Kim la salle marketing & public relations

Kim LaSalle

Cultivate Your BrandMARKETING & PUBLIC RELATIONS

© 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: [email protected]

• Advertising• Branding• Creative• eBusiness/eCommerce• Public Relations• Research• Strategy & Planning

Kim LaSalle offers 25 years of experience and a track record of success in strategic marketing development for a diverse portfolio of companies in: • Automotive• Consumer Goods• Book & Software Publishing• Financial/ Investment Services• Internet Technology

She began her career in small market radio and newspaper with her first PR role asInformation Specialist for the largest MR/DD facility in the State of Indiana.

An early adopter of Internet Marketing & PR, LaSalle was the first instructor to offer a curriculum design on Internet Communications in the School of Continuing Education atIndiana University-Purdue University, Indianapolis.

In the early 90's, she published two editions of her book, Life In Cyberspace: The Professional's Guide to Internet Public Relations & Marketing, sponsored by the HoosierChapter of the Public Relations Society of America (PRSA). She spent eight years focused on eBusiness/eCommerce, developing successful branding, sales and marketing initiatives for national and global brands.

Committed to Integrated Marketing Communications (IMC) as a branding philosophy and strategic business tool, LaSalle offers key competencies in quantitative research and has executed branding, market and product development studies for companies such as Ansell Occupational Healthcare, Herman Miller and Pure Fishing.

LaSalle has spent equal time in agency and corporate leadershiproles over the last 10 years.

An award-winning writer and marketing strategist, her work has been recognized by the Business Marketing Association of Indianapolis, the Interactive Advertising Competition, the Hoosier State Press Association, the Direct Marketing Association of St. Louis, the National Association of Mental Health Information Officers, the National University of ContinuingEducation Association, and the Web Marketing Awards.

• Life Sciences and Health Care• Health & Fitness/Health & Beauty• Manufacturing• Non-Profit, Health & Human Services• Property Development.

Kim LaSalle



AdvertisingYou’ve built something remarkable. We tell your story in remarkable ways. Fueled by vision and insight, we ignite customer interest. Differentiate you from the competition. Develop innovative, memorable and sparkling brand imagery with one ultimate design: to create profitable, long-lasting customer relationships.

Applying market intelligence to your media mix, we selectadvertising vehicles based on their ability to target your best prospects – offline, online or somewhere in between.

Advertising Services• Creative Concepting, Copywriting, Production• Direct Marketing Development• Full-Service Media Planning and Placement• Results Tracking and Analysis

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Areas of Expertise

• DM/EM Marketing• Interactive Display• Guerilla• Radio• Outdoor

• Paid Search• Multimedia• Newspaper/Magazine• Sponsorship• Word of Mouth

• And other communications designed to persuade.

Kim LaSalle


BrandingOur branding practice operates with under one underlying philosophy:

It is only when your brand responds to the needs of your stakeholders that your stakeholders will respond to your brand.

The goal isn’t to turn your business into something it isn’t, but toensure business sustainability and long-term success by answeringthe needs of Employees, Corporate Governance, Business Partners, Suppliers, Current or Potential Customers and Market Influencers.

Brand Strategy defines • Who you are• What you do that's distinctive and important• What differentiates you from the competition

Most important, it simply and clearly answers the question What’s in it for me? for each stakeholder.

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Brand StrategyFraming Your Brand Experience

• Organizational Goals• Business Processes• Stakeholder Segmentation• Market Environment• Products & Services• Brand Architecture• SWOT Analysis• Positioning/Promise

United Natural Products Internationalis the exclusive sales representative in select Asia Pacific territories for United Natural Foods Inc., the world's largest distributor of Natural and Organic products.

Brand ExpressionArticulating Your Brand Experience

• Voice• Tone• Naming• Logo Design• Taglines/Slogans• Graphic Identity/Design Systems• Color Palette• Illustrative Style


Kim LaSalle


Creative2.0 Group is the engine that drives brand expression and creative development for our firm. And a well-oiled machine, it is.

Originally founded in 1985 as a traditional advertising agency, 2.0 Group deploys best-in-class creative development across multiple media channels through a team of senior advertising, graphic design, multimedia and web development specialists.

Minority owned and operated, 2.0 Group applies cultural competency, commitment to excellence and the distinct advantages that only a team that has worked together for many years can offer.The result is high-performance branding and brilliant results.

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Among Creative Services

• Advertising Design• Billboard• Direct Mail/Email• Logo Design• Multimedia & Video Production

• Presentations• Product Packaging• Sales & Marketing Collateral• Signage• Web Design & Programming


Kim LaSalle


eBusiness/eCommerceSo here we are: brand strategists with a serious web obsession.

We haven’t forgotten the professional expertise that got us here. We’ve taken it to the next level. Business modeling. Process automation. Go-to-market strategy. Sales channel development.

The Internet has evolved into a complex world of businessapplications and communication channels that transcend traditional marketing definitions.

So, yes, we build websites. Of more importance, we build business.

Applying market intelligence to next-generation technologies, we pioneer new ways to connect you with customers and other stakeholders. And ensure your brand is empowered, understood and embraced.

Whenever. Wherever. However.

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Services

• Analytics• Affiliate Sales Development• Business Modeling• Content Development• Custom Facebook Applications• Digital Business Development• Email Marketing• Go-To-Market Strategy• Interactive Advertising• Lead Generation

• Lead Generation• Product/Service Microsites• Product Merchandising• Sales Analysis• Pay Per Click Management• Paid Inclusion• Process Automation• Social Marketing Strategy• Traffic Building• Website Analytics


Kim LaSalle


Public RelationsOur Public Relations practice supports your business through ongoing dialogue, advocacy and activism.

We operate in four practice areas to build strong, long-term relationships with your employees, partners, suppliers, media influencers, community constituents and other key stakeholders.

Internal Communications

• Brand Management• Board Relations• Employee Engagement• Program Support• Recruiting and Retention• Staff Training

Corporate Communications

• Brand & Reputation Management• Community Relations• Media Relations

Brand Experience

• Conferences and Tradeshows• Experiential Branding• Public Speaking• Product Launches• Social Media Development

B2B Relations

• Sales Channel Development• Supply Chain Support• Product and Service Promotion• Trade Media Relations


Kim LaSalle


ResearchWe offer a spectrum of qualitative and quantitative research services to provide direction to marketing and business analysis.

Qualitative ResearchQualitative research is designed to explore and discover. To gain insight into stakeholder attitudes, behavior and motivation. To propel advertising and branding approaches, inform business Decisions and drive quantitative research.

Methodologies

• Content Analysis• Customer/Stakeholder Feedback• Focus Group Study• In-depth Interviews• Secondary Research

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Quantitative ResearchQuantitative research is designed to measure and evaluate. To understand with a degree of certainty how stakeholders perceive your brand, your company, your products and quality of service. To identify market opportunities and anticipate market trends.

Survey design and statistical analysis ranges from simple reporting of listing data, frequencies and counts to advanced multivariate analysis with Ph.D. oversight.


Kim LaSalle


Strategy & PlanningWe combine the expertise of large agency talent with the passion and flexibility of small agency entrepreneurship to increase top line revenues and bottom line efficiencies.

Committed to integrated marketing communications (IMC) as a philosophy and business practice, we help you understand the competitive landscape and stakeholder needs to develop actionable marketing strategies.

Building from the outside in, we leverage market intelligence to develop strategies that transcend traditional media definitions, connecting with your stakeholders on their terms and in theirlanguage.

Our turn-key development methodology ensures seamless transition from strategy to execution and a closed-loop process for measuring results.

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Areas of Expertise

• Advertising• Brand Strategy & Expression• B2B Relations• Corporate Communications• Stakeholder Profiling• Competitive Market Analysis• eBusiness/eCommerce• Internal Communications


• Interactive Marketing• Launch Planning and Execution• Market Positioning• Media Strategy & Optimization• Public Relations Programming• Research• Sales Channel Development• SWOT Analysis

Kim LaSalle



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ExperienceWe’ve been fortunate to work with companies large and small across multipleIndustries and would like to put that experience to work for you.

Contact Us111 Congressional Blvd.Indianapolis, Indiana

p: 317.361.0718f: 317.405.9168e: [email protected]

http://www.stanleyfurniture.com/index.do;jsessionid=82861C5C073D0930550CDC9EE74A9127.app2

http://www.monsanto.com/monsanto/layout/default.asp

http://www.hermanmiller.com/CDA/0,1309,,00.html

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Kim la salle marketing & public relations