week 23 / 5 June 2014

LA VIE EN ROSEGroupe M6’s new girly Youtube channel

Germany / France / Belgium

Football Sambaon the air

Hungary

RTL Klub raises more than € 20,000 for sick children

North America

FMNA launches original digital content studio: Tiny Riot!

week 23 / 5 June 2014

LA VIE EN ROSEGroupe M6’s new girly Youtube channel

Germany / France / Belgium

Football Sambaon the air

Hungary

RTL Klub raises more than € 20,000 for sick children

North America

FMNA launches original digital content studio: Tiny Riot!

CoverThe Rose Carpet

PublisherRTL Group

45, Bd Pierre FriedenL-1543 Luxembourg

Editor, Design, ProductionRTL Group

Corporate Communications & Marketing

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de

Think before you print

QUICK VIEW

Hitting the Rose CarpetM6 Web styleM6 Webp.4–8

Big Picturep.14

SHORTNEWS

p.15

FMNA launches original digital

content studio: Tiny Riot!

FremantleMediaNorth America

p.11–12

Football Samba on the air

Radio Center Berlin / RTL Radio / RTL Belgium

p.9–10

RTL Klub raises more than € 20,000

for sick childrenRTL Klub

p.13

PEOPLE

p.16–17

4

HITTING THE ROSE

CARPET M6 WEB STYLE

France – 5 June 2014

M6 Web

M6 Web plugged a gap in its digital offering in early April 2014 by rolling out Rose Carpet, a Youtube channel on beauty and

fashion aimed at girls and young women aged 13 to

25. Backstage was keen to find out more about the new channel and its future plans.

Nicolas Capuron, Marketing and Business Development Director at M6 Web

5

“Two months after its launch, we are very pleased with Rose Carpet’s performance. Over 80,000 subscribers to the Youtube channel and strong engagement across all social networks have enabled us to reach 1.5 million video views. The key activity indicators, in particular the number of subscribers, of views and engagement, are indeed performing well and we have exceeded our initial targets,” says M6 Web’s Marketing and Business Development Director Nicolas Capuron.

Clearly, this new kid on the block has risen to the challenge with gusto, offering dedicated, exclusive, channel-specifi c content on beauty and fashion in a lively, sassy style. With reviews of the latest trends and looks, tutorials, tips, meetings, interviews and even challenges set by viewers, the Youtube channel has something for everyone. And to relay all these great ideas, M6 has enlisted the talents of two Youtube fashion icons, boasting a solid track record on the platform. Marie, alias Enjoy Phoenix, and Emmy, alias Emmy Make Up Pro (see inset), both have their own fashion and beauty channels and have quickly attracted a big following for Rose Carpet.

With two new videos posted each week (on Tuesdays and Saturdays), M6 Web aims to make Rose Carpet the go-to girly channel in France within a year, just as Golden Moustache is now the go-to portal for comedy lovers. It is all part of M6’s strategy to develop new formats, and it makes no secret of its goal: achieve its big sister’s level of popularity. As Nicolas Capuron puts it: “The ambition is the same: build a strong and respected brand in its fi eld. To achieve that, we have surrounded ourselves with the most infl uential talent and are producing original output of a very high quality.”

A go-to channel for its target audience, certainly, but also for the advertisers who target that audience. Rose Carpet will also feature brand content and content developed specifi cally to cater to advertisers needs. “We always strive to fulfi l our clients’ expectations to the best of our abilities and we work towards that goal: the economics of these channels is closely bound up with our ability to develop and produce content for brands. Beauty icons carry a lot of sway when it comes to communication and recommendation, and brands have understood that,” Capuron says. Next >

ENJOY PHOENIX – WILD-CHILD STAR OF THE YOUTUBE GENERATION

Enjoy Phoenix, or Marie to her friends, is a 19-year-old student who has been dispensing online advice to teenagers for the past three yearsSpecialist areas: beauty (hair and make-up tutorials) and fashionKey stats:

64 million video views over 96,000 Youtube subscribersover 470,000 fans on Facebook over 131,000 Twitter followers

EMMY MAKE UP PRO – THE MAKE-UP AND BEAUTY QUEEN

Emmy Make Up Pro, aka Emmy, is a 27-year-old professional make-up artist and beauty/fashion commentator who made her internet debut in 2009Specialist areas: tips and advice on appearance, fashion and having funShe posts two videos a weekKey stats:

30 million video views over 259,000 Youtube subscribersover 570,000 fans on Facebookover 18,000 Twitter followers

Enjoy Phoenix website Emmy Make Up Pro website

6

Next >

INSTEAD OF THE USUAL FASHION AND BEAUTY SECTIONS, ROSE CARPET OFFERS FOUR PLAYLISTS:

The Youtube channel

# roseCUSTOtutorials and

do-it-yourself tips on beauty, fashion, girly

things and well-being

# roseTESTshowcasing and testing the latest trends in beauty,

fashion, sport and technology

# roseSHOWinterviews and talk shows in unusual locations, expert

makeovers

# roseSECRETbehind-the-scenes

insights into the world of fashion,

secrets of product manufacturers, etc.

Visit the Youtube channel

7

With Rose Carpet, M6 Web has also created its Lifestyle Network, which constitutes the second brick after The Comedy Network in the network of Youtube channels Groupe M6 build up. Advertising for both networks are commercialised by M6 Publicité Digital, Groupe M6’s digital advertising sales agency. Thanks to the inclusion of Marie’s and Emmy’s Youtube channels, the new network comprises four channels: Rose Carpet, Enjoy Phoenix, Emmy Make Up Pro and Minute Facile. To date, it has reached a total of 10 million video views, compared with 35 million for The Comedy Network. These four channels supplement Groupe M6’s premium video content from television and digital. M6 Web intends to

expand the network with a focus on everyday subjects such as cookery, lifestyle, DIY and gardening. It even plans to launch further networks on a variety of themes, which should enable the creation of innovative advertising outlets.

As for diversifi cation projects, M6 Web has planned one or two in tandem with the channel’s launch. “We have been thinking ahead on development and diversifi cation projects. In particular, we are thinking about creatinga brand-centric event based on meet-ups with Youtube beauty stars. We are also working to develop synergies with our channels,” Capuron concludes.

Next >

ROSE CARPET IN FIGURES:

As well as a major presence on Instagram and Pinterest

1.5 million

video views

Over

80,000subscribers

Over

38,000fans on Facebook

Over

4,000Twitters followers

8

In addition to Youtube, Facebook, Twitter, etc., the network channels each have their own webpage, featuring tips, ideas and tutorials:

RoseCarpet.frEnjoyPhoenix.frEmmyMakeupPro.comMinuteFacile.com

The Rose Carpet website

9

RTL’s radio stations in Germany and France and RTL Belgium are devoting a lot of their airtime to the upcoming 2014 Football World Cup – some of them even providing live coverage. Germany / France / Belgium – 2 June 2014

In Germany, prompted by the German football team successes of 2006 and 2010, the radio stations Antenne Bayern, Hit Radio FFH, Radio NRW, Radio Hamburg, Hitradio RTL Sachsen, the localradio stations for Saxony, 104.6 RTL and 105’5 Spreeradio have joined forces again as the licensed radio broadcasters of all 64 games of the 2014 FIFA World Cup. Listeners who have to work or are traveling by car, for example, will be able to enjoy the World Cup radio team’s coverage of the latest games from Brazil wherever they are, with reports on the atmosphere in the stadiums, from the German national team’s base, and on the country, its people and samba. RTL Radio Center Berlin will handlethe organisation and coordination, while Radio NRW’s football crew produces the coverage. HIT Radio FFH will accompany the German national football team to the matches at the World Cup stadiums.

“The FIFA World Cup 2014 in Brazil is bound to be brimming with atmosphere and excitement,” says Stephan Schmitter, Managing Director of the RTL Radio Center Berlin. “Anticipation of the games can already be felt throughout Germany. We want to ensure plenty of goose-bump moments for our listeners with the best radio reporters, and hope for active support for Jogi Löw and his boys!”

FOOTBALL SAMBA ON THE AIR RTL Radio Center Berlin / RTL Radio / RTL Belgium

RTL Radio Center Berlin will handle the organisation and coordination, while Radio NRW’s football crew produces the coverage

Next >

10

RTL Radio

From 9 to 13 July, RTL Radio in France offers its listeners no fewer than 150 hours dedicated to the football event of the year. Teams from RTL’s sports and editorial departments will work with sensational commentators such as Bixente Lizarazu and Charles Bietry, former head of sport from Canal Plus and former vice president of BeIN Sport, to provide extensive coverage of the World Cup event during news segments.

Starting on 9 June (Monday to Sunday from 20:00 to midnight), the programme On refait le mondial RTL-L’équipe will bring listeners all the news from the World Cup as well as daily news from France’s team Les Bleus. The matches will be broadcast live and analysed by experts and journalists at RTL as well as the team. In the morning, several segments will be dedicated to the event: Les plus belles histoires de la Coupe du Monde (at 6:10), La chronique de Bixente Lizarazu (at 8:15) and Le Praud du mondial (at 8:30). On 12 June, to celebrate the kick-off, the station will go Brazilian with special programmes and a variety of guests.

RTL Belgium dons the colours of Brazilthis summer

The teams at RTL Belgium are dedicating all they’ve got to allow audiences to fully experience this unique event and viewers to follow each move of the Diables Rouges football team.

The special World Cup schedule kicks off on 7 June 2014 at 18:00. For the match between the Diables Rouges and Tunisia, RTL Belgium is organising a ‘Devils’ Fans’ day in Charleroi, Namur and Huy.

After that, starting on 11 June, every evening at 19:40, Stéphane Pauwels presents the programme Café Brazil on fl agship channel RTL-TVI. Joined by three columnists, he will review thehighlights, extraordinary moments and sound bites coming out of Brazil. From 9 to 15 June, on the news programme Destination Rio, RTL-TVI correspondents Adel Lassouli and Steve Damman will roam the streets and neighbourhoods of Rio de Janeiro to uncover the secrets of the city for viewers.

Starting on 12 June, every day from 19:00 to 20:00, commentator Marc Delire hosts the radio programme 100 pour cent Coupe du Monde on Bel RTL. Along with a female personality, a consultant and a guest from the football world, he will review previous and current matches and head out to meet football fans from around the world. In addition, during the Diables Rouges matches, Marc Delire and his columnists will be on the air to closely follow the matches.

Bixente Lizarazu, former French football player and commentator on RTL Radio

Café Brazil on RTL-TVI

11

FremantleMedia North America (FMNA) has formed Tiny Riot!, its own original digital content studio. Tiny Riot! will operate alongside FMNA; Gayle Gilman will preside over the new label as its EVP and General Manager.North America – 4 June 2014

The studio is being launched off of the company’s success with The Pet Collective – the fastest growing pet destination online – and recent ventures into the lifestyle and food genres with Style Haul and Vice Media, respectively.

In her new role, Gilman, formerly EVP, Digital Content at FMNA, will report to FMNA’s Chief Operating Offi cer Lee Rierson.

Rierson comments: “FremantleMedia has been at the forefront of the digital content boom for some time. As we established key partnerships and watched our original digital content output grow over the past 12 months, it became clear that this was a business that deserved to operate as its own studio. Tiny Riot! is now tailored to build on our recent ventures in the digital space, taking on the responsibility to develop properties based on FMNA’s intellectual property, as well as new verticals across various areas including, food, lifestyle, fashion/beauty, pets and more.”

FMNA LAUNCHES ORIGINAL DIGITAL CONTENT STUDIO: TINY RIOT!

FremantleMedia North America

The Pet Collective (screenshot)

Style Haul (screenshot)

Next >

12

Gilman adds: “This is an extremely exciting time for our team. We’ve already had great success with The Pet Collective and our strategic deals with BroadbandTV, Vice and Style Haul are just the tip of the iceberg. It’s evident that there are big opportunities in this space, and platform providers are keen to partner with premium content creators with a global distribution and production reach.”

Tiny Riot!’s content strategy is threefold:

developing and producing wholly-owned original content for its own channels including The Pet Collective;partnerships such as the Munchies online food channel, a shared venture with Vice Media, and its content deals with Style Haul and BroadbandTV; anddeveloping digital content around FMNA’s TV properties including Family Feud and the upcoming Celebrity Name Game.

In addition to content creation, Tiny Riot! will also be responsible for ad sales, audience development and distribution strategies across all of its platforms, positioning FMNA as a premier creator and provider of digital content.

Munchies (screenshot)

Tiny Riot! follows FremantleMedia’s 2013 launch of its global Digital & Branded Entertainment division, created to extend the company’s role as a leading TV creator, producer and distributor onto emerging digital platforms around the world. Building on the investments of FremantleMedia and its parent company RTL Group in a variety of new media businesses, Tiny Riot! is poised as an important content partner for the larger company’s overarching relationships and investments.

13

On 24 May, RTL Klub dedicated airtime to raise money for the Bátor Tábor Foundation, which supports children with chronic diseases and their families. Viewers donated more than €20,000 to help the charity provide valuable support to sick children.Hungary – 4 June 2014

Established in 2001, the Bátor Tábor Foundation offers invaluable support to sick children from Central and Eastern Europe (Hungary as well as Slovakia, Czech Republic and Poland) and their families. The foundation offers complex therapeutic

recreation programmes for children suffering from cancer, diabetes, chronic joint infl ammation, and haemophilia. The foundation treats them to free children’s camps in the summer, and weekend camps for families and siblings in the autumn and spring.

RTL Klub called for donations in aid of Bátor Tábor‘s activities during the TV show Fókusz Plusz on 24 May. The viewers of RTL Group’s fl agship Hungarian channel showed generous support – a sum of 6,141,750 HUF, the equivalent of €20,316,70, was raised by the end of the day.

On the day before the event and throughout the day on Saturday, the TV channel aired several programmes to promote the achievements of the Bátor Tábor Foundation and rally viewers to the cause. In addition, Bátor Tábor camp alums were invited as guests on the 24 May edition of the show Saturday Night Fever.

Representatives of the Foundation said that the fundraiser, which was held on International Children’s Day, has provided an incredible boost to the Foundation’s work.

Bátor Tábor is a member of the SeriousFun Children’s Network established by Oscar-winning actor Paul Newman 25 years ago. The international camp association has 16 members worldwide that provide adventure therapy for chronically ill children.

RTL KLUB RAISES MORE THAN € 20,000 FOR SICK CHILDREN

RTL Klub

The Bátor Tábor Foundation offers complex therapeutic recreation programmes for children suffering from cancer, diabetes, chronic joint infl ammation, and haemophilia

On Thursday 5 June and Friday 6 June 2014, the RTL Group Management Congress 2014 is taking place in Hilversum/Amsterdam. More than 250 RTL Group executives from 20 countries around the world will gather in the Netherlands. A cover story dedicated to the event will follow in next week’s Backstage Weekly Newsletter, published on Wednesday 11 June.

15

FremantleMedia Kids & Family restructures Consumer ProductsFremantleMedia Kids & Family Entertainment

FremantleMedia Kids & Family Entertainment (FMKFE) announced a new structure for KFE’s Consumer Products division as it continues to grow its global presence. United Kingdom – 2 June 2014

A hit on air and online RTL II

The RTL-II daily Soap Köln 50667 not only recorded an audience share of 16.9 per cent among 14- to 49-year-olds but is also a hit online: Köln 50667 has 1.5 million fans on Facebook – the most popular programme on social media in Germany.Germany – 2 June 2014

Robin Leproux made a Knight of the Légion d’Honneur Groupe M6

This distinction was awarded to the vice president in charge of business activities and development for Groupe M6 on 27 May 2014 by Philippe Labro at Groupe M6 headquarters.France – 2 June 2014

Family Feud returns to Australian TV FremantleMedia Australia

Australian broadcaster Network Ten has announced the commissioning of FremantleMedia-produced iconic game show, Family Feud, scheduled to return to Australian TV later in 2014.Australia – 3 June 2014

RTL 2 is a sponsor of this summer’s pop-rock scene RTL 2

Starting in June and throughout the summer, music radio station RTL 2 brings its listeners the main events and concerts in French pop-rock music.France – 5 June 2014

SHORT NEWS 1/1

16

Sjoerd van Schooten

PEOPLE

SJOERD VAN SCHOOTEN

RTL Nederland The Netherlands – 3 June 2014

With effect immediately Sjoerd van Schooten has been appointed Director of RTL Live Entertainment, RTL Nederland’s live entertainment unit. Van Schooten replaces René Smit who at the end of 2013 left RTL Nederland. In his new role he will be in charge of developing the activities and brands of RTL Live Entertainment and create unique concepts, after its reorganisation last year, and will report to Matthias Scholten, Head of Content at RTL Nederland.

Matthias Scholten comments: “With the reorganisation at RTL Live Entertainment we made big steps into getting the unit back to health. This process was done quite quickly and has already started showing signs of improvement. I have all trust in Sjoerd to continue developing the unit further and turn it into a leading brand in the entertainment industry.”

Before joining RTL Nederland, Sjoerd van Schooten worked for Stage Entertainement for over eight years. He fi rst held a Senior Communications and PR role before being promoted Executive producer in September 2011. Prior to Stage Entertainment he held several PR/Communications/Events roles in the entertainment industry in the Netherlands, Spain and Portugal.

17

PEOPLE

DANIELBISCHOFF

IP DeutschlandGermany – 5 June 2014

Julian Weiss, General Manager Marketing at IP Deutschland, said: “We are pleased to have gained, in Daniel Bischoff, a strategy expert for such an important position at IP Deutschland. Based on his experience in research, strategy and trends, Daniel will be able to provide new impetus in strategic marketing, and expand the department’s central role as part of our Fourscreen strategy. I would also like to take this opportunity to thank Michaela Ihlefeld, whose media expertise and agencyexperience were a formative infl uence, and who established new topics and projects in IP’s strategic marketing. I wish her all the best both personally and in her new professional challenges on the media-agency side of things.”

Daniel Bischoff (33) is taking the helm of the Strategic Marketing department at IP Deutschland with immediateeffect. He succeeds Michaela Ihlefeld, who left the company in January. In his new role, Bischoff reports to the Head of Marketing, Julian Weiss. Daniel Bischoff comes from Mediacom, where he was recently Managing Partner in charge of the global brand ‘Mediacom Beyond Advertising’ in Germany and the development of strategic lines of business.

He began his career at Trend One in Berlin in 2007 while still earning his degree in media consulting at the Technical University of Berlin, establishing and managing the trend researcher’s Berlin offi ce. In 2010, he moved to Mediacom in Dusseldorf – where until 2012 he served as Director of Research, which put him in charge of building the social media research department and innovation management. During his time as Director of Strategy, from 2012 to 2013, Bischoff’s work focused on communication innovations in the age of digital transformation – from content to social media marketing. Last year, Daniel Bischoff was appointed a Managing Partner at the media agency.

Daniel Bischoff

More about Backstage

DAILY NEWS FROM ACROSS THE GROUP – DIRECTLY IN YOUR INBOX

In addition to the weekly newsletter we offer to registered users a daily newsletter available in three languages.

BACKSTAGE IS AVAILABLE IN THREE LANGUAGES

You can read Backstage in your preferred language – in English, German or French.

‘AT RTL GROUP, WE CARE’

RTL Group is committed to effectively combine business success with socially responsible actions towards local communities and to protect the environment. Visit the Corporate Responsibility news section on Backstage (CR news) and fi nd out how RTL Group aims to improve the societies in which we operate.

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de

For more information, don’t hesitate to contact the editorial team:Backstage@rtlgroup.com