Kitchens &Bathrooms

Australia’s No.1 Bestseller

Design Media Group

media kit2011

18th ANNIVERSARY

Kitchens & Bathrooms Quarterly Series is Australia’s top-selling publication catering for kitchen and bathroom renovators. Each quarterly issue is packed with the latest designs from Australia’s leading kitchen and bathroom manufacturers.

At Kitchens & Bathrooms Quarterly Series we recognise that our advertisers are looking for customers who are about to renovate. At Kitchens & Bathrooms Quarterly Series we focus on targeting quality readers when their kitchen and bathroom plans are becoming a reality.

By providing our readers with more ideas and a quality look, we get their attention at the crucial decision making time.

Australia’s no.1 Best-selling kitchen & bathroom magazine

Kitchens &Bathrooms

Australia’s No.1 Bestseller

Quarterly

Readership at a glanceRenovating/building timetable • Within 6 months 74% • 6-12 months 22% • More than 12 months 4%

Influencing factors (What is prompting the reader to undertake the renovation or building work) • Increase resale value of home 29% • Create a more aesthetically pleasing area 55% • Create a more functional area 54% • Create more room 20% • Extension or addition to home 15% Note: multiple answers accepted

Motivating factors (What will be the single-most important factor in the readers decision to proceed with the renovation or building work) • Price 24% • Quality 28% • Design 25% • Functionality 21% • Reliability 2%

Readers Age • < 21 years 0% • 21-25 7% • 26-35 39% • 36-45 32% • 46-55 17% • 55 years 5%

Distribution Kitchens & Bathrooms Quarterly: • Print Run: 40,000 • Circulation: 35,000

Kitchens & Bathrooms Yearbook: • Print Run: 43,000 • Circulation: 38,000

Specials: • Print Run: 32,000 • Circulation: 25,000

State Specials: • Sydney Living: 18,000 • Melbourne Living: 16,000

Why target your market?Readers of Kitchens & Bathrooms Quarterly buy our magazine to research their kitchen and bathroom projects. Our readers therefore are: • ACTIVE not PASSIVE • Researching for a project planned now, not in the

distant future• Interested in the subject matter — not just

reading for relaxation.

By targeting a market that is actively purchasing, advertisers avoid wasting precious marketing dollars on irrelevant readership. Target marketing is the most cost-effective way to go.

Every issue of Kitchens & Bathrooms Quarterly runs the following features:

In the kitchen Profiles a well-known and respected chef, restaurateur or food writer & discusses their use of space.

Design news Compiles all the latest news from the design world.

International news The latest international news on design trends, materials, finishes and fixtures, colours trends and designer innovations

Kitchen showcase Featuring projects and products for the kitchen through photographic spreads with accompanying Fact File and editorial. The Fact File provides information regarding the components of the kitchen, while the editorial component sells the benefits of the kitchen — the latest styles, finishes and designs

Bathroom showcase Profiles bathroom projects and products through

photographic spreads with accompanying Fact File and editorial. The Fact File provides information regarding the components of the bathroom, while the editorial component sells the benefits of the bathroom — from functionality to visual appeal.

Product showcase Packed full of ideas and products for the kitchen and the bathroom.

Showroom showcase Profiles the biggest and the best showrooms from around Australia.

Appliance reviews The editorial team reviews a range of popular appliances for the kitchen and the bathroom.

Ask the experts A panel of experts answers readers questions on their kitchen and bathroom renovations.

Product reviews The editorial team reviews popular kitchen and bathroom products from leading brands.

What’s Inside

ADVERTISING SCHEDULEIssue Booking Deadline On-Sale Date

Kitchens & Bathrooms Quarterly Issue #18.1 Nov 26, 2010 Mar 9, 2011

Kitchens & Bathrooms Quarterly Issue #18.2 Feb 11, 2011 May 25, 2011

Kitchens & Bathrooms Quarterly Issue #18.3 May 13, 2011 Aug 24, 2011

Kitchens & Bathrooms Quarterly Issue #18.4 Annual Aug 12, 2011 Nov 23, 2011

Luxury Kitchens & Bathrooms Issue #10 Mar 4, 2011 June 15, 2011

Kitchen Yearbook Issue #16 Sept 9, 2011 Dec 14, 2011

Bathroom Yearbook Issue #16 Oct 14, 2011 Jan 18, 2012

Context Shot

Heading

Story — delivers the key point of difference about the product and illustrates the advantages.

Contextual Introduction

Your website

Your name & contact detail

Detail shots

How our product editorials workOur product editorials are designed to get the reader to imagine your product in context. They work for advertisers because readers get to see what it is and how it works.

Information StrategyThe content of these magazines has been developed and refined over a decade of successful

publishing to engage readers with our clients’ products and services

Showing your capability at its best

Heading

ContextualIntroduction

Context Shot

Detail shots

Story — explains how the job evolved and how you work.

Fact File — helps the reader understand the products you work with

Your name & contact detail

Your website

Context Shot

Heading

Story — delivers the key point of difference about the product and illustrates the advantages.

Detail shots

Your name & contact detail

Your website

How our projecteditorials workOur editorials are designed to ensure readers engage with the product or service featured. They work for advertisers because they present an example of work in a highly credible environment.

How our showroom editorials workOur showroom editorials are designed to literally create a reason for the reader to visit your store. They work for advertisers because readers get to see the range of products and services available.

Each issue of Kitchens & Bathrooms Quarterly undergoes a circulation audit which ensures Kitchens & Bathrooms Quarterly is being sent to sufficient numbers of the right people. A CAB (Circulations Audit Board) audit verifies the total average distribution of a publication over a defined audit period. Every copy within the defined six or twelve month period is verified to produce the Average Net Distribution of an issue. The audit verifies and reports the average

net distribution per issue, highlighting the printing and method of distribution, number of issues and the publishing frequency of each publication. Contact your sales representative for the latest CAB audit figures.

CABAUDIT

All of the mediums in the Kitchens & Bathrooms Design Media Group are about targeting customers at the time they are most interested. This eliminates waste, saves money, and ensures that advertising businesses are reaching the market when they have committed to projects.

The print mediums are:

• Kitchens & Bathrooms Quarterly is the flagship and targets more active customers every 12 weeks than any other publication.

• Bathroom Yearbook is the market-leading bathroom magazine. As an Annual it offers year-round exposure, and targets customers with bathroom projects.

• Kitchen Yearbook is the big kitchen trend Annual, offering year-round exposure, and targeting customers with kitchen projects.

• Luxury Kitchens & Bathrooms is an Annual which targets customers who desire the luxury look.

• Gourmet Kitchens is a Quarterly publication designed to market kitchen design and equipment to the gourmet generation.

• Sydney Livings Kitchens & Bathrooms, and Melbourne Livings Kitchens & Bathrooms are both Annuals offering localized marketing services.

• We also offer a range of thematic editions which target customers on a trend basis — Classic Kitchens, Designer Bathrooms.

The online mediums are:

• Completehome.com.au is the online home project portal targeting DIFM (Do-It-For-Me not Do-It-Yourself ) consumers who intend to renovate within the next 12 months.

• Kitchen & Bathroom Designer eNews is a regular eNews service going to professionals in the kitchen and bathroom industry.

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Vol. 17 No. 4Aus $9.95*

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Kitchens &Bathrooms

Australia’s No.1 Bestseller

AnnualThe Clever Appliance Issue

Your ultimate guide to kitchen appliances design20ten Awards

KBDi nationalwinners inside

DESIGNER�INTERVIEWROBERTO SEMPRINI

INTERNATIONAL APPLIANCE UPDATE

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KITCHENyearbook

Summer days – alfresco dining at its bestBook reviews – cookbook favourites750+ inspirational ideas inside

International feature homefrom Germany with love

THE HIDDEN KITCHEN

Trend alert! Sneak peek inside

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INTERNATIONAL LUXURY TRENDS

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GOURMET KITCHEN ESSENTIALSTO HAVE YOU COOKING IN STYLELUXURIOUS BATHROOM PRODUCTS FOR THE ULTIMATE IN BATHING PLEASURE

RESORT STYLE – BATHROOMS FROM AROUND THE WORLD

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BATHROOMyearbook

Industry partners

240+PAGESour biggest issue ever!

Check out the latest European concepts

for a ‘wellness’ space

PLUSOutdoor Bathing | New bathroom products Getting Started | Five-star feature home

TREND ALERT!

Kitchens & Bathrooms Design Media Group

Circulation Credibility

NSW Bev Hackett Tel: 0411 424 194Email: bhackett@universalmagazines.com.au

WA Bonnie Sullivan Tel: 0407 072 325Email: bsullivan@universalmagazines.com.au

VIC & SAJohn Oliver Tel: 0417 316 820Email: joliver@universalmagazines.com.au

QLDDeborah Hainsworth Tel: 0411 424 356Email: dhainsworth@universalmagazines.com.au

UnIveRSAl MAgAzIneS Universal Magazines is Australia’s largest niche publisher, helping marketers find targeted audiences via print and online media. Universal Magazines’ 40- magazine stable includes leading titles in categories such as home, craft and bike as well as some lifestyle titles, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.

Contact details FoR FURtHeR InFoRMAtIon PleASe contAct: