 6.46 4 Maharashtra 290831 3.38 5 Andhra Pradesh 170774 1.99 6 Delhi 125500 1.46 7 Gujarat 43218 0.50 8 West Bengal 32306 0.38 9 Lakshadweep 29744 0.35

10 Uttar Pradesh 24710 0.29 11 Madhya Pradesh 18443 0.21 12 Pondicherry 18152 0.21 13 Rajasthan 10711 0.12 14 Punjab 8443 0.10 15 Goa 6502 0.08 16 Bihar 6387 0.07 17 Haryana 6158 0.07 18 Andaman and Nicobar Islands 5046 0.06 19 Orissa 4599 0.05 20 Assam 3650 0.04 21 Himachal Pradesh 1154 0.01 22 Uttaranchal 1067 0.01 23 Jharkhand 964 0.01 24 Jammu and Kashmir 934 0.01 25 Chhattisgarh 914 0.01 26 Chandigarh 909 0.01 27 Arunachal Pradesh 851 0.01 28 Mahe 822 0.01 29 Tripura 785 0.01 30 Mizoram 605 0.01 31 Sikkim 536 0.01 32 Meghalaya 368 0.00 33 Daman and Diu 273 0.00 34 Nagaland 230 0.00 35 Manipur 220 0.00 36 Dadra and Nagar Haveli 71 0.00

Total 8595075 100

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2.17 DISTRICT – WISE DISTRIBUTION OF DOMESTIC TOURISTS

The highest share of domestic tourist visits is recorded by Ernakulam district in all the years since

2004. During 2010, the share of the district was 23.13 percent. The second largest share of

domestic tourist visits is recorded in Thrissur district. It was followed by Trivandrum and Kozhikode

districts with shares of 13.50 percent and 7.12 percent respectively during 2010. The district – wise

domestic tourist visits since 2004 are given in Table – 2.19.

TABLE – 2.19: DISTRICT – WISE DOMESTIC TOURIST VISITS DURING 2004 TO 2010

Sl.

No. DIS

TRIC

T

2004

2005

2006

2007

2008

2009

2010

Prop

ortio

n to

Tota

l

South Kerala

1 TVM 855,787 837,211 866,712 948,579 1,102,115 1,074,562 1,160,640 13.5

2 KLM 100,729 98,227 122,998 145,524 180,943 184,867 196,773 2.29

3 PTA 64,640 59,328 57,032 60,988 59,832 75,660 82,470 0.96

4 ALP 185,906 173,626 179,115 170,731 234,700 164,223 183,416 2.13

Total 1,207,062 1,168,392 1,225,857 1,325,822 1,577,590 1,499,312 1,623,299

18.89

Central Kerala

5 KTM 163,084 164,909 196,284 189,411 230,831 274,828 301,599 3.51

6 EKM 1,043,479 1,025,944 1,080,591 1,109,644 1,509,686 1,818,748 1,987,743 23.13

7 IDKI 482,283 473,772 515,182 505,229 531,970 429,402 464,123 5.4

8 THR 1,378,118 1,327,856 1,398,014 1,546,576 1,671,174 1,733,862 1,874,211 21.81

Total 3,066,964 2,992,481 3,190,071 3,350,860 3,943,661 4,256,840 4,627,676 53.84

North Kerala

9 PKD 256,015 266,837 300,674 315,591 324,399 332,787 359,961 4.19

10 MLPM 297,203 306,431 303,844 313,200 323,448 319,635 347,311 4.04

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11 WYND 187,701 191,184 225,923 256,190 295,465 368,459 408,151 4.75

12 KKD 498,931 553,363 550,694 570,832 595,985 574,896 612,316 7.12

13 KNR 323,645 333,855 351,309 375,255 395,121 420,922 455,822 5.3

14 KSD 134,661 133,880 123,352 135,191 135,581 140,686 160,539 1.87

Total 1,698,156 1,785,550 1,855,796 1,966,259 2,069,999 2,157,385 2,344,100 27.27

Total Kerala 5,972,182 5,946,423 6,271,724 6,642,941 7,591,250 7,913,537 8,595,075 100

CHART –13. DISTRICT WISE PROPORTION OF ARRIVAL OF DOMESTIC TOURISTS

CHART –14. REGION WISE PROPORTION OF ARRIVAL OF DOMESTIC TOURISTS

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2.18 SEASONALITY IN DOMESTIC TOURIST VISITS

There is moderate seasonality in domestic tourist visits. While the peak months are May and

December, the lean months are June and July. It seems that school vacations contribute

significantly to the seasonality in domestic tourist visits. The month – wise domestic tourist visits in

different years and seasonality indices are given in Table – 2.20.

TABLE 2.20: MONTH WISE DOMESTIC TOURIST VISITS AND SEASONALITY INDICES

Sl. No. Month 2004 2005 2006 2007 2008 2009 2010

% o

f var

iatio

n ov

er

prev

ious

yea

r

Seas

onal

ity In

dice

s

1 Jan 523145 499698 532748 588620 645492 696878 730803 4.87 106.34

2 Feb 451420 432673 469363 501204 586317 600648 634454 5.63 92.54

3 Mar 422727 428235 457435 485722 580681 635963 658610 3.56 92.49

4 Apr 503583 500005 522408 557785 643808 649553 684522 5.38 101.34

5 May 561503 562616 610241 639712 719566 730310 776648 6.34 114.36

6 Jun 440469 445652 467879 502224 566541 569624 614955 7.96 88.98

7 Jul 508893 467532 478701 478781 574544 552162 596335 8.00 91.27

8 Aug 489182 483490 511198 535309 600121 585658 655937 12.00 94.94

9 Sep 457398 485205 517659 529847 572977 609127 660903 8.50 93.37

10 Oct 516386 519239 543876 555721 655670 738253 836517 13.31 102.90

11 Nov 544746 552523 556297 618908 695118 726832 815827 12.24 107.42

12 Dec 552730 569555 603919 659108 750415 818529 929564 13.57 114.03

Total 5972182 5946423 6271724 6652941 7591250 7913537 8595075 8.61

CHART – 15. SEASONALITY INDICES OF DOMESTIC TOURISTS VISITING KERALA IN 2010

CHART – 16:

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MONTH – WISE COMPARISON OF DOMESTIC TOURISTS VISITING KERALA

2.19 QUARTERLY COMPARISON OF DOMESTIC TOURIST ARRIVALS

Quarterly comparison of foreign tourists arrivals shows that IV – quarter is receiving highest

domestic tourist arrivals II – quarter comes second in tourists arrivals. The details are given in Table

– 2.21.

TABLE – 2.21: QUARTERLY COMPARISON OF DOMESTIC TOURIST ARRIVALS

Domestic 2004 2005 2006 2007 2008 2009 2010

I - Quarter 1,397,292 1,360,606 1,459,546 1,575,546 1,812,490 1,933,489 2,023,867

II - Quarter 1,505,555 1,508,273 1,600,528 1,699,721 1,929,915 1,949,487 2,076,125

III - Quarter 1,455,473 1,436,227 1,507,558 1,533,937 1,747,642 1,746,947 1,913,175

IV - Quarter 1,613,862 1,641,317 1,704,092 1,833,737 2,101,203 2,283,614 2,581,908

Total 5,972,182 5,946,423 6,271,724 6,642,941 7,591,250 7,913,537 8,595,075

2.20. DISTRICT – WISE AND MONTH – WISE STATISTICS OF DOMESTIC TOURIST VISITS IN 2010

Month – wise and district – wise domestic tourist visits in Kerala during 2010 are given in Table –

2.22. The districts of Ernakulam, Thrissur and Thiruvananthapuram received the maximum number

of domestic tourist visits during the month of December.

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�


2.21 AYURVEDIC CENTRES: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

The Ayurvedic centre classification wise arrival shows that 57.6 percent of the foreign tourists had

chosen Ayurvedic centres having noo classification. Green Leaf classification has 32.4 percent of

total arrivals to Ayurvedic centres. The details are given in Table 2.23.

TABLE 2.23: . AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

District Green Leaf Olive Leaf No Classification Total

No. % No. % No. % No. % Thiruvananthapuram 8170 34 4995 20.8 10848 45.2 24013 100

Kollam 29 1.9 32 2.1 1483 96 1544 100

Pathanamthitta 0 0 138 2.8 4756 97.2 4894 100

Alappuzha 126 6.9 0 0 1701 93.1 1827 100

Kottyam 1717 13 624 4.7 10851 82.3 13192 100

Ernakulam 7493 43.7 636 3.7 9009 52.6 17138 100

Idukki 3988 70.8 0 0 1645 29.2 5633 100

Thrissur 207 47.9 0 0 225 52.1 432 100

Pallakad 1261 41.3 445 14.6 1350 44.2 3056 100

Malapuram 2824 44.3 0 0 3557 55.7 6381 100

Kozhikode 939 51.5 478 26.2 408 22.4 1825 100

Wayanad 11 26.2 31 73.8 0 0 42 100

Kannur 0 0 850 36 1512 64 2362 100

Kasargod 0 0 0 0 149 100 149 100

Total Kerala 26765 32.4 8229 10 47494 57.6 82488 100

CHART – 17 : PERCENTAGE DISTRIBUTION OF AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

�


2.22 HOMESTAY:CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Analysis of Homestay classification wise arrivals of Domestic Tourists shows that most of the

domestic tourists arranged their accommodation in Homestays having no classification. The

details are given in Table – 2.24.

TABLE – 2.24: HOMESTAY CLASSIFICATION WISE ARRIVALS OF DOMESTIC TOURISTS 2010

District Diamond House Gold House Silver House No Classification Total

No. % No. % No. % No. % No. %

Thiruvananthapuram 4518 17.9 4723 18.8 5873 23.3 10075 40 25189 100

Kollam 2010 29.5 3350 49.2 228 3.3 1224 18 6812 100

Plakkad 1621 53.5 106 3.5 1260 41.6 45 1.5 3032 100

Alappuzha 728 3.6 1699 8.3 4700 23.1 13251 65 20378 100

Kottyam 5064 45.1 2181 19.4 3778 33.6 217 1.9 11240 100

Ernakulam 9860 13.1 11108 14.7 17376 23 37124 49.2 75468 100

Idukki 6431 11.9 12445 23 24521 45.2 10821 20 54218 100

Thrissur 473 18.2 342 13.1 1788 68.7 0 0 2603 100

Pathanamthitta 133 3.8 1401 40.3 188 5.4 1754 50.5 3476 100

Malapuram 308 25.9 438 36.8 444 37.3 0 0 1190 100

Kozhikode 96 2.2 630 14.6 1199 27.8 2386 55.3 4311 100

Wayanad 2078 7.4 2570 9.2 6210 22.1 17192 61.3 28050 100

Kannur 0 0 0 0 6382 34.7 12002 65.3 18384 100

Kasargode 0 0 0 0 0 0 433 100 433 100

Total Kerala 33320 13.1 40993 16.1 73947 29 106524 41.8 254784 100

2.23 HOTELS: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Hotel classification wise arrivals of domestic tourists are studied and the details are given in Table –

2.25. More than 80 percent of the domestic tourist preferred to stay in Hotels having no

classification. Only 0.7 percent are chose to stay in five star category Hotels.

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�


2.24 HOUSE BOAT: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Among the House Boat classification wise arrival of domestic tourists in 2010 House Boat with No

classification received 68.5 percent of domestic tourists who chose House Boat as accommodation.

Least favorite classification among the House Boat classification is Green Palm which received only

0.2 percent of domestic tourist arrivals among the other categories. Details are given in Table –

2.26

TABLE – 2.26: HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

District Gold Star Silver Star Green Palm No Classification Total

No. % No. % No. % No. % No. %

Thiruvananthapuram 189 22.7 0 0 0 0 643 77.3 832 100

Kollam 0 0 0 0 87 2.2 3912 97.8 3999 100

Alappuzha 12256 44.2 445 1.6 0 0 15061 54.3 27762 100

Kottyam 121 7.3 0 0 0 0 1538 92.7 1659 100

Malapuram 0 0 0 0 0 0 3666 100 3666 100

Kozhikode 0 0 0 0 0 0 661 100 661 100

Kasargode 0 0 0 0 0 0 2938 100 2938 100

Total Kerala 12566 30.3 445 1.1 87 0.2 28419 68.5 41517 100

CHART – 18: PERCENTAGE DISTRIBUTION OF HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

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2.26 COMPARISON OF TOURIST ARRIVALS IN KERALA 1999 – 2010

Tourist arrivals to Kerala in the last 12 years is given in Table – 2.30. During 1999 the percentage

of increase in foreign tourist arrivals recorded 6.44 over the previous year. After that, up to 2001 the

percentage of increase was decreasing. In 2009 the foreign tourist arrivals fall to ever lowest value -

6.96. In 2010 in increased to 18.31.

TABLE – 2.30: TOURIST ARRIVALS IN KERALA FOR LAST 12 YEARS

Year No. of Foreign

Tourists % of

increase No. of Domestic

Tourists % of

increase Total No. of

Tourists % of

increase

1999 202,173 6.44 4888287 9.07 5,090,560 8.97

2000 209,933 3.84 5013221 2.56 5,223,154 2.60

2001 208,830 -0.53 5239692 4.52 5,448,522 4.31

2002 232,564 11.37 5568256 6.27 5,800,820 6.47

2003 294,621 26.68 5871228 5.44 6,165,849 6.29

2004 345,546 17.28 5972182 1.72 6,317,728 2.46

2005 346,499 0.28 5946423 -0.43 6,292,922 -0.39

2006 428,534 23.7 6271724 5.47 6,700,258 6.47

2007 515,808 20.37 6642941 5.92 7,158,749 6.84

2008 598,929 16.11 7591250 14.28 8,190,179 14.41

2009 557,258 -6.96 7913537 4.25 8,470,795 3.43

2010 659,265 18.31 8595075 8.61 9,254,340 9.25

CHART – 20: TOURIST ARRIVALS RATE OF CHANGE

EARNINGS FROM TOURISM

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2.27 EARNINGS FROM TOURISM IN KERALA Earnings from tourism from 2001 to 2010 are given in Table – 2.31. It can be seen that the earnings

are increasing steadily over the years. Only at 2009 % of change became negative. Foreign

exchange earnings from 1996 to 2010 are given in Table – 2.32.

TABLE – 2.31: EARNINGS FROM TOURISM IN KERALA

Year Foreign Exchange

Earnings(Rs. In Crores)

% of Increase

Total Revenue generated from Tourism (Direct &

Indirect) % of

Increase

2001 535.00 1.85 4500.00 9.58

2002 705.67 31.90 4931.00 20.42

2003 983.37 39.35 5938.00 12.83

2004 1266.77 28.82 6829.00 15.01

2005 1552.31 22.54 7738.00 13.31

2006 1988.40 28.09 9126.00 17.94

2007 2640.94 32.82 11433.00 25.28

2008 3066.52 16.11 13130.00 14.84

2009 2853.16 -6.96 13231.00 0.77

2010 3797.37 33.09 17348.00 31.12

CHART – 21:

TOTAL REVENUE GENERATED FROM TOURISM (DIRECT & INDIRECT)

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TABLE – 2.32: FOREIGN EXCHANGE EARNINGS FROM TOURISM DURING LAST 15 YEARS

Year Foreign Exchange Earnings(Rs. In Crores)

% of Increase

1996 196.38 23.7

1997 273.20 39.12

1998 302.08 10.57

1999 416.07 37.74

2000 525.30 26.25

2001 535.00 1.85

2002 705.67 31.90

2003 983.37 39.35

2004 1266.77 28.82

2005 1552.31 22.54

2006 1988.40 28.09

2007 2640.94 32.82

2008 3066.52 16.11

2009 2853.16 -6.96

2010 3797.37 33.09

CHART – 22: FOREIGN EXCHANGE EARNINGS FROM TOURISM DURING LAST 15 YEARS

INDIAN TOURIST SCENARIO

CHAPTER 3

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INDIAN TOURISM SCENARIO

3.1 YEAR – WISE FOREIGN TOURIST ARRIVALS The FTAs in India continued to grow from 1.28 million in 1981, to 1.68 million in 1991, 2.54 million

in 2001, to reach 5.78 million in 2010. During the year 2010, India registered a positive growth of

11.8 % over 2009. The growth rate of 11.8% in 2010 for India is better than UNWTO’s projected

growth rate of 5% to 6% for the world in 2010. The compound annual growth rate (CAGR) in FTAs

in India during 2001 to 2010 was 9.6 %. Table – 3.1 gives the number of FTAs in India for the years

1981 to 2010 and the growth rate over previous year.

TABLE – 3.1: FOREIGN TOURIST ARRIVALS IN INDIA, 1981 – 2010

Year FTAs in India Annual Growth (%)

1981 1279210 2 1982 1288162 0.7 1983 1304976 1.3 1984 1193752 -8.5 1985 1259384 5.5 1986 1451076 15.2 1987 1484290 2.3 1988 1590661 7.2 1989 1736093 9.1 1990 1707158 -1.7 1991 1677508 -1.7 1992 1867651 11.3 1993 1764830 -5.5 1994 1886433 6.9 1995 2123683 12.6 1996 2287860 7.7 1997 2374094 3.8 1998 2358629 -0.7 1999 2481928 5.2 2000 2649378 6.7 2001 2537282 -4.2 2002 2384364 -6 2003 2726214 14.3 2004 3457477 26.8 2005 3918610 13.3 2006 4447167 13.5 2007 5081504 14.3 2008 5282603 4 2009 5167699 -2.2 2010 5775692 11.8

Source: Bureau of Immigration, India

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CHART – 23. FOREIGN TOURISTARRIVALS IN INDIA, 1981 – 2010

3.2. MAJOR SOURCE MARKETS OF INDIA

The single largest tourist arrivals in India are from the United States of America during the last two

years. It is followed by the United Kingdom. These two countries taken together accounted for about

29.0 percent of the tourist arrivals in India during 2010. The top 10 source markets and their relative

shares are listed in Table – 3.2.

TABLE – 3.2: TOP 10 SOURCE COUNTRIES OF FOREIGN TOURIST ARRIVALS IN INDIA DURING

2009 AND 2010

Rank Nationality 2009 % Share Nationality 2010 % Share

1 U.S.A 827140 16.0 U.S.A 931292 16.1

2 U.K. 769251 14.9 U.K. 759494 13.1

3 Bangladesh 468899 9.1 Bangladesh 431962 7.5

4 Canada 239995 4.6 Sri Lanka 266515 4.6

5 Sri Lanka 224069 4.3 Canada 242372 4.2

6 France 196462 3.8 Germany 227720 3.9

7 Germany 191616 3.7 France 225232 3.9

8 Australia 149074 2.9 Malaysia 179077 3.1

9 Japan 135343 2.6 Australia 169647 2.9

10 Malaysia 124756 2.4 Japan 168019 2.9

Total of top 10 countries 3326605 64.4 Total of top 10

countries 3601330 62.4

Others 1841094 35.6 Others 2174362 37.6

Grand Total 5167699 100.0 5775692 100.0


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CHART – 24. TOP 10 SOURCE COUNTRIES OF FOREIGN TOURIST ARRIVALS IN INDIA DURING 2010

3.3 SEASONALITY IN FOREIGN TOURIST ARRIVALS IN INDIA

Weather conditions at different tourist destinations are one of the important determinants of tourist arrivals. In the past, seasonal variations have been observed in FTAs to India.

Table – 3.3 gives the month-wise FTAs in India during 2010 as well as comparative figures for 2009 and 2008. It may be seen from Table – 3.3 that, during the year 2010, December has been the peak month for FTAs in India followed by November and January. May is the leanest month. The share of January, February, March and August in 2010 has increased as compared to 2009.

TABLE – 3.3: MONTH – WISE FTAS IN INDIA DURING 2010 AND COMPARATIVE FIGURES OF 2009 & 2008

Month

Foreign Tourist Arrivals(Nos.) Growth rate in FTAs Percentage Share

2008 2009 2010 2009/08 2010/09 2008 2009 2010

January 511781 481308 568719 -6 18.2 9.7 9.3 9.8

February 611493 489787 552152 -19.9 12.7 11.6 9.5 9.6

March 479765 442062 512152 -7.9 15.9 9.1 8.6 8.9

April 361101 347544 371956 -3.8 7 6.8 6.7 6.4

May 304361 305183 332087 0.3 8.8 5.8 5.9 5.7

June 341539 352353 384642 3.2 9.2 6.5 6.8 6.7

July 431933 432900 466715 0.2 7.8 8.2 8.4 8.1

August 383337 369707 422173 -3.6 14.2 7.2 7.1 7.3

September 341693 330707 369821 -3.2 11.8 6.5 6.4 6.4

October 450013 458849 507093 2 10.5 8.5 8.9 8.8

November 531683 541524 608178 1.9 12.3 10 10.5 10.5

December 533904 615775 680004 15.3 10.4 10.1 11.9 11.8

Total 5282603 5167699 5775692 -2.2 11.8 100 100 100

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CHART – 25 : MONTH WISE PERCENTAGE SHARE OF FOREIGN TOURIST ARRIVALS IN INDIA

2010

3.4 LEAN AND PEAK MONTHS OF FTAS IN INDIA DURING 2010 FROM TOP 15 COUNTRIES

The peak and lean months for arrivals of tourists from top 15 source markets for India during 2010 are

presented in Table 3.4. For 5 countries, namely United States, Canada, Malaysia, Australia and

Singapore, December was the peak month. For 3 countries, namely United Kingdom, Germany and

Republic of Korea, January was peak month. Peak months for other countries were February

(Bangladesh & Japan), July (France), November (Russian Federation & China (Main)), August (Sri

Lanka) and October (Nepal). Peak month for each of these countries accounted for more than 10% of

the FTAs, except China (Main), from that country in 2010.

�


TABLE – 3.4: LEAN AND PEAK MONTHS OF FTAS IN INDIA DURING 2010 FROM TOP 15

COUNTRIES

Sl. No. Nationality Lean Month (% Share) Peak Month (% Share)

1 United States September (4.9%) December (13.9 %) 2 United Kingdom June (4.2%) January (12.9%) 3 Bangladesh November (7.0%) February (10.4%) 4 Sri Lanka November (4.3%) August (13.5%) 5 Canada September (5.3%) December (12.9%) 6 Germany June (4.9%) January (12.5%) 7 France September (5.1%) July (12.0%) 8 Malaysia April (5.2%) December (10.5%) 9 Australia May (6.0%) December (17.1%) 10 Japan July (7.0%) February (10.0%) 11 Russian Fed. June (1.0%) November (18.5%) 12 China(Main) June (7.1%) November (9.7%) 13 Singapore April (6.7%) December (11.7%) 14 Nepal April (6.5%) October (11.9%) 15 Rep. of Korea November (6.1%) January (15.1%)

3.5. INDIAN NATIONAL GOING ABOARD

In 2010 12.99 million Indian Nationals were recorded as going aboard. The year recorded an

increase of about 17.40 percent compared to the previous year. The details are given in

Table – 3.3.

TABLE – 3.5.NUMBER OF INDIAN NATIONALS GOING ABOARD: 1999 – 2010

Year No. of Outbound visits (in millions)

Percentage change over the previous year

1999 4.11 8.0

2000 4.42 7.3

2001 4.56 3.4

2002 4.94 8.2

2003 5.35 8.3

2004 6.21 16.1

2005 7.18 15.6

2006 8.34 16.1

2007 9.78 17.3

2008 10.87 11.1

2009 11.07 1.8

2010 12.99 17.4

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CHART – 26. NUMBER OF INDIAN NATIONALS GOING ABOARD: 1999 – 2010

3.6 THE PORT-WISE NUMBER OF INDIAN NATIONALS DEPARTURES FROM INDIA 2002, 2004 - 2010 The port-wise number of Indian nationals departures from India for 2002 & 2004 to 2010, are given in Table 3.6. During 2002, 2004 to 2010, top 3 airports for departures of Indian nationals from India were Mumbai, Delhi and Chennai. During 2010, Mumbai airport registered the highest share (23.34%) followed by Delhi airport (20.18%) and Chennai airport (11.17%). These 3 top airports accounted for 54.69% of the total departures in 2010. During 2009, Mumbai, Delhi and Chennai airports had a percentage share of 23.6%, 19.1% and 11.9% respectively. However, during 2002 the share of these 3 airports were 35.2%, 21.9% and 12.7% respectively and total share of these airports was 69.84%. The share of top 3 airports in overall departures of Indian nationals from India during 2002-2010 is gradually decreasing.

TABLE – 3.6. THE PORT-WISE NUMBER OF INDIAN NATIONALS DEPARTURES FROM INDIA 2002, 2004 -

2010

Port/ Land Check post Year

2002 2004 2005 2006 2007 2008 2009 2010 % Share in 2010

Mumbai (Airport) 1738301 1909773 2152002 2368115 2623707 2734458 2615702 3031822 23.34

Delhi (Airport) 1084097 1283733 1510735 1764264 1956299 2141600 2117561 2621535 20.18

Chennai (Airport) 628059 845947 923250 1039973 1211400 1350418 1312197 1450521 11.17

Cochin (Airport) 259970 427412 497966 591236 773310 915278 968375 1022233 7.87

Trivandrum (Airport) 299815 345253 403627 474309 578647 619856 642011 751861 5.79

Hyderabad (Airport) 187451 296150 383500 461616 494797 482897 543719 740350 5.7

Calicut (Airport) 227707 333638 382720 454606 526290 735151 791021 904130 6.96

Bangalore (Airport) 122709 209554 255518 369508 491088 530054 577191 664083 5.11

Kolkata (Airport) 162033 191535 215223 232219 286953 294644 307379 411210 3.17

Ahmedabad (Airport) 45160 80125 110131 95714 170458 225479 262734 296778 2.28

Others 184942 289689 349829 488054 670283 838164 928182 1093478 8.42

Total 4940244 6212809 7184501 8339614 9783232 10867999 11066072 12988001 100

Top 3 0.6984 0.6502 0.6383 0.6209 0.592 0.573 0.5463 56.23

Top 10 0.9626 0.9534 0.9513 0.9415 0.9315 0.9229 0.9161 91.58


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3.7. DOMESTIC TOURIST VISIT ACROSS THE STATES 740.21 million Domestic tourist visits were recorded over states/UT in 2010. From 1999 onwards

the number of visits is increasing almost in a uniform manner. 10.7 percent is the percentage

change of 2010 over 2009. The details are given in Table – 3.7. TABLE – 3.7: NUMBER OF DOMESTIC TOURISTS VISITS ACROSS THE STATES/UT

Year No. of Domestic tourists visits (in million) to States/UT

Percentage change over the previous

year

1999 190.67 13.4

2000 220.11 15.4

2001 236.47 7.4

2002 269.60 14.0

2003 309.04 14.6

2004 366.27 18.5

2005 391.95 7.0

2006 462.31 18.0

2007 526.43 13.9

2008 563.03 7.0

2009 668.80 18.8

2010 740.21 10.7

CHART – 27. DOMESTIC TOURISTS VISITS ACROSS THE STATES/UTS

3.8. FOREIGN TOURIST VISIT ACROSS THE STATES 17.85 million Foreign tourist visits were recorded over states/UTs in 2010. From 1999 onwards the

number of visits is increasing gradually. 24.2 percent is the percentage change of 2010 over 2009.

The details are given in Table – 3.8.

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TABLE – 3.8: NUMBER OF FOREIGN TOURISTS VISITS ACROSS THE STATES/UT

Year No. of Foreign Tourist Visits (in

million) to States/UTs Percentage (%) change over the previous

year 1999 5.83 5.3 2000 5.89 1.1 2001 5.44 -7.8 2002 5.16 -5.1 2003 6.71 30.1 2004 8.36 24.6 2005 9.95 19 2006 11.75 18.1 2007 13.26 12.8 2008 14.38 8.5 2009 14.37 -0.1 2010 17.85 24.2

CHART – 28. FOREIGN TOURISTS VISITS ACROSS THE STATES/UTS

TABLE – 3.9. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF DOMESTIC TOURISTS VISITS IN 2010

Rank State/UT Domestic Tourist Visits in 2010 (P)

Number Percentage

1 Andra Pradesh 155789584 21.0 2 Uttar Pradesh 144754977 19.6 3 TamilNadu 111637104 15.1 4 Maharastra 48465492 6.5 5 Karnataka 38202077 5.2 6 Madhya Pradesh 38079595 5.1 7 Uttarakhand 30206030 4.1 8 Rajasthan 25543877 3.5 9 West Bengal 21072324 2.8

10 Gujarat 18861296 2.5 Total of top 10 States 632612356 85.5

Others 107601941 14.5 Total 740214297 100

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CHART – 29. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF DOMESTIC TOURISTS VISITS IN 2010

TABLE – 3.10. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF FOREIGN TOURISTS VISITS IN 2010

Rank State/UT

Foreign Tourist Visits in 2010 (P)

Number Percentage

1 Maharashtra 5083126 28.5 2 Tamil Nadu 2804687 15.7 3 Delhi 1893650 10.6 4 Uttar Pradesh 1675123 9.4 5 Rajasthan 1278523 7.2 6 West Bengal 1192187 6.7 7 Kerala 659265 3.7 8 Bihar 635722 3.6

9 Himachal Pradesh 453616 2.5 10 Goa 441053 2.5

Total of top 10 States 16116952 90.3 Others 1735825 9.7 Total 17852777 100

CHART – 30. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF FOREIGN TOURISTS

VISITS IN 2010

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3.9.TOURISM RECEIPTS

The Foreign exchange earnings from tourism over the years both in Rupee and USD terms are

given in Table – 3.11.

TABLE – 3.11: FOREIGN EXCHANGE EARNING FROM TOURISM IN INDIA DURING 1999 -2010

Year FEE in INR terms FEE in US$ terms

Rs. Crores % change over previous year

US $ Million

% change over previous year

1999 12951 6.6 3009 2.1

2000 15626 20.7 3460 15.0

2001 15083 -3.5 3198 -7.6

2002 15064 -0.1 3103 -3.0

2003 20729 37.6 4463 43.8

2004 27944 34.8 6170 38.2

2005 33123 18.5 7493 21.4

2006 39025 17.8 8634 15.2

2007 44360 13.7 10729 24.3

2008 51294 15.6 11832 10.3

2009# 54960 7.1 11394 -3.7

2010# 64889 18.1 14193 24.6

# Advance Estimates Source: Ministry of Tourism ,Govt.of India

CHART – 31: FOREIGN EXCHANGE EARNING FROM TOURISM IN INDIA DURING 1999 -2010 (IN INR TERMS)

WORLD TOURISM SCENARIO

CHAPTER 4

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WORLD TOURISM SCENARIO

4.1 INTERNATIONAL TOURIST ARRIVALS

International tourist arrivals in the world and India’s share as well as rank, during the years 1997-

2010, are given in Table 4.1. India’s rank in international tourist arrivals, was 47th in 1998 and

declined to 54th in 2002, however, since then, it has gradually improved to 40th in 2010. India’s

share in international tourist arrivals, increased from 0.40% in 1997 to 0.61% in 2010. During last 3

years there has been slight improvement in percentage share of India in world.

TABLE – 4.1: INTERNATIONAL TOURIST ARRIVALS IN THE WORLD AND INDIA’S SHARE AS WELL AS RANK, DURING THE YEARS 1997-2010

Year

World India@

Percentage Share of

India Rank of

India Number

(in millions)

% Change

Number (in millions) % Change

1997 593 4.2 2.37 3.8 0.4 — 1998 611 3 2.36 -0.7 0.39 47th 1999 633.8 3.7 2.48 5.2 0.39 46th 2000 683.3 7.8 2.65 6.7 0.39 50th 2001 683.4 0.2 2.54 -4.2 0.37 51st 2002 703.2 2.9 2.38 -6 0.34 54th 2003 691 -1.7 2.73 14.3 0.39 51st 2004 762 10.3 3.46 26.8 0.45 44th 2005 798 5.4 3.92 13.3 0.49 43rd 2006 846 5.3 4.45 13.5 0.53 44th 2007 894 5.7 5.08 14.3 0.57 41st 2008 917 2.6 5.28 4 0.58 42nd 2009 882 -3.8 5.17 -2.2 0.59 42nd 2010* 940.0* 6.6 5.78 11.8 0.61 40th

* Provisional, @For India figures are for Foreign Tourist Arrivals only. Source: World Tourism Organization and Bureau of Immigration, India.

4.2 COUNTRIES WITH TOURIST ARRIVALS AND RANKS WHICH ARE ABOVE INDIA

It is clear from Table 4.2 that the top 2 countries during 2008 have maintained their respective

ranks during 2009 and 2010. Some countries like China, Thailand, Macao(China), Netherlands,

Hungary, Morocco, Singapore, Rep.of Korea, Bulgaria, Autralia, etc. have marginally improved their

ranks in international tourist arrivals, during 2010 as compared to 2009. However, countries like

Spain, Greece, Saudi Arabia, Denmark, Switzerland and Tunisia have shown decline in their ranks

during 2010 as compared to 2009.

�


All other countries like Italy, UK, Turkey, Germany, Malaysia, Mexico, Austria, Ukraine, Russian

Fed., Hong Kong (China), Canada, Egypt, Poland, South Africa and Belgium retained the same

ranks in 2010 as compare to 2009. India improved its rank from 42nd in 2009 to 40th in 2010.

TABLE – 4.2: COUNTRIES WITH TOURIST ARRIVALS AND RANKS WHICH ARE ABOVE

INDIA 2008 2009 2010

Rank Nationality Tourist Arrivals Rank Nationality

Tourist Arrivals Rank Nationality

Tourist Arrivals

1 France 79.2 1 France 76.8 1 France 76.8

2 USA 57.9 2 USA 55 2 USA 59.7

3 Spain 57.2 3 Spain 52.2 3 China 55.7

4 China 53 4 China 50.9 4 Spain 52.7

5 Italy 42. 7 5 Italy 43.2 5 Italy 43.6

6 UK 30.1 6 UK 28.2 6 UK 28.1

7 Ukraine 25.4 7 Turkey 25.5 7 Turkey 27

8 Turkey 25 8 Germany 24.2 8 Germany 26.9

9 Germany 24.9 9 Malaysia 23.6 9 Malaysia 24.6

10 Mexico 22.6 10 Mexico 21.5 10 Mexico 22.4

11 Malaysia 22.1 11 Austria 21.4 11 Austria 22

12 Austria 21.9 12 Ukraine 20.8 12 Ukraine 21.2

13 Russian Fed. 21.6 13 Russian Fed. 19.4 13 Russian Fed. 20.3

14

Hong Kong

(China) 17.3 14

Hong Kong

(China) 16.9 14

Hong Kong

(China) 20.1

15 Canada 17.1 15 Canada 15.7 15 Canada 16.1

16 Greece 15.9 16 Greece 14.9 16 Thailand 15.8

17 Saudi Arabia 14.8 17 Thailand 14.2 17 Greece 15

18 Thailand 14.6 18 Egypt 11.9 18 Egypt 14.1

19 Poland 13 19 Poland 11.9 19 Poland 12.5

20 Egypt 12.3 20 Saudi Arabia 10.9 20 Macao (China) 11.9

21 Macao (China) 10.6 21 Macao (China) 10.4 21 Netherlands 10.9

22 Netherlands 10.1 22 Netherlands 9.9 22 Saudi Arabia 10.9

23 South Africa 9.6 23 Croatia 9.3 23 Hungary 9.5

24 Croatia 9.4 24 Hungary 9.1 24 Morocco 9.3

25 Denmark 9 25 Denmark 8.5 25 Singapore 9.2

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2008 2009 2010

Rank Nationality Tourist Arrivals Rank Nationality

Tourist Arrivals Rank Nationality

Tourist Arrivals

26 Hungary 8.8 26 Morocco 8.3 26 Denmark 9.1

27 Switzerland 8.6 27 Switzerland 8.3 27 Korea Rep. 8.8

28 Japan 8.4 28 Korea Rep. 7.8 28 Switzerland 8.6

29 Ireland 8 29 Singapore 7.5 29 Japan 8.6

30 Morocco 7.9 30 Ireland 7.2 30 Syria Arab Rep. 8.5

31 Singapore 7.8 31 South Africa 7 31 South Africa 8.1

32 Belgium 7.2 32 Tunisia 6.9 32 UAE 7.4

33 UAE 7.1 33 Belgium 6.8 33 Belgium 7.2

34 Tunisia 7.1 34 UAE 6.8 34 Indonesia 7

35 Portugal 7 35 Japan 6.8 35 Tunisia 6.9

36 Korea Rep. 6.9 36 Portugal 6.4 36 Portugal 6.9

37 Czech Rep. 6.6 37 Indonesia 6.3 37 Czech Rep. 6.3

38 Indonesia 6.2 38 Syria 6.1 38 Bulgaria 6

39 Bulgaria 5.8 39 Czech Rep. 6 39 Australia 5.9

40 Australia 5.6 40 Bulgaria 5.7 40 India 5.8

41 Syria 5.4 41 Australia 5.6

42 India 5. 3 42 India 5.2

Source: UNWTO Tourism Highlights 2011

Editionand MOT,GOI

4.3 WORLD TOURISM TRAFFIC

As per UNWTO estimates, worldwide receipts from international tourism were US$ 919 billion in

2010, up from US$ 851 billion in 2009. All regions posted positive growth with the exception of

Europe (-1.1%). Asia and the Pacific (22.4%) and Middle East (19.8%) showed the highest growth,

while Africa (9.7%) and Americas (9.6%) posted comparatively better growth than world average.

Table 3.3.1 gives the year-wise receipts from international tourism by regions during the years

2008-2010. During the year 2010, Europe accounted for about 44.2% of the world’s total receipts

from international tourism followed by Asia & the Pacific region (27.1%), Americas (19.8%), Middle

East (5.5%) and Africa (3.4%).

�


TABLE – 4.3: WORLD TOURISM TRAFFIC 2008 - 2010

Region 2008 2009 2010**

World

Receipts 939 851 919

% Annual Change 9.6 -9.4 8

Africa

Receipts 30.3 28.8 31.6

% Annual Change 4.5 -4.9 9.7

% Share in World 3.2 3.4 3.4

Americas

Receipts 189 166.2 182.2


% Share in World 20.1 19.4 19.8

Asia & the Pacific

Receipts 208.5 203.1 248.7


% Share in World 22.2 23.8 27.1

Europe

Receipts 471.7 410.9 406.2

% Annual Change 8.4 -12.9 -1.1

% Share in World 50.2 48.5 44.2

Middle East

Receipts 39.9 42 50.3

% Annual Change 15.3 5.3 19.8

% Share in World 4.2 4.9 5.5

India

Receipts 11.83 11.39* 14.19*


% Share in World 1.26 1.34 1.54

** Provisional * Advance estimates of Ministry of Tourism Source: UNWTO Tourism Highlights 2011 Editio

4.4. THE INTERNATIONAL TOURISM RECEIPTS WORLDWIDE

The international tourism receipts worldwide and India’s share in them during the years 1997-2010

are given in Table 3.3.2. The share of India in the world tourism receipts has remained between

0.65% and 0.72% during 1997-2002. However, it has been increasing steadily since 2002, and has

reached 1.54% during 2010.

�


It is clear from Table 3.3.2 that international tourism receipts worldwide, which were hardly US$

442.8 billion in 1997, have reached US$ 919 billion in 2010, more than double in 13 years time.

Whereas, in terms of international tourist arrivals worldwide, the number has grown from 593 million

in 1997 to 940 million tourist arrivals in 2010 only.

TABLE – 4.4: THE INTERNATIONAL TOURISM RECEIPTS WORLDWIDE

Year World Tourism Receipts Percentage

Share of India in world

India’s Rank in world Receipts (US$

billions) Growth

Rate FEE in India (US $

billions) Growth

Rate

1997 442.8 0.8 2.89 2 0.65 —

1998 444.8 0.5 2.95 2 0.66 34th

1999 458.2 3 3.01 2.1 0.66 35th

2000 475.3 4.3 3.46 15 0.72 36th

2001 463.8 -2.4 3.2 -7.6 0.69 36th

2002 481.9 3.9 3.1 -3 0.64 37th

2003 529.3 9.8 4.46 43.8 0.84 37th

2004 633.2 19.6 6.17 38.2 0.97 26th

2005 679.6 7.3 7.49 21.4 1.1 22nd

2006 744 9.5 8.63 15.2 1.16 22nd

2007 857 15.2 10.73 24.3 1.25 22nd

2008 939 9.6 11.83 10.3 1.26 22nd

2009 851 -9.4 11.39* -3.7 1.34 22nd

2010 919 8 14.19* 24.6 1.54 17th

* Advance estimates of Ministry of Tourism Source: UN World Tourism Organization

4.5 COUNTRIES ABOVE INDIA IN TERMS OF TOURISM RECEIPTS

India’s rank has also witnessed improvement from 34th in 1998 to 16th in 2010. It is clear from

Table 3.3.3 that, in terms of International Tourism Receipts, top 4 positions were occupied by USA,

Spain, France and China during the year 2010. During 2010, China improved its position from 5th

in 2009 to 4th rank. Hong Kong, Thailand and Canada also improved their positions in 2010.

However, some countries like Italy, Turkey, Austria observed decline in their positions in 2010 as

compared to 2009.

�


TABLE – 4.5: COUNTRIES ABOVE INDIA IN TERMS OF TOURISM RECEIPTS

2008 2009 2010 Rank Nationality Tourist

Receipts Rank Nationality Tourist

Receipts Rank Nationality Tourist

Receipts 1 USA 110.4 1 USA 94.2 1 USA 103.5

2 Spain 61.6 2 Spain 53.2 2 Spain 52.5

3 France 56.6 3 France 49.4 3 France 46.3

4 Italy 45.7 4 Italy 40.2 4 China 45.8

5 China 40.8 5 China 39.7 5 Italy 38.8

6 Germany 39.9 6 Germany 34.6 6 Germany 34.7

7 UK 36 7 UK 30.1 7 UK 30.4

8 Australia 24.8 8 Australia 25.4 8 Australia 30.1

9 Turkey 22 9 Turkey 21.3 9 Hong Kong (China) 23

10 Austria 21.6 10 Austria 19.4 10 Turkey 20.8

11 Thailand 18.2 11 Macao 17.6 11 Thailand 19.8

12 Greece 17.1 12 Hong Kong (China) 16.5 12 Austria 18.7

13 Macao 16.4 13 Malaysia 15.8 13 Malaysia 17.8

14 Canada 15.7 14 Thailand 15.7 14 Macao (China) NA

15 Hong Kong (China) 15.3 15 Greece 14.5 15 Canada 15.8

16 Malaysia 15.3 16 Switzerland 13.8 16 Switzerland 14.8

17 Switzerland 14.4 17 Canada 13.7 17 India 14.2**

18 Netherlands 13.3 18 Netherlands 12.4

19 Mexico 13.3 19 Mexico 11.3

20 Russian fed. 11.8 20 Russian

fed. -

21 Poland 11.8 21 Poland -

22 India 11.8** 22 India 11.1**

Source: ** As per RBI’s estimates quoted in UNWTO Tourism Highlights 2011 Edition.

DOMESTIC TOURISM IN INDIA

CHAPTER 5

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DOMESTIC TOURISM IN INDIA

5.1. DOMESTIC AND FOREIGN TOURIST VISITS DURING 1991 TO 2010 Table 5.1 presents the statistics on domestic and foreign tourist visits to various States and Union

Territories during the years 1991 to 2010. As may be seen from this Table, there has been a

continuous increase in domestic tourist visits, with the compound annual growth rate (CAGR) of

domestic tourist visits to all States/UTs from 1991 to 2010 being 13.5%. The foreign tourist visits

too have been increasing over the years, though there was a negative growth in the years 1992,

2002 and 2009. The foreign tourist visits to all States/ UTs during 1991 to 2010 witnessed a CAGR

of 9.6%. The year 2010 witnessed a growth of 10.7% in domestic tourist visits over the year 2009,

which is lower than the growth of 18.8% in the year 2009 over 2008. During 2010, the visits by

foreign tourists have registered a growth of 24.2% over 2009, as compared to negative growth of

0.1% in 2009 over 2008 TABLE 5.1

DOMESTIC & FOREIGN TOURIST VISITS TO STATES / UTs, 1991 - 2010

Year Tourist Visits Annual Growth Rate

Domestic Foreign Domestic Foreign

1991 66670303 3146652 - -

1992 81455861 3095160 0.222 -0.016

1993 105811696 3541727 0.299 0.144

1994 127118655 4030216 0.201 0.138

1995 136643600 4641279 0.075 0.152

1996 140119672 5030342 0.025 0.084

1997 159877208 5500419 0.141 0.093

1998 168196000 5539704 0.052 -0.007

1999 190671034 5832015 0.134 0.053

2000 220106911 5893542 0.154 0.011

2001 236469599 5436261 0.074 -0.078

2002 269598028 5157518 0.14 -0.051

2003 309038335 6708479 0.146 0.301

2004 366267522 8360278 0.185 0.246

2005 392014270 9947524 0.07 0.19

2006 462321054 11738892 0.179 0.18

2007 526564478 13256637 0.139 0.129

2008 563034107 14380633 0.069 0.085

2009 668800482 14372300 0.188 -0.1

2010 740214297 17852777 10.7 24.2

Note: Figures for 2005-2009 have been revised

�


From the following graph, it is apparent that numbers of domestic tourist visits to States/UTs during

last 10 years have been consistently registering an increasing trend. CHART – 32

From the following graph, it is apparent that numbers of foreign tourist visits to States/ UTs during

last 10 years have been consistently registering an increasing trend, except for marginal decline in

foreign tourist visits in the years 2001, 2002 and 2009.

CHART – 34

Table 5.2 gives the number of domestic and foreign tourist visits to different States/ UTs during the years 2009 and 2010. It may be seen from this Table that most of the States/ UTs have generally observed increase in the number of domestic and foreign tourist visits during 2010. The States/UTs which recorded decline in domestic tourist visits in 2010 over 2009 were Andhra Pradesh, Chandigarh, Dadra & Nagar Haveli, Jharkhand, Manipur, Puducherry, Rajasthan and Tamil Nadu. The States / UTs which experienced decline in foreign tourist visits during 2010 over 2009 were Andhra Pradesh, Arunachal Pradesh, Dadra & Nagar Haveli, Daman & Diu, Delhi, Haryana, Jammu & Kashmir, Lakshdweep, Meghalaya, Nagaland and Puducherry.

�

�

�


TABLE 5.2

STATE/UT-WISE DOMESTIC AND FOREIGN TOURIST VISITS, 2009- 2010

S.No. State/Ut 2009 2010 % Growth (2010/09)

Domestic Foreign Domestic Foreign Domestic Foreign

1 Andaman & Nicobar Islands 142042 13684 180781 14615 27.3 6.8

2 Andhra Pradesh 157489927 795173 155789584 322825 -1.1 -59.4

3 Arunachal Pradesh 195147 3945 227857 3395 16.8 -13.9

4 Assam 3850521 14942 4050924 15157 5.2 1.4

5 Bihar 15784679 423042 18491804 635722 17.2 50.3

6 Chandigarh 914742 37967 905450 39333 -1 3.6

7 Chhattisgarh* 511561 1277 566298 1586 10.7 24.2

8 Dadra & Nagar Haveli 506625 7109 495575 1698 -2.2 -76.1

9 Daman & Diu 563461 5748 774166 5139 37.4 -10.6 10 Delhi** 8834047 1958272 13558353 1893650 53.5 -3.3 11 Goa 2127063 376640 2201752 441053 3.5 17.1 12 Gujarat 15909931 102747 18861296 130739 18.6 27.2 13 Haryana 6408423 137094 6915269 106433 7.9 -22.4 14 Himachal Pradesh 11036572 400583 12873986 453616 16.6 13.2 15 Jammu & Kashmir 9234862 54475 9973189 48099 8 -11.7 16 Jharkhand** 7610160 13872 6885273 15695 -9.5 13.1 17 Karnataka** 32701647 326944 38202077 380995 16.8 16.5 18 Kerala 7789378 548737 8595075 659265 10.3 20.1 19 Lakshdweep 6553 4309 7705 1512 17.6 -64.9 20 Madhya Pradesh 23106206 200819 38079595 250430 64.8 24.7 21 Maharashtra** 30628394 2426362 48465492 5083126 58.2 109.5 22 Manipur 124229 337 114062 389 -8.2 15.4 23 Meghalaya 591398 4522 652756 4177 10.4 -7.6 24 Mizoram 56651 513 57292 731 1.1 42.5 25 Nagaland 20953 1423 21094 1132 0.7 -20.4 26 Odisha 6891510 45684 7591615 50432 10.2 10.4 27 Puducherry 851192 54039 835872 50964 -1.8 -5.7 28 Punjab** 5369995 110404 10583509 137122 97.1 24.2 29 Rajasthan 25558691 1073414 25543877 1278523 -0.1 19.1 30 Sikkim 615628 17730 700011 20757 13.7 17.1 31 Tamil Nadu 115755800 2369050 111637104 2804687 -3.6 18.4 32 Tripura 317541 4246 342273 5212 7.8 22.8 33 Uttar Pradesh 134831852 1550309 144754977 1675123 7.4 8.1 34 Uttarakhand 21934567 106470 30206030 127258 37.7 19.5 35 West Bengal 20528534 1180418 21072324 1192187 2.6 1

Total 668800482 14372300 740214297 17852777 10.7 24.2

Source: State / Union Territory Tourism Departments., MOT,GOI

Note: (i) *Figures for Chhattisgarh have been estimated using All India Growth Rate. (ii) ** Data adjusted using the information available with Ministry of Tourism.

�


Table 5.3 provides the percentage shares and ranks of various States/UTs in domestic and foreign tourist visits during 2010. The top 5 States in domestic tourist visits in 2010 were Andhra Pradesh (155.79 million), Uttar Pradesh (144.75 million), Tamil Nadu (111.64 million), Maharashtra (48.46 million) and Karnataka (38.20 million) with their respective shares being 21.0%, 19.6%, 15.1%, 6.5% and 5.2%. These 5 States accounted for about 67.4% of the total domestic tourist visits in the country. In respect of foreign tourist visits in 2010, the top 5 States/UTs were Maharashtra (5.08 million), Tamil Nadu (2.80 million), Delhi (1.89 million), Uttar Pradesh (1.67 million) and Rajasthan (1.28 million) with their respective shares being 28.5%, 15.7%, 10.6%, 9.4% and 7.2%. These 5 States/UTs accounted for about 71.4% of the total foreign tourist visits to the States/UTs in the country.

TABLE: 5.3

PERCENTAGE SHARES AND RANK OF DIFFERENT STATES/UTS IN DOMESTIC AND FOREIGN TOURIST VISITS, DURING 2010

Sl. No. State/UT Tourist Visits

(numbers) Domestic

Foreign

Percentage Share Rank


1 Andaman & Nicobar Islands 180781 14615 0 0.1 31 25

2 Andhra Pradesh 155789584 322825 21 1.8 1 12

3 Arunachal Pradesh 227857 3395 0 0 30 29

4 Assam 4050924 15157 0.5 0.1 20 24

5 Bihar 18491804 635722 2.5 3.6 11 8

6 Chandigarh 905450 39333 0.1 0.2 22 21

7 Chhattisgarh* 566298 1586 0.1 0 27 31

8 Dadra & Nagar Haveli 495575 1698 0.1 0 28 30

9 Daman & Diu 774166 5139 0.1 0 24 27

10 Delhi** 13558353 1893650 1.8 10.6 12 3

11 Goa 2201752 441053 0.3 2.5 21 10

12 Gujarat 18861296 130739 2.5 0.7 10 15

13 Haryana 6915269 106433 0.9 0.6 18 17

14 Himachal Pradesh 12873986 453616 1.7 2.5 13 9

15 Jammu & Kashmir 9973189 48099 1.3 0.3 15 20

16 Jharkhand** 6885273 15695 0.9 0.1 19 23

17 Karnataka** 38202077 380995 5.2 2.1 5 11

18 Kerala 8595075 659265 1.2 3.7 16 7

19 Lakshdweep 7705 1512 0 0 35 32

20 Madhya Pradesh 38079595 250430 5.1 1.4 6 13

21 Maharashtra** 48465492 5083126 6.5 28.5 4 1

�


Sl. No. State/UT

Tourist Visits

(numbers)

Domestic

Foreign

Percentage Share Rank


22 Manipur 114062 389 0 0 32 35

23 Meghalaya 652756 4177 0.1 0 26 28

24 Mizoram 57292 731 0 0 33 34

25 Nagaland 21094 1132 0 0 34 33

26 Odisha 7591615 50432 1 0.3 17 19

27 Puducherry 835872 50964 0.1 0.3 23 18

28 Punjab** 10583509 137122 1.4 0.8 14 14

29 Rajasthan 25543877 1278523 3.5 7.2 8 5

30 Sikkim 700011 20757 0.1 0.1 25 22

31 Tamil Nadu 111637104 2804687 15.1 15.7 3 2

32 Tripura 342273 5212 0 0 29 26

33 Uttar Pradesh 144754977 1675123 19.6 9.4 2 4

34 Uttarakhand 30206030 127258 4.1 0.7 7 16

35 West Bengal 21072324 1192187 2.8 6.7 9 6

Total 740214297 1785277 100 100

Source: State / Union Territory Tourism Departments. Note: (i) *Figures for Chhattisgarh have been estimated using All India Growth Rate. (ii) ** Data adjusted using the information available with Ministry of Tourism.

The top 10 States/UTs in terms of domestic tourist visits during 2010 were the same as in 2009, except some changes in relative ranks of these States. During 2010, the top 3 States in terms of domestic tourist visits are same as in 2009 and for the rest 7 States the ranks have either marginally improved or declined.

The following graph shows the percentage share of top 10 States/UTs in terms of domestic tourist visits in 2010.

�


CHART – 35

The top 10 States/UTs in terms of foreign tourist visits during 2010 were the same as in 2009, with

marginal changes in relative ranks of States except that the State ’Goa’ has been replaced by

‘Andhra Pradesh’. The following graph shows the percentage share of top 10 States/UTs in terms

of foreign tourist visits in 2010.

CHART – 36

APPROVED HOTELS

CHAPTER 6

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APPROVED HOTELS

6.1 APPROVED HOTELS

The Ministry of Tourism has adopted a system of approving and classifying the hotels on the basis

of the facilities and services provided by them.

The category-wise details regarding the number of hotels and hotel rooms available during the

years 2009 and 2010 are presented below:–

TABLE 6.1

NUMBER OF APPROVED HOTELS AND AVAILABILITY OF HOTEL ROOMS IN INDIA DURING 2009 AND 2010

Category of Hotels No. of Hotels No. of Rooms

As on 31.12.2009

As on 31.12.2010

As on 31.12.2009

As on 31.12.2010

One Star 55 67 2755 2537

Two Star 220 307 6539 8446

Three Star 511 869 23164 36585

Four Star 125 157 8652 12059

Five Star 98 149 11822 17144

Five Star Deluxe 109 153 23113 34187

Apartment Hotels 7 8 566 756

Time Share Resorts 1 1 62 62

Heritage Hotels 88 146 2545 3879

Silver Bed & Breakfast Establishment 357 469 1115 1540

Guest House 1 1 40 40

Unclassified 257 156 12411 580

Total 1829 2483 92784 117815

6.2 DISTRIBUTION OF HOTELS IN KERALA

Table 6.2 provides the number of classified hotels and hotel rooms by categories in Kerala. It

may be seen that Maharashtra has the maximum (21255) number of hotel rooms followed by

Delhi (13915) and Kerala (13861).

�


TABLE 6.2

DETAILS OF AVAILABILITY OF ACCOMMODATION FACILITY IN CLASSIFIED HOTELS IN KERALA 2009 & 2010

Category of Hotels

2009 2010 (as on December 2010)

Number of Hotels

Number of Rooms

Number of Hotels

Number of Rooms

1 2 3 4 5

5 Star Deluxe 4 509 4 512

5 Star 9 951 14 1184

4 Star 17 1020 31 1793

3 Star 257 6230 305 7480

2 Star 78 1220 98 1888

1 Star 4 115 8 273

Heritage / Resort 20 673 22 673

Apartment hotel 3* 1 58 1 58

Total 390 10776 483 13861

TABLE 6.3

DISTRICT WISE NUMBER OF CLASSIFIED HOMESTAYS IN KERALA

Sl.No. District Number of Homestays

Diamond Gold Silver Total

1 Thiruvananthapuram 7 18 6 31 2 Kollam 9 6 5 20 3 Pathanamthitta 4 6 1 11 4 Alappuzha 14 13 43 70 5 Kottayam 31 15 16 62 6 Idukki 14 26 71 111 7 Ernakulam 10 16 45 71 8 Thrissur 3 10 2 15 9 Palakkad 2 3 2 7 10 Malappuram 0 0 0 11 Kozhikkode 0 3 2 5 12 Wayanad 0 6 3 9 13 Kannur 1 1 14 Kasargode 0

Total 95 122 196 413

�


TABLE – 6.4

DISTRICT WISE NUMBER OF CLASSIFIED AYURVEDIC CENTRES IN KERALA AS DECEMBER2011

Green Leaf Olive Leaf Total

1 Thiruvananthapuram 16 12 28 2 Kollam 2 2 4 3 Pathanamthitta 4 Alappuzha 1 1 5 Kottayam 8 2 10 6 Idukki 7 Ernakulam 9 8 17 8 Thrissur 10 9 19 9 Palakkad 2 2

10 Malappuram 1 1 11 Kozhikkode 3 1 4 12 Wayanad 1 1 13 Kannur 1 1 14 Kasargode 1 1

Total 53 36 89

TABLE – 6.5 DISTRICT WISE NUMBER OF CLASSIFIED GRIHASTALI UNITS IN KERALA

Sl.No. District Number

1 Thiruvananthapuram

2 Kollam

3 Pathanamthitta

4 Alappuzha 4

5 Kottayam 7

6 Idukki

7 Ernakulam 6

8 Thrissur 1

9 Palakkad

10 Malappuram 1

11 Kozhikkode 1

12 Wayanad

13 Kannur

14 Kasargode

Total 20

�


The Federation of Hotel & Restaurant Associations of India (FHRAI) collects information from its

members through a questionnaire for its annual Indian Hotel Industry Survey, which is analysed

and presented in a report. For the year 2009-10 (April-March), FHRAI received information from

1200 members.

Based on FHRAI’s 2009-10 survey, information on various aspects of hotel industry in India like

profile of an average hotel, average number of employees per hotel, average percentage of

trained employees per hotel and Guest Analysis etc is available.

� Following are the important highlights of the data presented:–

� Most of the rooms in all categories of hotels were air-conditioned.

� Average employee per room for all categories of hotels taken together was 1.5. Among

the classified categories, variation was quite low: 1.0 in 1-Star & 2-Star categories and

2.0 in 5-Star Deluxe categories.

� 78.1% of the employees were trained: highest being 86.3% under Heritage and lowest

72.8% under 1-Star category.

� Share of tourists is the highest from UK being 14.4%. Other countries and USA dominate

the overall visitations with a share of 12.9% and 12.2% respectively.

� Share of tourists from UK and USA was the highest in the 2-Star and above category

hotels.

� Share of tourists from UK & France was the highest in Heritage category hotels.

� Share of domestic guests was 74.1% for all the hotels taken together. However, share of

foreign guests was higher in 5-Star Deluxe (51.5%) and Heritage (57.0%).

� Leisure tourists constituted about 39.7% of the total guests and the remaining 60.4% were

business guests. Except the Heritage categories of hotels, share of business guests was

higher in other categories.

� While the average stay of foreign guests was 3.3 days, it was 3.0 days for domestic

guests.

� Average stay of business and leisure guests was 3.2 days and 2.6 days respectively.

TRAVEL TRADE

CHAPTER 7

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TRAVEL TRADE

7.1 INBOUND TOUR OPERATORS, TRAVEL AGENTS, TOURIST TRANSPORT OPERATORS, ADVENTURE TOUR OPERATORS AND DOMESTIC TOUR OPERATORS

In order to provide quality services to tourists, the Ministry of Tourism grants recognition to inbound

tour operators, travel agents, tourist transport operators, domestic tour operators, and adventure

tour operators in the country, as per the prescribed guidelines (Appendices- VI to X). As on 31st

December 2011, 600 inbound tour operators, 467 travel agencies, 213 tourist transport operators,

67 domestic tour operators and 33 adventure tour operators were registered with the Ministry. The

State-wise distributions of these units are given in Table 7.1. It may be seen from this table that out

of 600 recognized inbound tour operators in the country, 344 are from Delhi, followed by 48 from

Maharashtra, and 31 from Kerala. Maximum No. of recognized Inbound tour operators, travel

agencies, tourist transport operators, adventure tour operators and domestic tour operators are

from Delhi. Out of the 33 registered adventure tour operators, 23 are from Delhi followed by 3 from

Tamil Nadu, and two each from Himachal Pradesh and Jammu & Kashmir.

TABLE 7.1

STATE-WISE NUMBER OF RECOGNIZED INBOUND TOUR OPERATORS, TRAVEL AGENCIES, TOURIST TRANSPORT OPERATORS, ADVENTURE TOUR

OPERATORS & DOMESTIC TOUR OPERATORS AS ON 31ST DECEMBER, 2010 Sl. No.

State/UT Inbound Tour Operators

Travel Agencies

Tourist Transport Operators

Adventure Tour Operators

Domestic Tour Operators

1 Andaman & Nicobar 1 3 - - - 2 Andhra Pradesh 7 15 5 - 2 3 Arunachal Pradesh 1 - - - - 4 Assam 8 1 - - 2 5 Bihar 3 4 - - 1 6 Chandigarh - 2 2 - - 7 Chhattisgarh - 1 - - - 8 Dadra & Nagar Haveli - - - - - 9 Daman & Diu - - - - -

10 Delhi 344 152 93 23 29 11 Goa 15 4 - - - 12 Gujarat 7 12 2 - - 13 Haryana 21 8 1 - 3 14 Himachal Pradesh - - - 2 1 15 Jammu & Kashmir 6 1 - 2 2 16 Jharkhand - - - - - 17 Karnataka 11 31 17 - 3 18 Kerala 31 8 26 - 5

�


Sl.

No.

State/UT Inbound

Tour

Operators

Travel

Agencies

Tourist

Transport

Operators

Adventure

Tour

Operators

Domestic

Tour

Operators

19 Lakshadweep - - - - -

20 Madhya Pradesh 2 2 2 - -

21 Maharashtra 48 105 21 1 9

22 Manipur - 2 - - -

23 Meghalaya - - - - -

24 Mizoram - - - - -

25 Nagaland - - - - -

26 Odisha 7 - 2 - -

27 Puducherry 1 3 1 - -

28 Punjab 1 14 3 - -

29 Rajasthan 21 6 1 - -

30 Sikkim 11 - - - -

31 Tamil Nadu 30 57 30 3 6

32 Tripura - - - - -

33 Uttar Pradesh 17 15 3 - -

34 Uttarakhand 1 1 - 1 -

35 West Bengal 6 20 4 1 4

Total 600 467 213 33 67

HUMAN RESOURCE DEVELOPMENT

CHAPTER 8

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HUMAN RESOURCE DEVELOPMENT

Human Resource Development is a key focus area for the tourism industry anywhere in the world

as it is a service sector that is largely people –driven and the products are experience centric.

Trained manpower makes the experience more rich and delightful for tourists. But Kerala faces the

problem of shortage of trained manpower both in the hospitality and travel sectors. It is estimated

that to sustain the growth levels , the industry would require at least one lakh trained manpower

every year. Considering the importance of people in tourism and the acute shortage of manpower,

Kerala Tourism has identified it as priority area.

HR Development and Training for the Tourism industry is created to by both the Private and Public

sectors in the state, but the dominant role is played by the Public sector through major institutes

like:

8.1 KERALA INSTITUTE OF TOURISM AND TRAVEL STUDIES (KITTS)

KITTS is the lead institute for HR development in tourism in the state and offers Post graduate,

Diploma and Certificate courses in travel and tourism. The main campus is in Trivandrum and thee

are two sub centers at Kochi and Thalassery. KITTS also conducts regular training programmes for

various stakeholders in tourism like Guide, Drivers etc.

COURSES OFFERED

The following courses are proposed for the current year. These courses are designed after taking

feed backs of the tourism industry on their requirement and focus is given for short term courses as

suggested by the industry.

THIRUVANANTHAPURAM, RESIDENCY CAMPUS

� MBA (Travel & Tourism) – 2 Year (Affiliated to University of Kerala & Approved by AICTE)

� Post graduate Diploma in Tour Operations - 1 year

� State Level Guide Training Programme – 9 Weeks

� Local Level Guide Training Programme – 4 Weeks

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� Diploma in Airport Handling & Customer Facilitation – 8 Months

ERNAKULAM STUDY CENTRE

� Post Graduate Diploma in Tour Operations & Hospitality Mgt - 1 Year



THALASERY STUDY CENTRE

� Post Graduate Diploma in Tour Operations & Hospitality Mgt - 1 Year



8.2 STATE INSTITUTE OF HOSPITALITY MANAGEMENT STUDIES (SIHM)

Kerala Tourism had set up SIHM as an autonomous institute in 2008 with funds sourced from the

Central Government. The institute is affiliated to National Council for Hotel Management and

Catering Technology (NCHMCT) and the facilities and amenities have ben created adhering to

accredited norms with specialized faculty. The institute offers B Sc-Hospitality and Hotel

Administration, a three year graduation programme.

8.3 FOOD CRAFT INSTITUTES (FCIs)

The Food Craft Institutes were taken over by the department of Tourism in 2005 and they were

repositioned to impart skilled manpower training to students. The institute offers One year courses

covering subjects like Food and Beverage Service, Front Office Operations, Food Production, Hotel

Accommodation Operations, Bakery & Confectionery and Food Preservation.

8.4 LET’S LEARN – SKILL UP GRADATION PROGRAMME

Kerala Tourism has introduced a scheme for skill upgradation and capacity development of existing

employees in the tourism and hospitality sector. Skill development training for the employees were

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organized by KITTS for travel professionals and IHMCT for hospitality professionals in

Thiruvananthapuram, Kochi and Kozhikkode.

To meet the demand for trained manpower in the hospitality industries, Ministry of Tourism

continues to actively pursue its endeavor to create institutional infrastructure in the form of Indian

Institute of Tourism & Travel Management & Institute of Hotel Management and Food Craft

Institutes. Brief details of these institutions are given below.

8.5 INDIAN INSTITUTE OF TOURISM & TRAVEL MANAGEMENT

The Indian Institute of Tourism and Travel Management (IITTM) was established as a registered

society in 1983 at New Delhi under the Ministry of Tourism with the objective of developing and

promoting education, training and research in the field of travel and tourism. In August 1992, the

Institute was shifted to Gwalior and is now functioning from its own campus at Govindpuri, Gwalior.

Since 1995-96, the IITTM started a full-time one-year Diploma in Tourism Management (DTM)

programme with the approval of All Indian Council of Technical Education (AICTE), New Delhi. In

the year 1995, the National Institute of Water Sports was also incorporated in the IITTM for

education, training and consulting in the area of aqua based tourism activities in 1996-97, Eastern

Regional Centre of the IITTM at Bhubaneswar was established with the same DTM programme.

From the academic year 2007-08, the IITTM started another Centre from Delhi. The southern

centre of IITTM started functioning from 2010 at Nellore, Andhra Pradesh.

IITTM conducts courses approved by the AICTE. The IITTM presently offers 4 AICTE approved

PGDM programmes at its three centres. As of now the intake in each programme is 93.

1. Gwalior : PGDM (Services, International Business,Tourism

&Travel)

2. Bhubaneswar : PGDM (International Business, Tourism & Travel)

3. New Delhi : PGDM (Tourism & Leisure)

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TABLE 8.1 NUMBERS OF STUDENTS ENROLLED AND PASSED OUT FROM INDIAN

INSTITUTE OF TOURISM & TRAVEL MANAGEMENT (IITTM) FROM ITS THREE CENTRES

S. No.

Year Courses Name Gwalior Bhubaneswar New Delhi

Passed/Enrolled Passed/Enrolled Passed/Enrolled 1 2007-09 PGDM (Services) 59/60 - -

PGDM (TT) 57/59 58/60 - PGDM (IB) 54/60 20/20 - PBDM(TL) - - 57/58

2 2008-10 PGDM (Services) 66/69 - -

PGDM (TT) 67/69 61/65 -

PGDM (IB) 61/63 20/23 -

PGDM (TL) - - 57/60

3 2009-11 PGDM (Services) 69/93 - -

PGDM(TT) 82/93 74/78 -

PGDM(IB) 68/92 15/30 - PBDM(TL) - - 76/93

8.6 HOTEL MANAGEMENT AND CATERING INSTITUTES

National Council for Hotel Management and Catering Technology (NCHMCT) was set up in the

year 1982 by Govt. of India as an autonomous body (Society Registered under Society act 1860).

The Council regulates academics in the field of Hospitality Education and Training that is imparted

at the 21 Central Govt. sponsored Institutes of Hotel Management, 8 State Govt. sponsored

institutes and 12 Private IHMs and 6 Food Craft Institutes that function in different parts of the

country. Through the Council, these institutes offer 10 different professional programs leading to

award of Certificate, Diploma, Post Graduate Diploma, Bachelor and Master Degree (the last two

programs are in collaboration with Indira Gandhi National Open University.)

The details of the courses offered by institutes affiliated to NCHMCT and numbers of students on

roll along with course-wise pass-out in the year 2009-10 are given in Tables 8.2 and 8.3

respectively.

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TABLE 8.2 COURSES OFFERED BY INSTITUTES OF HOTEL MANAGEMENT/ FOOD CRAFT

INSTITUTES S.No. Courses Duration Institute where course offered in 2009-10

1 M.Sc. in Hospitality 2 Years IHM-Pusa Administration

2 B.Sc. in Hospitality and Hotel

3 Years All Affiliated (51) IHMs

Administration

3 Post Graduate Diploma in Accommodation Operation and Management

1 ½ Years Central IHMs-Bhubaneswar, Kolkata, Delhi

(Pusa), Guwahati

4 Craftsmanship Course in 1 ½ Years Central IHMs - Bhopal, Bhubaneswar, Mumbai, Kolkata, Chennai, Goa, Shimla, Gwalior, Delhi (Pusa), Guwahati, Thiruvananthapuram

Food Production State IHMs - Gangtok Private IHMs - Hyderabad (Srishakti Hyderabad)

5 Craftsmanship Course in 24 weeks Central IHMs - Mumbai, Kolkata, Chennai, Goa, Gwalior, Bhubaneswar, Delhi (Pusa) F&B Service

6 Diploma in Food Production

1 ½ Years Central IHMs - Chennai, Chandigarh (AIHM), Hajipur, Jaipur, Shillong

State IHMs - CIHM-Chandigarh, Faridabad, Dehradun, Gangtok, Jodhpur, Panipat, Puducherry, Kurukshetra, Bodhgaya, Bhathinda Private IHMs - Chitkara (Rajpura) FCIs - Ajmer, Aligarh, Darjeeling, Udaipur, Balangir

7 Diploma in F&B Service 1 ½ Years Central IHMs - Delhi (Pusa), Hajipur, Jaipur, Shimla, Gurdaspur, Srinagar

State IHMs - CIHM-Chandigarh, Panipat, Puducherry, Gangtok, Jodhpur, Faridabad, Dehradun, Kurukshetra, Bhathinda Private IHMS - Chitkara (Rajpura) FCIs - Ajmer, Aligarh, Balangir, Darjeeling, Udaipur

8 Diploma in Front Office 1 ½ Years Central IHMs - Jaipur, Srinagar

State IHMs - CIHM-Chandigarh, Gangtok, Jodhpur, Bhathinda FCIs - Ajmer, Balangir, Darjeeling, Udaipur

9 Diploma in House Keeping

1 ½ Years Central IHMs - Jaipur, Gwalior, Srinagar

State IHMs - CIHM-Chandigarh, Puducherry, Faridabad FCIs - Ajmer, Aligarh, Balangir, Udaipur

10 Diploma in Bakery & Confectionery

1 ½ Years Central IHMs - Delhi (Pusa) State IHMs - CIHM-Chandigarh, Panipat FCIs - Aligarh Pvt. IHMs - Chitkara (Rajpura)

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TABLE 8.3 NUMBER OF STUDENTS ON ROLL IN EACH COURSE AND PASS OUT IN THE

YEAR 2009-10 S.

No

Cours

es

On Roll Pass Out

1. M.Sc in Hospitality Administration 22 22

2. B.Sc in Hospitality & Hotel Administration Ist year

IInd year

IIIrd year

5047

4259

3462

4620

4099

3395

3. Post Graduate Diploma in Accommodation Operation and 91 66

4. Craftsmanship Course in Food Production 522 428

5. Craftsmanship Course in F&B Service 162 109

6. Diploma in Food Production 704 653

7. Diploma in F&B Service 646 594

8. Diploma in Front Office 159 151

9. Diploma in House Keeping 130 110

10. Diploma in Bakery & Confectionery 108 100

SURVEYS AND STUDIES

CHAPTER 9

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SURVEYS AND STUDIES Kerala has a system of collecting visitor statistics from accommodation establishments on a regular basis by using ICT infrastructure. The system generates reliable and timely data on both foreign and domestic tourist visits on a continuous basis. It also provides details of nationality of foreign tourists and state of origin of domestic tourists. In addition, periodical tourist surveys are also being undertaken on a regular basis in order to gather data on the demographic profiles, travel pattern, use of various facilities, satisfaction levels and expenditure details of both foreign and domestic tourists visiting Kerala. The surveys provide valuable data for the formulation of policies, development planning and evolving marketing strategies. The outcome and impact of various development efforts are also evaluated through periodic evaluation studies. The findings of the ‘Continuous Tourist Survey’, undertaken during 2010 – 2011 starting from April, 2010 are summarized in this chapter.

9.1 INTRODUCTION Foreign and domestic tourist visits to Kerala registered consistent growth during the last few years. Foreign tourists registered a growth of about 15.47 percent during 2010. Kerala tourism remains as a super brand among all other states in India due to its rich cultural and geographic diversity, wide range of tourist products and experiences, which include among others – leisure, culture, adventure, spirituality, eco – tourism, wellness & health, etc. The Continuous Tourism Survey (CTS) was launched with a view to assess the recent trends in tourist profiles and satisfaction levels of tourists. The consultancy organisation Datamation Research Analyst, New Delhi along with Great India Tourism Planners and Consultants (GITPAC), Thiruvananthapuram was commissioned for the conduct of the survey.

9.2 OBJECTIVES OF THE SURVEY The specific objectives of the survey as indicated in the terms of the survey are the following:

(i) Origin by domicile in India for domestic tourists and nationality for foreign tourists. (ii) Demographic, economic, social profile of the tourists (gender, age composition). (iii) Capture specifically people on honeymoon, old retired couples, incentive travelers, LTC

travel, etc. (iv) Motivational factors responsible for attracting them to Kerala. (v) Whether movement is rather with family including children. (vi) Average length of stay, expenditure pattern, etc. (vii) Preferences on mode of transport, food and accommodation, shopping, etc. (viii) Souvenir shopping. (ix) Awareness of wellness options (Ayurveda, medical tourism, etc ) (x) Estimate the number of pilgrim tourists visiting Kerala. (xi) Nature of such travelers, multiple destinations? (xii) Sticks to well defined pilgrim centers? Willingness to explore new centers? (xiii) Estimate the average room rent in the classified and unclassified hotels/home stays. (xiv) Estimate occupancy levels in properties. (xv) Assessment of infrastructure deficiencies.

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(xvi) Determine the type of tourism to be attracted and suggest targets of tourist arrival for important tourist destinations.

(xvii) On the above seasonality influences. (xviii) Rates, occupancy and traffic in lean seasons. (xix) Efforts to even out seasonality factors. (xx) Source of occupancy (a) tour operator, (b) rack, (c) net and (d) agency. (xxi) Employment generated (a) full time and (b) seasonal. (xxii) Provide qualitative details on their overall experience such as attractions most liked, gaps

in facilities, behavioral patterns of local population, interaction with transport operators, hotel staff, travel agents, government officials and law and order enforcing authorities.

(xxiii) Profile overall level of satisfaction (xxiv) Conduct survey outside Kerala (generating markets) to know about the perception of

tourists about Kerala, especially tourists who are not included Kerala in their travel plan.

9.3 METHODOLOGY

Keeping in view the objectives of the study, a survey methodology was developed with the approval of the Department. It involved the collection of primary and secondary data. Both foreign and domestic tourists were interviewed at random at the tourist destinations for the collection of primary data.

A) SELECTION OF TOURIST DESTINATIONS

Tourist destinations were selected in consultation with the DOT. The main criteria used for the selection of survey centres included volume of tourist arrivals, accessibility and coverage of different segments of tourism product. The selected tourist destinations are given in Table – 9.1.

TABLE – 9.1: DISTRICT-WISE SELECTED TOURIST DESTINATIONS Sl. No. District Destination 1 Thiruvananthapuram Thiruvananthapuram city- Varkala- Kovalam

2 Kollam Backwaters- Thenmala

3 Kottyam Kumarakom

4 Idukki Munnar- Thekkady- Vagamon

5 Alappuzha Backwaters

6 Ernakulam Kochi- Aluva- Paravoor

7 Thrissur Guruvayoor- Athirappilly

8 Kozhikode Kozhikode city- Kappad

9 Palakkad Malampuzha- Nelliyampathy- Parambikulam

10 Malappuram Nilambur

11 Kannur Muzhuppilangad

12 Wayanad Edakkal- Pookot Lake

13 Kasaragode Bekal

14 Pathanamthitta Erumeli

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B) SAMPLING Tourists were selected at random for the conduct of the interviews in the selected centres. The

sample sizes for each of the destinations selected for the survey were decided on the basis of the

tourist visits in the previous year. Separate structured questionnaires were used for the conduct of

the survey interviews of foreign tourists, domestic tourists from outside the State and those from

within the State. The survey was continued throughout the year. Separate schedules were used for

the survey of foreign tourists, domestic tourists from outside the States and those from within the

States.

The total sample size will be 334 accommodation units distributed across the 14 districts and

survey centres in the proportion of number of rooms in each centre.

TABLE – 9.2: DISTRICT – WISE AND CATEGORY – WISE SAMPLE SIZE Sl. No

District 4*& above

1-3 star

Un-classified

Health House boats

Home stays

Others Total

1 Alappuzha 1 3 4 2 21 6 4 41

2 Ernakulam 4 7 14 6 0 9 14 54

3 Idukki 1 4 12 0 0 7 2 26

4 Kannur 1 2 10 1 0 2 1 17

5 Kasargode 1 2 5 1 0 2 1 12

6 Kollam 0 2 4 2 1 1 3 13

7 Kottayam 2 2 4 1 3 1 3 16

8 Kozhikode 2 2 10 1 0 1 1 17

9 Malappuram 1 1 14 0 0 1 1 18

10 Palakkad 0 3 12 2 0 1 1 19

11 Pathanamthitta 0 2 4 1 0 1 1 9

12 Trivandrum 5 4 28 7 0 1 9 54

13 Thrissur 1 3 18 1 0 3 1 27

14 Wayanad 0 2 4 0 0 2 3 11

Total Sample 19 39 143 25 25 38 45 334

All Hotels 44 287 1533 382 322 820 915 4303

Percentage 41 13 9 7 8 5.1 5.6 8

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The required number of accommodation units will be selected by using simple random sampling

and surveyed for one week in each quarter. Thus 1/13th of accommodation establishments will be

surveyed in each of the 13 weeks in a quarter. In the subsequent weeks, the weeks of the survey

will be rotated in such a way that all the selected accommodation establishments are surveyed in

four different weeks covering all the selected centres of survey. The accommodation survey will

include particulars of each selected establishment for the previous three months, so that, data sets

will be available for the entire year. The foreign and domestic tourists staying in the accommodation

establishments on the first day of the survey will be listed and the relevant questionnaires will be

got placed in their rooms with the assistance of the hotel staff and they will be persuaded to return

the questionnaires duly filled – in.

The estimation formula for any variable will be then as follows.

13 5 ms 4 msij Ms Nsij

Y = � � � �

4 s=1 i=1 j=1 k=1 ms nsij

Where Yijk is the value of kth tourist in jth week in ith hotel of sth Stratum

nsij is the number of tourists surveyed jth week in the ith establishment of sth Stratum.

Nsij is the total number of tourists in the jth week of ith establishment in the sth Stratum

ms is the number of hotels sruveyd in the sth Stratum

Ms is the total number of hotels in the sth Stratum

The questionnaires to be used for the survey need to be simple and short. However, there are

many items on which the data need to be generated. It is, therefore, proposed to employ split

sampling technique by devising two different questionnaires so that the time required to be spent by

each tourist for the survey is optimized without sacrificing the quality of data and data contents. The

questionnaires for international tourists are at Annex – 1 and Annex – 2 and those for domestic

tourists are at Annex – 3 and Annex – 4.

Yijk

REPORT ON INTERNATIONAL TOURISTS

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9.4 REPORT ON INTERNATIONAL TOURISTS

9.4.1 NATIONALITY – WISE FOREIGN TOURISTS ARRIVALS

The main tourists generating countries for Kerala are the United Kingdom, United States of

America, France, Germany and Australia as in earlier years. While the United Kingdom accounted

for over a quarter of total arrivals in Kerala, USA accounted for 13.0 percent, France, Germany and

Australia contributed 9.4, 8.8 and 6.0 percent of the total arrivals respectively. These five countries

taken together accounted for about 64 percent of the total arrivals.

Women contributed about 45 percent of foreign tourist arrivals in Kerala. In the case of Australia,

however, women tourists constituted the major share of 56.7 percent. The distribution of foreign

tourists by nationality and gender is given in Table – 9.3.

TABLE – 9.3: PERCENTAGE SHARES OF FOREIGN TOURISTS BY NATIONALITY AND GENDER

Country Male Female Total

UK 14.8 11.7 26.5

USA 6.7 6.3 13.0

France 5.4 4.0 9.4

Germany 4.9 3.9 8.8

Australia 2.6 3.4 6.0

Malaysia 1.9 1.9 3.9

UAE 2.0 1.2 3.2

Saudi Arabia 3.1 0.0 3.1

Canada 1.4 1.6 3.0

Netherland 1.2 1.5 2.8

Italy 1.2 1.1 2.3

Switzerland 0.8 1.2 2.0

Others 8.6 7.4 16.1

Total 54.7 45.3 100

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CHART – 37. PERCENTAGE SHARES OF FOREIGN TOURISTS BY NATIONALITY AND GENDER

9.4.2 AGE – PROFILE OF FOREIGN TOURISTS

About 61.5 percent of the foreign tourists in Kerala belonged to the age group 25 to 54 years. Of

the remaining, 14.1 percent belonged to the younger age group of age upto 24 years and 23.9

percent belonged to the older age group of 55 years and above. Percentage distribution of tourists

by age group in respect of top five countries and total tourists is given in Table – 9.4.

In the case of Germany, the percentage share of young tourists was relatively less at 4.3 percent.

However, in the case of Australia 25.0 percent was below the age of 24 while 43.8 percent was in

the age group of 25 to 34 years.

TABLE – 9.4: AGE – WISE PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS

Age Group UK USA France Germany Australia Others Total

Up to 24 18.3 18.2 12.2 4.3 25.0 10.6 14.1

25 - 34 23.7 27.3 25.6 39.1 43.8 28.5 28.6

35 - 44 12.9 18.2 20.7 23.9 12.5 22.9 18.9

45 - 54 15.1 6.1 14.6 12.0 6.3 19.1 14.5

55 - 64 16.1 21.2 14.6 17.4 0.0 15.7 15.6

65 & above 14.0 9.1 12.2 3.3 12.5 3.3 8.3

Total 100 100 100 100 100 100 100

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CHART – 38. AGE – WISE PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS

9.4.3 EDUCATIONAL PROFILE OF FOREIGN TOURISTS

Almost three – fourth quarter of foreign tourists visiting Kerala are graduates and above and of the

remaining 16.6 percent has completed 12 year of schooling. In the case of Germany, 93.8 percent

of the tourists were graduate and above while it was 81.8 percent in the case of USA. The details

are given in Table – 9.5.

TABLE – 9.5.: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY LEVEL OF EDUCATION

Education Level UK USA France Germany Australia Others Total

Post Graduate & Above 40.9 63.6 45.7 63.0 68.8 31.7 44.6

Graduate 33.3 18.2 32.1 25.0 25.0 32.7 29.8

Higher Secondary 18.3 18.2 17.3 9.8 0.0 19.1 16.6

Secondary 4.3 0.0 0.0 2.2 0.0 7.7 4.1

Primary Education 3.2 0.0 3.7 0.0 6.3 4.6 3.2 Below Primary Education 0.0 0.0 1.2 0.0 0.0 4.2 1.7

Total 100 100 100 100 100 100 100

CHART – 39. PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY LEVEL OF EDUCATION

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9.4.4 ACTIVITY STATUS OF FOREIGN TOURISTS

Nearly 50 percent of the foreign tourists visiting Kerala belong to the elite class of business men or

company executives. About 19 percent belong to the worker class while 12.5 percent of them are

retired employees. Students and housewives constituted 11.7 percent. The distribution of foreign

tourists by activity status is given in Table – 9.6.

TABLE – 9.6: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACTIVITY STATUS

Activity Status Percentage Share Own Business 19.0

Govt./Public sector employee 14.4

Private sector Company executive 16.1

Private sector employee/worker 13.8

Other Worker 5.1

House Wife/Student 11.7

Retired 12.5

Others 7.4

Total 100

9.4.5 TRAVEL BEHAVIOR OF FOREIGN TOURISTS

The travel behavior of foreign tourists visiting Kerala by type of tour, accompanying members,

mode of transport, etc was analysed, and it is noted that about 82.8 percent of the tourists were

non-package tourists. Package tourists constituted only 17.2 percent. While 21.2 percent of the

foreign tourists travelled alone, about 38.4 percent travelled with spouse and another 7.8 percent

travelled with spouse and other family members. About 19.8 percent travelled with friends only.

The distribution of foreign tourists by type of accompanying members is given in Table – 9.7.

TABLE – 9.7: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACCOMPANYING

MEMBERS

Accompanying Members Percentage Share

Alone 21.2

With Spouse Only 38.4

With Other family members only 6.4

With spouse and other family members 7.8

With Friends only 19.8

With friends and family members 6.5

Total 100

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CHART – 40. PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACCOMPANYING MEMBERS

While 36.4 percent of the foreign tourists arrived in Kerala directly from their country of origin, and

63.6 percent came to Kerala from other cities in India. The percentage distribution of foreign

tourists by port of disembarkation is given in Table – 9.8.

TABLE – 9.8: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PORT OF ENTRY

Port of Entry Percentage Share

Mumbai Airport 34.5

Delhi Airport 15.6

Chennai Airport 6.2

Kochi Airport 16.2

Trivandrum Airport 14.2

Calicut Airport 6.0

Other Airports 6.3

Land Check posts 1.0

Total 100

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CHART – 41. PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PORT OF ENTRY

The mode of transport to India by the foreign tourists visiting Kerala was predominantly air

transport. While about 99.0 percent travelled by air 1.0 percent travelled by Road.

9.4.6. SOURCE OF INFORMATION OF FOREIGN TOURISTS

The most prominent sources of information of foreign tourists visiting Kerala were (i) travel books

and magazines (30.3%), (ii) tourism websites (20.5%), (iii) friends and relatives (13.1%), (iv) own

knowledge / expenses (8.9%), (v) travel agents and operators (6.3%), (vi) media advertisements

(5.7%) and (vi) general books, magazines and news papers (5.5%).

9.4.7. PURPOSE OF VISIT OF FOREIGN TOURISTS

The main purpose of visit of about 80 percent of the tourists visiting Kerala was leisure, recreation

and holiday. Yet another 10 percent visited Kerala for health treatment. The distribution of foreign

tourists by purpose of visit is given in Table – 9.9.

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TABLE – 9.9: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PURPOSE OF VISIT

Main purpose of visit UK USA France Germany Australia Others Total

Leisure, recreation and

holiday 93.5 81.8 91.5 77.2 93.7 64.1 79.8

Business, conference and

meeting 0.0 6.1 0.0 2.2 0.0 3.5 2.3

Visiting friends and

relatives 0.0 0.0 0.0 0.0 0.0 6.7 2.4

Education, Training 1.1 0.0 0.0 3.3 0.0 0.5 0.7

Health, Treatment 2.2 12.1 6.1 7.6 0.0 18.7 10.1

Pilgrimage, Religious

function 0.0 0.0 0.0 1.1 6.3 4.9 2.3

Others 3.2 0.0 2.4 8.7 0.0 1.6 2.4

Total 100 100 100 100 100 100 100

Among those who visited Kerala for the purpose of leisure and holiday, the main attractions were (i)

landscape and scenic beauty (ii) culture & heritage, (iii) beaches (iv) back waters and (v) house

boats. The distribution of foreign leisure tourists by main attraction is given in Table – 9.10.

TABLE – 9.10: PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF ATTRACTION

Main Attraction Percentage Share

Land scape and scenic beauty 48.9

Beaches 12.7

Back waters 11.0

House boats 4.4

Ayurveda/ Yoga/ Spa 4.3

Hill resorts 1.0

Wild life and Natural trails 3.7

Culture and heritage 14.0

Total 100

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CHART – 42. PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF

ATTRACTION

Among those who visited Kerala for health / treatment, about 54 percent visited for Ayurvedic treatment and another 32 percent visited for other traditional systems of treatment.

9.4.8 EVALUATION OF TOURISM PRODUCTS AND SERVICES

An effort has been made through the survey to evaluate the level of appreciation/ satisfaction of

foreign tourists about various tourism products and services in Kerala. The responses of the tourists were recorded on a five point scale from excellent to poor in respect of various tourism products and facilities.

9.4.8.1. TYPICAL TOURISM PRODUCTS

Among the typical tourism products of Kerala, ayurvedic wellness centres and yoga retreat facilities

received relatively better ratings as 27.4 percent and 27.8 percent of the tourists rated them

excellent, yet another 55.7 percent of the tourists rated yoga retreat as very good while in the case

of ayurveda wellness centres only 32.2 percent of the tourists rated it as very good. Gym and

fitness centers as well as museums and art galleries got relatively low ratings. About 5.8 percent of

the tourists rated the quality of theatres and cultural shows and craft centres as poor. The relative

ratings are given in Table – 9.11.

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TABLE – 9.11: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF TOURISM

PRODUCTS.

Tourism Product/Facility

Percentage of Tourists

Excellent Very Good Good Average Poor Total

Ayurvedic wellness centres 27.4 32.2 28.6 8.9 2.9 100

Yoga retreat 27.8 55.7 10.1 6.3 0.0 100

Wellness spa 7.8 34.8 55.1 2.3 0.0 100

Beauty Spa 7.3 40.5 46.1 6.1 0.0 100 Gym and Fitness Centres 5.3 31.5 50.7 12.5 0.0 100

Museums and art galleries 16.9 24.5 41.0 14.0 3.6 100

Theatres and cultural shows 10.4 33.8 42.0 8.1 5.8 100

Craft centres 10.6 28.0 46.0 9.6 5.8 100 Performing arts of Kerala 19.8 51.9 25.3 1.8 1.2 100

Martial arts of Kerala 25.0 45.1 26.4 1.7 1.9 100 Kerala paintings & drawings 20.9 36.4 32.9 6.6 3.2 100

Typical Kerala cuisine 31.3 36.3 25.9 5.5 1.0 100

9.4.8.2 TOURISM INFRASTRUCTURE SERVICES

The quality of various tourism infrastructure services are assessed and the results are given in

Table – 9.12. The quality of tourist accommodation and services in accommodation establishments

are considered to be excellent by 23.7 percent and 27.6 percent of the tourists respectively. Over

41 percent of the tourists rated them to be very good. Thus accommodation facilities and services

were considered to be excellent or very good by over two-third of the tourists. However, room tariff

is considered to be excellent only by 14.7 percent of the tourists through another 40.5 percent of

the tourists considered it as very good. The choice and quality of food in restaurants are rated as

excellent by 14,8 percent and 13.1 percent of the tourists respectively. About 35.5 percent and 40.6

percent of the tourists considered them to be very good. Price of food items is also considered to be

excellent by 11.1 percent of the tourists and as very good by 40.8 percent of them. Thus about 50

percent of the tourists rated restaurant facilities as excellent or very good.

Internal travel facilities received relatively low ratings. Train and bus internal travel services are

considered to be excellent only by 6.2 percent of the tourists while 12.0 percent considered taxi

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services as excellent. The percentage of tourists considering train, bus and taxi services excellent

or very good are 38.2 percent, 26.1 percent and 33.7 percent respectively. These facilities were

considered as average or poor by 37.0 percent, 29.6 percent and 22.4 percent respectively.

Houseboats received a better rating, while water sports and boating received a comparatively low

rating. While 27.7 percent of the tourists rated houseboats as excellent, only 13.9 percent rated

water sports and boating as excellent. However, 59.8 percent and 56.2 percent of the tourists

respectively rated them to be excellent or very good.

The shopping experience of the tourists in Kerala was not very encouraging. Only 6.4 percent, 5.9

percent and 4.9 percent of the tourists rated choice of products, choice of souvenirs and prices of

items as excellent respectively. However, 50.0 percent, 58.4 percent and 57.4 percent of the

tourists rated the above aspects of shopping only as good.

TABLE – 9.12: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF TOURISM INFRASTRUCTURE

Tourism Facility/Activity Percentage of Tourists


Quality of accommodation 23.7 41.1 26.6 8.2 0.4 100

Quality of services in accommodation 27.6 41.4 23.1 7.3 0.6 100

Room Tariff 14.7 40.5 25.2 17.7 1.9 100

Choice of food in restaurants 14.8 35.0 34.8 13.9 1.4 100

Quality of food in restaurants 13.1 40.6 32.8 13.5 0.0 100

Price of food items 11.1 40.8 28.6 16.8 2.8 100

Train services for internal travel 6.2 32.0 24.8 25.3 11.7 100

Bus services for internal travel 4.6 21.5 44.3 23.8 5.8 100

Taxi services for internal travel 12.0 21.7 43.9 19.7 2.7 100

House boats 27.7 32.1 22.3 16.1 1.7 100

Water sports and boating 13.9 42.3 24.7 9.7 9.4 100

Choice of products for shopping 6.4 24.6 50.0 16.1 2.9 100

Choice of Souvenirs 5.9 19.8 58.4 8.7 7.2 100

Prices of Shopping items & Souvenirs 4.9 18.3 57.4 15.4 4.0 100

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9.4.8.3 ACCESSIBILITY AND ON– SITE FACILITIES

In general accessibility and on – site facilities received comparatively low ratings by the tourists.

The entry/exit procedure and drinking water facilities only were considered as excellent by about 12

percent of the tourists. In respect of all other facilities, the percentage of tourists giving excellent

rating was less than ten percent. While 52.7 percent of the tourists rated toilet facility as average or

poor, about 52.3 percent of the tourists rated signage’s as average or poor. Even information facility

at the tourists spots were considered as average or poor by 50.4 percent of the tourists.

Cleanliness/hygiene as well as up keep and maintenance of tourist spots were reported to be

average or poor by 43.5 and 40.0 percent respectively.

TABLE – 9.13: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF ACCESS AND ON– SITE FACILITIES.

Tourism Attributes Percentage of Tourists


Accessibility 3.6 34.0 41.5 16.1 4.8 100

Entry/Exit procedure 12.8 23.6 43.6 17.6 2.3 100

Cleanliness/hygiene 3.7 14.5 38.4 33.4 10.1 100

Upkeep and maintenance 2.1 15.8 42.1 30.3 9.7 100

Toilet facility 2.4 15.2 29.7 30.6 22.1 100

Drinking water facility 12.0 15.2 26.0 26.8 20.0 100

Signage 0.0 19.0 28.7 32.7 19.6 100

Information facility 3.7 18.6 27.3 34.2 16.2 100

Guide services 9.4 24.3 32.9 21.4 12.0 100

Other on�site facilities 4.4 34.5 29.1 25.5 6.5 100

9.8.4.4 EVALUATION OF SERVICE PERSONAL

The satisfaction of levels of foreign tourists with the service personal of different industry segments

was also assessed through the survey on a five point scale. The service of hotel staff and

restaurant staff were assessed as excellent or very good by 65.6 percent and 63.0 percent of the

tourists respectively. In the case of staff of travel agents and tour operators only 10.2 percent and

7.1 percent of the tourists assessed their services excellent although 41.4 percent and 57.2 percent

of the tourists assessed their services either excellent or very good. The behavior of general public

was assessed to be excellent by 24.6 percent of the tourists and as very good by another 26.6

percent of the tourists.

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The services of information staff were assessed to be just good by 34.5 percent of the tourists and

as average by 34.0 percent of them. Similarly services of security agencies also received low

ratings with 31.9 percent rating it as good and another 26.8 percent rating it as average. About 9.2

percent of the tourists also assessed the services of the security agencies as poor. The distribution

of foreign tourists by level of satisfaction of services of the personnel of different industry segments

is given in Table – 9.14.

TABLE – 9.14: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF SERVICE PERSONAL.

Tourism Service Industry Percentage of Tourists


Hotel staff 24.4 41.2 32.1 2.2 0.0 100

Restaurant staff 20.8 42.2 31.5 5.5 0.0 100

Travel Agents staff 10.2 31.2 39.6 17.5 1.4 100

Tour/Transport operator staff 7.1 51.1 27.6 13.9 0.3 100

Information centre staff 10.2 17.4 34.5 34.0 4.0 100

Security agencies staff 3.2 28.9 31.9 26.8 9.2 100

General public 24.6 26.6 39.3 7.6 1.8 100

9.8.4.5. OVERALL SATISFACTION OF FOREIGN TOURISTS

On the whole, 50.9 percent of the tourists were very much satisfied with their present trip. About

24.1 percent of them were fairly satisfied while 23.7 percent was just satisfied. About 1.3 percent of

the tourists were fairly dissatisfied.

TABLE – 9.15: OVERALL SATISFACTION OF FOREIGN TOURISTS

Overall Satisfaction

Very much satisfied

Fairly satisfied Satisfied Fairly dissatisfied Total

Total 50.9 24.1 23.7 1.3 100

9.4.9. AVERAGE DURATION OF STAY OF FOREIGN TOURISTS

The average duration of stay of foreign tourist is 18.29 days. Foreign tourists visiting Kerala as

package tours stays here on an average of 17.11 days at the same time the average duration of

stay of Non-package foreign tourists is 18.56.

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TABLE – 9.16: DURATION OF STAY OF FOREIGN TOURISTS

Type of tour Average Duration of Stay

Package 17.11

Non-Package 18.56

Total 18.29

CHART – 43. DURATION OF STAY OF FOREIGN TOURISTS

9.4.10. AVERAGE EXPENDITURE PER TOURIST

The average expenditure per day per tourists during 2010 – 11 is estimated to be Rs.4485. While

per day expenditure of package tourists in Kerala per tourist is estimated to be 2997, in the case of

non-package tourists it is estimated to be Rs 4865.

9.4.11. EXPENDITURE BREAK-UP OF FOREIGN TOURISTS

An item wise break-up of expenditure of various products, services and facilities shows that 31.62%

of the total expenses of foreign tourist is spent on Accommodation facilities. 24.55% spent to meet

the travel expenses within Kerala, 14.74% is spent for food and beverages. Foreign tourists are

spending 11.38% of their total expenditure for shopping. Details are given in the Table – 9.17.

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TABLE – 9.17: EXPENDITURE BREAK-UP OF FOREIGN TOURISTS

Sl. No. Item Expenditure

Percentage 1 Travel to Kerala ,if any, excluding inter-state

travel 5.98

2 Travel within Kerala 24.55 3 Accommodation 31.62 4 Restaurants-food and beverage 14.74 5 Tourist spots 3.30 6 Entertainment 2.38 7 Shopping 11.38 8 Treatment/ Wellness 5.02 9 Other expenses, if any 1.03

Total 100

9.4.12. PLACES OF VISIT OF FOREIGN TOURISTS

The most popular places of foreign tourist visits in Kerala are Alappuzha and Ernakulam. The

percentage share of each tourist place is given in the Table – 9.18.

TABLE – 9.18: PLACES VISITED BY THE FOREIGN TOURISTS Sl. No Place Visited UK USA France Germany Australia Others Total

1 Alappuzha 36.56 30.30 51.22 38.04 56.25 29.03 35.72

2 Ambalapuzha 0.00 6.06 0.00 0.00 0.00 1.64 1.38

3 Mararikulam 0.00 3.03 3.66 2.17 0.00 0.19 1.00

4 Alwaye (Aluva) 2.15 0.00 14.63 4.35 0.00 0.00 2.33

5 Ernakulam 30.11 27.27 39.02 54.35 25.00 28.08 31.66

6 Fort Kochi 34.41 12.12 25.61 17.39 56.25 12.89 22.70

7 Munnar 19.35 0.00 34.15 10.87 31.25 8.14 14.14 8 Thekkady 27.95 6.06 17.07 14.13 6.25 11.86 15.72

9 Kannur 0.00 6.06 0.00 1.09 25.00 9.23 5.74 10 Kasargode 0.00 0.00 3.66 0.00 0.00 7.20 2.96

11 Kollam 6.45 3.03 10.98 3.26 0.00 5.97 5.59

12 Kottayam 0.00 9.09 2.44 3.26 0.00 3.00 2.79

13 Kumarakom 2.15 12.12 14.63 25.00 0.00 8.61 8.84

14 Kozhikode 3.23 18.18 6.10 9.78 37.50 12.80 11.57 15 Kovalam 25.81 3.03 10.98 15.22 12.50 21.18 18.02

16 Trivandrum 16.13 33.33 24.39 19.57 12.50 29.00 23.90

17 Varkala 11.83 12.12 18.29 9.78 18.75 8.91 11.66 18 Thrissur 0.00 0.00 6.10 3.26 0.00 9.90 4.45 19 Wayanad 6.45 0.00 9.76 3.26 31.25 16.77 10.88

20 Others 16.13 9.09 35.37 13.04 6.25 9.53 13.77 Percentage of

visits to Arrivals 238.71 190.91 328.05 247.83 318.75 233.92 244.81

REPORT ON DOMESTIC TOURISTS

fjldjf

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9.5 REPORT ON DOMESTIC TOURISTS

9.5.1. STATE OF ORIGIN OF DOMESTIC TOURISTS

About 70 percent of the domestic tourists were from Kerala itself. Among the other states,

Tamilnadu dominates with 13.4 percent of the tourists followed by Karnataka, Maharashtra, Andhra

Pradesh and Delhi with shares of 6.6 percent, 3.4 percent, 2.0 percent and 1.5 percent

respectively. The state– wise distribution of domestic tourists who visited Kerala during 2010 – 11 is

given in Table – 9.19. In the aggregate, the male tourists constitute about 73.8 percent of the total

tourists. The percentage of female tourists is the least in the case of Kerala and it is the highest in

the case of Lakshadweep.

TABLE – 9.19: STATE – WISE DISTRIBUTION OF DOMESTIC TOURISTS

State

Percentages

Male Female Person

Kerala 53.4 16.6 70.0

Tamilnadu 9.4 4 13.4

Karnataka 4.4 2.2 6.6

Maharashtra 2.3 1.1 3.4

Andhra Pradesh 1.4 0.6 2.0

Delhi 1.0 0.5 1.5

West Bengal 0.6 0.3 0.9

Gujarat 0.3 0.2 0.5

Lakshadweep 0.2 0.2 0.4

Uttar Pradesh 0.2 0.1 0.3

Pondicherry 0.1 0.1 0.2

Madhya Pradesh 0.1 0.1 0.2

Others 0.4 0.2 0.6

Total 73.8 26.2 100

9.5.2. AGE – PROFILE OF DOMESTIC TOURISTS

The age profile of the domestic tourists reveals the dominance of younger age groups. While 33.9

percent of them belonged to the age group 25-34, 22.7 percent and 22.3 percent belonged to the

next higher and lower age groups of 35-44 and up to 24 respectively. Thus about 78.9 percent of

the domestic tourists were aged below 45 years. The age – group wise distribution of domestic

tourists by major states is given in Table – 9.20.

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TABLE – 9.20: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY AGE GROUP AND STATE OF ORIGIN

State Up to 24 25 - 34 35 - 44 45 - 54 55 - 64

65 & above Total

Kerala 22.1 34.2 22.0 15.2 5.2 1.4 100.0

Tamilnadu 31.2 29.8 24.6 8.5 4.1 1.7 100.0

Karnataka 15.3 41.7 21.2 14.6 5.6 1.7 100.0

Maharashtra 21.0 28.0 32.5 15.3 2.5 0.6 100.0

Andhra Pradesh 11.6 32.6 29.1 18.6 8.1 0.0 100.0

Delhi 12.0 41.0 21.0 14.0 8.0 4.0 100.0

Others 16.1 31.3 20.2 19.2 9.5 3.7 100.0

Total 22.3 33.9 22.7 14.5 5.2 1.5 100.0

CHART – 44. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY AGE GROUP

9.5.3. EDUCATIONAL PROFILE OF DOMESTIC TOURISTS

About two – third of the domestic tourists visiting Kerala are graduate and above. The

percentage distribution of domestic tourists by overall level of education is given in Table – 9.21. In

the case of Andhra Pradesh, about 50.0 percent of the tourists had post graduate and above

qualifications while another 32.6 percent was graduates.

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TABLE – 9.21: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY LEVEL OF EDUCATION

State Post Graduate & Above

Graduate

Higher Secondary SSLC

Primary Education

Below Primary Education Total

Kerala 21.9 39.2 18.2 10.9 4.9 5.0 100

Tamilnadu 23.3 50.2 12.6 5.0 3.9 5.0 100

Karnataka 33.9 49.3 7.3 2.4 2.8 4.2 100

Maharashtra 40.1 36.3 8.3 1.9 3.8 9.6 100

Andhra Pradesh 50.0 32.6 7.0 8.1 0.0 2.3 100

Delhi 47.4 35.1 7.2 4.1 2.1 4.1 100

Others 45.2 36.6 8.5 3.6 2.8 3.2 100

Total 25.2 40.9 15.7 8.9 4.4 5.0 100

CHART – 45. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY LEVEL OF

EDUCATION 9.5.4. ACTIVITY STATUS OF DOMESTIC TOURISTS.

About 21.5 percent of the domestic tourists visiting Kerala was company executives in the private

sector while 17.8 percent had own business. Further, 12.9 percent was government public sector

employees and 12.8 percent was private sector employees. The distribution of domestic tourists by

activity status state of origin is given in Table – 9.22.

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TABLE – 9.22: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY ACTIVITY STATUS

State

Ow

n B

usin

ess

Gov

t./Pu

blic

sec

tor

empl

oyee

Priv

ate

sect

or

Com

pany

exe

cutiv

e

Priv

ate

sect

or

empl

oyee

Oth

er W

orke

r

Hou

se W

ife

Stud

ent

Ret

ired

Oth

ers

Tota

l

Kerala 18.0 12.3 22.1 13.5 4.8 9.2 11.8 2.0 6.3 100

Tamilnadu 15.0 11.5 20.6 14.2 2.7 8.5 21.9 1.2 4.5 100

Karnataka 15.3 13.6 22.3 12.5 3.8 15.7 8.0 2.4 6.3 100

Maharashtra 22.3 14.0 21.0 6.4 0.6 14.0 16.6 0.6 4.5 100 Andhra Pradesh 33.7 11.6 17.4 5.8 3.5 17.4 8.1 0.0 2.3 100 Delhi 18.2 16.2 25.3 5.1 2.0 10.1 13.1 7.1 3.0 100 Others 14.8 27.9 13.8 7.0 0.4 14.0 11.5 4.7 5.9 100 Total 17.8 12.9 21.5 12.8 4.1 10.1 13.0 2.0 5.8 100

CHART – 46. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY ACTIVITY STATUS

9.5.5. TRAVEL PATTERN OF DOMESTIC TOURISTS

The travel behaviour of domestic tourists by type of tour, accompanying members, “Mode of Travel,

etc was analysed and the results are indicates in the following paragraph

9.5.5.1. TYPE OF TOUR

In the aggregate, about ten percent of the domestic tourists were package tourists. However, if the

tourists from the state are excluded, the percentage of package tourists becomes 16.3 percent. The

state – wise distribution of package and non-package tourists by state of origin is given in Table –

9.23. In terms of percentage share of packages tourists, Delhi tops the list with 26.8 percent

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package tourists. It is followed by Andhra Pradesh with 21.6 percent package tourists. In the case

of Keralites, the percentage share of package tourists is only 6.8 percent.

TABLE – 9.23: DISTRIBUTION OF DOMESTIC TOURISTS BY TYPE OF TOUR.

State Percentage Share

Total Package Non-Package

Tamilnadu 13.04 86.96 100

Karnataka 17.83 82.17 100

Maharashtra 17.98 82.02 100

Andhra Pradesh 21.57 78.43 100

Delhi 26.83 73.17 100

Others 17.06 82.94 100

Sub Total 16.33 83.67 100

Kerala 6.80 93.20 100

Total 9.7 90.3 100

CHART – 47. DISTRIBUTION OF DOMESTIC TOURISTS BY TYPE OF TOUR

9.5.5.2. ACCOMPANYING MEMBERS.

About 36.6 percent of the domestic tourists travel alone. Those travelling with spouse or other

members of the family constitute about 39.7 percent. Among them, 12.2 percent travels with

spouse only, while 6.2 percent travels with other family members. Those travelling with friends only

constitute 14.1 percent while 9.6 percent travels with friends and family members. The percentage

distribution of domestic tourists by types of accompanying members and by states is given in Table

– 9.24.

The pattern of travel is somewhat different in the case of tourists from Kerala as 41.4 percent of

them travel alone and those travelling with spouse or other members of the family are only 36.1.

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TABLE – 9.24: COMPANION – WISE PROFILE OF DOMESTIC TOURISTS

State A

lone

With

spo

use

only

With

oth

er fa

mily

m

embe

rs o

nly

With

spo

use

and

othe

r fa

mily

mem

bers

With

frie

nds

only

With

frie

nds

and

fam

ily

mem

bers

Tota

l

Kerala 41.4 8.6 4.4 23.1 13.3 9.2 100

Tamilnadu 24.8 14.5 11.2 12.6 25.0 11.8 100

Karnataka 19.4 29.9 9.4 21.5 9.0 10.8 100

Maharashtra 31.2 19.7 8.3 28.0 11.5 1.3 100

Andhra Pradesh 37.2 23.3 5.8 0.0 15.1 18.6 100

Delhi 31.0 22.0 7.0 34.0 3.0 3.0 100

Others 22.5 25.4 17.6 19.1 3.4 11.9 100

Total 36.6 12.2 6.2 21.3 14.1 9.6 100

CHART – 48. COMPANION – WISE PROFILE OF DOMESTIC TOURISTS

9.5.5.3. INTER – STATE TRAVEL

A little over a quarter of the domestic tourists visit other states also during their current trip. About

45 percent of the tourists from Delhi undertake interstate trip, although in the case of Tamilnadu,

only 18.1 percent of the tourists combine their Kerala visit with tourist centres in other states. The

percentage of domestic tourists combining other states with Kerala trip is given in Table – 9.25.

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TABLE – 9.25: PERCENTAGE OF DOMESTIC TOURISTS VISITING OTHER STATES

State Yes No Total

Kerala 25.2 74.8 100

Tamilnadu 18.1 81.9 100

Karnataka 33.7 66.3 100 Maharashtra 33.1 66.9 100 Andhra Pradesh 39.5 60.5 100 Delhi 45.0 55.0 100 Others 39.9 60.1 100 Total 26.1 73.9 100

9.5.6. SOURCES OF INFORMATION OF DOMESTIC TOURISTS The most prominent source of information for the domestic tourist is own knowledge/experience

and it accounted for nearly one-fourth of the tourists. The second major source of information was

friends and relatives with 18.3 percent share. Tourism websites was the third largest source of

information. The distribution of domestic tourists by source of information is given in Table – 9.26.

TABLE – 9.26: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS ACCORDING TO SOURCE OF INFORMATION

Main source of information Percentage of domestictourists

Print media advertisements 5.8

Radio/ television advertisements 4.1

Indian/ Kerala tourism websites 13.6

Road shows and exhibitions 1.3

General books, magazines and news papers 6.9

Travel books and magazines 7.4

Tourist offices 3.5

Airlines 0.3

Travel agents/ Tour Operators 2.9

Friends and relatives 18.3

Own knowledge/ experience 24.7

Others 11.0

Total 100

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9.5.7. PURPOSE OF VISIT OF DOMESTIC TOURISTS

The main purpose of visit of domestic tourists was leisure, recreation and holiday with a

share of 38.7 percent of tourists. Yet another 28.5 percent of the tourists visit Kerala for

business/conferences/meeting. About 11.5 percent of the tourists visit Kerala for visiting friends and

relatives while 6.4 percent visit for education/training and 5.8 percent visit for pilgrimage/religious

function. The distribution of tourists by purpose of visit and state is given in Table – 9.27.

Among those who visited Kerala for leisure and holiday, the main source of attraction was

landscape and scenic beauty for 37.1 of the leisure tourists. It was followed by beaches with 18.0

percent tourists and houseboat with 11.0 percent of tourists. The distribution of leisure tourists by

main source of attraction is given in Table – 9.28.

TABLE – 9.27: MAIN PURPOSE OF VISIT OF DOMESTIC TOURISTS

State

Leis

ure,

re

crea

tion

&

holid

ay

Bus

ines

s/

conf

eren

ce/

mee

ting

Visi

ting

frie

nds

& re

lativ

es

Educ

atio

n/

trai

ning

Hea

lth /

Tr

eatm

ent

Pilg

rimag

e/

Rel

igio

us

func

tion

Oth

ers

Tota

l

Kerala 37.5 29.8 13.5 4.7 0.8 5.0 8.6 100

Tamilnadu 32.4 29.1 7.9 16.3 0.8 7.0 6.6 100

Karnataka 50.3 20.1 7.3 6.9 3.1 5.9 6.3 100

Maharashtra 48.4 29.9 5.7 6.4 2.5 2.5 4.5 100 Andhra Pradesh 36.0 19.8 1.2 4.7 4.7 29.1 4.7 100

Delhi 55.0 24.0 3.0 0.0 1.0 7.0 10.0 100

Others 51.6 19.8 7.8 5.5 3.8 5.3 6.2 100

Total 38.7 28.5 11.5 6.4 1.2 5.8 7.9 100

CHART – 49. MAIN PURPOSE OF VISIT OF DOMESTIC TOURISTS

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TABLE – 9.28: PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF Attraction

State Percentage Share Land scape & scenic beauty 37.1

Beaches 18.0

Back waters 10.7

House boats 11.0

Hill resorts 4.8

Adventure sports 1.4

Ayurveda, yoga, spa 0.2

Wild life and natural trails 10.3

Culture and Heritage 1.6

Other 4.8

Total 100

CHART – 50. PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF

ATTRACTION

9.5.8. EVALUATION OF TOURISM PRODUCTS AND SERVICES

The satisfaction and ratings of various tourism products and services by the domestic tourists has

also been assessed on a five point seals from excellent to poor and the responses are summarised

in the following paragraphs.

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9.5.8.1. TYPICAL TOURISM PRODUCTS

Among the typical tourism products of Kerala, ayurvedic wellness centres have been assessed as

excellent by 30.3 percent of the tourists, while 27.7 percent of the domestic tourists assessed it as

very good. Thus about 58 percent of the domestic tourists rated ayurvedic wellness centres as

either excellent or very good. Yoga retreat of Kerala was also rated as excellent by 21.7 percent of

the domestic tourists while 23.0 percent of the tourists assessed it as very good. Performing arts

and martial arts of Kerala were rated as excellent by 20.8 percent domestic tourists. Beauty spa

and Gym and fitness centres, museum and art galleries, theatres and cultural shows and craft

centres received relatively low ratings. The percentage distribution of tourists by ratings of typical

tourism products is given in Table – 9.29.

TABLE – 9.29: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF TOURISM PRODUCTS

Tourism Product/Facility Percentage of Tourists


Ayurvedic wellness centres 30.3 27.7 35.9 4.5 1.5 100

Yoga retreat 21.7 23.0 28.8 23.3 3.3 100

Wellness spa 13.5 23.1 41.9 17.8 3.7 100

Beauty Spa 12.0 16.5 45.0 21.0 5.4 100

Gym and Fitness Centres 12.9 24.4 42.3 16.9 3.6 100

Museums and art galleries 14.3 25.9 38.0 18.6 3.2 100

Theatres and cultural shows 12.3 16.0 43.7 23.6 4.4 100

Craft centres 14.9 20.8 30.6 30.0 3.7 100

Performing arts of Kerala 20.8 23.0 39.9 15.3 1.0 100

Martial arts of Kerala 21.7 26.6 36.6 14.9 0.2 100

Kerala paintings & drawings 21.2 19.9 35.4 22.1 1.4 100

Typical Kerala cuisine 19.1 17.7 38.8 22.0 2.4 100

9.5.8.2. TOURISM INFRASTRUCTURE SERVICES

The quality of accommodation and services in accommodation establishments are rated to be

excellent by 17.9 percent of the domestic tourists. About 26.1 percent and 23.1 percent of the

tourists rated them to be very good. However, room tariff was rated to be excellent only by 9.2

percent of the tourists.

Houseboats are rated to be excellent by 28.1 of the domestic tourists, while 24.2 percent of the

tourists rated it as very good.

�


Train and bus services for internal travel received relatively low ratings. While 4.1 percent of the

tourists rated train services average or poor, 38.1 percent of the domestic tourists rated bus

services as average or poor. The distribution of domestic tourists by ratings of various tourism

infrastructure services is given in Table – 9.30.

TABLE – 9.30: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF TOURISM INFRASTRUCTURE

Tourism Facility/Activity Percentage of Tourists


Quality of accommodation 17.9 26.1 43.7 10.8 1.5 100

Quality of services in accommodation 17.9 23.1 44.5 13.2 1.3 100

Room Tariff 9.2 21.7 40.2 27.1 1.9 100

Choice of food in restaurants 12.6 23.4 40.4 21.3 2.3 100

Quality of food in restaurants 11.3 23.3 36.9 25.3 3.3 100

Price of food items 9.1 16.5 34.4 32.5 7.5 100

Train services for internal travel 7.4 20.9 30.7 27.6 13.5 100

Bus services for internal travel 7.9 14.1 39.9 28.6 9.5 100

Taxi services for internal travel 10.5 20.1 40.7 24.1 4.6 100

House boats 28.1 24.2 31.6 12.8 3.2 100

Water sports and boating 16.6 20.8 31.7 25.9 5.0 100

Choice of products for shopping 9.9 17.3 44.3 26.6 2.0 100

Choice of Souvenirs 7.3 11.9 42.8 34.4 3.7 100

Prices of Shopping items & Souvenirs 6.0 12.9 43.1 32.6 5.4 100

9.5.8.3 ACCESSIBILITY AND SATISFACTION

Accessibility and on site facilities received comparatively low rating. None of the facilities were

rated as excellent even by ten percent of the tourists. Up-keep and maintenance of tourist spots

and toilet facilities were rated as average or poor by 49.0 percent and 49.6 percent of the domestic

tourists respectively. Other on site facilities were rated an average or poor by 50.1 percent of the

tourists while signage and information facilities are rated as average or poor by 40.6 and 43.2

percent of the tourists respectively. The percentage distribution of tourists by rating of on-site

facilities is given in Table – 9.31.

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TABLE – 9.31: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF ACCESSIBILITY AND ON – SITE FACILITIES

Tourism Attributes Percentage of Tourists Excellent Very Good Good Average Poor Total

Accessibility 7.2 18.9 47.8 23.0 3.1 100

Entry/Exit procedure 7.7 14.8 46.7 27.7 3.1 100

Cleanliness/hygiene 10.5 29.9 36.6 15.6 7.4 100

Upkeep and maintenance 5.0 13.2 32.8 35.1 13.9 100

Toilet facility 6.4 12.5 31.5 30.2 19.4 100

Drinking water facility 8.5 15.5 39.2 27.8 9.1 100

Signage 4.2 7.8 20.5 29.9 10.7 100

Information facility 5.1 18.1 33.7 28.4 14.8 100

Guide services 15.7 26.3 31.0 21.7 5.4 100

Other on�site facilities 5.9 10.9 33.1 39.0 11.1 100

9.5.8.4. EVALUATION OF SERVICE PERSONAL

The satisfaction level of domestic tourists with the service personnel of different industry segments

was assessed through the survey on a five point scale. In general, the staff of information centres

and security agencies was rated as excellent or very good by at least ten percent of the domestic

tourists. About 42.0 percent of the domestic tourists rated hotel staff as average or poor and 38.9

percent of them rated restaurant services as average or poor. The percentage distribution of

domestic tourists by ratings of service personnel is given in Table – 9.32.

TABLE – 9.32: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF SERVICE PERSONAL

Tourism Service Industry Percentage of Tourists


Hotel staff 0.3 14.1 39.2 30.0 16.4 100

Restaurant staff 1.0 19.5 40.5 27.0 11.9 100

Travel Agents staff 2.8 24.0 43.0 18.4 11.8 100

Tour/Transport operator staff 6.2 21.6 34.2 26.2 11.9 100

Information centre staff 15.6 25.2 34.2 18.9 6.0 100

Security agencies staff 10.7 34.8 34.0 14.8 5.7 100

General public 7.4 27.3 31.6 17.6 16.0 100

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9.5.8.5 OVERALL SATISFACTIONS OF DOMESTIC TOURISTS

On the whole 24.5 percent of the domestic tourists were very much satisfied with the tour in Kerala.

About 19.0 percent was fairly satisfied and 52.2 percent was satisfied. Fairly dissatisfied and very

much dissatisfied domestic tourists were comparatively very less. The maximum percentage of

dissatisfied tourists were from Delhi and it was about 6.0 percent. Details are given in Table – 9.33.

TABLE – 9.33: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY OVERALL LEVEL OF SATISFACTION

State Very Much Satisfied

Fairly satisfied Satisfied

Fairly dissatisfied

Very Much Dissatisfied Total

Kerala 21.4 17.5 56.5 3.7 0.9 100

Tamilnadu 34.4 21.7 41.4 2.5 0.0 100

Karnataka 26.8 22.3 44.3 5.2 1.4 100

Maharashtra 33.8 18.5 41.4 5.1 1.3 100

Andhra Pradesh 44.2 18.6 37.2 0.0 0.0 100

Delhi 26.0 31.0 37.0 4.0 2.0 100

Others 22.5 27.9 47.7 0.9 0.9 100

Total 24.5 19.0 52.2 3.6 0.8 100

CHART – 51. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY OVERALL LEVEL OF SATISFACTION

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9.5.9. DURATION OF STAY OF DOMESTIC TOURISTS

The average duration of stay of domestic tourist is 7.68 days. Total domestic tourists visiting Kerala

as package tours stays at Kerala on an average of 11.38 days and non-package domestic tourists

stays at Kerala on an average of 7.28 days. The average duration of stay of Non-keralites domestic

tourists with package is 8.08 and that of non-package is 7.91. Total average duration of stay of non-

keralites domestic tourists is 7.94 days. The average duration of stay of Keralites domestic tourists

with package is 14.04 and that of non-package is 7.03. Total average duration of stay of Keralites

domestic tourists is 7.57days.

TABLE – 9.34: PERCENTAGE DISTRIBUTION OF TOURISTS BY DURATION OF STAY

Particulars Package Non-Package Total

Non- Keralite Domestic Tourists

Average Duration of Stay 8.08 7.91 7.94

Keralites Domestic Tourists


Total Domestic Tourists


CHART – 52. PERCENTAGE DISTRIBUTION OF TOURISTS BY DURATION OF STAY

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9.5.10. AVERAGE EXPENDITURE PER TOURIST

The average per day expenditure per Keralite Domestic tourist is Rs. 1,228 , while it is Rs. 2750 in

the case of Non – Keralite domestic tourists. The details are given in Table – 9.35.

TABLE – 9.35: AVERAGE EXPENDITURE PER DOMESTIC TOURISTS

Particulars Package Non-Package Total

Non- Keralite Domestic Tourists Per day per person expenditure 3,162 2,683 2,750

Keralites Domestic Tourists

Per day per person expenditure 3,137 1,183 1,228

Total Domestic Tourists

Per day per person expenditure 3,149 1,933 1,989

CHART – 53. PER DAY PER PERSON EXPENDITURE OF DOMESTIC TOURISTS

9.5.11. EXPENDITURE BREAK-UP OF DOMESTIC TOURISTS

About 34.41% of the total expenses of Domestic tourists is spent to travel within Kerala.

Accommodation facilities share 26.88% of the total expense of Domestic tourist. Next important

item is Restaurants – food and beverages, 14.15% of total expenditure is spent for it. Details are

given in Table – 9.36

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TABLE – 9.36: EXPENDITURE BREAK-UP OF DOMESTIC TOURISTS

Sl. No. Item Expenditure

Percentage

1 Travel to Kerala ,if any, excluding inter-state travel 3.91 2 Travel within Kerala 34.41 3 Accommodation 26.88 4 Restaurants-food and beverage 14.15 5 Tourist spots 3.07 6 Entertainment 4.22 7 Shopping 8.50 8 Treatment/ Wellness 2.22 9 Other expenses, if any 2.65

Total 100

9.5.12. PLACES OF VISIT OF DOMESTIC TOURISTS

The most popular places of domestic tourist visits in Kerala are Trivandrum and Kozhikode. Kannur

came third with a share of 15.03 percent. The percentage share of each tourist place is given in the

Table – 9.37.

TABLE – 9.37: PLACES VISITED BY THE DOMESTIC TOURISTS

Sl. No.

Tourist Places

Ker

ala

Tam

ilnad

u

Kar

nata

ka

Mah

aras

htra

And

hra

Prad

esh

Del

hi

Oth

ers

Tota

l

1 Alapuzha 7.65 8.14 11.46 20.38 4.65 12.00 19.90 8.72

2 Bhuthathan Kettu 0.24 2.13 1.74 1.91 0.00 2.00 1.12 0.70

3 Bolghaty 0.24 0.58 1.39 1.27 1.16 0.00 0.00 0.41

4 Ernakulam 11.96 18.02 15.28 22.93 17.44 23.00 35.98 14.26

5 Fort Kochi 9.28 14.15 16.67 21.66 29.07 16.00 24.32 11.74

6 Malayattur 1.14 0.39 1.04 0.00 0.00 0.00 3.18 1.00

7 Veegaland 0.73 1.16 0.69 0.00 1.16 1.00 3.57 0.85

8 Idukki 3.34 6.40 2.43 1.91 4.65 1.00 1.57 3.59

9 Munnar 7.97 11.82 13.54 21.02 26.74 39.00 31.60 10.76

10 Thekkady 6.92 20.16 8.33 10.83 10.47 27.00 22.50 9.7

11 Vagamon 1.63 0.00 0.00 0.00 0.00 0.00 0.00 1.15

12 Kannur 19.12 7.36 3.47 1.27 6.98 3.00 4.47 15.03

13 Bekal 4.15 1.16 0.35 1.27 0.00 0.00 0.00 3.14

14 Kasargode 5.37 0.58 0.35 0.00 0.00 0.00 1.56 3.92

15 Kollam Town 1.63 4.07 5.90 1.91 0.00 4.00 1.04 2.24

16 Kottayam 3.42 2.52 3.47 0.00 3.49 0.00 1.02 3.07

17 Kumarakom 2.69 5.62 4.86 10.19 4.65 7.00 12.56 3.84

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Sl. No.

Tourist Places

Ker

ala

Tam

ilnad

u

Kar

nata

ka

Mah

aras

htra

And

hra

Prad

esh

Del

hi

Oth

ers

Tota

l

18 Kozhikode 17.90 6.40 12.15 10.83 3.49 6.00 14.48 15.17

19 Kottakkal 2.85 0.00 1.04 0.00 0.00 1.00 0.61 2.10

20 Malappuram 3.91 0.19 0.00 0.64 0.00 1.00 2.12 2.87

21 Nilambur 2.93 1.36 1.04 0.00 1.16 0.00 2.46 2.40

22 Malampuzha 1.63 2.52 0.00 0.00 1.16 0.00 0.00 1.51

23 Palakkad 4.31 9.30 1.04 16.56 5.81 1.00 4.50 5.18

24 Kovalam 3.50 18.99 13.54 8.92 9.30 15.00 6.92 6.81

25 Trivandrum 13.43 24.22 25.35 17.20 15.12 36.00 20.33 16.35

26 Varkala 0.41 2.91 0.00 0.00 0.00 3.00 7.42 0.91

27 Veli 0.33 1.94 0.35 0.00 4.65 0.00 2.07 0.66

28 Athirapally 1.06 1.74 0.00 3.82 0.00 0.00 6.36 1.27

29 Guruvayoor 4.80 9.30 10.42 5.73 11.63 2.00 0.00 5.79

30 Thrissur 4.80 2.13 4.17 0.00 8.14 2.00 4.68 4.26

31 Wayanad 4.72 3.68 9.03 3.82 10.47 0.00 0.00 4.76

32 Others 35.72 36.82 44.79 16.56 34.88 25.00 13.88 35.07

Percentage of visits to Arrivals 189.75 225.78 213.89 200.64 216.28 227.00 250.21 199.21

9.6 CONCLUSIONS AND RECOMMENDATIONS

9.6.1. INTRODUCTION

The splendid scenic beauty, the lush green surroundings and interlaced seas and hilltops along

with its friendly and educated people have been attracting increasing number of foreign and

domestic tourists to Kerala over the years. The State could achieve a 15.5 percent growth in foreign

tourist visits and 8.0 percent growth in domestic tourist visits during 2010 as compared to the

previous year. While the foreign tourists in 2009 were 5.57 million, it increased to 6.59 million in

2010. The corresponding domestic tourist visits during the years were 79.14 million and 85.95

million respectively. The trends in tourist visits over the years and the results of the tourist survey

were analysed and the main conclusions and the recommendations emerging from the analysis for

accelerating the growth in tourist visits are given in this chapter.

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9.6.2. SOURCE MARKETS OF FOREIGN TOURISTS.

The main source markets of foreign tourists for Kerala with an individual share of at least 1.5

percent of total foreign tourists in 2010 were:

1. United Kingdom

2. United States of America

3. France

4. Germany

5. Australia

6. Malaysia

7. Canada

8. Netherlands

9. United Arab Emeralds

10. Italy

11. Saudi Arabia

12. Switzerland

13. Spain

14. Sweden

15. Russia

Among the above countries, Italy, Switzerland, Spain, Sweden and Russia registered low or

negative growth rates between 2008 and 2010 while their relative shares were between 1.6 percent

and 2.3 percent. According to Boston Consultancy Group (BSG) Product Portfolio Matrix,

these countries can be

classified as ‘Cash Cows’ as relatively less investments in marketing in these countries could have

been made. The other ten countries are the star performers of Kerala tourism and hence need

focused marketing efforts to sustain the growth rates.

There are yet another thirteen countries which can be considered as ‘Question Mark’ as they have

low market shares but have achieved high growth rates. These countries are:

1. Austria

2. Denmark

3. South Africa

4. Belgium

5. Singapore

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6. Kuwait

7. New Zealand

8. Oman

9. China

10. Brazil

11. Philippines

12. Bangladesh

13. Kenya

The improvement of market shares of these countries would require additional investments in

marketing as they have the potential to be converted into ‘Stars’. However, such investments have

to be made after careful analysis of market conditions as there is no guarantee that additional

investments will automatically convert them into ‘Stars’

9.6.3. PROFILES OF FOREIGN TOURISTS.

Nearly 50 percent of the foreign tourists were adults in the group of 25 to 44. It is the pattern in the

case of all the major countries except Germany in which 63 percent of the tourists were in the

above age group. In terms of level of education, about three fourth of the tourists were either

graduates or post graduates. Yet another 17 percent did complete education up to higher

secondary. It implies that the foreign tourists visiting Kerala are relatively well educated and are in

the youthful age of employment. The classification of foreign tourists by main source of information

indicates that travel books and magazines were relied by 30.3 percent of them and

another 20.5 percent relied on Kerala tourism website. The market segments for Kerala tourism are

thus readers of travel books and magazines and internet viewers. The promotional companies of

Kerala tourism have to; therefore, concentrate on travel books and magazines and internet. Inviting

travel writers and journalists to Kerala under the hospitality program and making them to write in travel books and magazines is thus an effective promotional tool. Further, any write ups or advertisements about Kerala tourism should invariably indicate the address of Kerala Tourism website.

9.6.3.1. PURPOSE OF VISIT AND SOURCES OF ATTRACTION OF FOREIGN TOURISTS.

It is relevant to note that about 80.0 percent of the foreign tourists visit in Kerala for the purpose of

leisure, recreation and holiday and the main attraction for about 49 percent of them was landscape

and scenic beauty.

The purpose of visit of tourists from the major markets of United Kingdom, France and Australia

was leisure and holiday for more than 91 percent of tourists while it was 82 percent in the cease of

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United States of America. It is, therefore, important that the choice of messages for the publicity

campaigns in the above markets should be those highlighting the landscape and scenic beauty of

Kerala. Backwaters and houseboats taken together is the second major attraction of leisure tourists. These attractions also need to be highlighted in the publicity campaigns.

Among those who visit Kerala for health and treatment purposes, Ayurvedic wellness centres and yoga retreat facilities are the main attractions. The publicity campaigns, therefore, need to highlight these facilities in Kerala.

9.6.3.2. TRAVEL BEHAVIOR

About 46.2 percent of the foreign tourists visit Kerala with spouse or with spouse and other family

members, while those visiting alone are only 21.2 percent. It is a clear indication that tourists visiting Kerala do consider it as a family destination. It is, therefore, important to strengthen this image by enhancing the security and safety of female visitors and creating special facilities for family visitors including concessional tariffs.

9.6.3.3. PORTS OF ENTRY

The percentage of tourists directly entering Kerala through the airports at Calicut, Kochi, and

Trivandrum is about 36.4. About 34.5 percent reaches Kerala through Mumbai airport and another

15.6 percent through Delhi airport. It could be due to limited air seat capacity from tourist generating countries to Kerala or due to multi—destination tours of the visitors. In both the cases, increasing the air seat capacity to Kerala is important and the Ministry of Civil Aviation needs to be encouraged to provide more access to airports in Kerala to foreign airlines

9.6.3.4. RATINGS OF TOURISM PRODUCTS OF KERALA BY FOREIGN TOURISTS

Tourists were asked to classify twelve typical tourism products of Kerala into excellent, very good,

good, average and poor. However, only half of the products/facilities were classified as excellent or very good by more than 50 percent of the tourists. These products were (i) Ayurvedic wellness centre, (ii) Yoga retreats, (iii) Performing arts of Kerala, (iv) Martial arts of Kerala (v) Kerala paintings and drawings and (vi) Typical Kerala cuisine. Among these products, yoga retreats

were classified as excellent or very good by 83.5 percent of the tourists, performing arts of Kerala by 71.1 percent and Martial arts of Kerala by 70.1 percent. It is, therefore, important to maintain the authenticity and quality of these products and promote them in the overseas markets.

9.6.3.5. RATINGS OF TOURISM INFRASTRUCTURE BY FOREIGN TOURISTS

Specifically fourteen aspects of tourism infrastructural facilities were indicated for ratings of tourists.

Among them (i) quality of accommodation (ii) quality of services in accommodation and (iii) room tariff were rated as excellent or very good by more than fifty percent of the tourists. Quality of services in accommodation units was rated high by the largest percentage of tourists. The

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foreign tourists generally tend to stay in star category hotels which maintain certain quality

standards. Further, as compared to most of the hotels in developed countries which are highly

mechanized, Indian hotels maintain personal touch by employing room boys and service staff. These services have to be, therefore, maintained and improved through periodical training of staff.

In the case of restaurants, just about 50 percent of the tourists rated the ‘choice of food in

restaurants’ as excellent or very good while ‘quality of food’ and ‘price of food items’ were rated as excellent or very good by 54 and 52 percent of the tourists respectively. The restaurants have to offer wider choice of food items based on market demand and maintain quality of food items.

House boats and water sports activities are rated as excellent or very good by 60 and 62 percent

of the tourists respectively. These facilities received good ratings even as a tourism product. These are thus unique attractions of Kerala and as such there has to be constant efforts to maintain their quality and attraction.

Internal transportation facilities including railways, buses and taxis received mostly good or average

ratings. ‘Train services for internal travel’ was rated as good or average by 50 percent of the tourists

and 12 percent rated it as poor. Bus services were rated as good or average by 68 percent and taxi

service by 64 percent of the tourists. It implies, internal transport system for tourists in Kerala

requires considerable improvement and strengthening. While improvement of quality of train

services is primarily the responsibility of Central Government, the improvement of bus and taxi services is within the purview of the state Government. It would be useful to undertake a census of tourist transport operators in Kerala, study their operational structure, and bring them under a common marketing frame work after proper up gradation of facilities and training of operational staff. The facility can be then sold through the website of Kerala tourism.

Yet another area of major concern is shopping facilities including souvenirs. It is essential that Kerala develops its souvenir industry with unique products.

9.6.3.6. RATING OF ON—SITE FACILITIES BY FOREIGN TOURISTS

Ten on-site facilities were listed for ratings by the tourists. All the facilities were rated as good or

average by more than 50 percent of the tourists. Toilet facility, drinking water facility and signages are rated as poor by 20 percent or more tourists. Information facilities, guide services, cleanliness/hygiene as well as upkeep and maintenances of tourist centres are also rated as

poor by more than ten percent of the tourists. These aspects need immediate attention as there has to be concerted efforts to improve such facilities in all the tourist centres of the State. It has to be done through proper planning on the basis of master plans prepared for each centre.

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9.6.3.7. RATINGS OF SERVICE STAFF BY FOREIGN TOURISTS

The service staff of hotels, restaurants, travel agents and tour operators were rated as excellent or

very good by more that 50 percent of the tourists. The hotel staff received the highest ranking. The

general public is also considered as excellent or very good by 51.2 percent of the tourists.

However, the staff of information centres and security agencies received largely good or average ratings. In general, information facilities and information staff need considerable upgradation in the State.

9.6.4. SOURCE MARKETS OF DOMESTIC TOURISTS.

About 70 percent of the domestic tourists are from Kerala itself. The neighboring states of

Tamilnadu and Karnataka account for another 20 percent of domestic tourists. The other states with

significicant contributions are Maharashtra (3.4%), Andhra Pradesh (2.0%), Delhi (1.5%) and West Bengal (0.9%). It implies that promotional efforts have to be concentrated on neighboring states along with Maharashtra, Delhi and West Bengal.

9.6.5. PROFILES OF DOMESTIC TOURISTS

As in the case of foreign tourists, the most dominant age group among domestic tourists was 25 to

44 with a share of 56.6 percent. The next largest group was, however, upto the age of 24 years. In

order words, there are a good percentage of youngsters among domestic tourists. It was

particularly large in the case of Tamilnadu with a share of 31 percent upto the age of 24. They were

mostly students.

In terms of education, about 66.1 percent of the domestic tourists were either graduates or post

gradates and another 15.7 percent did complete higher secondary level education. It implies

majority of the domestic tourists were well educated.

The major sources of information for domestic tourists were own knowledge/ experience, friends

and relatives and tourism websites. Print media and radio/ television advertisements were also

stated to be the major source of information by about 10 percent of the tourists.

The promotional efforts for domestic tourism, therefore, need to concentrate on those aged up to 44 and on website and word of mouth Inviting influential community leaders and heads of educational institutions under the hospitality programme to familiarize them with the tourist centres of Kerala can be a good strategy.

9.6.5.1. PURPOSE OF VISIT AND SOURCES OF ATTRACTION OF DOMESTIC TOURISTS

About 38.7 percent of the domestic tourist visits were for leisure, recreation & holiday while 28.5

percent was for business/ conference/ meeting. The lowest percentage of holiday tourists was from

Tamilnadu (32.4%). While 29.1 percent visited Kerala for business, a very high percentage of 16.3

�


percent visited for the purpose of education / training. The highest percentage of holiday tourists

were from Delhi (55.0%) followed by other states (51.6%) and Karnataka (50.3%). The main

attraction of these tourists were landscape and scenic beauty (37.1%), beaches (18.0%),

houseboats (11.0%), backwaters (10.7%) and wild life and natural trails (10.3%). In the case of

Andhra Pradesh, as high as 29.1 percent of tourists visited Kerala for pilgrimage/ religious functions. It implies the tourists from different states have different images about Kerala and efforts have to be made to strengthen those images while trying to diversify the products.

9.6.5.2. TRAVEL BEHAVIOR OF DOMESTIC TOURISTS.

The highest percentage (36.6%) of domestic tourists travelled alone in Kerala. Those travelling with spouse alone or with spouse and other family members constituted 33.5 percent. Unlike foreign tourists, domestic tourists do not treat Kerala as a destination to travel with spouse and family members. This image needs correction.

9.6.5.3. RATINGS OF TOURISM PRODUCTS BY DOMESTIC TOURISTS

As compared to foreign tourists, relatively less number of domestic tourists rated various tourism

products excellent or very good. Ayurvedic wellness centres were classified as excellent or very

good by more than 50 percent of the domestic tourists. All other products were classified as good or average by more than 50 percent of the domestic tourists. The reasons for the same need investigation for launching corrective measures.

9.6.5.4. RATINGS OF TOURISM INFRASTRUCTURE FACILITIES BY DOMESTIC TOURISTS

In the case of infrastructure facilities also, the ratings given by domestic tourists were relatively

lower as compared to those given by foreign tourists. More than 50 percent of the domestic tourists

rated the facility as excellent or very good only in the case of houseboats. In respect of all other

facilities, more than 50 percent of the tourists rated them as good or average. In general, domestic

tourists tend to avail cheaper facilities and that may be the reason for the low levels of rating. Regulations to protect the tourists against cheating and fixation of certain minimum standards for all kinds of accommodation and restaurant facilities in the State may be necessary to improve the image of Kerala as a domestic tourist destination.

Train services and bus services for internal travel are rated as poor by 13.5 and 9.5 percent of the

domestic tourists. Prices of food items were also considered as poor by 7.5 percent of the domestic

tourists.

9.6.5.5. RATINGS OF ON – SITE FACILITIES BY DOMESTIC TOURISTS.

There was almost near agreement between the foreign and domestic tourists in the ratings of on-

site facilities. All the facilities were rated as good or average by more than 50 percent of the

�


domestic tourists. Toilet facility, upkeep and maintenance of tourist spots, cleanliness and hygiene,

drinking water facility, signages, information facility, guide services and other on–site facilities were rated as poor by a good percentage of domestic tourists also. These aspects, therefore, need immediate attention and the recommendations provided in the case of foreign tourists are required to be implemented.

9.6.5.6. RATINGS OF SERVICE STAFF BY DOMESTIC TOURISTS

The ratings of foreign and domestic tourists differ considerably in respect of service staff. This again may be due to the fact that domestic tourists tend to avail cheap facilities. However, it indicates the need for training of service staff in all type of tourism establishments.

9.6.5.7. AVERAGE DURATION OF STAY AND AVERAGE EXPENDITURE PER TOURISTS PER DAY

There have been improvements in average duration of stay and average expenditure per tourist

both in the case of foreign and domestic tourists. The averages in 2006 – 07 and 2010 – 11 are

indicated in Table – 9.38.

TABLE – 9.38:

AVERAGE DURATION OF STAY AND EXPENDITURE PER TOURISTS PER DAY

Type of Tourist

2006—07 2010—11

Duration of stay

Expenditure per tourist per day

Duration of stay

Expenditure per tourist per day

Foreign 15 3,193 18 4,485

Keralites Domestic 3 625 7 1,228

Non-Keralites Domestic

7 2,384 8 2,750

Efforts need to be taken to sustain the growth by improving tourist facilities and diversifying tourism products.

OVERVIEW OF TOURISM STATISTICS 2009

CHAPTER 10

fjldjf

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OVERVIEW OF TOURIST STATISTICS 2009

10.1 FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

Foreign tourist visits in Kerala during 2009 were 557,258 as compared to 598,929 in the

previous year and thus registered a decline of about 7.0 percent. It was primarily due to economic

crisis and the overall declines both in the world tourist arrivals and all India tourist arrivals.

Although, foreign tourist visits registered a decline in 2009 as compared to the previous

year, it recorded an average annual rate of growth of about 10.3 percent per year during the ten

year period since 1999. The year – wise foreign tourist visits in Kerala since 1999 are given in

Table – 10.1.

TABLE – 10.1: FOREIGN TOURIST ARRIVALS IN KERALA (1999-2009)

Year No. of Foreign Tourists % of increase

1999 202173 6.44

2000 209933 3.84

2001 208830 -0.53

2002 232564 11.37

2003 294621 26.68

2004 345546 17.28

2005 346499 0.28

2006 428534 23.70

2007 515808 20.37

2008 598929 16.11

2009 557258 -6.96

10.2 MAIN SOURCE MARKETS OF FOREIGN TOURISTS

The single largest source market of Kerala for foreign tourist visits is United Kingdom, with

a share of about 23.0 percent in 2009. In fact, United Kingdom has been continuing as the top

tourist market of Kerala over the years. The second largest market was France with a share of 8.8

percent and it was followed by United States of America with a share of about 8.6 percent. The

nationality-wise foreign tourist visits during 2009 is given in Table – 10.2.

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TABLE – 10 .2 NATIONALITY – WISE VISITS OF FOREIGN TOURISTS IN 2008 AND 2009

Sl. No. Country 2008 % share in

2008 2009 % share in 2009

% variation

over previous

year 1 Australia 16,968 2.83 21,656 3.90 28.39 2 Austria 6,408 1.07 7,917 1.41 23.44 3 Bahrain 3,313 0.55 2,454 0.45 -24.12 4 Bangladesh 1,115 0.19 1,997 0.36 79.10 5 Belgium 6,899 1.15 7,811 1.40 13.22 6 Brazil 1,266 0.21 2,542 0.45 100.79 7 Canada 13,541 2.26 16,033 2.87 18.46 8 China(Main) 2,126 0.35 3,639 0.65 71.17 9 Czechoslovakia 1,064 0.18 16 0.00 -98.50 10 Denmark 6,686 1.12 8,380 1.50 25.31 11 France 52,239 8.72 49,232 8.79 -5.94 12 Germany 43,468 7.26 44,778 8.00 2.91 13 Iran 1,241 0.21 1,197 0.21 -3.55 14 Israel 5,438 0.91 6,160 1.10 13.28 15 Italy 17,385 2.90 14,878 2.66 -14.54 16 Japan 7,320 1.22 6,984 1.25 -4.59 17 Kenya 821 0.14 1,155 0.21 40.68 18 Korea (North) 2,535 0.42 2,062 0.37 -18.66 19 Kuwait 3,328 0.56 3,502 0.63 5.23 20 Malaysia 3,571 0.60 8,015 1.43 124.45 21 Maldives 35,435 5.92 14,787 2.64 -58.27 22 Mexico 780 0.13 675 0.12 -13.46 23 Nepal 1,891 0.32 1,997 0.36 5.61 24 Netherlands 12,511 2.09 14,304 2.56 14.33 25 New Zealand 3,686 0.62 3,936 0.70 6.78 26 Oman 3,621 0.60 4,540 0.81 25.43 27 Pakistan 276 0.05 184 0.03 -33.33 28 Philippines 1,771 0.30 2,114 0.38 19.37 29 Qatar 2,195 0.37 1,669 0.30 -23.96 30 Russia 9,766 1.63 9,163 1.64 -6.14 31 Saudi Arabia 12,137 2.03 12,119 2.17 -0.15 32 Singapore 4,130 0.69 4,812 0.86 16.51 33 South Africa 6,051 1.01 5,995 1.07 -0.93 34 Spain 10,632 1.78 8,970 1.60 -15.63 35 Sri Lanka 4,796 0.80 3,260 0.58 -32.03 36 Sweden 20,666 3.45 8,980 1.61 -56.55 37 Switzerland 15,603 2.61 13,460 2.41 -13.73 38 Thailand 736 0.12 1,565 0.28 112.64 39 U.A.E 13,334 2.23 14,253 2.55 6.89 40 U.K 141,147 23.57 128,229 22.91 -9.22 41 U.S.A 43,307 7.23 48,175 8.62 11.27 42 Yugoslavia 910 0.15 1,194 0.21 31.21 43 Other 56,816 9.49 42,468 7.60 -25.20

Total 598,929 100.00 557,258 100.00 -6.63

�


10.3 DISTRICT-WISE DISTRIBUTION OF FOREIGN TOURIST VISITS

Although Thiruvananthapuram district received the highest share of foreign tourist

visits during 2008, it was Ernakulam district which could take the top position during 2009. The

other districts which could receive a sizeable share of foreign tourists during 2009 were Idukki,

Alappuzha and Kottayam. The district-wise distribution of foreign tourist visits in Kerala during the

last seven years is given in Table – 10.3.

TABLE – 10.3 DISTRICT – WISE ARRIVAL OF FOREIGN TOURIST VISITS IN KERALA

Sl. No District

No. of Tourists Proportion to total 2003 2004 2005 2006 2007 2008 2009

1 Thiruvananthapuram 94,835 103,558 119,940 151,578 193,924 234,797 176,571 31.68

2 Kollam 8,620 8,242 6,813 7,918 8,854 8,728 8,010 1.44

3 Pathanamthitta 287 330 349 346 547 349 599 0.11

4 Alappuzha 26,157 38,024 30,274 36,407 40,463 49,866 33,493 6.01

5 Kottayam 21,897 23,517 20,017 26,543 27,358 27,230 24,623 4.42

6 Ernakulam 99,987 109,344 108,773 44,583 165,125 193,013 239,364 42.96

7 Idukki 31,831 46,031 39,378 131,767 46,463 51,025 38,185 6.85

8 Thrissur 2,667 2,658 2,421 4,142 4,645 3,398 3,452 0.62

9 Palakkad 661 947 801 809 615 785 1,170 0.21

10 Malappuram 1,402 3,129 5,115 7,109 9,766 10,166 13,499 2.42

11 Wayanad 621 749 942 2,611 4,093 5,638 5,362 0.96

12 Kozhikode 3,529 4,702 8,420 11,154 10,020 9,966 7,513 1.35

13 Kannur 1,438 2,516 2,090 2,730 3,067 3,143 4,186 0.75

14 Kasaragode 689 1,799 1,166 837 868 825 1,231 0.22

Total Kerala 294,621 345,546 346,499 428,534 515,808 598,929 557,258 100.00

10.4 REGION-WISE AND DISTRICT-WISE FOREIGN TOURIST VISITS IN KERALA 2003-2009

Region-wise and district-wise foreign tourist visits since 2003 are given in Table – 10.4. The

Central and South Kerala have been receiving the highest share of foreign tourists over the years.

The northern region consisting of the six districts of Palakkad, Malappuram, Wayanad, Kozhikode,

Kannur and Kasaragode received only 5.9 percent of the total tourist visits in Kerala during 2009.

�


TABLE – 10.4: REGION-WISE AND DISTRICT-WISE FOREIGN TOURIST VISITS IN KERALA OVER

THE YEARS

Sl. No District

No. of Tourist Visits Proportion to total 2003 2004 2005 2006 2007 2008 2009

South Kerala

1 Thiruvananthapuram 94,835 103,558 119,940 151,578 193,924 234,797 176,571 31.68

2 Kollam 8,620 8,242 6,813 7,918 8,854 8,728 8,010 1.44

3 Pathanamthitta 287 330 349 346 547 349 599 0.11

4 Alappuzha 26,157 38,024 30,274 36,407 40,463 49,866 33,493 6.01

Total 129,899 150,154 157,376 196,249 243,788 293,740 218,673 39.24

Central Kerala

5 Kottayam 21,897 23,517 20,017 26,543 27,358 27,230 24,623 4.42

6 Ernakulam 99,987 109,344 108,773 44,583 165,125 193,013 239,364 42.96

7 Idukki 31,831 46,031 39,378 131,767 46,463 51,025 38,185 6.85

8 Thrissur 2,667 2,658 2,421 4,142 4,645 3,398 3,452 0.62

Total 156,382 181,550 170,589 207,035 243,591 274,666 305,624 54.85

North Kerala

9 Palakkad 661 947 801 809 615 785 1,170 0.21

10 Malappuram 1,402 3,129 5,115 7,109 9,766 10,166 13,499 2.42

11 Wayanad 621 749 942 2,611 4,093 5,638 5,362 0.96

12 Kozhikode 3,529 4,702 8,420 11,154 10,020 9,966 7,513 1.35

13 Kannur 1,438 2,516 2,090 2,730 3,067 3,143 4,186 0.75

14 Kasaragode 689 1,799 1,166 837 868 825 1,231 0.22

Total 8,340 13,842 18,534 25,250 28,429 30,523 32,961 5.91

Total Kerala 294,621 345,546 346,499 428,534 515,808 598,929 557,258 100.00

10.5 SEASONALITY IN FOREIGN TOURIST VISITS.

There is significant seasonality in foreign tourist visits to the State. While the months of November,

December, January, February and March receive the maximum number of tourists, the month of

June receives the least number of tourists. The month-wise foreign tourist visits since 2003 along

with month-wise seasonality indices are given in Table – 10.5

�


TABLE – 10.5: MONTH WISE FOREIGN TOURIST VISITS AND SEASONALITY INDICES

Sl. No Month 2003 2004 2005 2006 2007 2008 2009

% of variation

over previous

year

Seasonality Indices

1 January 41,845 45,630 43,345 58,858 72,814 85,028 77,839 -8.45 170.46

2 February 36,163 43,418 41,314 56,530 66,131 78,155 71,136 -8.98 158.06

3 March 25,261 35,006 33,479 39,584 56,151 71,026 57,250 -19.40 127.82

4 April 20,106 23,546 20,191 32,377 34,487 39,538 43,473 9.95 84.62

5 May 12,675 14,870 14,919 20,470 21,098 26,348 25,386 -3.65 53.85

6 June 10,820 12,734 13,239 16,209 18,262 20,578 19,499 -5.24 43.80

7 July 14,824 17,228 17,593 23,578 25,199 31,610 28,914 -8.53 61.01

8 August 19,240 27,341 24,398 28,821 35,563 45,711 39,079 -14.51 83.63

9 September 20,253 21,103 20,064 21,888 24,708 28,292 29,283 3.50 64.29

10 October 24,702 22,160 28,068 28,681 33,534 39,748 38,870 -2.21 81.19

11 November 32,165 38,118 42,324 44,421 55,647 59,923 56,880 -5.08 123.48

12 December 36,567 44,392 47,565 57,117 72,214 72,972 69,649 -4.55 147.79

Total 294,621 345,546 346,499 428,534 515,808 598,929 557,258 -6.96 100

10.6 DISTRICT WISE AND MONTH WISE STATISTICS OF FOREIGN TOURIST VISITS DURING 2009

Month – wise foreign tourist visits in different districts of Kerala during 2009 are given in Table –

10.6. Ernakulam district received the maximum number of foreign tourists in all the months except

February and March, while Thiruvananthapuram received the largest number of tourists during

these months. The peak month of foreign tourist visits in Ernakulam district was January while it

was February in the case of Thiruvananthapuram. The ratio between the highest and lowest tourist

visits was 7.36 in the case of Thiruvananthapuram, while it was only 2.55 in the case of Ernakulam.

Thus, seasonality was more pronounced in the case of Thiruvananthapuram.

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�


10.7 DOMESTIC TOURIST VISITS IN KERALA OVER THE YEARS

Domestic tourist visits in Kerala during 2009 were about 7.91 million – as compared to 7.59 million

during the previous year. The growth in domestic tourist visits during the year was 4.2 percent.

There have been moderate increases in domestic tourist visits in all the previous ten years except

during 2005. The year – wise domestic tourist visits and percentage changes since 1999 are given

in Table – 10.8

TABLE – 10.8: DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2009

Year No. of Domestic Tourist Visits % of increase

1999 4888287 9.07

2000 5013221 2.56

2001 5239692 4.52

2002 5568256 6.27

2003 5871228 5.44

2004 5972182 1.72

2005 5946423 -0.43

2006 6271724 5.47

2007 6642941 5.92

2008 7591250 14.28

2009 7913537 4.25

10.8 MAIN SOURCE MARKETS OF DOMESTIC TOURISTS

Out of 7.91 million domestic tourist visits, 5.94 million visits (75.05 percent) were made by the

Keralites. Tamil Nadu contributed 10.55 percent of the domestic tourist visits. It was followed by

Karnataka with a share of 6.18 percent and Maharashtra with a share of 2.07 percent. The other

major source markets are Andhra Pradesh (1.31 percent), Delhi (1.00 percent), Gujarat (0.58

percent) and West Bengal (0.52 percent). The state – wise tourist visits along with the percentage

share are given in Table 10.9

�


TABLE – 10.9: DISTRIBUTION OF DOMESTIC TOURIST VISITS IN KERALA BY STATE OF ORIGIN DURING 2009

Sl. No. State/UT Number Percentage

1 Kerala 5940866 75.06

2 Tamil Nadu 833964 10.55

3 Karnataka 488477 6.18

4 Maharashtra 163486 2.07

5 Andhra Pradesh 104007 1.31

6 Delhi 78923 1.00

7 Gujarat 45637 0.58

8 West Bengal 41040 0.52

9 Lakshadweep 36967 0.47

10 Madhya Pradesh 31808 0.40

11 Uttar Pradesh 24479 0.31

12 Goa 23122 0.29

13 Pondichery 17172 0.22

14 Rajasthan 12047 0.15

15 Orissa 9396 0.12

16 A &N Islands 8665 0.11

17 Punjab 7818 0.10

18 Haryana 6679 0.08

19 Bihar 6305 0.08

20 Jharkhand 5333 0.07

21 Uttarakhand 3952 0.05

22 Chandigarh 3797 0.05

23 Assam 3484 0.04

24 Chhattisgarh 3454 0.04

25 Sikkim 2115 0.03

26 Himachal Pradesh 1998 0.03

27 Jammu &Kashmir 1762 0.02

28 Arunachal Pradesh 1672 0.02

29 Manipur 1353 0.02

30 Tripura 981 0.01

31 Meghalaya 939 0.01

32 Nagaland 808 0.01

33 Daman & Diu 287 0.00

34 Dadra &Nagar Haveli 243 0.00

35 Mizoram 93 0.00

Total 7913537 100

�


10.9 DISTRICT – WISE DISTRIBUTION OF DOMESTIC TOURISTS

The highest share of domestic tourist visits is recorded by Ernakulam district in all the years since

2003. During 2009, the share of the district was 22.97 percent. The second largest share of

domestic tourist visits is recorded in Thrissur district. It was followed by Thiruvananthapuram and

Kozhikode districts with shares of 13.57 percent and 7.27 percent respectively during 2009. The

district – wise domestic tourist visits since 2003 are given in Table 10.10.

TABLE 10.10: DISTRICT – WISE DOMESTIC TOURIST VISITS DURING 2003 TO 2009

Sl. No. DISTRICT 2003 2004 2005 2006 2007 2008 2009

Proportion to Total-

2009

1 Thiruvananthapuram 865048 855787 837211 866712 948579 1,102,115 1074562 13.57

2 Kollam 101890 100729 98227 122998 145524 180,943 184867 2.34

3 Pathanamthitta 68014 64640 59328 57032 60988 59,832 75660 0.96

4 Alappuzha 172119 185906 173626 179115 170731 234,700 164223 2.08

5 Kottayam 162779 163084 164909 196284 189411 230,831 274828 3.47

6 Ernakulum 1001938 1043479 1025944 1080591 1109644 1,509,686 1818748 22.97

7 Idukki 420960 482283 473772 515182 505229 531,970 429402 5.43

8 Thrissur 1390491 1378118 1327856 1398014 1546576 1,671,174 1733862 21.92

9 Palakkad 271169 256015 266837 300674 315591 324,399 332787 4.21

10 Malappuram 295102 297203 306431 303844 313200 323,448 319635 4.04

11 Wayanad 202909 187701 191184 225923 256190 295,465 368459 4.66

12 Kozhikode 461814 498931 553363 550694 570832 595,985 574896 7.27

13 Kannur 319338 323645 333855 351309 375255 395,121 420922 5.32

14 Kasargod 137657 134661 133880 123352 135191 135,581 140686 1.78

Total 5871228 5972182 5946423 6271724 6642941 7,591,250 7913537 100

�


10.10 SEASONALITY IN DOMESTIC TOURIST VISITS

There is moderate seasonality in domestic tourist visits. While the peak months are May and

December, the lean months are June and March. It seems that school vacations contribute

significantly to the seasonality in domestic tourist visits. The month – wise domestic tourist visits in

different years and seasonality indices are given in Table 10.11

TABLE 10.11: MONTH WISE DOMESTIC TOURIST VISITS AND SEASONALITY INDICES

Sl.

No. Month

Years % of variation

over previous

year

Seasonality

Indices 2003 2004 2005 2006 2007 2008 2009

1 Jan 511396 523145 499698 532748 588620 645492 696878 7.96 106.03

2 Feb 427116 451420 432673 469363 501204 586317 600648 2.44 92.15

3 Mar 400503 422727 428235 457435 485722 580681 635963 9.52 90.68

4 Apr 514213 503583 500005 522408 557785 643808 649553 0.89 101.82

5 May 566603 561503 562616 610241 639712 719566 730310 1.49 114.75

6 Jun 450537 440469 445652 467879 502224 566541 569624 0.54 89.33

7 Jul 421346 508893 467532 478701 478781 574544 552162 -3.90 91.71

8 Aug 469920 489182 483490 511198 535309 600121 585658 -2.41 96.19

9 Sep 496977 457398 485205 517659 529847 572977 609127 6.31 94.94

10 Oct 513082 516386 519239 543876 555721 655670 738253 12.60 101.88

11 Nov 526578 544746 552523 556297 618908 695118 726832 4.56 107.23

12 Dec 572957 552730 569555 603919 659108 750415 818529 9.08 113.29

Total 5871228 5972182 5946423 6271724 6652941 7591250 7913537 4.25

10.11 DISTRICT – WISE AND MONTH – WISE STATISTICS OF DOMESTIC TOURIST VISITS IN 2009

Month – wise and district – wise domestic tourist visits in Kerala during 2009 are given in Table

10.12. The districts of Ernakulam, Thrissur and Thiruvananthapuram received the maximum

number of domestic tourist visits during the month of December.

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REPORT ON TOURISM STATISTICS 2011FLASH

fjldjf

�


TOURIST STATISTICS – 2011

(Provisional)

Foreign Tourist arrival to Kerala during the year 2011 is 7,32,985. It shows a increase of

11.18 % over the previous year’s figure of 6,59,265.

Domestic Tourist arrival to Kerala during the year 2011 is 93,81,455. It shows an increase

of 9.15 % over the previous year’s figure 85,95,075.

Foreign exchange earnings for the year 2011 is Rs.4221.99 Crores which recorded an

increase of 11.18 % over the previous year.

Total Revenue (including direct & indirect ) from Tourism during 2011 is Rs:19037 Crores, showing an increase of 9.74% over the last year’s figure.

In India , Foreign Tourist Arrival during 2011 were 6.29 million with a growth rate of 8.9%

as compared to the Foreign tourist arrival 5.78 million with a growth of 11.8% during the

year 2010 over 2009.

The growth rate of 11.18 in Foreign Tourists arrival in Kerala for 2011 over 2010 is much

better than UNWTO’s projected growth rate of 4% to 5% for the world during the same

period and 7% to 9% for Asia and the Pacific

Month wise Foreign and Domestic Tourist arrivals during the year 2011 is as shown

below:

Sl. No. Month Foreign Domestic

1 January 94966 777064

2 February 94185 676327

3 March 66854 686745

4 April 57215 722497

5 May 28938 824988

6 June 26738 653916

7 July 40931 643806

8 August 56230 719963

9 September 44673 747312

10 October 59414 953630

11 November 73843 913542

12 December 88998 1061665

TOTAL 7,32,985 93,81,455

�


EARNINGS FROM TOURISM Ye

ar Foreign Exchange

Earnings (Rs. In Crores)

Percentage of Increase

Total revenue generated from Tourism

(Direct & Indirect) Rs. In Crores

Percentage of Increase

2001 535.00 1.85 4500.00 9.58

2002 705.67 31.90 4931.00 20.42

2003 983.37 39.35 5938.00 12.83

2004 1266.77 28.82 6829.00 15.01

2005 1552.31 22.54 7738.00 13.31

2006 1988.40 28.09 9126.00 17.94

2007 2640.94 32.82 11433.00 25.28

2008 3066.52 16.11 13130.00 14.84

2009 2853.16 -6.96 13231.00 0.77

2010 3797.37 33.09 17348.00 31.12

2011 4221.99 11.18 19037.00 9.74

TRENDS IN DOMESTIC & FOREIGN TOURIST ARRIVALS INTO KERALA (2002 TO 2011)

YEAR DOMESTIC TOURISTS % VAR. FOREIGN

TOURISTS % VAR.

2002 55,68,256 6.3 2,32,564 11.3

2003 58,71,228 5.4 2,94,621 26.7

2004 59,72,182 1.7 3,45,546 17.3

2005 59,46,423 -4.3 3,46,499 0.27

2006 62,71,724 5.47 4,28,534 23.7

2007 66,42,941 5.92 5,15,808 20.37

2008 75,91,250 14.28 5,98,929 16.11

2009 79,13,537 4.25 5,57,258 -6.96

2010 85,95,075 8.61 6,59,265 18.31

2011 93,81,455 9.15 7,32,985 11.18

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FOREIGN TOURIST ARRIVALS IN KERALA DURING 1999-2011

DISTRICT WISE FOREIGN TOURIST ARRIVALS IN KERALA 2011

DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2011

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DISTRICT WISE DOMESTIC TOURIST ARRIVALS IN KERALA 2011

APPENDIX

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DEFINITIONS

1. DEFINITIONS FOLLOWED IN INDIA ARRIVALS:

The data presented in this publication refer to the number of arrivals of tourists/visitors and not to

the number of persons. An individual who makes multiple trips to the country is counted each time

as a new arrival. This is also true in the case of Indian nationals going abroad.

FOREIGN VISITORS:

A Foreign visitor is any person visiting the country on a foreign passport whose main purpose of

visit is other than the exercise of an activity remunerated from within the country or establishment of

residence in the country.

This definition covers two segments of visitors: “Tourists” and “Same Day Visitors”.

FOREIGN TOURIST:

A foreign tourist is a person visiting India on a foreign passport, staying at least twenty four hours in

the country, the purpose of whose journey can be classified under one of the following headings:

(i) Leisure (recreation, holiday, health, study, religion and sport);

(ii) Business, family mission, meeting.

THE FOLLOWING ARE NOT REGARDED AS ‘FOREIGN TOURISTS’:

(i) Persons arriving with or without a contract, to take up an occupation or engage in activities

remunerated from within the country;

(ii) Persons coming to establish residence in the country;

(iii) “Same Day Visitors” i.e. temporary visitors staying less than twenty four hours in the

country (including travelers on cruises).

EXCURSIONIST:

A visitor in accordance with the foregoing definition and staying less than 24 hours in the country is

treated as “Same Day Visitor” or “Excursionist”.

CRUISE PASSENGER

A visitor, as defined above, who arrives in the country aboard a cruise ship and does not spend a

night at an accommodation establishment in the country is treated as a cruise passenger.

PORTS

Ports are the points of entry of foreign visitors into India. At present, there are seventy two ports.

The list of those ports is given below.

�


S.No. Name of port Type of port S.No. Name of port Type of port

1 Agartala Land Check post 37 Kakinada Seaport

2 Agra Airport 38 Kandala Seaport

3 Ahmedabad Airport 39 Karimaganj Land Check post

4 Alang Seaport 40 Khowai Land Check post

5 Amritsar Airport 41 Kolkatta Airport

6 Attari Rail Land Check post 42 Lalgolaghat Land Check post

7 Attari Road Land Check post 43 Lucknow Airport

8 Banbasa Land Check post 44 Mahadipore Land Check post

9 Bangalore Airport 45 Mangalore Seaport

10 Bedi Bender Seaport 46 Mankachar Land Check post

11 Bhavnagar Seaport 47 Marmagoa Seaport

12 Calicut Airport 48 Muhurighat Land Check post

13 Changrabandha Land Check post 49 Mumbai Airport

14 Chennai Seaport 50 Mumbai Seaport

15 Chennai Airport 51 Munabao Land Check post

16 Cochin Seaport 52 Nagapattinam Seaport

17 Cochin Airport 53 Nagpur Airport

18 Coimbatore Airport 54 Nhava Sheva Seaport

19 Cuddalore Seaport 55 Paradeep Seaport

20 Dabolim Airport 56 Patna Airport

21 Dalaighat Land Check post 57 Port Blair Airport

22 Dalu Land Check post 58 Port Blair Seaport

23 Dawki Land Check post 59 Pune Airport

24 Delhi Airport 60 Radhikapore Land Check post

25 Gauriphanta Land Check post 61 Ragna Land Check post

26 Gaya Airport 62 Ranjganj Land Check post

27 Gede Rly. Station Land Check post 63 Raxual Land Check post

28 Ghojadanga Land Check post 64 Rupaidiha Land Check post

29 Guwahati Airport 65 Sonauli Land Check post

30 Haridaspore Land Check post 66 Srimantapur Land Check post

31 Hilli Land Check post 67 Sutarkandi Land Check post

32 Hyderabad Airport 68 Trichy Airport

33 JaigaonKalimpong Land Check post 69 Thiruvananthapuram Airport

34 Jaipur Airport 70 Tuticorin Seaport

35 Jogbani Purnea Land Check post 71 Varanasi Airport

36 Kailashahar Land Check post 72 Visakhapatanam Seaport

�


REGIONS:

The regional classification of countries, used for the presentation of data in the publication,

is as follows:

1) Africa comprises the continent of Africa including, Egypt and the adjoining islands.

2) Australasia includes Australia, New Zealand, Fiji and the Pacific Island groups like French

Polynesia, Papua New Guinea, New Caledonia etc.

3) East Asia comprises China, Hongkong,Japan, Korea, Macau, etc.

4) West Asia comprises countries in the Middle East including Turkey, Cyprus and Persian

Gulf countries excluding Iran.

5) South Asia includes Iran, Afghanistan, Sri Lanka, Maldives and countries of the Indian sub

continent.

6) South East Asia comprises countries of Indo-China including Myanmar & ASEAN

countries.

7) North America includes Canada and the USA.

8) Central and South America comprises countries in the Central and South America, and the

Caribbean Islands.

9) Eastern Europe comprises all the countries of former Soviet Union, Yugoslavia, Czech,

Slovakia, Hungary, Poland, etc.

10) Western Europe includes all the countries of Europe excluding East European countries,

Turkey and Cyprus.

DOMESTIC TOURIST

A domestic tourist is a person who travels within the country to a place other than his usual place of

residence and stays at hotels or other accommodation establishments run on commercial basis or

in dharamshalas / sarais / musafirkhanas / agrashalas / choultries etc. for a duration of not less

than 24 hours or one night and for not more than 12 months at a time for any of the following

purposes:-

i) Pleasure (holiday, leisure, sports, etc.);

ii) Pilgrimage, religious and social functions;

iii) Business conferences and meetings; and

iv) Study and health.

The following are not regarded as domestic tourists:

(i) Persons arriving with or without a contract to take up an occupation or engage in activities

remunerated from within the State/Centre.

�


(ii) Persons coming to establish more or less permanent residence in the State/ Centre.

(iii) Persons visiting their hometowns or native places on leave or a short visit for meeting

relations and friends, attending social and religious functions etc. and staying in their own

homes or with relatives and friends and not using any sight -seeing facilities.

(iv) Foreigners resident in India.

INDIAN NATIONALS GOING ABROAD

Any person going abroad with an Indian passport is regarded as an Indian national going abroad

irrespective of the purpose and the destination.

TRAVEL RECEIPTS/FOREIGN EXCHANGE EARNINGS FROM TOURISM

These are receipts of the country as a result of consumption expenditure, i.e. payments made for

goods and services acquired, by foreign visitors in the economy out of foreign currency brought by

them.

ACCOMMODATION ESTABLISHMENTS

Places in which rooms are provided to tourists for stay, and classified as hotels, tourist bungalows,

travelers’ lodges, youth hostels, etc.

APPROVED HOTELS

Hotels which conform to certain laid down standards on physical features, standards of facilities

and other services are approved by the Tourism Departments of Central and State Governments

and are known as approved hotels. These are graded variously as five star deluxe, five star, four

star, etc.

OCCUPANCY RATE

The occupancy rate refers to the ratio between available capacity (in terms of rooms or beds) and

the extent to which it is used. Occupancy is worked out on the basis of number of rooms occupied

by both domestic and international tourists.

2. INTERNATIONAL DEFINITIONS

TOURISM:

The activities of persons traveling to and in places outside their usual environment for not more

than one consecutive year for leisure, business and other purposes.

DOMESTIC TOURISM:

Residents of a given country traveling only within that country. INBOUND TOURISM: In relation to

a given country non-residents traveling to that country. OUTBOUND TOURISM: In relation to a

�


given country, residents traveling another country. INTERNAL TOURISM: Domestic and Inbound

Tourism.

NATIONAL TOURISM:

Domestic and Out bound Tourism.

INTERNATIONAL TOURISM :

Inbound and Outbound Tourism.

VISITORS:

All type of travelers engaged in tourism are described as Visitors, and as such the term represents

the basic concept for the whole system of tourism statistics.

INTERNATIONAL VISITORS :

Any person who travels to a country other than that in which is his/her usual residence, but outside

his/her usual environment, for a period not exceeding 12 months and whose main purpose of visit is

other than the exercise of an activity remunerated from within the country visited.

INTERNATIONAL VISITORS INCLUDE

• Tourists (overnight visitors): Visitors who stay at least one night in a collective or private

accommodation in the country visited.

• Same Day Visitors: Visitors who do not spend a night in a collective or private

accommodation in the country visited. This definition includes passengers of cruise ships

who return to the ship every night to sleep on board even though the ship remains in port

for several days. Also included in this group are, by extension, owners or passengers of

Yachts, and passengers on a group tour accommodated in a train.

DOMESTIC VISITORS:

Any person residing in a country who travels to a place within the country, outside his/her usual

environment for a period not exceeding 12 months, and whose main purpose of visit is other than

the exercise of an activity remunerated from within the place visited.

DOMESTIC VISITORS INCLUDE

• Tourists (overnight visitors): Visitors who stay at least one night in a collective or private

accommodation in the place visited.

• Same Day Visitors: Visitors who do not spend one night in a collective or private

accommodation in the place visited.

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