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what are the implications of social media, the Internet and new technologies for community engagement and how do traditional and new ways of engagement complement each other to create new opportunities through Gov 2.0 initiatives and co-production?
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learning to crowd-surfGov 2.0 and community engagement
Patrick McCormickManager Digital Engagement
Department of Justice Victoria
Effective Community Engagement Conference
21 July 2010 Sydney
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learning to crowd-surfGov 2.0 and community engagement
1. understanding the context
2. tinkering with new tools
3. listening to the crowd
4. responding and collaborating
1. understanding the contextPaul Begala, Will_Martin, Flickr
the wisdom of crowds
crowd-sourcing
crowd-surfing
2004 book by James Surowiecki
Community engagement in 2010
2008 book by Jeff Howe
tapping into the wisdom of the crowd
Open collaboration on platforms (not channels) • boundaries can spark innovation when communities form to
solve problems• diversity trumps expertise• the 1:10:89 rule
The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools and
Societies - Scott E. Page
citizen expectations are changing
3 types of expectations - Charlie Leadbeater
• I need – essential services government must provide
• I want – discretionary services responding to demand
• I can – option to self select, participate, co-produce
why now?
• Internet 1.0 – low or no cost production and distribution
• netizens 1.0 – surplus computing and doing capacity
• web 2.0 - new tools, behaviours, expectations
the Internet has something to do with it
compact yet immense, a ‘small world’
• 10x growth adds ‘one hop’
• growth is organic and ad hoc
power law distribution mostly below and above the mean•few with many links•many with few links
In Search of Jefferson’s Moose - David G. Post
power law distribution mostly below and above mean• few with many links• many with few links
enabled by but not about technology
power law distribution mostly below and above the mean•few with many links•many with few links
the architecture of the Internet
• a collection of public agreements and standards
• vast repository of data, information, knowledge• disproving the Babel objection - Yochai Benkler
• ‘stupid network’ with intelligence at the edge - David Isenberg
‘the cathedral and the bazaar’ – Eric Raymond
what do we mean when we say Gov 2.0?
power law distribution mostly below and above the mean•few with many links•many with few links
using the power of the Internet to
• deepen democratic processes through scaled conversations
• refining policy through more robust consultation
• tailoring services more closely aligned to citizen needs
• open, transparent, responsive government processes enable co-production of services and policy development
• from read-only to read-write
what does this mean for government?
a new approach
• share (not cede) power, when and where appropriate
• maintain authority in old and new models
• government as a platform, providing a citizen ‘API’
key components
• culture of experimentation and collaboration
• open access to public sector data and information
• voice of authenticity, uncertainty and contestability
2. tinkering with the tools
supporting a culture of collaboration internally
• Justice portfolio employs over 21,000 staff
• police and prosecution, courts, prison and corrections services, tribunals and agencies
• protecting citizen rights, emergency services, racing and gaming policy and legal advice to government
using social media externally to support existing role in community and establish trusted, authentic presence on new platforms
sharing information to reduce costs, build trust and confirm public safety objectives
using social media to target alcohol related violence by encouraging user input and content creation
2. listening to the crowd
using social media monitoring tools to capture the direction of online conversations
breaking down social media activity by topic and level of interest
Fire Ready42%
Speed Cameras & Fines
4%
Alcohol & Street Violence
26%Championship
Moves5%
Courts & Sentencing
4%
Vital Valued Victorian
2%
Sex Offenders14%
Problem Gambling
3%
issues share of voice
tracking social media stats over time to identify increased interest in key issues
0
1000
2000
3000
4000
January February March April
Month on Month Trend
Alcohol & Street ViolenceSocial Media Analysis26%
April 2010
plotting social media spikes against news items and events to determine impact
Violent CBD brawl
Street violence talk spawned by Williams’ death
developing a social media dashboard to provide a snapshot for senior stakeholders
Profile Results Popular On… Main issues
Alcohol & Street Violence 1081 71% News sites & blogs• CBD brawl• Carl Williams’ death
Championship Moves 202 142% News sites • Very little discussion of SMS to suburban footballers
Courts & Sentencing 155 61% News sites• News reports without public comment• VCAT discussed on low-impact legal blogs
Fire Ready 1717 15% News sites & blogs• Blog discussion of Christine Nixon at the Royal Commission• Sympathy for Russell Rees, including messages of support on CFA Facebook page
Problem Gambling 140 100% Forums & blogs• Shane Warne slammed for his tweet about online gambling• Brimbank's $9.7m/month gambling habit
Sex Offenders 563 14% News sites & blogs• Pope to meet with sex abuse victims, including an Australian• 'Sexting' a hot topic: Microsoft pulls ad; Fed Gov warns youth about the dangers
Speed Cameras & Fines 160 966% Forums• Motoring forums abuzz with talk of unmarked speed cameras, and 'revenue raising'• Discussion of new camera technology
Vital Valued Victorian 91 12%Forums & social
networks• CFA: launch of iPhone app; support for Russell Rees; radios not delivered
Change
4. responding and collaborating
Bunyip State Forest, Black Saturday, Anthony Brownhill
the worst natural disaster in Australia’s history
Victorian Fire Map 9 February 2009, dse.vic.gov.au
CFA, Black Saturday, Flickr
providing citizens with up to date information through diverse, convenient channels
Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue
managing the information load and access to meet demand and prevent bottlenecks
Kinglake, Aerial view, news.com.au
maintaining community engagement to prepare for future emergencies
Yarra Valley, Black Saturday, Flickr
going where the people are to build trust and improve access to timely information9,300 fans x average 150 friends = 1,209,000 people
because people want to help and can play a role that government is well placed to facilitate
seeking citizen support for emergency volunteers Vital. Valued. Victorians.
sharing emergency information in timely, convenient way extends frontline response to community
being mobile and providing tools that enable citizens to help themselves and their neighbors
geospatial data and location aware smart phones deliver powerful tools into the hands of citizens
1. understanding the context
2. tinkering with new tools
3. listening to the crowd
4. responding and collaborating
learning to crowd-surfGov 2.0 and community engagement
re-using this presentation? the fine print…
• Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5
• Put simply, this means:– you are free to share, copy and distribute this work– you can remix and adapt this work
• Under the following conditions– you must attribute the work to the author:
Patrick McCormick ([email protected] or [email protected])– you must share alike – so if you alter or build upon this work you have to keep these same conditions
• Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer
