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La meilleure méthode pour acquérir une réelle pratique de · PDF file La meilleure méthode pour acquérir une réelle pratique de l’anglais professionnel : • Des informations

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  • Success in Business Communiquer par e-mail

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    Tout pour réussir vos e-mails professionnels en anglais !

    Avec de nombreux


    Communiquez sans complexe en anglais avec vos partenaires internationaux !

    6,95 €

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    La meilleure méthode pour acquérir une réelle pratique de l’anglais professionnel :

    • Des informations rédigées dans un anglais simple et abordable pour s’entraîner à écrire directement en anglais

    Le guide pratique de l’anglais de la communication par e-mails :

    • Rédigez vos e-mails professionnels dans un anglais fl uide et authentique, pour vous faire comprendre tout en respectant les usages internationaux

    • 34 thèmes couvrant les principales situations professionnelles • Plus de 30 e-mails type prêts à être réutilisés • Plus de 300 expressions-clé, le vocabulaire essentiel traduit et de nombreux conseils pratiques

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  • Contents Sommaire

    Introduction 5

    An Email’s Anatomy 7 Subject Lines That Work ■ 8 Common Salutations and Openings 1 ■ 0 Ending an Email 1 ■ 9 Signatures and Disclaimers 2 ■ 4 Email Techniques: ■ about CC and BCC 28

    A Reader-friendly Approach 31 When to Use Email and When Not? 3 ■ 2 Structuring the Information 3 ■ 3 Formal or Informal? 4 ■ 0 Netiquette Guidelines 4 ■ 4 How to Deal with Attachments 4 ■ 7

    Common Business Situations 53 Requesting Information or Favours 5 ■ 4 Hotel or Conference Enquiries 5 ■ 9 Giving Enquiries 6 ■ 3 Change of Address 6 ■ 7 Appointments 6 ■ 8

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  • Contents4

    Invitations 7 ■ 2 Sending Agendas and Minutes 8 ■ 1 Refusing a Request 8 ■ 4 Complaints 8 ■ 7 Apologies 8 ■ 9 Congratulations and Season’s Greetings 9 ■ 0 Thanks 9 ■ 2 Payments and Reminders 9 ■ 3 Making Offers 9 ■ 7 Delivery and Incoterms 9 ■ 8 Numbers and Currency Symbols 9 ■ 9

    Practical Reference 103 Linguistic Characteristics 10 ■ 4 Linguistic Differences: UK – USA ■ 109 Useful Vocabulary and Key Terms 1 ■ 13 Abbreviations and Acronyms 1 ■ 17 False Friends 12 ■ 5 Email Features ■ 127 Electronic Guidelines on the Internet 14 ■ 5

    Index 147

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  • Common Business Situations

    Situations professionnelles courantes

    Les situations professionnelles décrites ici présentent de nombreuses

    interactions typiques de la correspondance internationale. Ce chapitre

    constitue une sorte de glossaire non exhaustif d’expressions utiles.

    Vous apprendrez à :

    Demander des informations (page 54). ■

    Soumettre une requête (page 63). ■

    Prendre un rendez-vous (page 68). ■

    Refuser une demande (page 84). ■

    Émettre une réclamation et vous excuser (page 87). ■

    Formuler une offre (page 97). ■

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  • Common Business Situations54

    Requesting Information or Favours Demander des informations ou un service

    Emails in which information is requested or given are among the most

    common topics in inboxes. When requesting information, it is well-

    advised to explain things clearly. Start for instance by explaining how

    you obtained the addressee’s contact data and then write what particular

    information you would like to have or are interested in.

    Bear in mind that writing in a foreign language doesn’t mean simply

    translating a text from French. Different cultures can use other ways

    of asking for things. As mentioned, British English formulates requests

    in a slightly more indirect way. For instance, by using modal auxiliaries,

    or using the word ‘please’ more often. This is shown in the examples


    a topic un sujet well-advised conseillé contact data des coordonnées a modal auxiliary un auxiliaire modal


    Formal: to an unknown addressee Discours formel : à un destinataire que l’on ne connaît pas encore

    Dear Sir or Madam

    During my last visit to the XYZ trade fair in

    Northampton, I saw a sample of your products. Our

    company specialises in the manufacture of

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  • Requesting Information or Favours 55

    shoemaker’s machines and we are looking for a

    reliable supplier.

    May I ask you to send us full information and

    details of your latest models? If possible quote

    prices in euros please.

    Yours faithfully

    Catherine Rajeau

    Examples Formal: to a known addressee

    Discours formel : à un destinataire que l’on connaît déjà Dear Mr Roll

    I’m writing with regard to booking one of your


    As we are organising an in-company conference at

    our firm ‘Innovate Consulting’ this March, we’d

    be interested in finding out whether you are able

    to give a presentation of about 45 minutes? Our

    focus is on creating value through a company-wide

    branding approach. We would be grateful for some

    information about your prices and availability.

    Should you have any further questions, do not

    hesitate to contact me.

    Yours sincerely

    Mr Julien Potier

    Managing Director

    Informal: to a colleague Discours informel : à un collègue

    Dear Julien

    Could you send me the latest material on Mahram

    ketchup please? I will need it to prepare the

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  • Common Business Situations56

    pitch in Milan next week. I’d appreciate your help

    on this. Let’s talk next week and see how things

    are going.

    Best regards


    a trade fair un salon commercial a shoemaker un cordonnier reliable fi able a supplier un fournisseur to quote indiquer to book réserver in-company interne

    to be (was, been) able to pouvoir, être capable de company-wide à l’échelle d’une société a branding une image de marque to be (was, been) grateful être reconnaissant a pitch une présentation

    Useful phrases

    Formal: introductions Discours formel : introduction

    I was interested to see your advertisement in the latest issue of France ■


    I understand you are manufacturers of … ■

    We have read about your company in the trade press. ■

    Mrs. Dolidier, we have not met; however, I would be grateful for your ■


    an advertisement une publicité an issue un numéro a manufacturer un fabricant

    the trade press la presse com- merciale

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  • Requesting Information or Favours 57

    Formal: request for information Discours formel : demander des informations

    I wonder if you could …? ■

    Do you think I could have …? ■

    I’d be grateful if you could … ■

    I would like to know … ■

    We’re interested in fi nding out … ■

    We would like to receive … ■

    Could you perhaps attach your current catalogue and price list as a MS ■

    Word or PDF fi le?

    Please send us information about your product range and prices. ■

    Please send full details of your prices, discounts, terms of payment and ■

    delivery times.

    to wonder se demander a product range une gamme de produits a discount une remise

    terms of payment des conditions générales de paiement a delivery time une échéance de livraison

    Informal: request for information Discours informel : demander des informations

    Can you tell me a little more about …? ■

    Can I have …? ■

    Please could you …? ■

    Please send me … ■

    Just a quick note to remind you to … ■

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  • Common Business Situations58

    Your name and address were passed to me by … ■

    We met last Thursday at the Brussels Trade Fair. ■

    Scales of politeness Les niveaux de politesse

    British English uses different scales of politeness depending on the

    familiarity between people. The examples below are ascending:

    Why don’t you send me the attachment? ■

    Send me the attachment, won’t you? ■

    Send me the attachment, will you? ■

    Send me the attachment, would you? ■

    Won’t you send me the attachment? ■

    It isn’t really possible to make such distinctions in the French language

    system. But when writing in English it nevertheless matters. It is therefore

    advised to use the polite or indirect form when you’re not exactly sure

    about which form to use.

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