Laura Fleury Charlotte GuillotPaul Henri Durieu

LES JARDINSDU MARAIS

PR & Marketing Approach

• maintaining online reputation :

• Keep the blog up to date

• Update Social network pages

• Online travellers reviews (trip advisor …)

• Highlights the fact that they own more than 1 hotel

• Communicate more about their events

• Customers reviews follow up

• Redesign their website, make it more attractive, because there is no information about the group, the hotel, the rooms…• 360° visit of the hotel

SOLUTIONS • Mobile App• Create an efficient mobile application • Where we can book rooms or make other reservations• Post reviews everyday or every weeks

• QPI calculation ( quality penetration index ) in order the measure quality scores

• Be more present on the online community • Pinterest • Foursquare• …

• Communicate about the Plazza Group to which it belong to

• Website : Booking engine optimization (difficult to find where to book a room)

Content

• Create a photo gallery on the website where guests can share their experiences with their own pictures• Link this photo gallery to pinterest in order to attract more potential customers

• On the mobile App, communicate about the events, the new plate that the chef add on this menu • Link the mobile app to foursquare and pinterest and also instagram when people want to share their pictures when they stayed in the hotel

Conclusion

• They really need to work on their website, it is not attractive at all and it doesn’t represent the hotel style. • The website is also not well arrange it is very difficult to join the page to book a room, plus you can’t make reservation for the restaurant of the hotel •We notice also that there are no information about the history of the hotel and the group in which it belong to