4
CONVENTIONS OF MUSIC VIDEOS - What makes a music video Laurent Azemi

Laurent - Conventions of music videos

Embed Size (px)

Citation preview

Page 1: Laurent - Conventions of music videos

CONVENTIONS OF MUSIC VIDEOS- What makes a music video

Laurent Azemi

Page 2: Laurent - Conventions of music videos

• In music videos, there are a lot of mid – shots and close – up shots of the star, this is to emphasise the main focus in the video and to present the star image in a certain way.

• The artist will sing/rap directly to the camera. This appeals to the audience as they feel like the artist is looking at them and interacting with them through the artist’s song.

Rihanna is mainly portrayed as a sex icon in music videos due to her sex appeal through her looks and minimal clothing.

An example of The Weeknd singing Rolling Stone directly to the camera.

Page 3: Laurent - Conventions of music videos

• For dance songs there are a lot of long – shots used to show dance choreographies and people dancing in general.

• In the majority of music videos there are cross cuts to narrative.

In the music video What I Might Do by Ben Pearce there are lots of shots of different people dancing. Most of them are shown through long shots so that the body movement is seen as the dancers dance to the beat.

Rihanna’s We Found Love video shows a perfect example in this as shots cut from her singing/ performing, to her also participating in the narrative of the song. Sometimes however, actors can be used for the narrative and the star only performs.

Page 4: Laurent - Conventions of music videos

• The editing style of music videos is commonly seen as a montage, the shots overlap and are just clips edited one after the other.

• Most music videos include creative imagery to keep the audience entertained and also.

In Summertime Sadness by Lana Del Rey the whole music video is edited through short clips of different bits of narrative and performance, although slow, the shots still move with the music.

Miley Cyrus’ music video We Can’t Stop has lots of different creative shots and imagery in general. This keeps the audience engaged with the video and at the same time makes a good music video