KONICA MINOLTA PRINTING SOLUTIONS U.S.A., Inc.

Konica Minolta Color Printers Help You Make More Money

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Agenda

What’s happening with color printing

What opportunities await you with color printers

What strategies can you use to increase color printer sales

Which Konica Minolta solutions work best for your customers

Submit your questions online during the webinar using this button at the top of your screen

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Color Page Printer Shipments Doubled Share of Total Shipments

US Laser Printer Shipments (2004)

3,159,564

600,177

Color Page

Mono Laser

US Laser Printer Shipments (2001)

245,553

2,787,062

8%

16%Source: IDC

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Color Page Printer Sales Expected to Grow

0

100000

200000

300000

400000

500000

600000

2004 2009

11-20 ppm

21-30 ppm

21.8% average growth each year from 2004 to

2009

20.5% average growth each year from 2004 to

2009

Source: IDC

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Utilization of Color Laser Printers Increasing

Monthly Print Volumes for Color Page Printers

0200400600800

1,0001,2001,4001,6001,800

2000 2001 2002 2003 2004 2005 2006 2007

Monochrome

Color

Source: IDC

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Why Are More Businesses Using Color? Adds impact to communication

Improves readability

Increase retention of information by up to 70%

Reduces chance of error

Increases response rates

Helps increase sales

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Opportunities for Printers

8:1

Ratio of printers to copiers in any given business

Whether ink jet or laser, your customers are using printers. Where did they get them?

• Retail?

• Kyocera?

• Ricoh?

• HP?

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Selling Color Printers into Existing Accounts

Displacement of older monochrome laser printers

Displacement of slower ink jet printers

Convenience of single-sourcing print supplier

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Displacing Older Printers

Does the primary application (document) of this printer lend itself to color?

Compare the price of replacement consumables with price of new color printer

Compare the cost of any maintenance contracts with the price of new color printer

Sell the benefits of color printing while maintaining support for monochrome printing

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Displacing Ink Jet Printers

Many of your customers rely on ink jet printers

Ink jet printers are slow, messy, and expensive if best quality output is desired

The “messiness” & slow printing of ink jets dominates customers’ mindset regarding color printing

Not efficient enough for business use

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LASER

Print speed consistent regardless ofprint quality

High duty cycle sustains use by multiple people on a network

High consumable yields prevent workflow interruptions

Output durable and resistant

No special print media required for best output

INK JET

Print speed slows dramatically as printquality increases

Duty cycle typically not designed for network use

Limited consumable yields mean frequent replacement

Output subject to smearing and fading. Drying time required

Premium media (at a premium price) required for best output

Why Color Laser vs. Ink Jet?

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Ink Jet Prints Migrating

Ink Jet Prints Declining

0

20

40

60

80

100

120

140

160

2000 2001 2002 2003 2004 2005 2006 2007

Monochrome

Color

Source: IDC

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Color Markets

Real Estate

Medical

Human Resources

Advertising

Sales & Marketing

Technical Information Publishing

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Real Estate Digital technologies converging in one market Affordable digital cameras make it easy for

salesperson to market properties Affordable color laser printers give site-sellers

durable, high-quality appearance Economical to produce quantities Utilize database software to personalize mailings Utilize color laser printers to make mailings

more appealing

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Medical Medical imaging

On-demand printing at nurse’s stations

Space (lack of it) is crucial to successful printing solutions

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Human Resources Personnel records

Training documents

Safety & health issues demand clear, concise communication of policies and procedures

Color laser printing facilitates the message

Added value to training: useful, full color posters or job aids increase retention of training

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Technical Information Publishing Manufacturers need more economical

and efficient methods of producing technical documents

Print-on-demand keeps data in documents current and costs contained by keeping in inventory only the documents needed for a specific run

Color in technical information – especially user documents – can affect liability

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Sales & Marketing Proposals printed in color get noticed

first

Letters printed in color get noticed first

Invoices printed in color stand a better chance of being paid first

One-to-one marketing makes the best use of your customer data

Customize mailings to individual segments of your market

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Sell Affordable, High Quality Solutions

magicolor 7300 EN magicolor 5440 DL

magicolor 5450 magicolor 2450

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magicolor 7300 EN:Best Color, Large Format Prints

PhotoART imaging technology ideal for your customers who need detail, wide range of colors

Up to 110 lb Index, 12.25”x18” from Universal tray

Banner printing up to 11”x35” (with optional manual feed)

Up to 4 individual paper sources for multi-size support

Competitively priced

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magicolor 7300 EN Competition

magicolor

7300 EN HP

5550n Oki C9300NXerox

Phaser 7300N

Price $3199$3199 $3749 $3412 $3899

Speed 2020 27 30 30

Resolution 9600x6009600x600dpi-classdpi-class

600 x 600,3600 Ret 1200 x 600 600 x 600,

2400 dpi

EmulationsPostScript PostScript

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PCL 6,PostScript,

PDF

PCL 6PostScript

PCL 6PostScript

Network Connection

10/10010/100

StandardStandard10/100

Standard10/100

Standard10/100

Standard

Std. Paper Input 750750 600 650 650

1 Vendor web price as of 7/13/05All prices listed in U.S. dollars

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magicolor 5450DN:Fast Color, Workgroup Strength

Full network and page language support

Fast print speed for better productivity

PhotoART imaging technology for best quality

Simple installation & maintenance for busy offices

Up to 4 individual paper sources for longer printing without interruption

Competitively priced

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magicolor 5450DN Competition

magicolor

5450DN HP

4650hdn

XeroxPhaser6350DX

Oki7550hdn

Price $2547$2547 $3999 $3149 $2848

Speed 2727 22 36 24

Resolution9600x6009600x600dpi-classdpi-class

600 x 600,

3600 Ret1200 x 1200 dpi 1200 x 1200

EmulationsPostScript 3PostScript 3

PCL6PCL6PCL 6

PostScript 3PCL 5c

PostScript 3PCL 6

PostScript

Network Connection

10/100/100010/100/1000

StandardStandard10/100

Standard10/100

Standard10/100

Standard

Std. Paper Input 600600 1600 1800 630

1 Vendor web price as of 1/19/05All prices listed in U.S. dollars

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magicolor 2450:Power in a Smaller Size

Small footprint for small office spaces

PhotoART imaging technology for best quality

Easy installation

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magicolor 2450 Competition

magicolor

2450HP

2550nLexmark

C510nOki

C5400N

Price $599*$599**after $100 rebate*after $100 rebate

$6411 $6991 $10501

Speed 5 / 205 / 20 4 / 20 8 / 30 16 / 24

Resolution 9600x6009600x600dpi classdpi class

600dpi

2400 Ret2400

Image Quality 1200 dpi

Compatible Systems

PostScript 3, PostScript 3, PCL 6, PDFPCL 6, PDF

PostScript 3, PCL 6

PostScript 3,PCL 6

PostScript 3, PCL 6

Network

Connection

10/10010/100

StandardStandard

10/100

Standard10/100

Standard10/100

Standard

Paper Input 200 std.200 std.

700 max700 max375 std.875 max.

250 std.780 max.

400 std.930 max.

1 Vendor web price as of 7/13/05All prices listed in U.S. dollars

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magicolor 5440 DL:Affordable Office Printing Alternative

Fast printing: first page out in 14.1 seconds

Network-ready for TCP/IP

Supports Windows, Macintosh, and Linux for easy integration in office networking environment

Competitively priced

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magicolor 5440 DL Competition

magicolor

5440 DLHP

4650nOkidataC7550n

LexmarkC762N

Price $1299$1299 $20991 $22571 $17991

Speed 2727 22 24 25

Resolution2400 dpi2400 dpi 2400 Ret 1200 dpi 4800 Color

Quality

Compatible Systems

Windows Windows (GDI)(GDI)

Mac OSMac OSLinuxLinux

PCL6,PostScript 3

Windows Mac OSLinux

WindowsNovell

Mac OSLinux

Network

Connection10/10010/100

StandardStandard10/100

Standard10/100

Standard10/100

Standard

Paper Input 600 std.600 std.1600 max.1600 max.

600 std.1600 max.

630 std.1690 max.

600 std.3100 max.

1 Vendor web price as of 7/13/05All prices listed in U.S. dollars

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0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

mo

nth

1

mo

nth

6

mo

nth

11

mo

nth

16

mo

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26

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36

Re

ve

nu

e

Supplies

magicolor 5450 (120V)

Profits from supplies exceed hardware profits

at month 3 (based on 1500

color prints/month)

Build Profits with Supplies

$259

$210

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Konica Minolta Helps You Make More Money

26%magicolor 5450DN

This model not available through any other channel!

Includes:40GB hard driveAuto duplexer

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Konica Minolta Printers Help You Achieve KMBS Baseline Performance

All sales of Konica Minolta printers accrue toward your dealer baseline measurement from KMBS

Selling printers help you earn more…sooner!

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Not certified for Color MFPs?Still Sell Color Printers!

Even if you haven’t received KMBS authorization for color MFP sales, you can still sell desktop color printers

If you provide service, becoming a Authorized Service Provider for color printers is easy … and offers more opportunities for increased profits!

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Summary

Color printer shipments continue to increase…

Color printer monthly print volumes increasing…

Konica Minolta offers competitive color printers…

Konica Minolta hardware margins are great…

Konica Minolta supplies offer great profit potential…

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Don’t Forget Konica Minolta Printers! Once your sales force has educated your customer on the

value of color, what happens if color copier is not in their budget?

Use color printers to complement – not compete with – your color copiers

Grow the implementation of color printing in your existing accounts

Sell something!

Thank you for your attention!

SAVE THE DATENext webinar: August 16

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