Knowledge for the Petroleum Industry

CBM Credentials, Competences and Human Resources

2012

Who we are?

•A Mexican Consulting Co. focused on disciplines oriented to maximize O&G industry value chain. •Implementing proprietary methodologies and best international practices, process and solutions successfully tested.•CBM is recognized for its intellectual capital, made up of practitioners and solid knowledge of oil & gas issues, both in the development of business strategies, as well as, the implementation of technical, operational and organizational projects.•CBM supports PEMEX in several links of oil & gas industry value chain, with emphasis on exploration and production activities. •The strength of CBM is based on the experience of its consultants through solid careers in global benchmark oil companies and services companies, as well as, the strategic direction of its leaders, who have exercised the executive management of a state-owned oil company with similar challenges to those of our customers.

CBM E&P ENGINEERINGCBM E&P ENGINEERING

CBM Credentials, Competences and Human Resources 2012

Mission:Provide practical solutions to our clients by working with them in order to maximize the value creation and using the best of our knowledge and methodologies.

Vision:Become an international referenced company for the E&P sector by the excellence of our people through the application of innovating concepts and methodologies with the strong commitment of value creation for our clients.

Core Values:

Management PhilosophyManagement Philosophy

• Ethics, credibility and respect.Performance based on principles and accountability.

• CommitmentDelivery of our products in accordance with the expectations, needs and deadlines.

• Excellence and integrityThe best of our abilities and intellectual honesty.

• Social responsibilityCommitment to actively participate in the sustainable development of the country.

CBM Credentials, Competences and Human Resources 2012

CBM - Strategic LeadershipCBM - Strategic Leadership

Luis Vielma LoboGeneral Director

Freddy Pérez Díaz Operations Director

CBM Credentials, Competences and Human Resources 2012

•Practitioners.•Experience and integral vision focused on projects strategic requirements.•Planning tools for specific project business management.•Proprietary methodologies developed and successfully tested on actual E&P Projects.•Multidisciplinary teams, peer review techniques and expert networks linked to IOCs, NOCs and Schools Worldwide.•Real time knowledge transferring / Learning by doing.

CBM DifferentiatorsCBM Differentiators

CBM Credentials, Competences and Human Resources 2012

PractitionersPractitioners

Strategic; Technical and Operations Management International Consultants

Iván Fuenmayor FuenmayorStrategy and Business Management

José Pablo RinkenbachStrategic Analysis and Business Development

Yovanni J. Hernández GuevaraStrategic Analysis and Project Management

Juan Ernesto Luzardo GonzálezPlanning and New Business Models

Arturo Martín Castillo RamosProjects Management

Antonio Fernández MonizContracting Strategies and Finances

Julieta Hasselmeyer MosesHR Planning

Violeida Guerrero ChacónOrganizational Communications and Corporate Image

Eulise Rafael Ferrer MarcanoGeosciences and Reservoir Characterizationl

Sol Irama Herrera EscobarGeosciences and Exploration Projects Planning

Manuel Estrada LagunaReservoir Integrated Management

Julio César Cumana Marval Wells Design and Drilling Operations

Douglas C. Palm Malpica Drilling Planning and Wells Design

Jesús Alberto Reyes DirinoDrilling Planning and Wells Design

Francisco Pumar MartínezVCD / FEL Projects Planning

Ganesh C. ThakurReservoir Integrated Management

Roberto AguileraReservoir Analysis

S. M. Farouq AliEOR and Reservoir Numeric Simulation

Kenneth E. ArnoldProduction Infrastructure/ Offshore Platforms Design

Alberto Cisneros-LavallerInternational Political Analysis

Hernán Contreras AndreoliBusiness Model and Financial Analysis

Luis Pulgar FinolOrganizational Development and HR

Eleodoro VentocillaValue Added and Intellectual Capital

Al VielmaLarge Drilling Project Management and / Management and New Business Development / Planning / Finance / Marketing / Technology

CBM Credentials, Competences and Human Resources 2012

CBM E&P Current CompetencesCBM E&P Current Competences

Proprietary Methodologies1.GIA (Assets Integrated Management)2.VCD (FEL) Front End Loading3.AIPP (After Drilling Integral Analysis)4.LIC (Integrated Fields Laboratory)5.PPD (Planning/Delimitation/Definition)6.PAC (Project Mgmt. Accelerated Training)

O&G Exploration7.Planning and Evaluation8.Pay Zone Dynamics9.Exploratory Synthesis10.Data Management11.Geology & Geosciences12.Reservoir Studies13.Reservoir Characterization14.Petrophysics and Logging Interpretation15.Risk and Uncertainty Analysis

O&G Production1. Field Development2. Project Management3. Risk and Economies4. Assets Integrated Management5. Geosciences and Reservoir Eng.6. Drilling, Comp. & W.O. Eng.7. Production & Productivity Eng.8. Artificial Lift Engineering9. Production Facilities Eng.10.Maintenance Planning

Organizational Support11. Business Development12.Planning and Business Models13.F&A14.Market Analysis15.HR16.Knowledge Management17.Organizational Communication

CBM Credentials, Competences and Human Resources 2012

How do we make it? How do we make it?

A multidisciplinary team (EM) consists of professionals from different disciplines, depending on the specific characteristics of each project.

“CBM works with the Customer”

“ CBM does it for the Customer”

“CBM develops Customers skills to do so”

1. Diagnosis

2. Design3. Implementation

4. Evaluation

5. Learning

CBM Credentials, Competences and Human Resources 2012

CBM Intellectual Capital and Head CountCBM Intellectual Capital and Head Count

7

24

15

67

10

PROFESSIONALS 3000+YEARS OF

EXPERIENCE

REPRESENTING

CBMINTELECTUAL CAPITAL } AND

EXECUTION MUSCLE

Young professionals with at least 1 year of experience

Strategic Technical and Operations Direction Executives.

International consultants worldwide recognized.

Organizational Support Consultants with more than

23 years of experience

Specialists in E&P Issues with more than 26 years of

experience.

123

CBM Credentials, Competences and Human Resources 2012

Strategic AlliancesStrategic Alliances

AINDA is a firm composed of professionals trained initially in the international consulting firm Mercer Management Consulting, with extensive experience in business analysis and strategy, financial and contractual models, market analysis and valuation of companies.

CBM and AINDA complement their specific competencies in the development of projects for Petroleos Mexicanos and other sectors.

CBM Credentials, Competences and Human Resources 2012

CBM Current Experience in MexicoCBM Current Experience in Mexico

Most Prominent Ones by Year:

2004. GIA

2005. VCD

2006. SIP/OPSS

2007. DCC

2008. DEJ

2009. VCDSE

2010. LIC’s

2011. AIPP

2012. AIPEPI

PEMEX E&P Projects

CBM Credentials, Competences and Human Resources 2012

CBM Credentials, Competences and Human Resources

2012

Knowledge for the Petroleum Industry