Upload
svijet-kvalitete
View
225
Download
4
Embed Size (px)
DESCRIPTION
Oznake izvornosti
Citation preview
Quality linked to geographical origin and GIs
Lessons learnt from the world and presentation of the project
1
OutlineOutline
2
1.
Origin-linked products, GIs and rural development
2.
What does FAO do in this domain
3.
Presentation of the Croatian project and team
OriginOrigin--linked products, GIs linked products, GIs and rural development and rural development
3
ProductProduct
PeoplePeoplePlacePlace
GIGI
• Characterization of the local race• Elaboration of the code of practice• Protection of the GI and marketing
Example: Chivito Criollo del Norte Neuquino, Argentinalocal specific breed in arid mountainous region (altitude ranging from 600 to 2400 m)
Local natural and human resources:
soil, climate, breed,
varieties, know-how...
Motivations and capacity to engage a collective process
“we want the young can stay
and live this life”
Specific quality, reputation in the
market
Linking People, Product and Place Linking People, Product and Place
International DefinitionsInternational DefinitionsTRIPS Agreement (1994)
Geographical Indications identify a good as originated in the territory of a Member, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin153 WTO member states
Lisbon Agreement (1958) Appellation of Origin is the geographical name of
a country, region, or locality, which serves to designate a product originating therein, the quality and characteristics of which are due exclusively or essentially to the geographical environment, including natural and human factors.WIPO (158 member states)27 Contracting Parties
5
“AO”
defined by Lisbon
can be considered as a category of “GI”
defined
by TRIPS
GI are considered to be intellectual property rights, and members
countries have to provide legal tools to protect
these rights.
Advantages Advantages
Economic Pillar
Environmental Pillar
protection against fraud (legal protection); access to niche markets; adding value; reducing market price fluctuations; redistribution along value chain; benefits from collective action; maintain added value in the production areasEtc.
awareness and sustainable use of natural resources
preservation of biodiversity,
Etc.
6
Social Pillarself esteem and its indirect effects (power of negotiation/rights defense);
preservation of cultural heritage;
job opportunities;
positive effects on tourism.
Etc.
Consumers’
sidesocial expectations
food diversity
guaranties about quality, origin and production process
Etc.
Varieties of GIs in the world Varieties of GIs in the world
Geographical scopeWhat productsProtection and Propertygovernmental standard (public policy) or private standard according the country...
sui generis protection : 167 including the EUTradeMark systems : 56 nations (a number use both)
Conformity assessment systemsExigencies
And varieties of impact...7
“GIs”
in the world
PGI Longkou Fen Si
AOP safran de Taliouine
Littoral Norte Gaucho rice AO
Banana of Costa Rica
Apples of Sbiba
National National level level
(intern.)(intern.)Regulation legal and
institutional framework
GI : Public recognition and protection
•Legal framework: Assessment, Registration, Protection
•Enabling environment at local level: support to local implementation, consumer information, …
Action at Action at local local levellevel
Voluntary approach,
private sector driven
IP related to a territory/community of firms:
- Demonstration of the specific link between the product and the territory
- share a definition of the specific quality
- manage the GI system
intermediary actors andintermediary actors and institutions institutions
Joint publicJoint public--private and 2 levels actionsprivate and 2 levels actions
one originone origin--linked product = one specific code of practicelinked product = one specific code of practice
Lessons learnt –
Local
Not an automatic tool...Impacts depend on local resources and process; not on registration as such
Collective approach and appropriation Organization: representativeness and GI management Code of practice / participative, shared definition Market and partners identified (niche market with added value)Identification of local resources for preservation of specific quality and heritage
Major constraints: long term approach Capacities
10
Lessons learnt –
institutional
New area that requires:
Clear and sound legal and institutional frameworkAssessment and protection as IPRPolicies to promote GI with a positive impact on rural development
Coordination systems between different sectors, levels and capacities Importance of consumer information
11
What does FAO do in this What does FAO do in this domain?domain?
12
FAO Goalsensuring a world in which all people have sufficient safe and nutritious food that meetdietray needs and food preferences
eliminating poverty, driving forward economic and social progress , enhanced rural development and sustainable livelihoods
ensuring sustainable management and utilization of natural ressources (land, water, climate, genetic resources…)
GIs
among
other
market
tools
and stanadrds
can
contribute
to attain
these goals
Recent and quick development of GIs over the world
1994:
Development of a multilateral legal framework for GIs within the WTO
national heritage: importance of promoting and protecting it
Background Background
Quality & Origin project Quality & Origin project
14
www. foodquality-origin.org
Main objective: to assist Member Countries and stakeholders in developing Specific quality schemes.
Framework: project launched in 2007
development of technical cooperation projects
Specific focus on origin-linked quality
ActivitiesActivities
15
Guidance tools and studies:regional seminars, expert meetings, networking
Regional workshop "Food Quality Linked to Origin and Traditions in Southeastern European countries“, Belgrade, December 2008
Case studies (South-eastern European: Užićka Goveća Pršuta, Serbia; Livno Cheese -Bosnia and Herzegovina; Bean of Tetovo - Tetovski Krav, FYROM)
Develop support (practical) tools, sensitization, communication
Technical cooperation projects: According to requestsCombining support to
institutional (and legal when necessary) framework (national, regional)pilot products (product, organization, value chain, market...)
Guide Linking People, Places and Guide Linking People, Places and ProductsProducts
FAO/SINER-GIRoad map for activating a local sustainable process in which GI can play a role for economic development and social/environmental preservation
Step by step approach
16
List of Technical Cooperation projectsList of Technical Cooperation projects
17
COUNTRY DURATION OBJECT
Morocco 2008‐2010 Support to development and the implementation of a recognition system for specific
quality signs and origin‐based labels in Morocco.
Tunisia 2008‐2010 Support to development and implementation of a control system for origin‐based quality
products
Tunisia 2008‐2010 Elaboration of a national strategy: “promotion of a strategy for the valorization of quality
products”
Morocco 2008‐2011 Capacity‐building of the local stakeholders to develop mountain quality products –
Example of Saffron
Lebanon 2009 Development of a GI for the Labneh
value‐chain
Bhutan 2009‐2010 Establishment of a national strategy for promotion and preservation of specific quality
products: the case of Yak products
Chili, Argentina, Brazil,
Equator, Costa Rica
2010‐2012 Regional Technical Cooperation Project on origin‐based and tradition‐based quality of
food products
Ukraine Jan‐Aug 2010 Assessment of GI potential and its realization in support of rural development
Croatia 2009 – ongoing Formulation of GI project – starting in 2011
Mali 2009‐
ongoing Supporting producers’
organization for a better exploitation of productions in the circles of
Bandiagara
and Menaka
Guinea Bissau, Mali,
Senegal Sierra Leone
2009‐
ongoing Promoting origin‐linked quality products in four African countries ( in collaboration with
Slow Food)
Thailand, Vietnam,
Cambodia, Laos
Formulation Support to the implementation of GIs
Mexico 2010Assessment of specific and generic quality of Cotija
cheese for specification and food
safety
Turkey Formulation Preservation and promotion of traditional cheese –
Assessment for Gis
Presentation of the project Presentation of the project in Croatia in Croatia
18
Background
Regional seminar for Southeastern European countries, Belgrade dec. 2008
Importance of origin-linked products for rural development, and market potentialBottlenecks: value-chain and market access, guarantees systems, lack of awareness and public-private governance
EBRD-FAO support to a pilot project in the area of GIs in Croatia in collaboration with
The public authorities: ministry of agriculture fisheries and rural development An economic partner, processing and selling a number of origin-linked products in the region, Agrokor
19
Framework Framework
20
Objectives: support development of sustainable GIs in Croatia byenhancing the capacity of public actors in supporting GI development and protection, and strengthening dialogue and cooperation with producers
enhancing marketing organization and development of GI strategies along the value chain and within the territory
Supporting qualification of GI products
Framework: project launched in January 2011, 2 years
National activities and 2 pilot cases
Team: FAO, EBRDMAFRD
AgrokorREDD association Other national and international experts
National capacities and raising awareness
Trainings of national commission members and all involved institutional stakeholders
Identification of origin-linked products and assessment of GI Protection and control of GIsCoordination between sectors and levels and synergies between programs
Elaboration of communication material to raise consumers and producers awareness : leaflet, promotional video
Guidelines for implementation of GI at local level “Linking People Products and Place”
National conference at the end of the project
21
Pilot cases Baranya
kulen
“Qualification” : finalization of specification and control plan for official recognition
Building capacities of the GI association, Training on basic requirements, Study tour (Italy, Parma)
“Remuneration”: marketing and system of control Training of the GI association on marketing and plan of controlTraining Handbook for Baranya kulen production market study in European countriesparticipation in international fairpromotional leaflet
22
Pilot cases Mandarin of Neretva
“Identification” : specific quality linked to geographical origin and mobilization
Determination of specific properties of mandarin fruit by Agrokor/University of Zagreb Training and study tour (Italy) Studies: consumer survey and assessment of production system
“Qualification”: Support to elaboration of specifications by producers in a participative approach Building capacity of GI association, training
23
www. foodquality-origin.org
Emilie VandecandelaereFood and Agriculture Organisation of UN Service de la qualité
des aliments et des normes alimentaires (AGND)[email protected]: +39 06 570 56 210
Thank you