Tristian Lacroix IndoorLBS, LLC www.indoorLBS.com tristian@indoorLBS.com

Talking Points

Market Indoor Location

WiFi Location Services:• Skyhook• Navizon• Google• Apple• Verizon Wireless

Bluetooth:

• WirelessWERX

RFID:

• Ubisense• Ekahau• AeroScout

Indoor Maps & Apps• Point Inside • Micello• Navteq• FastMall

Interoperability• Fragmentation • No “plug-and-play”• Middleware “Indoor LBS”

platform • Standards (IndoorML)

Market

LBS market $12.7B by 2014 (ABI)

70% of cellular calls and 80% of data connections originating from indoors (Strategy Analytics)

39% users said they use location-based services

Alternative GPS positioning technologies to generate over $2.5B by 2015 (ABI)

Retail / Consumer67% of customers say they would take advantage of mobile technologies if made available in the stores they shop

83% of consumers have trouble finding a desired item in stores

89% of consumers plan to use location-based services for holidays

24% of retailers’ revenue is lost due to customers not finding what they came to buy.

79% shoppers use Web to get product help/info before actually making an in-store purchase

Marketers to spend $1.8B on LBS advertising by 2015, micro location essential enabler

Indoor LBS Apps

FastMall – user required to enter origin manually and

destination and click through each step

Point Inside –automatic location via

(absolute) WiFitriangulation

Micello - overlays (i.e. geo-referenced) on top

of Google Maps

Indoor LBS Apps

aisle411– locates the product in an aisle

Nokia World Navigator –30cm accuracy!

Indoor LBS Apps

Insiteo –

My Gate Maps –

Indoor Maps – early pioneer

NearSpace - Founded in 1999 by Autodesk executives. Unfortunately, the company was pre-mature in its endeavors

Indoor LocationLocation Technologies• WiFi• Bluetooth• RFID• NFC•TV-GPS• Motion Sensors

Micro location essential for indoor LBS

Drivers for indoor positioning include: • E911 potential FCC mandated levels of indoor testing towards compliance (i.e., more consistently accurate location across environments); Target 50m or better accuracies. • Mobile Shopping, Advertising

Indoor Maps

Sources for indoor maps:• Mall management companies or mall developers• Maps that are already available online or copy ones posted on mall

directories (sometimes by taking photographs of them or by encouraging their users do so)

• Scanning/digitizing and or extracting information from floor plans and CAD files

• In almost all cases, there is a need to customize the maps to fit a standard size and font and to fill in any missing information