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Keys to Running a Successful United Way Campaign

Keys to Running a Successful United Way Campaign

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Page 1: Keys to Running a Successful United Way Campaign

Keys to Running a Successful United Way Campaign

Page 2: Keys to Running a Successful United Way Campaign

technique one

• Engage a senior executive to serve as Spokesman/Champion for the CEO

• Arrange a meeting with a United Way representative to acquaint the executive with how the United Way system works.

• Send all employees a letter from your CEO endorses the campaign.

• Recruit a Campaign Team once the Campaign Chair is appointed.

• Provide convenient accessibility to United Way staff so they may better assist in the campaign.

Enlist the support of your CEO

Support from all levels of

management, especiallyyour CEO,

dramaticallyincreases the effectiveness

of the Campaign

Chair.

Hints to Success

Page 3: Keys to Running a Successful United Way Campaign

Select those that inspire

creativity, encourage teamwork,

demonstrateenthusiasm,

and can monitor

campaign progress.

Ask your Campaign Team

to assistyou with fun ideas to get

everyoneinvolved in United Way

activities.

Hints to Success

Recruit a Campaign Team to Assist You

technique two

Incorporating the right blend of campaign volunteers is anessential component of a successful employee campaign.

•Recruit a Campaign Team to develop a company-widecampaign plan including solicitation of employees,development of additional campaign materials andplanning of promotional events and materials.

•This team of representatives gives broad ownership to thecampaign and distributes your workload. Companies thatuse this technique experience 69% higher employee per capita giving than companies that do notuse this technique.

Page 4: Keys to Running a Successful United Way Campaign

Develop Strategies and Set Goals

technique three

Hints to Success

Analyze results from

previous years to establish

goals by site and along

organizational lines.

Be sure your goals include

other components of

thecampaign, such

as % of participation, %

of pledge card return and

increase in the % of employeeswho participate

in agency experiences.

•Develop strategies and set a goal based on last year’s efforts and this year’s workplace environment.

•Companies that use this technique experience 11% higher employee per capita giving than those who do not use this technique.

Page 5: Keys to Running a Successful United Way Campaign

Hold Group Meetings

technique four

Hints to Success

Encourageattendance

through:

• Word-of mouth• Campaign committee

• Flyers• Posters

• Company bulletins

• Corporate intranet

• Email reminders• Group voicemail

•Corporate newsletter

•Educating the broadest sector of employees about the work of United Way is key to a successful company campaign.

•Conduct group presentations to encourage employees to contribute to the campaign. Briefings can be done as part of a regular employee staff meeting, and should last no longer than 15 minutes.Employee presentations are an opportunity for employees to learn about:• How their contributions will help build stronger and healthier communities• United Way and its activities in strengthening local communities• How the campaign operates in their company

. . . And gives United Way an opportunity:• To thank employees who invest in United Way agencies and programs• To answer critical questions from employees

Page 6: Keys to Running a Successful United Way Campaign

Utilize United Way Resources

technique five

Hints to Success

United Way staff members are

available to assist each

company and location in every

step of planning,

training and implementing a

successful campaign.

Use the resources of the

local United Way

year-round.

•Use United Way staff resources at all company locations.

•Companies that use this technique experience, on average, 26% higher employee per capita giving than companies that do not use this technique.

•The United Way staff is thoroughly trained and ready to assist with the campaign.Visit www.uwwesternct.org to use United Way tools

Page 7: Keys to Running a Successful United Way Campaign

Hints to Success

Run a Special Solicitation for Potential Leadership Givers

technique six

Run a separate Leadership

Campaign among executives.

Be sure to enlist the CEO’s support

and direction in this process.

Encourage employees to

give a percentage of their

salaries.

Provide specialrecognition for

theirgenerous

contribution.

Promote the benefits

of donating stock.

•Your company’s management team can lead by example throughtheir giving. Hold a separate Leadership Giving meeting formanagement.

•Companies that use this technique experience, on average, 51% higher employee per capita giving than companies that do not use this technique.

•Enlist the support of the CEO. If the CEO has not already made•a personal Leadership ($1,000-$9,999) or Alexis de Tocqueville•Society ($10,000+) contribution, work with United Way staff to•identify the best person to ask your CEO for his or her contribution.

•Send invitations from the CEO inviting senior management to attend a special briefing for top executives.

Page 8: Keys to Running a Successful United Way Campaign