Beyond Email Opens: Triggering In-Email Engagement & Social Interactions

(or How to Use Rewards inside Emails!)

Mani IyerCEO & FounderTwitter: iyermani

Email Marketing: Key Challenges Today

Disengaged consumers & business users too many emails, peaking open rates

Proliferation of consumer channels website, email, blog, affiliates, paid media

Relevance of email marketing messages

message must match user interest & intent

Rising costs of customer acquisition growing costs of affiliates, media & creative

NEW! Reaching 700M+ social media users

It’s A Social World. It’s A Real-time World.Drive Email Conversions With Smart Email Marketing.Smart email marketing engages users in their

email inbox, serves targeted offers that get propagated virally through email and social media to drive more leads and sales.

Economic Value For The Web Show Producer

MM U L T I U L T I C H A N N E L C H A N N E L

Start Inside Email, Start Inside Email, Convert EverywhereConvert Everywhere

SS O C I A L O C I A L

SMART Email

Marketing

Build Social Sharing IntoYour Emails

AA D A P T I V ED A P T I V E

Target Offers toTarget Offers to User Responses User Responses

SMART Email Marketing Explained

RR E A L – T I M E E A L – T I M E

Test, Optimize, Test, Optimize, in Real Time in Real Time

TT E M P L A T E E M P L A T E D R I V E N D R I V E N

No Coding NeededNo Coding Needed

Increase User Engagement with In-email Smart Polls

In-Email PollPoll Results

Website Landing Page

PROMO CODE

SHOWNAFTER

SHARING

SOCIALSHARINGJUMPEDto 33%

from < 1%

Trigger Social Sharing with In-Email Smart Quizzes

Increase Engagement with Smart Shares Inside Newsletters

…Social Interactions Occur Inside Email…On Your Website… At Your Social Presence…On Affiliate Websites…

Email Newsletters & Business Emails

+ Email Users Engage Here…+ Share to Social+ Share via Email

Company Website

+ Email / Web Users Come Here...+ Share to Social+ Share via Email

Affiliate Websites

+ Engage on 3rd Party Site+ Share to Social+ Share via Email

Social Presence (Facebook, LinkedIn,Twitter)

+ Initiate Brand Engagement+ Redirect Users to Website+ Share via Social+ Share via Email

Plan For Social Interactions Across Your Channels!

+ Drive Cross Channel Sales+ Drive Cross Channel Social SharingOptimize Leads, Sales, Conversions

Summary

Drive more leads, and increase sales from emails with smart email marketing

Increase up-sell, cross-sell from business emails, email newsletters, transaction emails

Re-tool traditional email marketing to add social media interactions that deliver results

Deliver highly engaging & effective promotions via your email channel

For more information, contact:

Mani Iyer, CEO & FounderPhone: 650-814-4974Email: mani@kwanzoo.comTwitter: @iyermani