Lead the Field 2010 Brochure

��

High quality and cost effective training from the North’s

leading training provider for non profit organisations

“Excellent!

Interesting, thought provoking but most of all useful and practical.”

Julie Fernyhough Jobs � Education � Training North

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Contents

Why choose us for your training needs? 2 Lead the Field 2010 special offers 3 Management, Strategy and Leadership Strategic and Business Planning 4

Leading and Building Your Team 5 Project Management 6

Fundraising and Marketing Fundraising from Trusts and Foundations 7 Fundraising from Business 8 Creating a Fundraising Strategy 9 Marketing non profit organisations 10 Personal Effectiveness Time Management – Managing Yourself 11

Influencing and Negotiating Skills 12 Managing Stress, Delivering Peak Performance and Positive Thinking 13 Other things you need to know Course Certification 14 Your Lead the Field trainer 15 Bringing the programme ‘in-house’ 16 What else do we do?

Consultancy 17 Fast Track Management Guides 18

Securing your place Prices 21 Booking form 22 Terms and Conditions 23

Contact us

Mark Butcher Associates (MBA)

Suite 12

John Buddle Work Village

Buddle Road

Newcastle upon Tyne

NE4 8AW

Tel: 0191 226 7304 / 6

Fax: 0191 226 7301

Email: [email protected]

• voluntary and community groups

• local authorities

• social enterprises

• charities

Book the whole programme and choose one of our excellent offers!

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About mba

MBA, based in Newcastle upon Tyne is one of the UK's

leading providers of training and consultancy to voluntary,

community and statutory sector organisations. In the past

20 years we have worked with hundreds of organisations

across Europe, including the National Trust in London, the

European Cultural Foundation in Amsterdam and the

Carmichael Centre in Dublin. Our mission is to enable

not-for-profit organisations and the individuals within them

to exceed expectations and operate at the highest level.

We believe passionately that all staff need access to the

highest quality training. We deliver tailored, high impact

and cost effective training programmes across a wide

spectrum of organisational and personal excellence areas,

including leadership, strategy, fundraising and personal

effectiveness.

About

From 2006 to 2009 over 500 delegates from more than

200 voluntary organisations became graduates of ‘Lead the

Field’ - our groundbreaking management development

programme. The courses that make up ‘Lead the Field’

constitute training of the very highest standard and seek to

provide cutting edge skills, methods and processes to help

non profit organisations excel in their work. You can

choose to book on the whole programme – or cherry pick

individual days.

Why choose us for your training needs?


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Special offers

Book on the whole 10-day programme and choose one of the following special offers …

• Bring a colleague! – get a second 10 day delegate place at half price (worth at least £424 - and possibly much more, depending on the size of your organisation),

• 2 places anywhere on the programme for colleagues or trustees, completely free (worth up to £424),

• Consultancy support or in house training for your team for one day from Mark Butcher (worth £850),

• An online access to our Knowledge Bank, a huge management information resource designed to offer cutting edge advice and information to non – profit managers, trustees, team leaders and project workers. Knowledge Bank includes solutions to management and leadership problems, fundraising techniques, people management strategies, time management, personal effectiveness and much, much more.

• All delegates who complete all ten days and who opt to pay an additional, one off fee of £75 +VAT can receive an ILM Development Award Certificate on completion of their course.



Every MBA course will give you:

� Guidance by leading experts

� Practical solutions to your business challenges

� The latest breakthrough thinking and methods

� A friendly and supportive atmosphere

� Top quality course materials

� Networking opportunities

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Strategic and Business Planning

Newcastle upon Tyne, 4th of May 2010

Aims and outcomes

Participants will learn how to review their organisations’ missions, agree aims and objectives, analyse

risk, develop smart responses and implement and evaluate an effective strategic plan.

Who should attend?

This course is for managers, project leaders and trustees, who need to create winning business plans,

guide their organisation through challenging times and manage change.

Content

� How to write a great mission statement

� The MAGIC CIRCLE strategic planning model

� Identifying critical issues with environmental analysis tools

� Pay –Off, prioritising your response and managing your resources

� Structuring the plan - strategic and operational goals

� Implementation – who does what by when and how?

� Managing change

‘‘‘‘Excellent! – will help with refreshing our

strategic plan’.

Jon Goodwin, Pentagon Partnership

Management Strategy and Leadership

Booking Hotline 0191 226 7304 or 0191 226 7306

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Leading and Building Your Team


Aims and outcomes

This day focuses on key leadership skills, team development, team roles, situational leadership and

supporting, directing and motivating the team.

Who should attend?

This course is for managers, project leaders and trustees who need to manage people, get the best

from their team, motivate others.

Content

� What makes a leader?

� Leadership versus Management

� Getting the best from your people using Blanchard’s Situational Leadership

� The team M.O.T

� Producing high performance teams

� Team development stages and management style

� Belbin’s team role analysis

� Motivation strategies

� Practical workplace application of Maslow and Herzberg

‘The training was brilliantly delivered and I felt it really gave

me an excellent foundation for developing as a manager.’

Laura Jackson, Percy Hedley Foundation


Course funding available! Call Mark on 0191 226 7304 to find out more!

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Project Management

Newcastle upon Tyne, 20th of May, 2010

Aims and outcomes

Discover how to create a plan, delegate the work, create task and time structures, undertake critical

path analysis and deal with problems along the way to ensure the success of your project.

Who should attend?

This course is for managers, project leaders, fundraisers and trustees who need to design and

implement projects, get results and hit targets.

Content

� The 3 Ds of Project Management – Design it! Do it! Develop it!

� Understanding the Project Life Cycle

� Assessing critical issues

� Project component analysis

� Work Breakdown Structure

� Sequencing tasks

� Costing projects

� Evaluating projects

“Very useful systematic approach to project

planning – will help me to prepare carefully for any

new aspect of our work.”

Annemarie Norman, NIWE



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Fundraising from Trusts and Foundations

Newcastle upon Tyne, 1st of June 2010

Aims and outcomes

Discover how to research trusts, overcome barriers, plan for future trends and write brilliant

proposals for funding.

Who should attend?

Anyone that needs to raise more money from charitable trusts, to gain an edge on the competition

for limited funding and write powerful and successful bids.

Content

� How charitable trustees think and act

� 3 key barriers to success

� How to research the market

� The 7 stage proposal structure

� Right and left brain engagement

� Stunning Need Statements

� Future trends

Fundraising and Marketing

Subsidised course places available! Call Mark on 0191 226 7304 to find out more!

‘I put into practice the tips that we were given at the funding

proposal workshops and good news we have recently been

awarded £10k from lottery and £10k from NRF to carry out

building conversion work- nice to know your training works.

Thanks!’

Kim May, Streets Ahead

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Fundraising from Business

Newcastle upon Tyne, 3rd of June 2010

Aims and outcomes

Delegates will identify what companies want and learn how they can offer support, how to research

them, put a proposal together and make an approach.

Who should attend?

Anyone wanting to raise money, material or support from business for their project.

Content

� An overview of company support for the community

� What business offers

� What you can offer companies to secure their support

� Researching company funders

� Mapping your needs (and what not to ask for)

� How to research company givers

� Preparing a proposal

� Good practice

‘Our fundraising is going really well as a result of the

course. We’ve used the approaches and models and

had a great response. The course re-ignited my passion

for fundraising!’

Roz Brown, Jubillee Debt Advice


Booking Hotline 0191 226 7304 0r 0191 226 7306 www.mba-consulting.co.uk

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Creating a Fundraising Strategy

Newcastle upon Tyne, 8th of June 2010

Aims and outcomes

Our specially developed TARGET Model will demonstrate how to build on strengths, eliminate

weaknesses, put the right funding mix together, create a fundraising team, identify where the big

money is, ask effectively, use consultants appropriately and timetable the whole strategy. We also

look at the key principles of fundraising and examine 4 key ways to raise core funding.

Who should attend?

This course is for trustees, managers and fundraisers who need to develop an effective fundraising

strategy designed to get results.

Content

� The 3C's of Successful Fundraising

� Communicating successfully with funders

� People and Paper driven strategies

� Finding Core Funding

� The TARGET model

� Analysis, Aims, Action

� Generating prospects

� Engaging with donors

� Building timescales into the plan



‘It was overall the best training that I have been fortunate

enough to attend, very interesting and informative with a

variety of trainers and also lots of fun too!’

Anne Shilton, Alnwick Community Development Trust

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Marketing Non-Profit Organisations


Aims and outcomes

Sell your organisation, focus your marketing outcomes, produce brilliant promotional material and

powerful copy – and pull it all together into a winning strategy

Who should attend?

Managers, project leaders and trustees who need to communicate their message effectively, stand out

from the crowd and build support for their work.

Content

� What is marketing?

� Creating a Marketing Strategy

� Marketing goals

� Getting the message across

� High impact promotional material -

golden rules and deadly sins

� Writing effective copy

� Developing a customer focus

� Understanding your competitors

� Working out your Unique Selling

Propositions

‘Exceptionally high standard of training.’

Christine Durnion, Blind Voice UK



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“Excellent training – interesting and well paced.”

Simon Bonnin, Learning First

Time management – managing yourself


Aims and outcomes

Delegates will learn how to prioritise, deal with paper overload, shorten meeting times (and get

better results), tackle procrastination, eliminate interruptions, delegate effectively, say 'no' safely and

lower stress levels.

Who should attend?

Anyone under pressure, managing multiple deadlines, juggling work and home responsibilities or being

asked to hit demanding personal and organisational targets.

Content

� Doing the Right Thing

� Goal Setting

� 80 / 20 Rule

� Quadrant prioritising

� Choosing the Right Time

� The Golden Hour

� The Hidden Hour

� Structuring your day

� Delegation

� Saying 'No'

� Getting the most from meetings

� Managing a chaotic environment

� Procrastination

� Dealing with interruptions

Personal Effectiveness


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Influencing and Negotiation Skills


Aims and outcomes

We will show participants how to use body language to send powerful hidden messages, build

rapport, deliver brilliant presentations and use psychological techniques such as the Contrast Principle

and Social Proof to vastly improve your ability to influence others.

Who should attend?

Managers, project leaders or trustees who need to get the best from others, negotiate funding or

contracts, deal with difficult people or influence and persuade.

Content

� Characteristics of the influential

� 3 key ways to communicate

� Learning body language

� Getting emotional and rational buy in

� Building Rapport

� Neuro-Linguistic Programming (NLP)

� The Reciprocation Rule

� Consistency, Commitment and Compliance

� Win/Win Negotiation

� Negotiation tips and strategies

“The course was made more enjoyable because the

person who delivered it was approachable, extremely

knowledgeable and had a terrific sense of humour.”

Caroline Mullen, Shilbottle Skills Centre



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“Excellent!”

Ann Lye, Wansbeck CAB

Managing Stress, Delivering Peak Performance and

Positive Thinking


Aims and outcomes

This course will give participants a selection of advanced practical and psychological techniques to

ensure that they achieve their most ambitious goals, build strong self belief, learn how to develop and

use positive thinking skills, and handle stressful situations. Overall participants will be given a wide

ranging toolkit to help them achieve more in their work and private life.

Who should attend?

Anyone who wants to succeed in high pressure environments,

to strengthen their ability to deal with difficulties and setbacks

and to manage stress.

Content

� Characteristics of Peak Performers

� Mapping your goals

� The Wheel of Life

� Mapping Your Roles

� The Ladder of Achievement

� Right Brain Goal Setting

� Using the sub-conscious

� Visualisation techniques

� Positive Thinking

� Self talk and neural pathways

� 3 steps to greater positivity

� The science of luck

� Peak Performance Model

� Stress Management Toolkit



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Gain the Institute of Leadership and Management

Development Award

In 2007 we won recognition from the Institute of Leadership and Management and can now offer the

ILM Development Award to go along with attendance on Lead the Field.

As the premier awarding body for Leadership and Management qualifications, ILM is uniquely placed

to evaluate and endorse management training schemes that meet external benchmarks for

development and we are delighted that they have providing instant industry-wide recognition of the

standards and quality of our courses.

All delegates who complete all ten days and who opt to pay an additional one off fee of £75 +VAT can

receive an ILM Development Award Certificate on completion of their course, marking their

professional development, along with one year's free studying membership of ILM, offering them

access to a wealth of expert information, advice and support services to maximise their training

experience and encourage Continuous Professional Development.

As a studying member of ILM, you will be entitled to

the full range of services below - all available online.

� Book loans & e-books

� Book summaries

� Career development

� e-journals

� Edge online

� Member events

� Newsroom e-bulletin

� Skills files & resource guides

� ILM shop

Course Certification Course Certification

To discuss the ILM Development Award, call us on 0191 226 7304 or 0191 226 7306

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Your Lead the Field trainer

Mark Butcher

Mark is the Director of MBA. He has been a manager, consultant and trainer for 22 years. He is a

nationally renowned speaker on strategic planning, income generation and personal effectiveness

having worked as a trainer and consultant for hundreds of organisations including the National Trust,

Newcastle University, Northumberland County Council, the European Cultural Foundation,

Capability Scotland and Citizen’s Advice. He was recently instrumental in a successful bid for £2.5

million to launch the country’s first Community Legal Advice Centre and is helping to raise

£1,000,000 to expand a school for young women in rural Tanzania. Mark is also the author of two

books on improving personal performance: 'Achieve!' - personal effectiveness in the voluntary sector

and 'Create!', a guide to creative problem solving for not-for-profit organisations.


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Bringing the programme ‘in house’

Tailored to your needs

We can bring the whole programme to you, or you can select parts of it. Some of the single

days, such Leading Your Team, Strategic Planning and Fundraising can be expanded to develop a more

in depth programme.

The key advantages of this approach are:

Cost effective training – spread the cost of training across your whole staff team and the cost per

person plummets.

Convenient training – We deliver where and when it suits you.

Customised training – If the topics in this brochure do not precisely meet your requirements, tell us

and we’ll do our best to develop a programme customised just for you. Our experienced associates

can deliver the very best training in governance, contracting with local authorities, finance for non-

financial managers and much more!

Generate income for your organisation!

Why not bring an MBA programme in house and sell places to other organisations in your

network? We can work with you to develop an appropriate programme, provide the trainer and the

materials. All you have to do is provide refreshments and a room and get the word out to your

friends and colleagues. We will even help you to recruit by providing you with marketing materials.

All we charge is our usual daily trainer rate and expenses. Previously, our partner organisations

have made money by charging as little as £33 per participant.

Train Your Whole Team

In house programmes can work out for as little as £33 per head!

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Consultancy

Our recent customers include, The Learning

Disabilities Federation, ACRE (the National Charity

for Rural Communities) and the Percy Hedley

Foundation.

How we can help:

• Business and Strategic Planning

• Clarifying Mission and Objectives

• Organisational Review and Restructuring

• Major Appeals

• Fundraising Strategy

• Marketing Audits

• Communication Effectiveness Review

• Annual Report and Promotional Literature

Design

• Facilitating away days or planning sessions with

board members, stakeholders and staff

MBA has delivered consultancy support to senior

managers in charities, local authorities, regional arts

boards and community organisations, in the U.K.,

Europe and Africa.

What else do we do?

Phone Mark on 0191 226 7304 to discuss your consultancy needs

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Fast Track Management Guides

Too busy to train?

We have published a series of short Fast Track Management guides. In the form of handy and

instantly accessible e-books, each one is designed to give you a quick, effective low down on a key

management discipline. Filled with tips, strategies advice and case studies, the guides will both act as

an introduction for those new to the subject and as a refresher and pointer towards best practice for

the more experienced. Priced at just £6.99 each, we are so confident that they offer great value, we'll

give you a full refund if not completely satisfied! Visit www.mba-consulting.co.uk to find out more.

Praise for “The 10 Golden Rules Of Not-for-Profit Marketing” Fast Track Guide

“An easy to grasp introduction to marketing that uses jargon free and straightforward language.

Having found this e-book so useful, I am keen to get hold of the others now to help me get going on

other aspects of my work. I have no hesitation in recommending this MBA Fast Track Guide.”

Graham Richards

Praise for “An Introduction to Project Management” Fast Track Guide

"I've just finished reading your 'Introduction to Project Management e-book' and think it's excellent.

Very well written and a really useful guide, so thanks for sending!"

Paul Lancaster

Praise for “21 Techniques To Improve Your Time Management And Transform Your Personal Effectiveness”

Fast Track Guide

“This e-book begins by stating its intention is to help people work smarter, not harder, and it

definitely succeeds in doing this. I approached this book believing myself an effective time manager,

and with little to learn from time management techniques. I have to say I was proven wrong!”

Emma Dickens

When you become a Gold Member of the MBA Online Community you will receive Fast Track

Management Guides for free. Go to www.mba-consulting.co.uk and sign up today! You can find all the

details about our membership schemes on pages 21 and 22 in this brochure.

What else do we do?

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The catalogue includes titles on Time Management, Presentation Skills, Strategic

Planning, Peak Personal Performance, Negotiating and Influencing, Marketing,

Fundraising, Project Management and Leadership.

What else do we do?

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Our customers

Join the long list of organisations which have benefited from MBA's services over the

past decade.

Action on Pre-eclampsia

Age Concern

Alcohol Focus Scotland

Alnwick Garden

Association of Chief Officers of Probation

The Big Issue Foundation

Beamish Museum

British Lung Foundation

Capability Scotland

Carmichael Centre, Dublin

Council for the Protection of Rural England

The Carr Gomm Society

Cheshire County Council

Childrens Hospice Association of Scotland

Coventry Cyrenians

Crossroads - Caring for Carers

Customs House Theatre

Creative Partnerships

Cumbria College of Art and Technology

DePaul Trust

Derbyshire Housing Aid

Derwentside CVS

Directory of Social Change

Durham County Council

The European Cultural Foundation

Freeman Hospital Trust

Friends of the Earth

Gateshead Citizens Advice Bureau

Gateshead Council

Gateshead Law Centre

Glasgow Association for Mental Health

Guinness Trust

Hillcroft Womens College

Institute of Fundraising

King Baudouin Foundation, Brussels

Lauda Morisha School, Warsaw

Leeds Women’s Aid

The Library Association

London Borough of Bromley

Mencap

Mind

National Playbus Association

National Citizens' Advice

National Association of Societies for the Visually

Impaired

The National Trust

Newcastle City Council

Newcastle Health Partnership

North Durham Hospice Appeal

Northern Rock Foundation

Northumberland Youth Service

Notting Hill Foundation

One Voice Tees Valley

Oxleas NHS Trust

Pallottine School, Tanzania

Prince's Trust

Queen Alexandra College, Birmingham

Rape Crisis Scotland

Redbridge CVS

Relate

ReThink

Scope

Shelter

Stonham Housing Association

Sunderland City Council

Umbrella Housing

Victim Support

Voluntary Action Leicester

Voluntary Action Westminster

Wansbeck CVS

Waterways Trust

Westminster Voluntary Action

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Prices

We operate a banded pricing system to try and ensure that our services are available to all sizes and types of

organisation. The table below shows what each delegate will pay per day based on what type of organisation is

represented and whether a single day, two days or three or more days of the ‘Lead the Field’ programme is

being booked.

Please note all prices are subject to additional VAT at 17.5%

Lead the Field prices (per person, per day)

BAND A BAND B BAND C BAND D BAND E BAND F

If booking…

Small

Medium

Large

Very large

Statutory

Commercial

(1-5) Staff (6-20) (21-50) (50+)

1 delegate day

£100 £150 £200 £250 £300 £400

2 delegate days

£90 £135 £180 £225 £270 £360

3+ delegate days

£85 £127 £170 £212 £255 £340

How to book

1. Pick your fee band (see the table above)

2. Calculate the total price by:

� (Multiplying the number of days you want to book by the number of delegates this

gives you a number of ‘delegate days’).

� Multiplying your total number of ‘delegate days’ by the fee band daily charge

� Adding VAT to your total @ 17.5%.

3. Fill in the form on the next page and post it along with the Terms and Conditions to MBA,

Suite 12, John Buddle Work Village, Buddle Road,, Newcastle upon Tyne, NE4 8AW.

Alternatively download the booking form from here (link will take you to our website).

OR

Email [email protected]

OR

Phone us on 0191 226 7304 or 0191 226 7306

Securing your place on ‘Lead the Field’ 2010

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Booking form for Lead the Field 2010

Course funding available! Call us to find out if you qualify!

Type of organisation (voluntary/statutory/commercial)………………………………………………………

Main contact name ……………………………………………………………………………………………

Job title ……....…………………………………………………………………………………………...……

Organisation …………………………………………………………………………………………………..

Phone …………………………………………………………………………………………………….……

Emails (the delegate’s and the main contact’s)

…………………………………………………………………………………………………...…………….

…………………………………………………………………………………………………………………

Address ………………………………………………………………………………………………………..

Postcode ……………………………………………………………………...……………………………….

NB If you wish to book on the whole ten day programme, just write ‘whole programme’ in the top line;

otherwise, specify individual days.

Course name Date Delegate name(s) and job

title(s) Special needs (e.g.

access, diet) Fee band

Total cost

Delegate signature ………………………………………………………… Date ……………………………….

Please read the Terms and Conditions on the following page,

check the box if you agree and return a copy with this form.

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Payment

Payment must be made in full no later than 14

working days prior to the start of the course. We

reserve the right to reallocate the course place to

another delegate if fees are not paid on time.

Cancellation

Cancellations must be made in writing or via email.

Telephone cancellations cannot be accepted. If you

wish to cancel a booking, the following charges

apply.

21 working days or more prior to the event; 10%

of the course fee

11 to 20 working days prior to the event: 25% of

the course fee.

6 to 10 working days prior to the event: 50% of

the course fee.

5 or less working days prior to the event: 100% of

the course fee.

Non attendance on the day: 100% of the course

fee

If you cannot attend on the day you can send

another delegate in your place – just let us know in

advance.

In exceptional circumstances the fee may be waived

at MBA’s discretion. In such circumstances, please

write to us explaining why you cannot attend and

enclose any supporting documentation, for example

a doctor’s note.

MBA, Suite 12, John Buddle Work Village, Buddle Road,

Newcastle upon Tyne, NE4 8AW.

0191 2267304 or 0191 226 7306

www.mba-consulting.co.uk

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Terms and Conditions

I have read and understood the terms and conditions (please tick the box)

Documents

Lead the Field 2010 Brochure