SESSION TOPICS

• Strategy Formulation and Business Planning

• Corporate Growth via Acquisitions, Mergers, and Alliances

• Creating and Sustaining a Competitive Advantage

• Strategic Audit

• Strategy under Uncertainty

CP-STM-1013

PROGRAM OVERVIEW

Strategic Thinking and Management for Competitive Advantage will help you meet, head on, the challenge of building strategy. The program will distill and apply the latest strategic insights and approaches and will help you accurately assess the competition in your industry in a global context. Designed to broaden your perspective on how to make your organization more competitive, Strategic Thinking and Management for Competitive Advantage examines a variety of options for growth, including alliances, acquisitions, and internal corporate ventures.

In this program you will learn how to:

• Create a cohesive and forceful business strategy

• Tailor the planning process to the needs of individual business units

• Enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage

EXPERIENCE

By the end of this program, you will know how to accurately assess the competition in your industry. Through lectures and case studies, both in the classroom and in smaller work groups, you will examine how other companies have created competitive advantage in a global context. You will leave the program with speci�c tools that you can use to make an immediate strategic impact once you return to your company or organization.

WHO SHOULD ATTEND

This program is designed for senior- and upper-middle-level executives who are responsible for strategy planning, implementation, and business development. Executives who are moving into this role and wish to get a jump-start on the process will also bene�t from this knowledge.

Strategic Thinking and Management for Competitive Advantage

www.execed.wharton.upenn.edu • +1.800.255.3932 (U.S. or Canada) • +1.215.898.1776 (worldwide) • execed@wharton.upenn.edu

LEADERSHIP DEVELOPMENT

(55) 9172 2180 (01 800) 288 0723informacion@seminarium.com.mx

www.seminarium.com.mx

FOR INFORMATION AND APPLICATION

CP-STM-10513

www.execed.wharton.upenn.edu • +1.800.255.3932 (U.S. or Canada) • +1.215.898.1776 (worldwide) • execed@wharton.upenn.edu

Strategic Thinking and Management for Competitive AdvantageEDUCATION

EXECUTIVE

FACULTY

Nicolaj Siggelkow, PhDFaculty DirectorDavid M. Knott Professor, Professor of Management; Chairperson, Management Department, The Wharton School

Nicolaj Siggelkow’s current research focuses on the strategic and organizational implications of interactions among a firm’s choices of activities and resources. His research has been published in the leading management journals, including Academy of Management Journal, Administrative Science Quarterly, Journal of Industrial Economics, Management Science, Organization Science, and Strategic Organization. In 2008, he received the Administrative Science Quarterly Scholarly Contribution Award for the most significant paper published in ASQ five years earlier. Nicolaj is a member of the Editorial Review Boards of Administrative Science Quarterly, Organization Science, Strategic Management Journal, Strategic Organization, and Academy of Management Perspectives. Over the last several years, Professor Siggelkow has been a multiple recipient of the Wharton School’s MBA Excellence in Teaching Award.

Harbir Singh, PhDFaculty DirectorThe Mack Professor, Professor of Management; Vice Dean for Global Initiatives; Co-Director, Mack Center for Technological Innovation, The Wharton School

The recipient of multiple awards for outstanding research in strategic management at the Academy of Management, Harbir’s research centers on effective strategies for managing acquisitions and alliances, and on globalization of firms in markets. He has conducted seminars for IBM, Merck, Pfizer, and Verizon, and has taught at the London Business School and the University of St. Gallen-Switzerland.

ADDITIONAL FACULTY

Larry Hrebiniak, PhD Associate Professor of Management, The Wharton School

Ian MacMillian, DBAThe Dhirubhai Ambani Professor of Innovation and Entrepreneurship, Professor of Management; Director, Sol C. Snider Entrepreneurial Research Center, The Wharton School

Mike Useem, PhDWilliam and Jacalyn Egan Professor of Management; Editor, Wharton Leadership Digest; Director, Center for Leadership and Change Management, The Wharton School

Martin Ihrig, PhDAdjunct Assistant Professor of Management, The Wharton School; Senior Fellow, Graduate School of Education, University of Pennsylvania

TESTIMONIALS

“The week I spent in this program was one of the more productive weeks of my career. The program is a near-perfect blend of diverse faculty, current and relevant theory, and solid fundamental strategic analysis. The tools I acquired will pay dividends for years to come.”

— Shane Peery, Chief Financial Officer, Cherokee & Walker, Inc.

“A riveting learning experience, where advanced concepts and frameworks are outlined to give you powerful tools for effective strategic management.”

— Eduardo Scabbia, Director, Ag Business

“The Wharton experience is one of knowledge gathering and fulfillment. The cases used in this program kept the experience real and provoked serious thought into complex issues. Based on the immeasurable return on my investment, I have already enrolled in additional programs later this year.”

— Tim Hanke, Area Business Manager, Chiron BioPharmaceuticals

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