*Everything* Makes Your Website Slower

Here's Why, and What You Can Do About It

Key Factors that Slow Down Website Performance

2 | Confidential and proprietary

High resolution

images/product shots

Responsive designs

Heavily personalized

websites

Traditional HTML

delivery Dynamic content

Why Website Performance Matters

3 | Confidential and proprietary

• Website performance has real bottom line impacts

1 second delay in page load times leads to

7% 11% 16% loss in

conversions fewer

page views decrease in

customer satisfaction

• E-Commerce is growing rapidly

Average growth rate of 15%+ per year

Source: Forrester, Internet Retailer

Why Website Performance Matters

4 | Confidential and proprietary

• Customers expect blazing fast web experiences

86% of online retailers do not deliver fast and responsive

shopping experience

• Mobile devices will soon outnumber desktop traffic

59% online sales will occur on tablets

• User experience is imperative

Customers are known to give up entirely or navigate to

a different website

Source: Forrester, Internet Retailer

Why Brands Should Not Ignore Mobile Users

5 | Confidential and proprietary

The percentage of retail traffic, mobile versus desktop, 2011-2014, ending in August 2014

100

80

60

40

20

0

2011 2012 2013 2014 August

2014

NON-MOBILE MOBILE

89%

77%

68%

56%

49% 44%

32%

23%

11%

Source: Branding Brand (September 2014)

Challenges Faced By Brands

6 | Confidential and proprietary

Responsive designs, richer media and

dynamic content makes web pages

heavier, leading to higher page load times

– leading to impact on bottom-line

Explosion in number of web-enabled

devices

Capabilities and format requirements of

user’s device is unpredictable, especially

with Android and the new Apple phones

Access network has moved from wired to

wireless. Introduced substantial latency

that causes unpredictable performance

Apps are becoming more personalized

and visual slows down PC performance

Questions Arising from User Contexts

7 | Confidential and proprietary

Adaptive delivery

Sending which elements

can be avoided?

Sequencing

What to send first?

What to load first?

Compression

What information

can be squeezed out?

Consolidation

What assets can be

bundled together?

Media Streaming How is media experience modulated?

Customer Expectation vs. Business Delivery

8 | Confidential and proprietary

• Task-specific service on all

devices

• Consistent experience across

channels

• Accurate, reliable,

transparent, secure

service

• Full-featured, self-service

websites

• Experiences vary by product

line, service function, and

channel

• Variable accuracy and

reliability

• Channel- and function-

specific privacy and

preferences

Convenience Gap

Trust Gap

(Source: Forrester)

Customer Expectation vs. Business Delivery

9 | Confidential and proprietary

• Sub-second response time

across networks

• Contextualized,

personalized

experiences with an

understanding of needs

• Variable multi-second

response times across devices

• Generic, one-size-fits-all

experiences

• Not coordinated across

product lines, channels or

customer journey

Performance Gap

Personalization Gap

(Source: Forrester)

Why CDNs Are Not Equipped to Handle Today’s Challenges

10 | Confidential and proprietary

Loss of control

over content

Mobile requires a

4 tier architecture

No personalization

possible with CDN

Delivery not caching

centric anymore, more

user context dependent

There is no responsiveness

to user context

Security concerns

For more information, watch the

webinar that explains the solutions that:

11 | Confidential and proprietary

• Test and monitor current state to benchmark

– Optimize for mobile

– Prioritize performance

– Right-size images

– Compress code, consolidate requests

• Improve ongoing performance

– Involve designers, engineers, 3rd party acceleration service partners

– Fund performance with LoB budget

• Stream image with SmartVision

WATCH WEBINAR