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Lateral Thinking
deBono became interested in thinking that computers couldn’t do: creative and perceptual thinking
Lateral thinking is about “moving sideways” when working on a problem
*Developed by Edward deBono
“There is no doubt that creativity is the
most important human resource of
all. Without creativity there would be no progress, and we would be forever
repeating the same
patterns.”
Lateral thinking
Tries to get us out of a usual line of thought
Allows us to use different perceptions, different concepts, and different points of entry
Identifies a form of logic that is necessary
for deliberate creativity Makes associations with
unrelated areas
“Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.”
Benefits of Lateral thinking
Find alternative, practical solutions to problems
Identify opportunities and design effective ways to exploit them
Break “out of the box”, stagnant thinking
Take the satisfactory and make it excellent.
Creativity on demand.
“Intelligence is something we are born with. Thinking is a skill that must be learned.”
Companies that use Lateral thinking
IBM DuPont Motorola Rockwell International Philip Morris Monsanto AT&T Prudential Insurance
Company
Sample lateral thinking problem
Granny is sitting knitting and three year old Susan is upsetting Granny by playing with the wool. One parent suggests putting Susan into the playpen. The other parent suggests it might be a better idea to put Granny in the playpen to protect her from Susan!
Sample lateral thinking problems
A man walks into a bar and orders glass of water. The bartender hears the request, reaches behind the bar and then points a gun at the man. The man says " thank you" and then leaves happily. Why?
Sally likes things with certain characteristics. She likes apples but not pears. She likes beets but not turnips. She likes beef but not lamb. Does she like cheese or custard, and why?
Sample lateral thinking problems
The man has the hickups. The bartender recognized this and used to gun to scare him and cure his problem.
Sally likes cheese because it has a double letter.
Sample lateral thinking problems
The value of two United States coins equals 30 cents. One of them is not a nickel. What are the two coins?
Sample lateral thinking problems
The two coins are a quarter and a nickel. One of them (the quarter)is not a nickel. The other coin can be anything. .25 + .5 = .30