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Affordable Housing
� Our definition “ Housing for people who do not have access by usual financial ways to decent housing”� Emerging countries: 4 billion people (“Base of the pyramid”) � Developed countries: 150 million people without decent house conditions
� Our objective: build new markets for Lafarge and im prove housing conditions � Part of our Innovation & Transformation Programme� Part of our Sustainability ambitions: improving housing conditions for 2 million
people by 2020
� A dedicated team in Paris and local projects embedd ed within the marketing teams of Lafarge subsidiaries
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A business and social opportunity
A unique business initiative across the industrywhich improved the housing conditions of 300,000 peopl e since 2013
4 types of business initiatives
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MICROFINANCE EARTH&CEMENT
SLUM REHABILITATION MASS AFFORDABLE HOUSING
• Customer issue: Indivual home builder’s access to finance • Our solution, based on our cement bags retailers network:
Providing access to credits & technical assistance (catalogues of house designs, bill of quantities, ... )
• Customer issue: looking for durable solution without concrete• Our solution: Mix of cement and soil to produce non burnt
clay bricks , keeping asthetic and thermal inertia of earthconstruction (
• Customer issue: looking for good waterproof solution• Our solution: Bagged concrete supplied to small
customers in informal settlements
• Customer issue: quality & speed of large scale projects• Our solution: Lafarge works with developers to improve
quality & speed of construction.
Housing Microfinance (1/2)
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A Complete Housing Solution for Individual Home BuildersAccess to financing Technical assistance
Access to Retailers Construction solutions
Site visits , plans & budgetsCatalogs
Complete HousingSolution
IHBs HotlineTrained masons
Concrete blocks offer
Modular houses for bit-by-bit
construction
Roofing solutions
Trained & competitive Microfinance Institutions
For home extensions & renovation
For new homes, built bit-by-bit
Pick-up of materials
Availability of products& prices checked
Trained to basic construction technical
assistance
Tablet App
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Examples of projects: IndonesiaHousing Microfinance (2/2)
1 2 3
4 5 • n°1: 5k$, house for rent, owner selling in traditional market
• n°2: 6k$, new house, wife owns a small shop
• n°3: 2k$, renovation floor, walls and ceiling, employee
• n°4: 2,5k$, house extension, owner sells traditional food
• n°5: 4,5k$, New house, employee in a garage
Needs for new solutions
� 2 billion people live in earth-based homes
� Individual houses are mainly built of mud brick or burnt clay brick
� Environmental issues : � Increasing deforestation due partially to
the use of woof for clay bricks burning� Low resistance to monsoons, requesting
owners to rebuild houses every year
� Urgency of finding constructive solutions in Africa, Asia and LATAM, providing � durability � comfort � at a reasonable price
Our offer: Stabilized soil bricks mixing earth, sand and cement
� Advantages� Use of local materials ( earth – sand )� On-site and easy fabrication� Standardized form � Durability of the product against shock,
rain and insects.
� Pilot started in Malawi in 2013, now beingreplicated in 8 countries
Earth & Cement projects
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A construction opportunity in emerging countries
Slum rehabilitation projects
Needs in self-built neighborhoods
� 100 million urban Indians live in self-builtneighborhoods
� Many small contractors are building individual, low rise houses
� Key aspects of the demand make ready-mix concrete an attractice solution
� Quality (perceived) and time are highly valued,
� accessibility and transport are often challenging
Our pilot in Mumbai
� Dedicated mini ready-mix plant located nextto the slum area
� Delivery (on rickshaws) of 30 liters bag of fresh concrete, using special mix design
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Example in India
Mass Affordable Housing (1/2)
Situation
� Government & developers are looking for new constructions solutions to � Build faster Social Housing projects� Improve the quality & perception of such
projects (aesthetic, durability)
Lafarge approach
� Identification & test of construction systemsto optimize cost, speed, quality and durability
� Research Center in France & Construction Development Labs
� Facilate implementation of such projects� Lafarge Construction Specialists in countries� Ready-mix business line
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Addressing the needs for Social Housing in emerging countries
Illustrations
Coffor Integrated structural formwork
Mass Affordable Housing (2/2)
� Innovative construction system for multiple storey housing allowing construction modularity
� Project currently developed with a municipality near Bordeaux, a social housing promoter and an architect.
� Support from Lafarge to the architect on technical specifications.
� Development of such new construction systems could take the form an investment in architects
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New social housing in developed economies: e.g. in France
Contacts
� François PERROT [email protected]: +33 1 44 34 92 66
� Jean [email protected]: +33 1 44 34 19 12
� http://www.lafarge.com/affordablehousing/
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Paris team