Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

L.A. County Fair Online, Print and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign

This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings, Calendar Postings and

Dedicated Emailing were all utilized for the festival. • Social Media Campus Circle utilized its own Social Media channels to promote the festival.

We disseminated information for the event (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach.

•  Print Advertising Campus Circle ran print ads for the fair in our alternative newspape. The issue

is distributed to over 500 retail outlets and colleges in Los Angeles.

L.A. County Fair 2012 Campaign Recap

Banner Advertising - 821K impressions, 570 clicks Editorial Page – 747 Page Views • Sweepstakes – 2,352 Page Views

Dedicated Email – 27K sent, Total Opens – 4,587 to date, Total clicks – 1,379 Newsletter Banner Ad – 5 wks, 27K+ emails, Page Views – 2,805, Clicks – 140

Social Media - Campus Circle channels: Facebook – 6,182; Twitter- 2,775 Calendar Listing - 1,058 Page Views • Trailer – 111

Print Advertising - Readership: 90,000, Circulation - 30,000

Total Event Related Page Views – 11,549 Total Clicks – 2,089

Print Ad In Campus

Circle

Readership – 90,000 Circulation – 30,000

Distribution – 500 Retail Stores +

Colleges

Print Ad #2

Editorial Page Views – 747

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the event appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 821K. Clicks – 570.

Dedicated Email

Delivered – 26,907 Opened – 4,587 Clicks – 1,379

Campus Circle

Newsletter

Emails – 26,863 Opens – 2,805

Event Clicks – 82 Date – 8/31/12

Additional Emails – 4 Additional Clicks - 58

Calendar Listing

Page Views – 1,058 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Trailer

Page Views – 111 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Campaign

Page Views – 2,352 Entries – 1,119

Age – 18 to 34 (48%) 35 to 49 (32%)

Gender – Female (57%) Ethnicity -

Caucasian (35%) Hispanic (25%) Asian (15%)

Sweepstakes Demo - Age

Sweepstakes Demo - Gender

Sweepstakes Demo - Ethnicity

Sweepstakes Demo - Status

Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,186 Twitter followers: 2,777

Social Media – Twitter Page

Social Media – Facebook