Characters – Within the design of the poster itself there is no apparent main character or band member visible on the poster design, this is possibly because the band themselves are very popular with a large fan base, and their name alone could be large enough to be able to sell copies of the live album it is advertising for. The design of the poster additionally is the same as the one used on the front cover of the live album itself, therefore the poster is recognisable and noticeable especially to fans of the band who may have attended the gig or performance.

Setting – The setting within the poster is clearly indicated to be London, as there are various popular landmarks which are visible within the animated poster, examples being Big Ben and the river Thames, these references indicate to how the live album itself was recorded from a performance or gig which took place at a venue in London. The setting itself is iconic for the band as it relates to their origin within England, and therefore is a rather iconic reference to the band and their music.

Technical Codes – On the poster the entire design is animated, although the colour scheme used throughout shows various shades of blue, red and yellow. The three colours contrast each other well and adds more depth to the design of the popular London landmarks within the poster. The colour scheme itself shows all of the buildings and popular London landmarks are in a light and dark blue colour, contrasting with the image of the sun which fades from yellow to red, which is possibly referencing the connotations of rock music.

Design Balance/Symmetry – The amount of text and imagery is in-balanced as the images slightly overpower the amount of text on the poster. However, the images on the poster are symmetrical to each other, as Big Ben is positioned in the centre of the poster, as it the large airship above it, and the Houses of Parliament to the left are symmetric to the bridge on the right hand side. The text is constantly positioned in the centre of the poster both at the top and bottom of the page, so the attention is mainly drawn towards the images within the poster.

Iconography – There are many iconic elements within the poster which relate to both London and the band. The poster shows an animated version of the popular London landmarks of Big Ben, The houses of Parliament and the river Thames, making reference to the city where the live album was recorded. Above the animated version of London an animated Zeppelin airship is shown, which is an iconic image which often relates to the band, and their name origin. The image of the airship or blimp is often used with posters to advertise the bands albums or tours and therefore is highly recognisable.

Design Principle – The Guttenberg design principle may have been considered when this poster was produced, as it is clear in the primary optical area that the first thing the audience will see is the airship or blimp followed by the title of the band. As the poster progresses to the terminal area, there is less going on in terms of imagery, and none of the important information in terms of text or imagery is presented in this area. The title of the album is positioned between the river Thames the colour fading from blue to yellow, drawing attention to it.

Lily WilkinsonLed Zeppelin Poster Analysis