“LA Votes 2010”

Gubernatorial ElectionExit Poll

Exit Polling – Student Participation

2005 Los Angeles Mayoral Election

102 survey distributors/runners

@ 50 polling locations

collected1,743 surveys

2008 Presidential

General Election

114 survey distributors/runner

s

@ 50 polling locations

collected2,725 surveys

2010 California Gubernatorial

Election

125 survey distributors/runners

@ 50 pollinglocations

collected2,547 surveys

Survey Methodology – 2010 Election

• 50 polling locations in the city of Los Angeles

• “Racially Stratified Homogenous Precinct Methodology”– 10 of each racial/ethnic category

• White polling locations• Black or African American polling locations• Latino polling locations• Asian polling locations• Mixed polling locations

– Valley and Non-Valley

• 3 - 2 Skip Method

2010 Election Results

Registered voters in the city of Los Angelesmake up 9.5% of the registered voters in the state of

California.

2010 Election Results

Experience 63%

Position on the issues 49%

Strong leadership 34%

Can bring change 33%

Honesty and Integrity 28%

Can relate to people like me 15%

Other 11%

Gender 3%

Charisma/Personality 3%

Religion 2%

Racial background 1%

Spouse 0%

Which top three qualities do you like most about the gubernatorial candidate for whom

you voted? (Multiple responses allowed)

Economy 45%

Education 18%

Financial crisis 14%

Other 12%

Moral values 9%

Environment 8%

Illegal immigration 7%

Healthcare 7%

Taxes 5%

Housing issues 3%

Gas/Energy prices 3%

National security/terrorism 2%

War in Iraq/Afghanistan 1%

Foreign policy 1%

Which one issue was most important to youin deciding how you voted for governor today?

(Multiple responses allowed)

2010 Election Results

U.S. Senate Race

2010 Election Results

Proposition 19 to Legalize Marijuana

Students Entering Surveys

Dinner at the Leavey Center

“LA Votes 2010” Event Downtown

Selected attendees included:• Lee Baca, Los Angeles County Sheriff• Jerome Horton, CA Board of Equalization Member• Diane Watson, U.S. House of Representative• Dennis Zine, Los Angeles City Council Member• Ed Reyes, Los Angeles City Council Member• Tom Le Bonge, Los Angeles City Council Member• Steve Zimmer, LAUSD Board Member• Tamar Galatzan, LAUSD Board Member• Nancy Pearlman, LACCD Board Member• Mona Field, LACCD Board Member• Dean Logan, Los Angeles County Registrar-Recorder

Election Night Reception@ Yxta Cocina Mexicana

“LA Votes 2010” Media

Selected media coverage includes:• Los Angeles Daily News• KPCC 89.3 – “Pat Morrison Show”• KCRW 89.9 – “Which Way LA?”• KPFK 90.7 – “The Frontlines Radio”• Pasadena Star News• LA Weekly• La Opinion• ColorLines Magazine• KTTV Channel 11• LA36 City Access Television

Nathan Aderhold, Nicole Agnew, Ashley Aguilar, Bree Aguinaldo,Vaheh Ambarsoomzadeh, Thomas Anderson, Illeana Arinaga,

Jocelyn Artega, Conrad Beilharz, Russ Belli-Estreito, Stephanie Bodeman,Allison Branconier, Jennifer Bullock, Marissa Bullock, Colleen Burns,Kevin Cacabelos, Spencer Calles, Alfredo Camacho, Maynor Camey,

Alexander Carl, Fred Carr, Christina Chavez, Collin Chersi, Yaroslav Chopaeu,James Clevenger, Michael Clifford, Arthur Coley, Austin Collell, Melissa Copping,

Pricilla Cotton, Erik Dahberg, Andrew Desser, Mark Diao, Matthew Diemer,Hannah Dunn, Veronica Escobedo, Stephanie Eshom, Narine Esmaelli,

Zuriel Espinosa, Giovanni Falcon, Michael Ferral, Kelsey Flott, Brian Ford,Elizabeth Fournier, Kerrie Franey, Clayton Frey, C. Maxwell Garrison,Claire Goldberg, Matthew Greene, Steven Guerra, David Gutierrez,

Ekua Hackman, Amber Hansen, Ryan Hawthorne, Jack Heiting,Christina Holzmann, Vanessa Hooker, Ellen Hou, Leah Hubbard, Robert Huizar,

Caroline Ivari, Carly Johnson, Kathryn Kawauchi, Rhilee Kirkpatrick,Sheila Koohpai, Hal Koss, Natasha Kumarage, Christopher Lagac, Matt Lee,

Scottie Leonard, Tracey Lincoln, Casey Linsey, Brent Lloyd, Brent Lopranetzky,John Lou, Lani Luo, Arianne Malekzadeh, Sahar Mansoor, DeAsia Marks,

Jessica Marquez, Lisa Marroquin, McKenzee McCammack, Katie McGrath,Melanie Mihaljevich, Deanna Milkie, Nathan Mitch, Joseph Morris, Fatima Murrieta,

Fatima Murrieta, Shaun Navarro, Julia Newman, Andrew Nguyen, Lucy Olson,Elyse Osslund, Sarah Palacios, Christina Palmer, Andrew Paster, Connor Pastoor,

Jean Paul, Alexis Pierce, Nestor Pimienta, Spencer Pipkin, Phil Potter,Amanda Pourebrahim, Noah Preston, Lauren Pryde, Ana Rivera, Nick Roessler,

Frank Romo, Erica Rowett, Stacy Sakane, Tyler Sanchez, Eric Schuchman,Amanda Schwartz, Jason Scott, Nicole Sheth, Sa'ado Shire, Elinor Shram,

Shannon Slowey, Nick Soresi, Luke Tarsitano, Ashley Thompson, Andrew Tsoules,Sarvenaz Vahabzadeh, Sohrab Vakili, Dominic Valdez, Kelly Velasquez, James Venegas,

Christina Vierra, Bianca Villasenor, Justin Vitug, Kenneth Vlahos, Tess Wafelbakker,Nicholas Watkins, Emma Weeks, Mickey Weinstein, Darryl Yip, & Jan-Carlo Zafranco

A great bigTHANK YOUto all who

participated!!!!