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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-1
Real World Cases
Decision Support Decision Support SystemsSystems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-2
Real World Cases
Learning ObjectivesLearning Objectives1. Identify the changes taking place in
the form and use of decision support in business.
2. Identify the role and reporting alternatives of management information systems.
3. Describe how online analytical processing can meet key information needs of managers.
4. Explain the decision support system concept and how it differs from traditional management information systems.
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-3
Real World Cases
Learning ObjectivesLearning Objectives5. Explain how the following information
systems can support the information needs of executives, managers, and business professionals:a) Executive information systemsb) Enterprise information portalsc) Enterprise management systems
6. Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and intelligent agents can be used in business.
7. Give examples of several ways expert systems can be used in business decision-making situations. END
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-4
Real World Cases
Decision Support in Decision Support in BusinessBusiness
• Diverse Information and Decision Making Needs• Varied MIS, DSS, and
Other Information Systems•• Real World Real World Case 1Case 1-- Ben Ben
& Jerry& Jerry’’s and GE s and GE PlasticsPlastics Click to go to
Case 1
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-5
Real World Cases
Information Requirements of Decision Makers
OperationalManagement
Operating Management & Self-Directed Teams
Tactical ManagementBusiness Unit Management
Self-Directed Teams
StrategicManagement
Executives & Directors
Structured
Semi-Structured
Unstructured
Decision Structure Information Characteristics
InformationDecis
ions
Ad HocUnscheduledSummarizedInfrequentForward LookingExternalWide Scope
PrespecifiedScheduledDetailedFrequentHistoricalInternalNarrow Focus
Decision Support in BusinessDecision Support in Business
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-6
Real World Cases
••Time DimensionTime Dimension••Content DimensionContent Dimension••Form DimensionForm Dimension
Decision Support in BusinessDecision Support in BusinessCharacteristics of Information ProductsCharacteristics of Information Products
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-7
Real World Cases
Structured DecisionsSemistructuredUnstructed
Decision StructureDecision StructureDecision Support in BusinessDecision Support in Business
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-8
Real World Cases
• Focus on Personalized Decision Support•Modeling• Information Retreival•Data Warehousing•What-if Scenarios•Reporting
Decision Support TrendsDecision Support TrendsDecision Support in BusinessDecision Support in Business
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-9
Real World Cases
Decision Support TrendsDecision Support TrendsDecision Support in BusinessDecision Support in Business
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-10
Real World Cases
Decision Support TrendsDecision Support TrendsDecision Support in BusinessDecision Support in Business
Meeting the Data Analysis and Proactive Decision Support Requirements
Business StakeholderRequirements
Information at YourFingertips
Do-It-Yourself DataAnalysis
DecisionSupport Response
Personalized, ProactiveDecision Analytics and
Web-based Applications
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-11
Real World Cases
Decision Support TrendsDecision Support TrendsDecision Support in BusinessDecision Support in Business
Developing Business Intelligence
DecisionSupportSystems
KnowledgeManagement
Systems
Online Analytical
Processing DataMining
ManagementInformation
Systems
BusinessIntelligence
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-12
Real World Cases
Decision Support TrendsDecision Support TrendsDecision Support in BusinessDecision Support in Business
Developing Business IntelligenceCisco Systems: DSS Cisco Systems: DSS
DashboardDashboard• Need for Universal Access
to Real-Time Information• Introduction of
“Dashboard”• Some Data is Batched• Merged Data Provides Real-
Time Information System
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-13
Real World Cases
Management Reporting AlternativesManagement Reporting AlternativesManagement Information SystemsManagement Information Systems
• Periodic Scheduled Reports•Exception Reports–Less Information Overload
•Demand Reports and Responses• Push Reporting
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-14
Real World Cases
Components of a Marketing Information System
Sales Prospects and Rivals’ News
Rivals’ News
Company News
SERVER
CLIENTSINTERNAL
DATABASES
FirewallVia the InternetThe Server Filters
Information Based on Users’ Custom
Requirements
Rivals’ News and Company News
Sales Prospects and Company
News
Sales Prospects
News Wires
CustomerData
SalesData
InventoryData
Management Reporting AlternativesManagement Reporting AlternativesManagement Information SystemsManagement Information Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-15
Real World Cases
• Use of MS Sales Software• Discovery of Poor Sales Among
Large Dealers Hidden by Large Sales by Small Dealers• Use of Numbers to be a
Business Thinker• Breadth of Manager’s Role
Enhanced by Digital Tools
Management Reporting AlternativesManagement Reporting AlternativesManagement Information SystemsManagement Information Systems
Microsoft: The Impact of IT on Microsoft: The Impact of IT on District Sales ManagersDistrict Sales Managers
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-16
Real World Cases
Online Analytical ProcessingOnline Analytical Processing
•Consolidation•Drill-Down•Slicing and Dicing
OLAPOLAP
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-17
Real World Cases
Use of Excel for OLAP
Online Analytical ProcessingOnline Analytical ProcessingOLAPOLAP
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-18
Real World Cases
OLAPOLAPOnline Analytical ProcessingOnline Analytical Processing
Multi-dimensional
Database
CorporateDatabases
OLAP ServerClient PCs
•Spreadsheets•Statistical Packages•Web-Enabled•OLAP Software
Data are retrieved from corporate databases and staged in an OLAP multidimensional database for retrieval by front-end systems
• Operational Databases
• Data Marts• Data Warehouse
Use of Specialized Servers and Multidimensional Databases
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-19
Real World Cases
• Producer of Power Management Semiconductors• Use of Hyperion Solutions
Essbase• Allows Workstations to
Retrieve Data from AS/400s• Realized Extensive Savings • Use of Common Databases
Provides Uniform Definitions
International Rectifier: International Rectifier: OLAP for Decision SupportOLAP for Decision Support
Online Analytical ProcessingOnline Analytical Processing
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-20
Real World Cases
• Analytical Models• Specialized Databases• Decision Maker’s Own
Insights and Judgments• An Interactive, Computer-
Based Modeling Process to Support Semistructuredand Unstructured Business Decisions
DSS Uses:DSS Uses:Decision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-21
Real World Cases
Components of Web-Enabled Marketing DSS
Decision Support SystemsDecision Support Systems
LegacySoftware
WebBrowser
OtherSoftware
User Interface FunctionsHyperlinked Multimedia, 3-D Visualization
Model Management FunctionsAnalytical Modeling, Statistical Analysis
Data Management FunctionsData Extraction, Validation, Sanitation, Integration, and Replication
Data Marts and Other Databases
OperationalData
MarketData
CustomerAccount
DataSalesData
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-22
Real World Cases
• Development of a Risk Management DSS to Minimize PepsiCo Losses• Claims Data Updated
Weekly on INFORM Risk Management System• INFORM Accessed by
Managers Who Plan Ways to Minimize Risks and Losses
WebWeb--Enabled DSS at PepsiCoEnabled DSS at PepsiCoDecision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-23
Real World Cases
Examples of Special Examples of Special Purpose DSS PackagesPurpose DSS Packages
Decision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-24
Real World Cases
Eli Lilly: Data Visualization Eli Lilly: Data Visualization for Decision Supportfor Decision Support
• Use of Spotfire’s DecisionSiteSoftware Combining Visualization and Database Querying Capability• $100,000 Plus Software – 16,000
Licensed Users• Launched Multiple Queries in
Rapid Succession and Saw the Results Graphically Onscreen• Supports Real Time Collaboration
Decision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-25
Real World Cases
Using Decision SupportUsing Decision SupportDecision Support SystemsDecision Support Systems
•What-if Analysis• Sensitivity Analysis•Goal-Seeking Analysis•Optimization Analysis
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-26
Real World Cases
Using Decision SupportUsing Decision SupportExample of What-if Analysis
Decision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-27
Real World Cases
LexisLexis--Nexis: Web Tools for Nexis: Web Tools for Decision SupportDecision Support• Use of MicroStrategy DSS
Software• Web-Based Tools for Data
Acquisition for Subscribers• Data Warehouse Supports
Extensive User and Use Analysis• Also Analyzes and Models
Business Processes
Decision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-28
Real World Cases
Data Mining for Decision Data Mining for Decision Support Support
Decision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-29
Real World Cases
KeyCorp and Peoples Bank: KeyCorp and Peoples Bank: Data Mining DSSData Mining DSS
• Use of IBM’s DecisionEdge for Relationship Marketing• Data Mining and Analysis System
Increased Direct Mail Response Rate from 1% to 10%• Package Includes Analytical
Tools, a Mining Data Tool, Industry-Specific Data Models, and Consulting Services• High Costs May Limit
Applications of the Package
Decision Support SystemsDecision Support Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-30
Real World Cases
Features of an EISFeatures of an EIS•Critical Success Factors
(CSF)•Ability to Drill Down•Trend Analysis•Exception Reporting•Use Spread to Middle
Management and Business Professionals
Executive Information SystemsExecutive Information Systems
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-31
Real World Cases
A WebA Web--Based EISBased EISExecutive Information SystemsExecutive Information Systems
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-32
Real World Cases
EIS at EIS at ConocoConoco and KeyCorpand KeyCorp• Conoco – A Very Large System
with Thousands of Users• Wide Variety of Data Sources• Analysis of Internal Operations• Improved Productivity and
Decision Making• Significant Cost Savings• KeyCorp Banking Company
Experienced Similar Results• Keynet EIS System Nicknamed
“Everyone’s Information System”
Executive Information SystemsExecutive Information Systems
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-33
Real World Cases
• Web-Based Interface• Integration of MIS, DSS,
EIS, and Other Technologies
Enterprise Portals and Enterprise Portals and Decision SupportDecision Support
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-34
Real World Cases
• Large Burger King Franchisee with Poor Technology Infrastructure• Launched Intranet Portal• Used Web Browsers for
Access• Dramatic Savings and Much
Better Performance
Enterprise Portals and Enterprise Portals and Decision SupportDecision Support
AmeriKingAmeriKing Inc.: The Inc.: The Business Value of EISBusiness Value of EIS
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-35
Real World Cases
Enterprise Portals and Enterprise Portals and Decision SupportDecision Support
Components of an EIS PortalComponents of an EIS Portal
OperationalDatabases
AnalyticDatabases
DataWarehouse
BusinessApplications
IntranetsExtranets
InternetWeb
SalesVP
ManagersSales Reps
MarketingVP
ManagersAnalysts
CorporateCXOVPs
ManagersAnalysts
EngineeringVP
ManagersEngineers
OtherEmployeesSuppliers
Customers
Search Query Calendaring Channels/News
e-Mail/Chat
APIs Administration Security Load BalancingEnterprise Portal Server
Contextualization Metadata ManagementInferencing Dynamic Profiling
DSS ToolsData MiningOLAPOther Tools
Search Agents
Hyperlinking
Indexing
Taxonomy
Portal Gateway
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-36
Real World Cases
• Used to Provide All Needed Knowledge to Call Center Representatives• Accuracy and Completeness
Was Vital• InfoBuddy System “Pushed”
New Information to Appropriate Users
Knowledge Management Knowledge Management SystemsSystems
Qwest Communications: Web Qwest Communications: Web Knowledge Management SystemKnowledge Management System
Enterprise Knowledge Portals
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-37
Real World Cases
Knowledge Management Knowledge Management SystemsSystems
Enterprise Knowledge PortalEnterprise Knowledge Portal
Enterprise Knowledge Portal
Structured Data Sources Unstructured Data Sources Enterprise Knowledge
Data Sources
Web User (Employee/Customer)
• Portal Server with Knowledge Management Engine/Server Component
• Automatically Crawls (Searchers) Structured or Unstructured Data Sources
• Categorizes Searched Data, Tags, and Hyperlinks Information
• Automatically Builds User Profiles Based on Activity
Community Work AreasCollaboration Tools
Personalized Views of News and Data
Single Point of Access to all Corporate Data
ERPDatabase
CRMDatabase
OtherDatabases
e-MailGroupware File System
•Documents•Presentations
Web•Internet•Intranet•Extranet
EnterpriseKnowledge
BaseEND
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-38
Real World Cases
Artificial Intelligence Artificial Intelligence Technologies in BusinessTechnologies in Business
• AI Being Used to Improve DSS• Used for Information
Distribution and Retrieval, Database Mining, Product Design, Manufacturing, Inspection, Training, User Support, and Much More
Real World Real World Case 2Case 2--WalWal--Mart, Mart, BankFinancialBankFinancial, ,
and HPand HP Click to go toCase 2
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-39
Real World Cases
Artificial IntelligenceArtificial IntelligenceOverview of AI
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-40
Real World Cases
Artificial IntelligenceArtificial IntelligenceField of Science and
Technology Based Upon Disciplines:•Computer Science• Biology• Psychology• Linguistics•Mathematics• Engineering
11
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-41
Real World Cases
Artificial IntelligenceArtificial Intelligence
• Cognitive Science–Human Information
Processing–Knowledge-Based Systems–Fuzzy Logic–Fuzzy Data–Neural Networks–Intelligent Agents
• Robotics• Natural Interfaces
The Domains of AIThe Domains of AI
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-42
Real World Cases
Artificial IntelligenceArtificial IntelligenceThe Domains of AIThe Domains of AI
CognitiveScience
ApplicationsRobotics
ApplicationsNatural
InterfaceApplications
ArtificialIntelligence
•Expert Systems•Learning Systems•Fuzzy Logic•Genetic Algorithms•Neural Networks•Intelligent Agents
•Visual Perception•Tactility•Dexterity•Locomotion•Navigation
•Natural Languages•Speech Recognition•Multisensory Interfaces•Virtual Reality
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-43
Real World Cases
Artificial IntelligenceArtificial IntelligenceCommercial Applications of AICommercial Applications of AI
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-44
Real World Cases
Artificial IntelligenceArtificial IntelligenceNeural Network ApplicationNeural Network Application
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-45
Real World Cases
Artificial IntelligenceArtificial IntelligenceNeural Nets at Neural Nets at Go.comGo.com•A Targeted Marketing
Service•Targets Ads on Internet
Search Engine to the Users’ Interests•Used to Build Up Web Site
and Repeat Business•Provides Analysis of
Customer Buying Patterns ENDBACK NEXT
Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-46
Real World Cases
Artificial IntelligenceArtificial IntelligenceFuzzy Logic SystemsFuzzy Logic Systems•Resembles Human Reasoning
Allowing Approximations and Inferences, Use of Ambiguous Data• Fuzzy Data• Fuzzy Rules•Data is Deliberately
Imprecise• Fuzzy Logic Can Process This
Imprecise Data
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-47
Real World Cases
Artificial IntelligenceArtificial IntelligenceFuzzy Logic SystemsFuzzy Logic Systems
Fuzzy Logic Rules
Risk should be acceptableIf debt-equity is very high
then risk is positively increasedIf income is increasing
then risk is somewhat decreasedIf cash reserves are low to very low
then risk is very increasedIf PE ratio is goodThen risk is generally decreased
Fuzzy Logic SQL Query
Select companiesfrom financials
where revenues are very largeand pe_ratio is acceptableand profits are high to very highand (income/employee_tot) is reasonable
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-48
Real World Cases
Artificial IntelligenceArtificial IntelligenceGenetic AlgorithmsGenetic Algorithms•Uses Darwinian,
Randomizing, and Other Mathematical Functions•Stimulates Evolutionary
Process That Can Yield Better Problem Solutions•Mutations•Crossovers•Selections
13
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-49
Real World Cases
Artificial IntelligenceArtificial IntelligenceGEGE’’s s EngeneousEngeneous• Design of a Boeing 777 Engine• Used Genetic Algorithm
Application• Used to Develop More Efficient
Fan Blades• Estimated Billions of Years to
Evaluate the Astronomical Number of Performance and Cost Combinations• Engenious Expert System Offered
Optimal Solution in a Week ENDBACK NEXT
Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-50
Real World Cases
Artificial IntelligenceArtificial IntelligenceBusiness Use of Genetic AlgorithmBusiness Use of Genetic Algorithm
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-51
Real World Cases
Artificial IntelligenceArtificial IntelligenceVirtual Reality (VR)Virtual Reality (VR)•Computer Simulated Reality•MultisensoryInput/Output Devices•Data Glove•Walker•Creating TelepresenceWith Sight, Sound, and Touch END
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-52
Real World Cases
Artificial IntelligenceArtificial IntelligenceVirtual Reality (VR)Virtual Reality (VR)
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-53
Real World Cases
Artificial IntelligenceArtificial IntelligenceVR at Morgan StanleyVR at Morgan Stanley•Market Risks Department Uses VR Models Financial Risks in Varied Market Conditions•Displays 3-Dimensional Results of Risk Analysis •VR Makes Easier Intuitive Connections than 2-D or Tables of Numbers END
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-54
Real World Cases
Artificial IntelligenceArtificial IntelligenceIntelligent AgentsIntelligent Agents•Use of Software Surrogates•Software Robots “Bots”•Many Types of Intelligent Agents…
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-55
Real World Cases
Artificial IntelligenceArtificial IntelligenceIntelligent AgentsIntelligent Agents
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KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-56
Real World Cases
Artificial IntelligenceArtificial IntelligenceIntelligent AgentsIntelligent Agents
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-57
Real World Cases
Artificial IntelligenceArtificial IntelligenceDow Jones & Co.: Dow Jones & Co.:
Intelligent Web AgentsIntelligent Web Agents• Use to Compare Prices or
Other Characteristics• 600,000 Customers Search
Stories from 6,000 Publications• Dow Uses Intelligent Agents
and Other AI Technologies to Manage the Process • Results on Web Page or E-
Mailed to User ENDBACK NEXT
Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-58
Real World Cases
Artificial IntelligenceArtificial IntelligenceExpert SystemsExpert Systems•Components of an Expert System•Knowledge Base•Software Resources•Inference Engine Program•Expert System Applications
ENDBACK NEXT
Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-59
Real World Cases
Artificial IntelligenceArtificial IntelligenceExpert SystemsExpert Systems
UserWorkstation
ExpertAdvice
UserInterfacePrograms
InferenceEngine
Program
The Expert System
Expert System Software
Expert System Development
KnowledgeAcquisition
ProgramKnowledgeEngineering
Expert and/orKnowledge Engineer
Workstation
KnowledgeBase
ENDBACK NEXT
Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-60
Real World Cases
Artificial IntelligenceArtificial IntelligenceExpert SystemsExpert SystemsIBM Network Management
16
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-61
Real World Cases
Artificial IntelligenceArtificial IntelligenceCutlerCutler--Hammer: Hammer:
Strategic Expert SystemStrategic Expert System• Expert System Pioneers in 1995
with Bid Manager• Allows Easy Configuring of
Complex Products• Automatic Checks on
Engineering• Expert System Proved Itself• Boosted Sales, Productivity,
and Profits ENDBACK NEXT
Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-62
Real World Cases
Artificial IntelligenceArtificial IntelligenceMajor Application CategoriesMajor Application Categories
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-63
Real World Cases
Artificial IntelligenceArtificial Intelligence• Benefits of Expert Systems• Limitations of Expert Systems•Criteria for Suitable
Applications
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-64
Real World Cases
Artificial IntelligenceArtificial Intelligence
•Developing Expert Systems•Expert System Shell•Knowledge Engineering
Expert SystemsExpert Systems
17
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-65
Real World Cases
Artificial IntelligenceArtificial IntelligenceVisual Rule Studio and VB
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-66
Real World Cases
Artificial IntelligenceArtificial IntelligenceES Development at ES Development at
MacMillanMacMillan BloedelBloedel• Forest Products Conglomerate•Used ES to Capture
Knowledge of Plant Operations•Used ACQUIRE Expert
System• Provides Quality Maintenance
and Operations Advice to Mill Operators
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Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-67
Real World Cases
SummarySummary• Information, Decisions,
and Management• Decision Support
Trends• Management
Information Systems• OLAP and Data Mining• Decision Support
SystemsEND
BACK NEXT
Decision Support in BusinessDecision Support TrendsManagement Information SystemsDecision Support SystemsKnowledge Management SystemsSection IIBusiness and AINeural NetworksFuzzy LogicGenetic AlgorithmsExpert Systems
KEY TERMS
Copyright 2005, McGraw-Hill/Irwin, Inc. 9-68
Real World Cases
SummarySummary• Executive Information
Systems• Enterprise
Information and Knowledge Portals
• Artificial Intelligence• AI Technologies• Expert Systems
![Chap009 [호환 모드]](https://img.pdfslide.net/doc/110x75/622e533a207b19240e026873/chap009-.jpg)
