Digital Production: Stage 1

_Week 7

Experiments with Color

Why Study Color?

Why study color?

e.g. what is red?

How do you talk about

the specific hues or shades of red?

e.g. Pantone system:

1.  html red

2.  Pantone® Red

3.  Pantone® Warm Red

4.  TRUEMATCH® 6-a

Communication of color

CMYK Color Wheel Printing: The primaries are magenta, cyan,

and yellow.

Complementary Colors

The colors that are positioned opposite one another

are complementary colors

Complementary colors annihilate each other

when mixed to create dark neutrals

Applying Colors

PhotographbyShogKamalAl‐Enizy

Vibrating Boundaries

May occur when opposing colors are

brought together

Color Effects: After Images/Perceptual Opposites

Activity:__What is your perceptual opposite?

Stare at the following image for at least 20

seconds…

Color & Contrast

Yellow text on a white background

OR Blue text on a black background

'simultaneous contrast’

Text may appear to vibrate, or cast a

shadow. Eye strain and fatigue will

result if a viewer focuses on a

document displaying similar properties

for an extended time period.

_ emotional

__ gender

___ Religious

____ social/political status

_____ Psychological

Applying Color_

Color Primary Shapes:

•  the circle

•  the square

•  the triangle

_ gender

__ Religious

___ emotional

____ Psychological

_____social/political status

Applying Color_

_Why use color?

•  Fertility

•  Abundance

•  Energy

•  Spirit

•  happiness

Applying Color __ al-aluuan

•  Blood

•  fire

•  life

•  Warmth

Applying Color __ al-aluuan •  Fire

•  Fertility

•  High energy

•  speed

•  Danger

•  Aggression

•  Evil

•  Passion

•  Wisdom-

golden

yellow

•  Treachery-

pale yellow

Applying Color __ al-aluuan •  Sun

•  Center

•  Creation

•  Envy

•  Disgrace

•  cowardice

•  awakening

•  New

beginning

•  growth

Applying Colors __ al-aluuan •  Superhuman

powers

•  Unlucky

•  Lucky

•  paradise

•  Soothing

•  Relaxes mentaly

•  awakening

•  New

beginning

•  growth

Applying Colors __ al-aluuan •  Superhuman

powers

•  Unlucky

•  Lucky

•  paradise

•  Soothing

•  Relaxes mentaly

Applying Colors __ al-aluuan

Jordan

Iran

Pakistan Algeria

UAE

Afghanistan

Kuwait Flag

_ Red: Pantone 186 c /

CMYK (%) C 0 - M 90 -

Y 80 - K 5

_ Green: Pantone 340 c /

CMYK (%) C 100 - M 0 -

Y 70 - K 15

The Flag of the Arab Revolt White: deeds

Black: battlefields

Green: meadows

Red: blood of enemies

White – honor

Red - bravery, strength

Green – hope and love

Black - the defeat of

enemies/determination

•  open

•  infinity

•  emptiness

Applying Colors __ al-aluuan •  distance

•  Gods

•  peace

•  purity

•  protection

•  Royalty

•  Priesthood

Applying Colors __ al-aluuan

•  Sacred

•  Mourning

Color as Light (Additive Color Theory)

Color as Pigment or Coloring Agents(Subtractive Color Theory)

Black and White? • Unlucky

• Death

• Witchcraft

• power

• Authority

• New life

• feminine

• lucky

• Death

• Healing

• Innocence

Color Swatches

Color Swatches

Color Analyses

Color Analyses

Color Analyses

In class activities Research:

- Meaning of colors

- Logos

-  Color Palette

-  Continue to work on sketches- with instructor

Resources

http://www.brandsoftheworld.com

http://meyerweb.com/eric/tools/color-blend/