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Learn How to Personalize the Modern Marketing Journey and Improve Customer Loyalty

Learn How to Personalize the Modern Marketing Journey and Improve Customer … · Learn how to personalize the modern marketing journey to improve customer loyalty. Dive into 60+

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Page 1: Learn How to Personalize the Modern Marketing Journey and Improve Customer … · Learn how to personalize the modern marketing journey to improve customer loyalty. Dive into 60+

Learn How to Personalize the Modern Marketing Journey and Improve Customer Loyalty

Page 2: Learn How to Personalize the Modern Marketing Journey and Improve Customer … · Learn how to personalize the modern marketing journey to improve customer loyalty. Dive into 60+

We Can Help You On Your Modern Marketing Journey

There is a place at Oracle OpenWorld where you can immerse yourself in the latest customer experience strategies and technologies: CX Central. At CX Central you will find 300+ sessions, visionary keynotes and general sessions, networking and customer appreciation events.

If you are in Marketing, Sales, Service, Commerce or any combination thereof, you will find something designed just for you.

Reach Your Customers with Relevant Content Marketing − CX Central is “THE” place for all things Marketing related at OpenWorld. Learn how to personalize the modern marketing journey to improve customer loyalty. Dive into 60+ Customer-, Partner-, and Oracle-led breakout sessions for Marketing; over 50% of the sessions will feature Customer success stories. Session content will focus on:

• Thought leadership by role • Exploring and the benefits of moving to the Cloud • Product line roadmaps and innovations in Marketing • Technical deep dives for product lines within Marketing • Best practices and impactful business measurements • Solutions that are Integrated across CX

In addition, you will find dedicated exhibition space for all CX programs − all in one location: Moscone West, levels 2 and 3. There, you will find:

• Special Marketing, Sales, Service, and Commerce Zones • A Social Intelligence Center showcasing how social impacts CX • Demos by Oracle and Oracle Partners • A Partner Showcase Theater • Networking lounges and meeting space

Page 3: Learn How to Personalize the Modern Marketing Journey and Improve Customer … · Learn how to personalize the modern marketing journey to improve customer loyalty. Dive into 60+

Marketing – CX Central @ OpenWorldSession Spotlight

Take an in-depth look at a few of the many marketing sessions at CX Central @ OpenWorld.

Orchestration Across the Ecosystem: How to Drive Omnichannel Success Marc Schweid, Lane Bryant

Customer Management: A Long-Term Strategy for Success Valerie Bedon , StubHub John Hermansen, CreativeLIVE

Giving Your Prospects the Content They Need Extending CRM Strategies When They Need It Into A Mobile Environment Michael McKinnon, ReadyTalk Kelly Foster and Joseph Jones, John Deere

MARQUEE SESSION

Real-Life Brand Stories on Bringing CRM Automation to Drive Revenue

Hear the journey of a high profile brand and how they Luci Rainey were sending a high volume of promotional emails to their customers over the past few years, even in the face of declining e-commerce revenue. This OMC customer realized this was not a logical, long-term business solution so they made some changes, focusing on automation and personalization to increase engagement and revenue. Their strategy worked and as a result they’re seeing increased performance, increased efficiency and increased ROI using the Oracle Marketing Cloud tools, specifically Responsys for email and CRM. Learn how they have developed multiple triggered programs customized based on customer knowledge, all of which are driving more incremental revenue vs, previous strategies and providers.

Merissa Hamilton

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Marketing – CX Central @ OpenWorldSession Spotlight

Accelerating Big Profits in Big Data Jeff Tanner, Baylor University

Expanding Your Marketing with Proven Testing and Optimization Brian Border, Shutterfly Matthew Balthazor, Epson

Using Content Marketing to Impact Every Stage of the Buyer’s Journey Jennifer Agustin, Bizo

Modern Marketing: The New Digital Dialogue Cory Treffiletti, Oracle

MARQUEE SESSION

The Digital Ecosystem: Driving Experience Through Contact Engagement

In this session, learn how Dell built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a CMS that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus nonnurtured and tripled open and click-through rates versus push e-mail.

Hayden Mugford

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Marketing – CX Central @ OpenWorldExtended Session Listing

Extending CRM Strategies Into A Mobile Environment Speakers: Kelly Foster, John Deere

Joseph Jones, John Deere

Orchestration Across The Eco-System: How To Drive Omni-Channel Success Speaker: Marc Schweid, Lane Bryant

Customer Management: A Long Term Strategy For Success Speakers: Valerie Bedon, StubHub

John Hermansen, CreativeLIVE

Accelerating Big Profits in Big Data Speaker: Professor Jeff Tanner, Baylor University

Understanding Impulse Consumers vs. The Considered Purchase Speaker: Ann Davis, Oracle Marketing Cloud

B2B Marketers Need Strategy Too Speaker: Ann Davis, Oracle Marketing Cloud

The Agile Approach: Highly Relevant and Personalized Emails in Real Time Speaker: Merissa Hamilton, Oracle Marketing Cloud

The Changing Landscape of Technology and Clouds for Marketers Speaker: John Ellett, CEO nFusion, author

“The CMO Manifesto”

Connecting Online and Offine Marketing Speaker: Cory Treffiletti, Oracle Marketing Cloud

Expanding Your Marketing With Proven Testing And Optimization Speakers: Mae Umbriac, Apollo Group

Brian Border, Shutterfly Matthew Balthazor, Epson

Using Content Marketing to Impact Every Stage of the Buyer’s Journey Speaker: Jennifer Agustin, Bizo Mobile - The Final Frontier for Marketing Speaker: Jeff Frantz, Oracle Data Cloud

Data in the Real World: Leveraging Mobile Intelligence to Drive Results (truncated title) Speaker: Rowena Toguchi, Oracle Data Cloud

Look-alikes: Precision, Scale & Results Using Machine Learning Speaker: Rowena Toguchi, Oracle Data Cloud

Leveraging Current Customer Information Across Display Speaker: Robert Jackson, Oracle Marketing Cloud

Giving your prospects the content they need when they need it Speaker: Michael McKinnon, ReadyTalk

Three Ways to Earn Rock Star Status with Oracle Marketing Cloud Speakers: Daniel Alfi, Oink

Matt Lewis, Product Madness

CRM and Eloqua Best Practices – Integration Road Mapping Speaker: Jim Sibley, eVerge Group

The Digital Ecosystem: Driving Experience Through Contact Engagement Speaker: Hayden Mugford, Dell

Engaging Customer Communities For Insights To Drive Marketing Tech Procurement Speaker: Roland Smart, Oracle Social Cloud

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And there is even more…

Visit the Marketing − CX Central @ OpenWorld website to get up-to-date listings of sessions, networking opportunities and late-breaking news.

www.oracle.com/openworld/cx-marketing/index.htm

Marketing – CX Central @ OpenWorldExtended Session Listing

Not your Father’s Data – The Power of Unstructured Social & Enterprise Big Data Speaker: Tara Roberts, Oracle

How Well Do You Really Know Your Audience? Speaker: Cory Trefelleti, Oracle Marketing Cloud

Understanding Data As A Service Speaker: Pieter DeTemmerman, Oracle Data Cloud

The Revolution Is Televised; Cross-Channel Data Driven Marketing With Television Speaker: Alex Hooshmand, Oracle Marketing Cloud

Breaking Free of the Search Silo Speaker: Rowena Toguchi, Oracle Marketing Cloud

Making Sense of Data Centralization for Your Organization Speaker: Rowena Toguchi, Oracle

Daas: Practical Use Cases for Using Data to Drive Your Business Speaker: Omar Tawakol, Oracle Data Cloud

Simplifying Cross-Channel Orchestration with Email, Mobile, and Display Speaker: Jonathan Petrino, Oracle Marketing Cloud

Optimizing campaigns for any device with Responsive Design Speaker: Wacarra Yeomans, Oracle Marketing Cloud

Consolidating your Data Ecosystem with Personalized Customer Experiences Speaker: David Wiener, Oracle Marketing Cloud

Giving your Marketing Program a “Push”: Push iO + Oracle Responsys Speaker: Sanjay Kini, Oracle Marketing Cloud

Big Data as a Service for B2B Applications Speaker: Rowena Toguchi, Oracle Marketing Cloud

Simple Ways to Massively Increase Your Content Speaker: Lee Jorgenson, Oracle Marketing Cloud

Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud Speaker: Caryn Reddick, Oracle Marketing Cloud

Aligning Sales and Marketing with CRM On-Demand and Oracle Eloqua Speaker: Caryn Reddick, Oracle Marketing Cloud

Personalizing Customer Experiences through Pinpointed Content Delivery Speaker: Pete Baker, Oracle Marketing Cloud

Targeting Prospects With Data-driven Display ads using Oracle Eloqua and BlueKai Speaker: Pete Baker, Oracle Marketing Cloud

Increase Your Number Of Top Customers With Look-alike Modeling Speaker: David Wiener, Oracle Marketing Cloud

Beyond Noise: Developing an Effective Content Marketing Strategy Speaker: Clayton Stobbs, Oracle Marketing Cloud

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Marketing – CX Central @ OpenWorld September 28–October 2, 2014 | San Francisco

More Reasons to Attend

Customers attending Marketing − CX Central @ OpenWorld will be able to:

• Gain insight into delivering consistent cross-channel marketing

• Discover how to provide the right information to the right customer at the right time and through the right channel

• Get answers to your burning questions and advice on your business challenges

• Hear from other Oracle customers about recommended best practices to help your organization move forward

• Network and share ideas to help create a strategy for connecting better with your customers

This will be an exciting, jam-packed, fun four days and we look forward to seeing you there.

Don’t miss out—register today!

Visit www.oracle.com/openworld/register/

Note: Session information listed here is subject to change. Please visit www.oracle.com/openworld/cx-marketing/index.html for the most up-to-date information.