Key Reasons to Go Slow to Go Fast to Evolve Your Business Strategy

7/25/2019 Key Reasons to Go Slow to Go Fast to Evolve Your Business Strategy

1/9

Lby Wbisacs ta Fa ]daw ta Fa Jist

ta Bvadvb Paur Gus`cbss ]tritbfy

Kio`ic K. ]l`ppbr X`tts, XeK

Iutear, Fa ]daw ta Fa Jist> Xdicc`cf ta Bxbmut`ac


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7

Lby Wbisacs ta Fa ]daw ta Fa Jist ta Bvadvb

Paur Gus`cbss ]tritbfy

Avbr teb dist j`vb ybirs, oy warl w`te arfic`zitàcs ick gus`cbss dbikbrs `c

teb bxbmut`vb bkumitàc ick macsudt`cf spimb eis pravbc tòb ijtbr tòb teit

acb aj twa te`cfs irb surb ta eippbc> yau'dd b`tebr k`srupt gy gbmao`cf i G`f-

gicf k`sruptar ar yau'dd fbt k`sruptbk gy G`f-gicf k`sruptàc. Icyacb gb`cf

eacbst igaut teb pites teby'vb trivbdbk ick teb kbm`sàcs teby'vb oikb s`cmb7898 w`dd tbdd yau teit G`f-gicf k`sruptàc `s ebrb ick `t's ebrb ta stiy jar teb

jarbsbbigdb juturb.

Veit oast pbapdb takiy w`dd tbdd yau ijtbr fi`c`cf `cs`fet jrao teb`r dbssacs

dbircbk avbr teb dist j`vb ybirs `s tebrb irb lby rbisacs ta fa sdaw ta fa jist ta

òpravb upac ick pbrjbmt ac teb`r arfic`zitàc's gus`cbss stritbfy. @c jimt,

tebrb irb 98 rbisacs teit mic imtuiddy ebdp dbikbrs òpravb teb`r stritbf`bsick autmaobs imrass teb`r arfic`zitàcs. [ebsb rbisacs w`dd tricsditb wey`cmuogbct te`cl`cf teit dbiks ta `cmuogbct gbeivàrs ick autmaobs webrb

d`ttdb ta ca meicfb ammurs mact`cub ta eippbc bvbc w`te oast dbikbrs idrbiky

lcaw`cf oast aj teb`r trutes.

Fa`cf sdaw ta fa jist `s idd igaut oil`cf gbttbr kbm`sàcs ta miusb jist,

kbd`gbritb meicfb ta òpimt ic arfic`zitàc's dbvbrifb pa`cts. Xbapdb irb tebrbid kr`vbrs aj meicfbarfic`zitàcid meicfbick teb`r imtàcs ijtbr oil`cf

gbttbr kbm`sàcs, `c oast misbs dbiks ta oistbr`cf [eb Irt aj teb X`vat> lcaw`cf webc ick eaw ta ka teb r`fet te`cfs

ta fbt teb r`fet te`cfs kacb. [e`s spbils vaduobs igaut teb`r `ctbrcid mipig`d`t`bs ta nust`jìgdy i cbbkbk p`vat ta

rboi`c rbdbvict `c teb oirlbtpdimb.

[eb jaddaw`cf tbc rbisacs w`dd cat acdy lbbp teb se`p aut it sbi we`db `c raufe witbrs w`teaut s`cl`cf, teby w`dd idsa

bcsurb ikbquitb rbsaurmbs rboi`c pdbct`jud gbjarb teb se`p rbimebs `ts cbw part ta rbjubd ick rbst gbjarb sbtt`cf autta civ`fitb teb cbxt dacf naurcby.

9.

@t's igaut dbik`cf teb r`fet pbapdb, `c teb r`fet k`rbmtàc, jar teb r`fet o`ssàc jar teb arfic`zitàc.

@kbct`jy`cf teb r`fet pbapdb, dbik`cf tebo tawirks yaur v`sàc ick oil`cf surb teby kr`vb teb arfic`zitàc tawirks i gbttb

juturb w`te òpimt rbqu`rbs i k`rbmtàcid ick stritbfy oipp`cf jbiturb. [e`s jbiturb, teb Dbikbrse`p FX] ]ystbo, iddawsyau ta sb`zb o`ssàc-ar`bctbk, prbsbcmb-eb`fetbc`cf appartuc`t`bs teit bcsurbs purpasb, obic`cf ick udtòitbdy

k`jjbrbctìtàc. [eb Dbikbrse`p FX] ]ystbo bstigd`sebs teb sòpdb qubstàcs ta stuky ick sadvb meiddbcfbs ick pragdbos

idacf teb wiy. @tgr`cfs mdir`ty ta teb "weit-`j" smbciràs ta bcsurb yau irb igdb ta prav`kb teb gbst icswbrs pass`gdb ac

gbeidj aj teb bct`rb systbo. Lbbp`cf teb stbp-w`sb pite aj apbritàcid summbss it teb jarbjract, te`s oipp`cf jbiturb

prav`kbs teb "Vey, Vea, Veit, Vebrb ick Vebc" ta dbik kbm`sàc-oilbrs `cta oil`cf teb gbst mea`mbs webc dbik`cf teb

arfic`zitàc jarwirk. @t prav`kbs teb taads ta oistbr [eb Irt aj teb X`vatjar teb arfic`zitàc ta oilb teb r`fet p`vats it tebr`fet tòb ta rboi`c rbdbvict `c teb oirlbtpdimb. Ick uckbr idd m`rmuosticmbs, `t bcsurbs teit teb arfic`zitàc rboi`cs

pa`sbk ick k`sm`pd`cbk ta ka teb r`fet te`cfs ta fbt teb r`fet te`cfs kacb.

Vb'vb idd gbbc tadk teit teb seartbst k`sticmb gbtwbbc twa pa`cts `s i stri`fet d`cb. Vbdd, teb Dbikbrse`p FX] ]ystbo

bcsurbs i stri`fet d`cb gbtwbbc pdicc`cf ick bxbmutàc `s prav`kbk is teb maopiss ta ime`bvb o`ssàc bjjbmt`vbcbss. Vict

taad ta qu`mldy ebdp yau vid`kitb issuoptàcs `c teb arfic`zitàc's stritbfy1 F`vb yaur pbapdb i Dbikbrse`p FX] ]ystbo te

icswbrs teb J`vb V's Ifbcki< yau'dd w`sebk yau eik oikb teb mea`mb ta ka sa saacbr. Vebc te`s prambss aj obisur`cf ickdbirc`cf `s kacb marrbmtdy, `t w`dd gb mdbir teit i prambss `s b`tebr oav`cf teb kr`vbrs aj teb gus`cbss oakbd ar cat. @j cat, `t

`s i s`fc teit `t `s tòb ta p`vat ar oilb i strumturid maursb marrbmtàc ta tbst i cbw juckiobctid eypatebs`s igaut teb

grick, prakumt, stritbfy ick bcf`cb aj frawte.


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Bssbctìddy, teb Dbikbrse`p FX] ]ystbo kbsmr`gbs teb k`rbmtàcid ick stritbfy oipp`cf jbiturb teit gate supparts isummbssjud òpdbobctitàc pdic w`te kbj`cbk stritbf`bs ick prav`kbs ic bjjbmt`vb sbr`bs aj obtr`ms ta iddbvìtb fraw`cf

macmbrcs webc kr`v`cf pbrjaroicmb-kr`vbc bxbmutàc `c teb jimb aj oirlbtpdimb ZRMI> Zadit`d`ty, Rcmbrti`cty, Maopdbx`tyick Iog`fu`ty.

7. @t's igaut oil`cf surb teb cbbk jar mact`cuaus òpravbobct `s imlcawdbkfbk.

Mact`cuaus òpravbobct `s acdy pass`gdb gy j`rst imlcawdbkf`cf yaur murrbct m`rmuosticmbs, teb fips gbtwbbc pdicc`cfick bxbmutàc, ick eiv`cf i judd uckbrstick`cf igaut weit teb juturb mic gbmaob. [ebsb terbb pbrspbmt`vbs mic gb v`bwb

w`te mdir`ty sòpdy gy til`cf yaur tbio ac i misuid widli Fbogi Vidl ta gb bximt. [e`s taad ebdps ta gu`dk sòpd`m`ty `ctyaur bctbrpr`sb gy jaddaw`cf = mact`cuaus pbrspbmt`vbs> Mact`cuaus Kbd`vbry (Gu`dk o`còuo vìgdb prakumts ick

kbpdayobct p`pbd`cbs), Mact`cuaus Icidyt`ms (Obisurb kbd`vbry icidys`s us`cf rbid-tòb oac`tar`cf ick `cstruobctitàc),

ick Mact`cuaus Jbbkgiml (Dbirc jrao teb kiti us`cf daw r`sl bxpbròbcts, survbys ick `ctbrv`bw tbmec`qubs). @t wis acmb

si`k, "dbikbrs primt`mb rbpbt`t`vbdy uct`d teby mic't fbt te`cfs wracf" ick te`s `s wey imlcawdbkf`cf ick ka`cf mact`cuausòpravbobct it bvbry turc `s mr`t`mid.

=. @t's igaut rbid`z`cf teb òparticmb jar mact`cuaus `ctbfritàc ta kr`vb k`jjbrbctìtàc.

Mact`cuaus òpravbobct `s cate`cf w`teaut mact`cuaus `ctbfritàc ta kr`vb k`jjbrbctìtàc. Ebrb wb irb `c teb 92te ybir aj

teb 79st Mbctury ick tidl st`dd rboi`cs irauck arfic`zitàcs "ime`bv`cf i maopbt`t`vb ikvictifb." Wbiddy1 @j yau irb acb aj

teasb pbapdb wea mact`cubs ta usb te`s dicfuifb, yau eivbc't juddy frispbk teb macmbpt aj weit `s imtuiddy eippbc`cf `c

takiy's oirlbtpdimb. Vb irb `c teb ifb aj G`f-gicf k`sruptàc webrb 'bxbmutàc bxmbddbcmb' `s p`vatid jar arfic`zitàcs ta

rbid`zb k`jjbrbctìtàcick gy ca obics kabs te`s tricsditb `cta ime`bv`cf i maopbt`t`vb ikvictifb.Ebrb's i qubstàc tamacs`kbr1 Vey put `c teb eirk warl aj ime`bv`cf ic ikvictifb avbr yaur maopbt`tars, gut st`dd maopbtb1 [eit `s bximtdy we

i maopbt`t`vb ikvictifb `s it teb bck aj teb kiy. Ime`bv`cf i maopbt`t`vb ikvictifb obics teit yau irb st`dd meis`cf ijtbr

teb trbcks teit irb gb`cf sbt `c teb `ckustry vbrsus sbtt`cf teb trbcks atebrs oust meisb< ebcmb yau ime`bv`cf i k`jjbrbct

ikvictifb lcawc is i stritbf`m ikvictifb. @t's teb k`jjbrbcmb gbtwbbc gb`cf k`sruptbk gy G`f-gicf k`sruptàc ar k`srupt`c

is i G`f-gicf K`sruptar (rbjbr ta #:).

;. @t's igaut dbirc`cf teb macmbpt aj Dbikbrse`p [r`pd`m`ty> Dbic Dbikbrse`p, Mr`s`s Dbikbrse`p ick Xbrjaroicmb-Kr`vbc

Bxbmutàc.

Dbikbrse`p [r`pd`m`ty `s kbj`cbk is "terbb te`cfs teit oust eippbc, `c piriddbd, jar pbapdb ta uckbrstick, dbirc ick ka

saobte`cfta òpimt teb Juturb X`mturb." [eb wark saobte`cf`s lby ebrb. [e`cl igaut teb Rc`tbk ]titbs Oir`cb Marps jar

bxiopdb. Is teb soiddbst gricme aj sbrv`mb `c teb bct`rb R.]. o`d`tiry, teb Oir`cb Marps `s teb acdy gricme teit apbritbs ac

dick, ac teb sbis ick `c teb i`r. @t `s, irfuigdy, acb aj teb gbst arfic`zitàcs ac teb pdicbt ick `s rbspbmtbk gy idd ick

jbirbk gy saob. [eb saobte`cfteit oilbs teb R.]. Oir`cb Marps sa pawbrjud `s teit teb grick kabs dbikbrse`p, stritbfyick bxbmutàc it teb e`febst dbvbds aj pbrjaroicmb `c idd terbb irbisapbritàcs ac dick, ac teb sbis ick `c teb i`r

w`teaut ji`d it idd tòbs. Veit terbb te`cfs irb yau ick yaur grick ka`cf ta rbsbogdb bxbmutàc bxmbddbcmb1 Veit `s yaursaobte`cf teit k`jjbrbctìtbs yau is i dbikbr ar grick ta gb gate rbspbmtbk ick jbirbk it teb siob tòb1

[ry te`s ac jar s`zb> Dbic Dbikbrse`p prbpirbs yau ta te`cl ick ka bxbmutàc bxmbddbcmb w`teaut eiv`cf kbj`m`bct jucmtàcs

Mr`s`s Dbikbrse`p `s prbbopt`vb teit iddaws yau ta dbik aut jrao mr`sbs gbjarbteby eippbc we`db fa`cf gbyack `cmuogbctte`cl`cf. Ick Xbrjaroicmb-Kr`vbc Bxbmutàc iddaws yau ta fa gbyack gbst primt`mbsus`cf Cbxt-Dbvbd Xrimt`mb Kbm`sàcs

(CDXKs) ta òpimt teb Juturb X`mturb us`cf Cbxt-Dbvbd Xrimt`mbs (CDXs). [e`s `s Dbikbrse`p [r`pd`m`ty it warl.

2.

@t's igaut oil`cf gbttbr kbm`sàcs takiy ta òpimt taoarraw's autmaobs.

[eb lby rbisacs ta fa sdaw ta fa jist ta òpravb upac ick pbrjbmt ac teb arfic`zitàc's gus`cbss stritbfy `s ta oilb

taoarraw's rbid`ty gbttbr teic takiy's bxpbr`bcmb. [e`s mic acdy gb ime`bvbk w`te teb kr`vbrs aj pbrjaroicmb, systbos ickarfic`zitàcid gbeivàrspbapdbta òpravb arfic`zitàcid bjj`mimy. [eb pbapdboakbd `c teb Fa ]daw ta Fa Jist macmbp

`s lcawc is "X; Bcfifbobct & Ippd`mitàc" teit mdbirdy stitbs teb jaur pbapdb typbs imrass teb arfic`zitàc, teb`roat`vitars ick teb autmaobs jrao teb`r gbeivàrs f`vbc teb jaur mitbfar`bs. [eb lby `s ta uckbrstick juddy webrb teb

mitbfar`bs irb `c teb arfic`zitàc ick eaw ta òpravb ac tebo ta oilb gbttbr kbm`sàcs takiy teit w`dd udtòitbdy òpimttaoarraw's autmaobs. @c teb bck, `t maobs kawc ta eaw pbapdb bcfifb ick ippdy teb gbeivàrs w`te`c teb arfic`zitàc's

stritbfy ta kbj`cb teb dbvbds aj bjj`mimy jrao w`te`c teb marb aj teb systbomudturb.

:.

@t's igaut iva`k`cf G`f-gicf k`sruptàc gy gbmao`cf i G`f-gicf K`sruptar.

G`f-gicf k`sruptàc gis`middy obics teit v`rtuiddy avbrc`fet, bct`rb d`cbs aj gus`cbss `s w`pbk aut gbmiusb mustaobrs jdaml

idd it acmb, ta icatebr imtar wea passbss frbitbr vidub. @t's teb k`jjbrbcmb gbtwbbc teb "gbdd murvb" ick teb "seirl j`c" tabssbctìddy kbsmr`gb teb pimb aj meicfb ar k`sruptàc `c teb oirlbtpdimb. @t waudk gb w`sb ta gbmaob i G`f-gicf K`sruptar

is i dbikbr ick kbm`sàc-oilbr `c yaur awc r`fet. I G`f-gicf K`sruptar `s acb aj teasb pbapdb wea `ctrakumb, jrao aut aj

cawebrb, cbw k`sm`pd`cbs, prambssbs, prakumts ick sbrv`mbs `c wiys teit miusb ebirtimeb ta atebrs wea nust kac't sbb teb

mao`cf. [eby kac't daal d`lb trik`tàcid maopbt`tars ick teby kact gbeivb is `cmuogbcts. @cstbik, teby irb teb k`sruptarswea daal it pist ick prbsbct gbeivàr ta te`cl igaut weit eisc't gbbc macs`kbrbk ybt. [eby usb daw-mast bxpbròbcts w`t


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bx`st`cf tbmecadaf`bs ta sbb weit cbw prakumts teby mic krbio up ick webc teby e`t, teb`r `ccavitàcs kac't ikebrb tamacvbctàcid stritbf`m pites ar caroid pittbrcs aj oirlbt ikaptàc. [eit oilbs tebo `cmrbk`gdy eirk ta maogit. [eby

uckbrstick teit acb aj twa te`cfs irb surb ta eippbc< yau b`tebr k`srupt ar yau'rb fa`cf ta gb k`sruptbk! [e`s `s i tri`t teidbikbrs ick oicifbrs id`lb oust dbirc, is w`te idd pbapdb `c gus`cbss, `j teby wict ta rboi`c rbdbvict! [e`s `s weit `s lcaw

is gbmao`cf i Frby We`ca (bxpdi`cbk `c teb Fa ]daw ta Fa Jist stritbfy). @j yau irb cat i Frby We`ca ar mdasb ta gbmao`cf

acb, yau gbttbr fbt oav`cf. Frby We`cas eivb acb agnbmt`vbk`sruptàc.

6. @t's igaut us`cf i stbp-w`sb pite teit dbiks ta jist, kbd`gbritb "Cbxt-Fbc" meicfb.

Gbmao`cf i G`f-gicf K`sruptartebFrby We`carbqu`rbs teb ikiptitàc aj teb jaddaw`cf s`x bdbobcts>

! ]tritbfy>teb pdic kbv`sbk ta oi`cti`c ick gu`dk i stritbf`m ikvictifb avbr teb maopbt`tàc.

! ]trumturb>teb arfic`zitàcid kbs`fc ta bcsurb teb gbst-j`t ippraime ta tidbct `s ime`bvbk.

! ]ystbos>teb arfic`zitàcid gbeivàrs `c teb eicks aj teb r`fet kbm`sàc-oilbrs.

! ]eirbk Macsmàuscbss & Xurpasb>teb arfic`zitàc's marb vidubs teit irb bv`kbcmbk teraufeaut teb mudturb ta gr`kfb

teb fips gbtwbbc pdicc`cf ick bxbmutàc.

! ]tijj & ]tydb>teb avbrirme`cf `cjdubcmbrs usbk ta k`rbmt teb arfic`zitàc's v`sàc tawirks teb Juturb X`mturb> Dbic

Dbikbrse`p ikaptbk, Mr`s`s Dbikbrse`p bctrustbk, [eb Irt aj teb X`vat rbpd`mitbk, ick Xbrjaroicmb-Kr`vbc Bxbmutàc

ime`bvbkta kbvbdap G`f-gicf K`sruptars.

! ]l`dds (Maopbtbcm`bs ick Xraj`m`bcm`bs)>teb J`vb ]m`bcmbs `c teb arfic`zitàc teit kr`vbs teb pbrjaroicmb> Gbeivàr

Oat`vitars (vidubs), Imuobc, Maopbtbcm`bs ick Boatàcid @ctbdd`fbcmb (B@)cmrbisbs peys`mid ick sbcsary

bceicmbobcts jar pbapdbta Gbttbr teb`rGbst webc kbid`cf w`te atebrs it idd tòbs.

V`teaut teb tebsb bdbobcts prbsbct, arfic`zitàcs w`dd eivb i k`jj`mudt tòb rbpd`mit`cf i k`sm`pd`cbk tri`c`cf systbo ick

pditjaro. Arfic`zitàcs w`dd gb jimbk w`te i e`febr pragig`d`ty aj ji`durb it cat oil`cf teb r`fet p`vat it teb r`fet tòb ta

obbt teb`r agnbmt`vbs. [eby rbqu`rb weit `s lcawc is i lby arfic`zitàcid gbeivàr lcawc is Dbikbrse`p Makb ]w`tme`cf.

[e`s ippraime prav`kbs teb ig`d`ty ta oak`jy gbeivàr `c rbspacsb ta rip`kdy meicf`cf bcv`racobcts us`cf pist bxpbr`bcmb

ta oicifb psymeadaf`mid (dò`t`cf) meiddbcfbs webc oav`cf tawirk teb Juturb X`mturb. @t kbd`vbrs jistbr gattao d`cb bjjart

w`te tricsjaro`cf quid`t`bs ta kbvbdap dbss bjjart ick frbitbr òpimt ac teb macstri`c`cf dbvbrifb pa`cts imrass tebarfic`zitàc, `cmduk`cf `ts bct`rb bmasystbo.

[ebsb arfic`zitàcid `cjdubcmbrs irb lcawc is teb Mbctbrs aj Friv`ty (MaFs)> teasb mr`t`mid dbvbrifb pa`cts ta tricsjaro

Dbikbrse`p (kbm`sàc-oilbrs), Xrambssbs (stritbf`bs ick timt`ms), @cjristrumturb (arfic`zitàcs ick bobrf`cf oirlbts),

Xapuditàcs (pbapdb) ick Imtàc Rc`ts (mustaobrs ick vbckars) teit dbiks ta jist, kbd`gbritb "Cbxt-Fbc" meicfb. Irb yau

òpimt`cf yaur dbvbrifb pa`cts1 Gbjarb caw, k`k yau macs`kbr tebsb ick weit irb yau ka`cf ta usb tebo ta mrbitb yaurstritbf`m ikvictifb `c gbmao`cf i G`f-gicf K`sruptar1

5. @t's igaut gr`kf`cf teb fips gbtwbbc pdicc`cf ick bxbmutàc.

Dbikbrs tidl igaut pdicc`cf ick bxbmutàc, gut eaw ajtbc ka yau ebir tebo siy teit teby'rb imtuiddy warl`cf ta gr`kfb teb

fips gbtwbbc teb twa1 Irb yau te`cl`cf igaut ar murrbctdy warl`cf ta gr`kfb teb fips gbtwbbc yaur awc pdicc`cf ick

bxbmutàc stritbf`bs1 @c oast misbs, fips bx`st gbmiusb arfic`zitàcid mudturbs eivb acb dbf `c teb `cmuogbct wardk ajka`cf teb te`cfs teit irb id`fcbk w`te teb caros ick teb atebr dbf `c teb tricsjarobk wardk webrb prambss tricsjaroitàc

Dbikbrse`p [r`pd`m`ty ick bvadvbk rb`cvbctàcs rbs`kb.

[eb Fa ]daw ta Fa Jist ippraime rbprbsbcts i cbw oicifbobct systbo irauck bvadvbk prambss jar i rip`kdy meicf`cf

wardk webrbgy kbm`sàc-oilbrs wea meaasb ta gr`kfb tebsbs fips irb kir`cf ick w`dd`cf ta rboavb teb dbf jrao teb

`cmuogbct wardk ta pdimb gate dbfs `c teb tricsjarobk wardk. [a ka te`s, teby oust gb prbpirbk ta `ctrakumb i rik`middyk`jjbrbct systbo ta meicfb eaw ic arfic`zitàc te`cls, gbeivbs ick oilbs kbm`sàcs irauck i cbw kbs`fc aj k`str`gutbk

pawbr. [e`s w`dd udtòitbdy meicfb eaw macsuobrs ick vbckars gbeivb irauck teb`r prakumts ick sbrv`mbs.

[e`s waudk obic teit teb arfic`zitàc oust gb k`sm`pd`cbk ta gbeivb gy mdbirdy kbj`cbk radbs us`cf teb s`x bdbobcts (rbjbrta #6) is lby rbjbrbcmb pa`cts ta iddaw jar frbitbr mdir`ty igaut webrb iutear`ty rbs`kbs ick wea `s immauctigdb jar weit `csystbo teit praoatbs ]eirbk Macsmàuscbss ick Xurpasb> ime`bv`cf seirbk dbvbds aj "#$%&'$()(*(+(#$, +"-'$%-"#'./ -'8

('.*9$(7#'#$$ =;#"# +;# &"2-'(:-+(&' $;-"#$ ('6&"5#8 %#"$%#.+(7#$0

>;($ 5#-'$ +;-+ #7#"/&'# ($ %"&7(8#8 +;# $-5# ('6&"5-+(&', '&+ +& 8"-= +;# $-5# .&'.*9$(&'$, )9+ +;-+ #7#"/&'# ;-$ -** &6 +;# %(#.#$ &6

('6&"5-+(&' -'8 .&5)('#8 =($8&5 +& ."#-+# +;# %9::*# +;-+ $&*7#$ +;# ($$9#$ 6-.('2 +;# &"2-'(:-+(&' -'8 +#-5 =;(*# -.


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Gis`middy, ta summbssjuddy gr`kfb teb fips, i uc`qubdy kbj`cbk kbm`sàc-oil`cf prambss oust pbrvikb teb bct`rbarfic`zitàcid kbs`fc ick bmasystbo ta uc`qubdy `ctbfritb pbrspbmt`vbs fbirbk tawirk imtàc teit bdò`citbs avbr-icidys`s

(teit udtòitbdy stidds k`rbmt imtàcs) jar imtuiddy fbt teb r`fet te`cfs kacb. [e`s `s i systbo webrb kbm`sàcs irb k`str`gutbksa bime tbio obogbrw`te`c teb fu`kbd`cbs bstigd`sebk gy teb arfic`zitàc's Dbikbrse`p FX] ]ystboirb igdb ta k`rbm

atebrs ac weit teby mic ick miccat ka ta sadvb `ssubs tebosbdvbs ta rbid`zb gbttbr autmaobs. @t eircbssbs teb macsmàus

pawbr ick mipim`ty aj teb pbapdb w`te`c teb systbo ta sbcsb k`ssacicmb gbtwbbc weit `s bx`st`cf m`rmuosticmb (bx`st`cf

rbid`ty) ick weit teb juturb mic gbmaob (teb "wey" ick purpasb) ta iva`k tbcsàc (`ctbrcid/bxtbrcid) teraufeaut teb dbvbripa`cts ick Mbctbrs aj Friv`ty (rbjbr ta #6).

Vebc te`s `s ime`bvbk, teb cbw oicifbobct systbo eis j`vb k`jjbrbct arfic`zitàcid kbvbdapobct obmeic`sos[eb J`vb

X's aj Mr`s`s Dbikbrse`pta prambss ucbxpbmtbk turgudbcmb `cta k`rbmt ick imtàcigdb gbeivàrs ta rbime gbttbr autmaobs

Dbikbrse`p Xurpasb, Dbikbrse`p Xbrspbmt`vb, Dbikbrse`p Xrafrbssàc/Bxbmutàc, Dbikbrse`p Xbrsbvbricmb & Xbrsuisàc.

[eb j`vb obmeic`sos w`dd ebdp dbikbrs w`te òobrs`cf tebosbdvbs `c teb cbw mudturid ick arfic`zitàcid tricsjaroitàcidbxpbr`bcmb teit `s raatbk `c Dbikbrse`p 7.8 ick arfic`zitàcid gbeivàr "Cbxt-Fbc" primt`mbs ta ijjbmt teb pbapdb, tbios, t

arfic`zitàc ick `ts weadb bcv`racobct.

Dbt's sbb eaw>

9)

[eb Xbapdb \Lcawdbkfb Oicifbobct_> Dbikbrse`p Xurpasb

Gr`kf`cf teb fips w`te "Dbikbrse`p Xurpasb" ebdps kbm`sàc-oilbrs dbirc eaw ta mdasb teb dbikbrse`p k`sticmb gy

gu`dk`cf rbditàcid sycbrfy teit `cmrbisbs sbdj-lcawdbkfb ta teb oicifbobct aj tebosbdvbs ick teb dbikbrse`p ajatebrs.

7)

[eb [bio \Wbsaurmb Oicifbobct_> Dbikbrse`p Xbrspbmt`vb

Gr`kf`cf teb fips w`te "Dbikbrse`p Xbrspbmt`vb" jim`d`titbs bop`r`middy-gisbk dbirc`cf w`te sbcs`gdb ick primt`mid

kbm`sàc-oil`cf sl`dds ta ime`bvb agnbmt`vbs us`cf maddigaritàc (wea yau irb `s wea yau ittrimt), maddbmt`vb

`ctbdd`fbcmb (maddbmt`vb bjjarts aj oicy `ck`v`kuids jar macsbcsus kbm`sàc-oil`cf ta ime`bvb i stritbf`m ikvictifb) ic

maccbmtbkcbss (teb ig`d`ty ta taume i ebirt gbjarb isl`cf jar i eick) imrass yaur tbios ta Gbttbr teb`r Gbst.

=) [eb Arfic`zitàc \Meicfb Oicifbobct_> Dbikbrse`p Xrafrbssàc/Bxbmutàc

Gr`kf`cf teb fips w`te "Dbikbrse`p Xrafrbssàc/Bxbmutàc" tricsjaros arfic`zitàcs gy ebdp`cf `ts issamìtbs

uckbrstick`cf teb e`fe mipim`ty ick mrumìd radb teit Dbikbrse`p Makb ]w`tme`cf pdiys `c ime`bv`cf òpravbk

arfic`zitàcid pbrjaroicmb ick gbeivàr, ick eaw gbst ta usb teit radb ta ime`bvb òpravbk rbsudts.

;) [eb Bcv`racobct \Xrambss Oicifbobct_> Dbikbrse`p Xbrsbvbricmb & Xbrsuisàc

Gr`kf`cf teb fips w`te "Dbikbrse`p Xbrsbvbricmb & Xbrsuisàc"bxpdarbs teb radbs dbikbrs eivb `c teb`r bcv`racobcts dirfb, ick `c turc, eaw arfic`zitàcs irb ijjbmtbk gy teb`r Mbctbrs aj Friv`ty> Dbikbrse`p (kbm`sàc oilbrs), Xrambssbs

(stritbf`bs ick timt`ms), @cjristrumturb (teb arfic`zitàc ick bobrf`cf oirlbts), Xapuditàcs (pbapdb) ick Imtàc Rc`t

(mustaobrs ick vbckars).

0. @t's igaut lcaw`cf webc ta apbc teb r`fet gax jar `ccavitàc.

@c rbmbct ybirs, oume rbsbirme eis gbbc mackumtbk irauck dbikbrse`p `ccavitàc ick bxbmutàc. Ick `c oast misbs, tebrbsbirme mact`cubs ta rbvbid w`kb fips gbtwbbc teb isp`ritàcs aj dbikbrs ta `ccavitb ick teb`r ig`d`ty ta bxbmutb. Is `t

turcs aut, tebrb irb sbvbrid rbisacs jar i diml aj `ccavitàc ick bxbmutàc ick `t maobs kawc ta pbapdb cat gb`cf w`dd`cf ta

apbc tebosbdvbs up ta ka`cf te`cfs teit irb k`jjbrbct jrao teb caros. @ccavitàc `s kbd`vbrbk ta teasb `ck`v`kuids wea sbt

teb`r stifb jar pbrjaroicmb bceicmbobcts ta apbc i wardk aj "weit-`js" `c arkbr ta gaast vidub.

@ccavitàc `s i g`f `kbi w`te i g`f patbctìd. Bxbmut`cf ac `t us`cf jdiwdbss stritbf`bs ime`bvbs bxtriark`ciry autmaobs jraoteit g`f patbctìd. Eawbvbr, `t waudk gb w`sb ta ippraime `t `c soidd stbps, òpdbobct`cf nust acb ar i jbw aj teb `kbis wb

prapasb ick gu`dk`cf jrao tebrb. Jar oicy arfic`zitàcs, teb `c`tìd stbps ac te`s vidub-mrbit`cf naurcby irb teb oastmr`t`mid aj idd, ick til`cf teit stbp iva`ks teb patbctìd ta eivb ta smriogdb jar atebr wiys ta òpravb, dirfbdy vì mast

mutt`cf, frawte `c`tìt`vbs, r`sl-wb`fetbk-issbt rbkumtàcs, ick partjadà rbgidicm`cf.

Ebrb's acb sòpdb te`cf yau mic ka ta oilb teb j`rst stbp acb ta rbobogbr teit mirr`bs oume vidub< pas`tàc yaursbdj ta gigdb ta apbc acb aj yaur `ccavitàc gaxbsacb we`tb, teb cbxt rbk, ick teb dist gdub. [eb we`tb gax `s teb oast òpartic

gbmiusb `t stirts teb prambssprambss tricsjaroitàcteit iddaws yau ta rb-òif`cb eaw teb juturb mic gbmaob ick tebprav`kbs teb juturb-jamusbk `cstrumtàcs, taads, rbsaurmbs ick stbp-w`sb pite ta ime`bvb "weit-`j" autmaobs. I jbw bxiopdb

yau'dd dbirc jrao teb we`tb gax bxpdi`cs>

! Lcaw bximtdy weit yau wict, eaw ta pas`tàc teb r`fet pbapdb jar teb tisl, ick bcsurb bvbryacb `s kbtbro`cbk ta fbt ca oittbr weit teb m`rmuosticmbs.


6/9

:

! Eaw ta bxmeicfb faids (appartuc`t`bs jar bxmusbs) jar tirfbts (ime`bvb yaur agnbmt`vbs ac tòb ick ac o`ssàc) ickbxpbr`bcmb gbttbr autmaobs ta GbttbryaurGbst.

! [eb òparticmb aj til`cf wbbldy widls (obtipear) ta `kbct`jy appartuc`t`bs jar òpravbobct, oilb teb òpravbobctsick bdò`citb r`sl jar teb cbxt sbt aj agnbmt`vbsdirfb bjjarts oust prakumb bvbc dirfbr autmaobs.

! @t's gbttbr ta pbcbtritb bobrf`cf oirlbts ick kao`citb tebo jist w`te kbd`gbritb imtàc, mrbit`cf oaobctuo ick

dbvbrifb teit sbts cbw trbcks vbrsus jaddaw`cf teb trbcks atebrs sbt `c teb maopbt`t`vb oirlbtpdimb.

Idteaufe teb we`tb gax `s teb stirt aj i cbw naurcby jar teb oinar`ty teit kbm`kb ta apbc `t, `t kabs cat oittbr weit teb

bxpbr`bcmb dbvbd ar pas`tàc aj teb `ck`v`kuid acmb teby eivb i we`tb gax. Bvbryacb mic fdbic `cs`fet jrao teb we`tb gax aj`ccavitàcpbrsaciddy ick prajbssàciddy. ]òpdy jamus`cf ac teb we`tb gax ick dbirc`cf ta ippdy teb juturb-jamusbk

`cstrumtàcs, taads, rbsaurmbs ick stbp-w`sb pite ta ime`bvb "weit-`j" autmaobs w`dd iddaw yau ta daal irauck acb kiy `c teb

cbir juturb ick gb pdbisbk w`te teb autmaobs. [eb we`tb gax w`dd ebdp yau irr`vb it i frbit pdimb `c teb cat sa k`stict

juturb.

[eb rbk gax mic acdy gb rbmb`vbk ijtbr maopdbt`cf bvbry tisl `c teb we`tb gax. [eb rbk gax bxpdi`cs eaw ta apbc yaur o`ckta jurtebr bxpdarb teb juturb-jamusbk `cstrumtàcs, taads, rbsaurmbs ick stbp-w`sb pite ta ime`bvb "weit-`j" autmaobs `c teb

we`tb gax, ta fa ac ta k`smavbr weit iwi`ts ijtbr ippdy`cf teb stritbf`bsopdbobctitàc ick bxbmutàc. [ebrb's i sòpdb

dbssac jrao teb rbk gax jar idd wea apbcs teb tap d`k> "d`jb w`dd kbd`vbr yaur kbs`rbs acmb yau put yaur o`ck ta weit yau wic

jrao teasb kbs`rbs. ]a, yau o`fet te`cl igaut eaw g`f yau wict teasb kbs`rbs ta gb gbjarb oav`cf. [e`cl g`f, fbt g`f. [e`

soidd, fbt soidd.

[eb rbk gax aj `ccavitàc prav`kbs bxmbptàcid sbrv`mb ta yaursbdj, teasb yau irb rbspacs`gdb ta dbik, teb tbios yau irb ac

ick teb arfic`zitàc (grick) yau rbprbsbct. Bvbc `j yau'rb cat i jic aj teb 90:: ar`f`cid ]tir [rbl sbr`bs, teb rbk gax iddaw

yau "ta bxpdarb stricfb cbw wardks (mrbit`vb teaufets aj teb o`ck), ta sbbl aut cbw d`jb ick cbw m`v`d`zitàcs (bobrf`cf

`kbis rbid`zbk w`te atebrs), ta gadkdy fa webrb ca oic eis facb gbjarb (bobrf`cf oirlbts)."

J`ciddy, teb gdub gax. D`lb teb frikuitàc jrao teb we`tb gax ta teb rbk gax, tebrb's acdy acb wiy ta fbt ta teb gdub gax ick

teit waudk gb ta maopdbtb bvbry tisl `c teb rbk gax. [eb acdy te`cf teit mic gb seirbk igaut teb gdub gax aj `ccavitàc `steit `t w`dd jamus yau ick teb grick ac i pirt`mudir prakumt ar sbrv`mb mitbfary us`cf Xbrjaroicmb-Kr`vbc Bxbmutàc. @t

bxpdi`cs teit teb oarb mitbfar`bs yau sbrvb, teb dbss d`lbdy yau'rb lcawc jar acb. Vebc kbid`cf w`te`c teb spebrbs aj

`ccavitàc, webc `c traugdbk witbrs, pbapdb waudk oast d`lbdy oitme teb`r cbbks ta teasb wea irb lcawc is teb spbmìd`st,

ritebr teasb wea irb fbcbrid`st. [eb gdub gax bxpdi`cs teit `j yau oust bxpick, ick bvbryacb w`dd cbbk ta it acb tòb ar

icatebr, bxpick `c teb spbmìd`st spebrb, cat teb fbcbrid`st spebrb.

Lcaw`cf webc ta apbc teb r`fet gax jar `ccavitàc `kbct`j`bs teb oast appartucb tòbs jar yaur gus`cbss ta gb i rbjdbmtàc

aj `ts pbapdbteb kr`vbrs aj `ccavitàc, kbm`sàc-oilbrs ick bxtriark`ciry dbikbrs. [eb lby `s ta prav`kb is oicy gaxbs ipass`gdb ta teb pbapdb teit oilb up teb arfic`zitàc's mudturb.

]bt i partàc aj yaur `ccavit`vb prambss is`kb jar yaursbdj ick `cvbst `t sa teit `t w`dd warl jar teb bct`rb tbio ta prakumb

iguckict autmaobs ta gb rb`cvbstbk `c teb oirlbts yau sbrvb. [eb gaxbs aj `ccavitàc mrbitbs i systbo, yaur gus`cbss issystbo, teit `cmdukbs viràus radbs teit eivb k`jjbrbct prambssbs. Bvbry jucmtàc w`te`c teb dbvbrifb pa`cts ick Mbctbrs aj

Friv`ty (MaFs) eivb kbs`fcitbk prambssbs jar bime radb ta iddaw yaur arfic`zitàc ick bct`rb bmasystbo ta ruc ick prakummacs`stbctdy pdimbk `ccavit`vb rbsudts. Mrbit`cf systbos w`dd iddaw yau ta fbt teb "wey" r`fet (purpasb) ick acmb yau fbt te

wey r`fet, teb atebr jaur< "wea," "weit," "webc," ick "webrb" ajtbc tilbs mirb aj tebosbdvbs gy teb I Xdiybrs. ]auck jio`dìr

@t seaudk gbmiusb @'o rbjbrr`cf ta yaur Dbikbrse`p FX] ]ystbo.

Ick j`ciddy, lcaw`cf webc ta apbc teb r`fet gax jar `ccavitàc w`te`c teb systbo jar teb arfic`zitàc, mrbitbs i marparitb-w`kb prambss tricsjaroitàc ick meicfb systbo teit w`dd rb`cjarmb maoo`tobcts ick bcbrfy ac gu`dk`cf teb r`fet

mipig`d`t`bs jar spbm`j`m tisls ta y`bdk òprbss`vb rbsudts. [ap tbios mic ebdp gu`dk i oarb `ccavit`vb mudturb sòpdy gylcaw`cf webc ta apbc teb r`fet gax jar `ccavitàc `c sbvbrid wiys>

! Bogrimb `ccavitàc is i tbio agd`fitàc.@t's cat bcaufe jar teb MBA ta oilb `ccavitàc i pbrsacid agnbmt`vb ick ta

ittbck obbt`cfs ac `ccavitàc rbfudirdy. [bio issamìtbs oust idsa ifrbb teit praoat`cf `ccavitàc `s i marb pirt aj

teb arfic`zitàc's stritbfy. @t w`dd iddaw idd stilbeadkbrs ta rbjdbmt ac teb wiy teb`r awc gbeivàr rb`cjarmbs ar `ce`g`ts

ick kbm`kb eaw teby seaudk radb-oakbd teb meicfb ta bcfifb atebrs `c teb oicifbobct prambss.

! [ricsjaro oicifbrs `cta `ccavitàc dbikbrs.@kbct`jy`cf sbdbmt`vb oicifbrs ar prambss wea idrbiky imt `ccavit`vbdy,saob kbfrbb, prav`kbs appartuc`t`bs ta òpravb maime`cf ick jim`d`titàc appartuc`t`bs imrass bvbry dbvbd aj teb

arfic`zitàc. Mact`cuaus òpravbobct ick `ctbfritàc aj cbw sl`dds teit mic gu`dk teb mipig`d`t`bs aj atebr pbapdb

`cvadvbk `c `ccavitàc bjjarts `s mr`t`mid jar arfic`zitàcs ta rboi`c rbdbvict ick oarb bjjbmt`vb. [eb tirfbt agnbmt`vb `s

ta oilb yaur maddigarit`vb cbtwarls bvbc oarb prakumt`vb.


7/9

6

! Mrbitb appartuc`t`bs jar oicifbk bxpbròbctitàc ick qu`ml summbss. Cat surpr`s`cfdy, te`s ippraime `s typ`middy tegbst wiy ta stirt icy meicfb bjjart imrass arfic`zitàcs takiy. Yu`ml summbss us`cf o`còuo vìgdb prakumts (OZXs)

oittbrs bvbc oarb w`te `ccavitàc> pbapdb cbbk ta sbb rbsudts ick ta pirt`m`pitb `c teb meicfb ta gb i pirt aj tebtricsjaro`cf jbiturbs. [a fbt fa`cf qu`mldy ick dbirc idacf teb wiy, sbdbmt ic `ccavitàc tebob ar tap`m irbi ick teb

mrbitb soidd miopi`fc tbios ta kr`vb summbss w`te teb bck rbsudt gb`cf jamusbk ac ime`bv`cf bxbmutàc bxmbddbcmb.

Ve`db yau try aut tap`ms ick `kbis, usb daw-r`sl bxpbròbcts teit w`dd tilb cbw prakumts ick sbrv`mbs ta oirlbt jist.

[eb lby agnbmt`vb `s cat ta fbt `t r`fet teb j`rst tòb, gut ta oavb qu`mldy ta f`vb is oicy `cjdubctìd pbapdb is pass`gdbpas`t`vb bxpbr`bcmb aj `ccavitàc, bvbc `j i pranbmt kabsct fbcbritb praj`ts òobkìtbdy< ebcmb teb cbbk jar mact`cuau

òpravbobct ick mact`cuaus `ctbfritàc. Fbtt`cf bvbryacb `c teb prambss ta te`cl stritbf`middy, jamus seirpdy ick oaqu`mldy kbvbdaps i pas`t`vb bxpbr`bcmb ta oilb idd teb k`jjbrbcmb `c gu`dk`cf teb arfic`zitàc's mipig`d`t`bs ick

macj`kbcmb.

98.

@t's kbj`c`tbdy igaut mrbit`cf ucmactbstbk oirlbt stritbfy us`cf [eb Irt aj teb X`vat.

Vb'vb idd ebirk teb d`ticy aj bxmusbs jrao dbikbrs igaut teb`r igsbcmb jrao "Cbxt-Fbc" kbm`sàc-oil`cf ta oavb teb`r

arfic`zitàcick pbapdbiwiy jrao teb caros, ta frbitdy òpimt teb`r oirlbtpdimb ick teb bobrf`cf oirlbts teby waud`lb ta bctbr. [e`cfs d`lb>

"Meicfb tilbs i dat aj tòb."

"@ nust kac't eivb teb r`fet pbapdb jar teb tisl."

"@ kac't eivb teb rbsaurmbs ta gr`cf `c teb macsudticts ta ebdp w`te aur cbbkbk tricsjaroitàc."

"@ wict ta tricsjaro, gut nust mic't j`furb aut eaw."

"Ca oittbr weit @ ka, wb nust jidd r`fet giml `cta aur caros, avbr ick avbr ifi`c."

"[ebrb's ca mdbir WA@ jar teb ioauct aj tòb `t w`dd imtuiddy tilb ta meicfb caw."

"Pau siy teit wb cbbk ta 'tilb tòb ta oilb tòb ta tilb teb tòb,' gut eaw ick webc ka yau bxpbmt ob ta ka teit1"

"@ kac't bvbc uckbrstick te`s te`cf yau midd 'G`f-gicf K`sruptàc' ar teb weadb 'seirl j`c' stritbfy. @ctrakum`cf `t ta aur tbio

ick maopicy o`fet oilb ob daal jaad`se."

[ebsb stitbobcts oiy sauck jio`dìr ta saob, b`tebr gbmiusb teby eivb uttbrbk saob tebosbdvbs ar eivb ebirk atebrs `cteb`r arfic`zitàc siy`cf saob aj teb siob. [eb trute aj teb oittbr `s soirt pbapdb st`dd fbt k`sruptbk takiy, gut cbxt-

dbvbd kbm`sàc-oilbrs k`srupt!@t's rbiddy teit sòpdb. [ebrb's cate`cf bdsb ta macs`kbr atebr teic i jbw gis`m qubstàcs> "kyau mact`cub ta jaddaw teb trbcks sbt gy atebrs, ar ka yau sbt ick gbmaob teb trbcks atebrs w`dd jaddaw1" Mrbit`cf

ucmactbstbk oirlbt stritbfy us`cf [eb Irt aj teb X`vatobics oil`cf teb r`fet kbm`sàcs it teb r`fet tòb ta oilb teb r`fe

oavbs ta rboi`c rbdbvict. Al @ fbt `t, ta saob, meicfb mic gb smiry, gut `t's ajtbc cbmbssiry bspbmìddy is oirlbts mic gb

qu`ml-oav`cf ick vadit`db.

[ilb jar `csticmb saob aj teb pist jitid o`stilbs oikb gy teb acmb pawbrjud R.]. maopic`bs teit's caw `cmdukbk ac i dacd`st aj ji`dbk (`c saob misbs giclrupt) vbcturbs sume is>

! Gdamlgustbr's ji`durb ta guy Cbtjd`x.

! Gdimlgbrry, Xido A] ick E[M's ji`durb ta oavb `c teb ]oirtpeacb spimb.

! Lakil's o`ss ifi`cst r`vids Jun`j`do, C`lac, ]acy, Micac ick atebrs wea lbpt `ccavit`cf avbr teb ybirs w`te jbiturbs

d`lb jimb kbtbmtàc, so`db kbtbmtàc, ick `c-miobri rbk-byb j`xbs.

! Garkbrs ji`durb ta rbmafc`zb ick oavb ac teb bctricmb aj Ioizac.

! Calì's ig`d`ty ta sbb teb juturb (weit Ippdb ick Faafdb irb takiy), gut ji`durb ta gu`dk `t.! Dumbct [bmecadaf`bs, teb acb-tòb pawbrjud j`ro teit kravb teb praj`tigdb sadb-saurmb I[&[ W&K sugs`kìry, iddawicmb jar

obr`tamrimy ta gbmaob obkàmr`ty.

! Oataradi's ji`durb ta p`vat `ts sajtwirb ta f`vb pbapdb weit teby wictbk. [eb sidb ta Faafdb iddawbk jar Oataradi ta

gbmaob E[M.

! Ubrax's juogd`cf aj MBA d`lbig`d`ty ick dbikbrse`p summbssàc rbsudtbk `c `cvbstar jd`fetgbjarb Ippdb ick @GO, tebrb

wis Ubrax.

! J`dbcb's Gisbobct, teb acb-tòb k`smauct rbti`d fìct, ji`dbk it oil`cf upkitbs ick wbrb maopdbtbdy raatbk `c teb pis

[eit jimt, maog`cbk w`te duxury rbti`dbrs d`lb ]ils, Carkstrao ick teb bobrfbcmb aj e`fe-bck k`smauct starbs, ick te

r`sb aj jdise sidb s`tbs d`lb F`dt Fraupb, udtòitbdy miusbk J`dbcb's Gisbobct ta seut teb`r k`smauct kaars, jarbvbr.


8/9

5

Ebrb's i lby macs`kbritàc w`te [eb Irt aj teb X`vat. @t's mr`t`mid jar dbikbrs, arfic`zitàcs ick gricks ta bogrimb ick p`vaw`te cbw tbmecadaf`bs bobrf`cf w`te`c teb`r `ckustry, bspbmìddy webc `t eis teb patbctìd ta k`srupt teb murrbct gus`cbss

oakbd. [bmecadafy wi`ts jar ca acb ick kbj`c`tbdy ca grick, ick `fcar`cf teasb teit terbitbc yaur gus`cbss ar arfic`zità`s i surbj`rb wiy ta dasb aut ta saobtòbs soiddbr ick oast aj teb tòb eucfr`br maopbt`tarsG`f-gicf K`sruptarswea

irb `tme`cf jar ic appartuc`ty ta se`cb.

[eb Irt aj teb X`vat mrbitbs ucmactbstbk oirlbt stritbfy webc usbk marrbmtdy ick tòbdy. [eb appas`tb bjjbmt1 Vbdd, yaumaudk bis`dy j`ck yaursbdj ikk`cf ta te`s vbry ucjartucitb d`st aj acmb pawbrjud imtars `c gus`cbss ick `ckustry.

[eb Irt aj teb X`vat `s idsa mrumìd `c teb marparitb tri`c`cf spebrb. Arfic`zitàcs irb ji`d`cf ta rbid`zb teit marparitb

tri`c`cf `s gralbc oi`cdy kub ta teb jimt teit bxbmut`vbs jbbd `t `s cat lbbp`cf up w`te rbid`ty ta prakumb teb rbsudts ta

òpimt gus`cbss rbsudts. [erbb quirtbrs aj teb cbirdy 9,288 sbcàr oicifbrs it 28 arfic`zitàcs `ctbrv`bwbk gy teb

Marparitb Dbikbrse`p Macjbrbcmb (7899 survby) wbrb k`ssit`sj`bk w`te teb`r maopic`bs' Dbirc`cf & Kbvbdapobct jucmtàcAcdy acb `c jaur rbpartbk teit D&K wis mr`t`mid ta ime`bv`cf gus`cbss autmaobs. V`te te`s `cjaroitàc, [eb Irt aj teb X`va

pdiys i lby radb `c lbbp`cf arfic`zitàcs rbdbvict.

[eb [ilbiwiys

Gy cat ikapt`cf tebsb tbc rbisacs ta fa sdaw ta fa jist w`te yaur gus`cbss stritbfy, dbikbrs ick teb`r arfic`zitàcs w`dd

mact`cub ta usb `cmuogbct te`cl`cf ick gbeiv`cf teit w`dd dbik ta tebo kawc i raik aj kbo`sb ick udtòitb kbstrumtàc. Jidd`gbe`ck takiy `s imtuiddy fbtt`cf ta gb ic bisy te`cf ta ka w`te teb murrbct girrifb ick pimb aj meicfb `c teb oirlbtpdimb `c i

rbspbmts. Ick `c i tòb webrb G`f-gicf k`sruptàc `s sa prbvidbct, `t's acdy i oittbr aj tòb gbjarb yaur bjjarts irb k`sruptbk

mius`cf teb weadb arfic`zitàc ta rbsbogdb diffirk imt`v`t`bs `c i vbry maopbt`t`vb bcv`racobct ick wardk. Fa`cf sdaw ta fa ji

iddaws jar dbikbrs ta oilb gbttbr mea`mbs ick kbm`sàcs igaut teb juturb, gut tebrb irb jaur mr`t`mid jimtars ta macs`kbr ta rboi

iebik aj teb murvb, ick teby gbf`c ac teb `cs`kb gy isl`cf jaur bssbctìd qubstàcs>

9. Veit jimtars mic yau bdò`c tb teit sbbo ta gb autkitbk17. Veit jimtars mic yau òpravb upac ta r `sbigavb teb caros1

=. Veit jimtars mic yau rbku b kbj`m`bcm`bs gbdaw teb caros1

;. Veit jimtars mic yau rb tbteit eivb ybt ta gb macs`kbrbk1

Vebc oil`cf gbttbr mea`mbs ick kbm`sàcsFa ]daw ta Fa Jisttebrb irb twa lby jimtars ta macs`kbr teit dbiks ta teb mrbit`

aj fips `c `ccavitàc. [eb j`rst `s lcawdbkfb. Oicy bstigd`sebk arfic`zitàcs irb cat `ccavit`vb gbmiusb teb`r dbikbrs ka c

lcaw eaw ta oilb `ccavitàc systboit`m. @c warl`cf w`te i Xe`dikbdpeì-gisbk soidd gus`cbss ac ippdy`cf r`fet-tò

arfic`zitàcid gbeivàrs ick tbio gu`dk`cf, teb MBA qu`mldy rbid`zbk teit cat acdy k`k eb eivb teb wracf tidbct ta `c`tìtb t

meicfbs, eb idsa eik kbj`m`bcm`bs ta oilb teb `ccavitàcs systboit`mlcawdbkfb wis e`s frbitbst kbj`m`bcmy w`te tidbct cat jir gbe`ck. [eb sbmack jimtar `s teit saob aj teb oicifbobct systbos teit oikb arfic`zitàcs summbssjud `c teb `ckustr

bmacaoy irb caw oinar agstimdbs is teby try ta gbmaob oarb `ccavit`vb `c teb 79st Mbctury k`f`tid ifb ick lcawdbk

bmacaoy.

Arfic`zitàcs oust `cvbst `c teb`r dbikbrs ta bcsurb teby kbvbdap teb`r awc `ccavit`vb te`cl`cf mipig`d`t`bs ick eivb teb

mipig`d`ty ta kbvbdap teb`r issamìtbs' ick tbios' `ccavit`vb-te`cl`cf sl`dds. Arfic`zitàcs idsa cbbk ta kbs`fc teb`r mudturb ick

arfic`zitàcid gbeivàr primt`mbs ta oilb `ccavitàc pass`gdb. [e`s `s lcawc is [e`cl`cf Igavb teb Girta itti`c GrbilteraufeIme`bvigdb Wbsudts, ar sòpdy, ucpiml`cf Xbrjaroicmb-Kr`vbc Bxbmutàclcawc is teb "Gir Bjjbmt" `c Fa ]daw ta Fa Jist. [eb

Gir Bjjbmt iddaws bvbryacb ta stap us`cf tbros sume is "te`cl-auts`kb-teb-gax" ta gbf`c ri`s`cf teb dbvbds aj pbrjaroicmb ta

ikipt ta taoarraw's rbqu`rbobcts takiy. [e`cl`cf Igavb teb Girta itti`c Grbilteraufe Ime`bvigdb Wbsudtsrbqu`rbs bvbryacb ta

te`cl stritbf`middy, jamus seirpdy ick oavb qu`mldy...it teb siob tòb, jar teb siob rbisacs ick agnbmt`vbs, ick jar teb siob

autmaobs webrb bvbryacb `s ebdk immauctigdb jar teb rbsudts, ca dacfbr nust teb MBA ick dbikbrse`p tbios.

Is wbdd, arfic`zitàcs rbqu`rb i wbdd-kbvbdapbk, arfic`zitàc-w`kb, juturb-jamusbk `ccavitàc pdic ick systbo ta bcsurb i

jamusbk ippraime ta arfic`zitàcid `ccavitàcstritbfy, òpdbobctitàc ick bxbmutàc ime`bvbs "bxbmutàc bxmbddbcmb." Icarfic`zitàc-w`kb `ccavitàc pdic ick systbo sume is Fa ]daw ta Fa Jist stritbfy us`cf Dbikbrse`p [r`pd`m`ty>DbicDbikbrse`pta prbpirb yau ta te`cl ick ka bxbmutàc bxmbddbcmb w`teaut eiv`cf kbj`m`bct jucmtàcs. Mr`s`s Dbikbrse`pta `csp`r

prbbopt`vb imtàcs ta iddaw yau ta dbik aut jrao mr`sbs gbjarbteby eippbc we`db fa`cf gbyack `cmuogbct te`cl`cf. IckXbrjaroicmb-Kr`vbc Bxbmutàcta ebdp yau fa gbyack gbst primt`mbsus`cf Cbxt-Dbvbd Xrimt`mb Kbm`sàcs (CDXKs) ta òpimt teJuturb X`mturb us`cf Cbxt-Dbvbd Xrimt`mbs (CDXs)kr`vbs rbdbvicmy ick summbssjud autmaobs. @t w`dd bcsurb teit teb kbs`fcitb

òpravbobcts bcigdb tbios ta jamus teb`r `ccavit`vb te`cl`cf imt`v`t`bs ick id`fc teb`r `ccavitàcs w`te teb arfic`zitàc'savbridd rbqu`rbobcts jar k`srupt`vb `ccavitàc ta iva`k icy `csticmb aj G`f-gicf k`sruptàc we`db gbmao`cf G`f-gicf K`sruptar


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Vebc teb rbisacs autd`cbk ta fa sdaw ta fa jist gbmaobs bogbkkbk, teby'dd gb ic `cv`s`gdb stritbf`m ikvictifb jar tebarfic`zitàc, macs`stbctdy mrbit`cf cbw vidub jar teb bct`rb bctbrpr`sb. [eby'rb rbjdbmtbk `c eaw `ck`v`kuids ick tbios te`cl

`ccavit`vbdy is teby rbkbj`cb maopdbx `ssubs, fbcbritb cbw `kbis, k`smavbr sadutàcs ick o`t`fitb r`sls. [eb bck rbsudt w`dd gbteit arfic`zitàcs w`dd mdasb teb`r `ccavitàc fips, gbmaob igdb ta ime`bvb susti`cigdb vidub ick bcfifbobct teraufeaut `ts

Mbctbrs aj Friv`ty, ick rboi`c rbdbvict `cta teb juturb.

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