Lesson03 Social Media

Embed Size (px)

Citation preview

  • 8/2/2019 Lesson03 Social Media

    1/38

    Important Info

    The documentation deadline will be extended foranother week

    GPP wants the websites off line after the presentations

    Copy from the folder tutorials(Training_Videos_PremeirePro_Essentials)

    Also copy the folder Books

    Editorial meeting

  • 8/2/2019 Lesson03 Social Media

    2/38

    Ma 9 jan 2012

    Tuesday 5 pm

    student voting closes

    9am Website and movies live online

    Wod 11 jan 2012 pm All presentations judged by GPP

    Don 12 jan 2012 10u ochtend Winnaars worden bekendgemaakt (GPP choice & student vote) - locatie FCJ (?)

    Bedoeling: "give general and specific comments on what you liked and maybe

    what was less successful and then chose maybe a top 3 and explain your final choice

    during this presentation."

  • 8/2/2019 Lesson03 Social Media

    3/38

    Social Media Brand Style GuideExtend your branding Style-Guide to account for Social Mediaand/or Communication tools

    Justification How and where is your brand represented online?

    How is your design of SM consistent or different with your

    website design, in terms of branding, tone, colors, images,graphics etc.

    Note that it is possible to customize most kinds of social mediapages so you will need to have a look at some of the links wehave on the next page.

    We expect you to do this.

  • 8/2/2019 Lesson03 Social Media

    4/38

    Social Media- Intro

    http://www.youtube.com/watch?NR=1&v=m

    gp7GwHxV14

    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related

    You can find plenty of other examples on thesame page

    1. Social Media Facts and Figures

    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=relatedhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=relatedhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=relatedhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=relatedhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=relatedhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=relatedhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
  • 8/2/2019 Lesson03 Social Media

    5/38

    Other resources:http://www.checkfacebook.com/

    http://socialmediatoday.com/kenburbary/276356

    /facebook-demographics-revisited-2011-statistics

    1. Social Media Facts and Figures

    (cont.)

    http://www.checkfacebook.com/http://www.checkfacebook.com/http://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp:/mashable.com/2011/11/18/facebook-stats/http://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp:/mashable.com/2011/11/18/facebook-stats/http://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statisticshttp:/mashable.com/2011/11/18/facebook-stats/http://www.checkfacebook.com/http://www.checkfacebook.com/
  • 8/2/2019 Lesson03 Social Media

    6/38

    http://mashable.com/2011/11/18/facebook-stats/

    1. Social Media Facts and Figures(cont.)

    http://mashable.com/2011/11/18/facebook-stats/http://mashable.com/2011/11/18/facebook-stats/http://mashable.com/2011/11/18/facebook-stats/http://mashable.com/2011/11/18/facebook-stats/
  • 8/2/2019 Lesson03 Social Media

    7/38

    1. Social Media Facts and Figures(cont.)

  • 8/2/2019 Lesson03 Social Media

    8/38

    1. Social Media Facts and Figures(cont.)

  • 8/2/2019 Lesson03 Social Media

    9/38

    1. Social Media Facts and Figures(cont.)

  • 8/2/2019 Lesson03 Social Media

    10/38

    1. Social Media Facts and Figures(cont.)

  • 8/2/2019 Lesson03 Social Media

    11/38

    http://www.nonprofitmarketingblog.co

    m/site/the_evolution_of_the_online_d

    onor/?utm_campaign=social_media&u

    tm_medium=is_awesome&utm_source

    =socialkaty

    1. Social Media Facts and Figures(cont.)

    http://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkatyhttp://www.nonprofitmarketingblog.com/site/the_evolution_of_the_online_donor/?utm_campaign=social_media&utm_medium=is_awesome&utm_source=socialkaty
  • 8/2/2019 Lesson03 Social Media

    12/38

    SM is changing corporate/non-profit approach tomarketing TV advertising interruptive marketing (e.g.

    commercial breaks) Spams and pop-ups unsuccessful attempts totake the interruptive marketing approach to theInternet Why unsuccessful? The Internet is a different kind of mediaenvironment

    2. Social media marketing versustraditional media marketing

  • 8/2/2019 Lesson03 Social Media

    13/38

    Unlike TV, Internet is more interactive- enforces sharing (e.g. photo and video),engagement, and participation

    - we can add comments, even edit onlinecontent (e.g. Wikipedia)- online discussions

    2. Social media marketing versustraditional media marketing (cont.)

  • 8/2/2019 Lesson03 Social Media

    14/38

    Basic characteristics of SM marketing:- less interruptive and intrusive

    - blended into our every day life we allow itourselves - by clicking, liking and following- brings brands to the level of participation/word-of-mouth/viral marketing extends the

    voice of your brand [GPP]

    2. Social media marketing versustraditional media marketing (cont.)

  • 8/2/2019 Lesson03 Social Media

    15/38

    How to influence online discussions?By participating - give your audience

    something worth discussing; create mediaexperiences; engage the audience(examples will follow)The intention of your SM campaign: to seed GD-

    related conversations/discussions online You hope that around GD event awareness will becreated, discussions started etc.

    2. Social media marketing versustraditional media marketing (cont.)

  • 8/2/2019 Lesson03 Social Media

    16/38

    Hence, you really count on a user to spreadand sustain GD discussion - user as a foundationof SM marketing

    SM marketing analysis: target audience,competition, non-profit trends Behaviour of your target audience shouldinform your strategy/user-targeted strategy Experience your page offers needs to reflectinterests and motivations of your targetaudience

    2. Social media marketing versustraditional media marketing (cont.)

  • 8/2/2019 Lesson03 Social Media

    17/38

    90% of online users are Lurkers (users who donot actively participate in Forums/Groups/Pagesetc.)

    9% of users contribute sometimes(commenting mostly on what is relevant tothem, a specific interest, question etc.)1% of users are active users (power users) and

    contribute approximately 91% of user contenthttp://adconline.ca/embrace-the-lurker/

    2. Social media marketing versustraditional media marketing (cont.)

    http://adconline.ca/embrace-the-lurker/http://adconline.ca/embrace-the-lurker/http://adconline.ca/embrace-the-lurker/http://adconline.ca/embrace-the-lurker/http://adconline.ca/embrace-the-lurker/http://adconline.ca/embrace-the-lurker/
  • 8/2/2019 Lesson03 Social Media

    18/38

    Different SM engage different kind of usersFacebook personas examples: Critic (hecontributes the content, he is an active

    blogger and participates in online discussions)Socializer (she wants to enjoy networking,she will participate in games, competitionsetc.)

    2. Social media marketing versustraditional media marketing (cont.)

  • 8/2/2019 Lesson03 Social Media

    19/38

    3. How is SM changing non-profit?

    marketing, a stumbling stone for non-profit -lack of money and expertise

    SM changing non-profit approach

    - enforces engagement and participation- facilitates self-organization of smaller groupsand individuals around non-profit cause- facilitates crowdsourcing and collaboration- facilitates more transparency

    Some examples follow

  • 8/2/2019 Lesson03 Social Media

    20/38

  • 8/2/2019 Lesson03 Social Media

    21/38

    http://www.makeaidtransparent.org/ On-going campaign/online petition to

    make governments aid more transparent- (at the moment no one knows exactly

    how much money is being spent, where oron what)

    - Why-the-aid-should-be-transparentcomments integrated with the websiteinterface

    - 39235 people have signed already- promotional video posted on VIMEO

    http://vimeo.com/24621998

    3. How is SM changing non-profit?(cont.)

    http://www.makeaidtransparent.org/http://vimeo.com/24621998http://vimeo.com/24621998http://vimeo.com/24621998http://vimeo.com/24621998http://www.makeaidtransparent.org/http://www.makeaidtransparent.org/http://www.makeaidtransparent.org/
  • 8/2/2019 Lesson03 Social Media

    22/38

    When you sign in the petition you get an email:- Email the message belowto friends, familyand colleagues

    - Tweet this: I just signed the petitionfor aid transparency calling on

    governments to keep their promises:

    http://makeaidtransparent.org

    - Share the Make Aid Transparent petition siteon Facebook- If you think of other ways you think you can

    help the campaign, please do let us know.

    3. How is SM changing non-profit?(cont.)

    mailto:?subject=Join%20me%20to%20Make%20Aid%20Transparent&body=Hi%20friend,I%20just%20signed%20this%20petition%20on%20aid%20transparency.%20Aid%20is%20really%20important%20-%20when%20spent%20well%20it%20saves%20lives,%20puts%20kids%20into%20school%20and%20promotes%20long-term%20development.%20But%20right%20now%20no%20one%20knows%20exactly%20how%20aid%20money%20is%20spent,%20where%20or%20on%20what.%20In%20most%20cases,%20not%20even%20governments%20receiving%20aid%20have%20a%20full%20picture%20of%20where%20all%20the%20money%20goes.%20This%20makes%20aid%20less%20effective.If%20lots%20of%20us%20sign%20this%20petition%20then%20donors%20will%20have%20to%20keep%20their%20promises%20to%20make%20aid%20more%20transparent%20%u2013%20which%20will%20help%20millions%20of%20people%20round%20the%20world%20to%20benefit%20from%20better%20aid%20and%20hold%20their%20governments%20to%20account.Sign%20here:%20http://www.makeaidtransparent.org/Thanks!http://makeaidtransparent.org/http://www.facebook.com/sharer/sharer.php?u=http://www.makeaidtransparent.orghttp://www.facebook.com/sharer/sharer.php?u=http://www.makeaidtransparent.orghttp://www.facebook.com/sharer/sharer.php?u=http://www.makeaidtransparent.orghttp://www.facebook.com/sharer/sharer.php?u=http://www.makeaidtransparent.orghttp://www.facebook.com/sharer/sharer.php?u=http://www.makeaidtransparent.orghttp://makeaidtransparent.org/http://makeaidtransparent.org/mailto:?subject=Join%20me%20to%20Make%20Aid%20Transparent&body=Hi%20friend,I%20just%20signed%20this%20petition%20on%20aid%20transparency.%20Aid%20is%20really%20important%20-%20when%20spent%20well%20it%20saves%20lives,%20puts%20kids%20into%20school%20and%20promotes%20long-term%20development.%20But%20right%20now%20no%20one%20knows%20exactly%20how%20aid%20money%20is%20spent,%20where%20or%20on%20what.%20In%20most%20cases,%20not%20even%20governments%20receiving%20aid%20have%20a%20full%20picture%20of%20where%20all%20the%20money%20goes.%20This%20makes%20aid%20less%20effective.If%20lots%20of%20us%20sign%20this%20petition%20then%20donors%20will%20have%20to%20keep%20their%20promises%20to%20make%20aid%20more%20transparent%20%u2013%20which%20will%20help%20millions%20of%20people%20round%20the%20world%20to%20benefit%20from%20better%20aid%20and%20hold%20their%20governments%20to%20account.Sign%20here:%20http://www.makeaidtransparent.org/Thanks!
  • 8/2/2019 Lesson03 Social Media

    23/38

    http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/

    Similar website/transparency issue

    Donors can log in to see exactly wherethe money they donated is going

    3. How is SM changing non-profit?(cont.)

    http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/http://blog.wepay.com/2011/03/08/wepay-helping-families-in-need/
  • 8/2/2019 Lesson03 Social Media

    24/38

    http://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enThis Greenpeace campaign (against Japanese

    whaling practices) has over 13, 000 participants a part of this campaign is a virtual origami

    game each participant will create a virtualorigami whale

    3. How is SM changing non-profit?(cont.)

    http://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=enhttp://www.send-a-whale.com/sendawhale/landing_trans.php?t_lang=en
  • 8/2/2019 Lesson03 Social Media

    25/38

    http://influenceproject.fastcompany.com/#/The National Youth Anti-Drug Media CampaignAbove the influence

    Their objective: how to reach all teens across

    country (the US); how to make them moreaware of drug addiction issue; how toencourage youth to think critically about theissueSM: fostering activeengagement andparticipation

    3. How is SM changing non-profit?(cont.)

    http://influenceproject.fastcompany.com/http://influenceproject.fastcompany.com/http://influenceproject.fastcompany.com/http://influenceproject.fastcompany.com/
  • 8/2/2019 Lesson03 Social Media

    26/38

    How? By asking teens to enter their zip codesand list two of their influences

    It is a competition teens need to click oneach others links which then raises their

    influence meter The idea was to encourage more

    awareness/teens get more informed byreading each others links

    Can clicking on a link bea good way to measuresuch influence?

    3. How is SM changing non-profit?(cont.)

  • 8/2/2019 Lesson03 Social Media

    27/38

    Facebook Causes Birthday applicationIt encourages individuals to use their birthdayas an excuse to raise money for non-profit of

    their choiceThe thousands of people started BirthdayWishes through Facebook Causes and managedto raise over 1$ million total for various non-

    profits

    3. How is SM changing non-profit?(cont.)

    http://apps.facebook.com/causes/birthdays/new?m=70fd4329http://apps.facebook.com/causes/birthdays/new?m=70fd4329
  • 8/2/2019 Lesson03 Social Media

    28/38

    http://www.musthavegifts.ca/ Goal is to encourage more donations to

    help feed families in need during theholiday season / to provide for more than

    70, 000 people this seasonItems you see are not for sale donationare cash value of the food items

    3. How is SM changing non-profit?(cont.)

    http://www.musthavegifts.ca/http://www.musthavegifts.ca/http://www.musthavegifts.ca/
  • 8/2/2019 Lesson03 Social Media

    29/38

    http://occupygeorge.com/- raising awareness by infographics- DIY printing of stamping bills- On the website, free templates to use

    yourself/data visualization

    3. How is SM changing non-profit?(cont.)

    http://www.stateofworkingamerica.org/charts/view/206http://www.stateofworkingamerica.org/charts/view/206
  • 8/2/2019 Lesson03 Social Media

    30/38

    http://www.one.org/c/international/actnow/4092/http://www.one.org/international/blog/

    - Promotional video/linked to the petitionagainst hunger

    3. How is SM changing non-profit?(cont.)

    http://www.one.org/c/international/actnow/4092/http://www.one.org/international/blog/http://www.one.org/international/blog/http://www.one.org/c/international/actnow/4092/
  • 8/2/2019 Lesson03 Social Media

    31/38

    Twitter tips Customize your Twitter background to

    reflect your brand/NGOhttp://freetwitterdesigner.com

    http://mashable.com/2009/05/23/twitter-

    backgrounds/

    https://twitter.com/#!/TheGPPGlobal Poverty Project twitter page

    (customized)has around 5000-6000 followers

    4. Designing for Social Media (cont.)

    http://freetwitterdesigner.com/http://mashable.com/2009/05/23/twitter-backgrounds/http://mashable.com/2009/05/23/twitter-backgrounds/https://twitter.com/https://twitter.com/https://twitter.com/http://mashable.com/2009/05/23/twitter-backgrounds/http://mashable.com/2009/05/23/twitter-backgrounds/http://mashable.com/2009/05/23/twitter-backgrounds/http://freetwitterdesigner.com/http://freetwitterdesigner.com/http://freetwitterdesigner.com/
  • 8/2/2019 Lesson03 Social Media

    32/38

    Wordpress twitter related functionalities http://webdesigncrowd.com/wordpress-

    plugins-twitter-functionalities/ http://widgetbox.com

    (streams Tweets)

    Research tips:

    Use # hash tags to tap into trending relatedto your issue Use https://twitter.com/#!/search-home

    4. Designing for Social Media (cont.)

    http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://widgetbox.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/http://widgetbox.com/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/http://webdesigncrowd.com/wordpress-plugins-twitter-functionalities/
  • 8/2/2019 Lesson03 Social Media

    33/38

    And http://hashtags.org/povertyit tracks some of the important tags/topics andshows their trending over time

    clickingomg on the graph brings you to:http://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utc

    https://twitter.com/#!/LauraLeeAuthor/poverty-hunger-non-profit(you can also look public lists on your related

    topic)

    4. Designing for Social Media

    (cont.)

    http://hashtags.org/povertyhttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttps://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/https://twitter.com/http://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://trendistic.indextank.com/poverty/_on-2011-11-18-21h-utchttp://hashtags.org/povertyhttp://hashtags.org/povertyhttp://hashtags.org/povertyhttp://hashtags.org/poverty
  • 8/2/2019 Lesson03 Social Media

    34/38

    Facebook tips: Useful non-profit apps

    https://www.facebook.com/causes

    https://www.facebook.com/apps/application.php?id=2513891999

    https://www.facebook.com/apps/application.php?id=23798139265

    4. Designing for Social Media

    https://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/apps/application.php?id=23798139265https://www.facebook.com/apps/application.php?id=23798139265https://www.facebook.com/apps/application.php?id=23798139265https://www.facebook.com/apps/application.php?id=23798139265https://www.facebook.com/apps/application.php?id=23798139265https://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causes
  • 8/2/2019 Lesson03 Social Media

    35/38

    How to get FB user to like your page: From the page itself From creating a page Adding people as admins invite friends feature

    By recommendation Other pages can like your page From a like button Etc.

    4. Designing for Social Media(cont.)

    https://www.facebook.com/causeshttps://www.facebook.com/causeshttps://www.facebook.com/causes
  • 8/2/2019 Lesson03 Social Media

    36/38

    Sign up forhttp://www.youtube.com/nonprofits?gl=AU&hl=en-GB

    More uploading space A place on YouTube non-profit list Google Donate button You can customize a page (add your logo

    and change the color scheme)http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/

    4. Designing for Social Media(cont.)

    http://www.youtube.com/nonprofits?gl=AU&hl=en-GBhttp://www.youtube.com/nonprofits?gl=AU&hl=en-GBhttp://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/http://www.youtube.com/nonprofits?gl=AU&hl=en-GBhttp://www.youtube.com/nonprofits?gl=AU&hl=en-GBhttp://www.youtube.com/nonprofits?gl=AU&hl=en-GBhttp://www.youtube.com/nonprofits?gl=AU&hl=en-GBhttp://www.youtube.com/nonprofits?gl=AU&hl=en-GBhttp://www.youtube.com/nonprofits?gl=AU&hl=en-GB
  • 8/2/2019 Lesson03 Social Media

    37/38

    Also see: http://mashable.com/2010/03/26/non-

    profits-youtube/ Your media need to interlock! YouTube video extends short messages

    you post on Twitter or Facebook

    4. Designing for Social Media(cont.)

    http://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/
  • 8/2/2019 Lesson03 Social Media

    38/38

    5. Social Media criticism

    Personal information leaking:http://www.deccanherald.com/content/84592/100-million-facebook-users-profile.html

    Twitter revolution:http://www.foreignpolicy.com/articles/2010/

    06/07/the_twitter_revolution_that_wasnt

    http://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.foreignpolicy.com/articles/2010/06/07/the_twitter_revolution_that_wasnthttp://www.foreignpolicy.com/articles/2010/06/07/the_twitter_revolution_that_wasnthttp://mashable.com/2010/03/26/non-profits-youtube/http://mashable.com/2010/03/26/non-profits-youtube/http://www.foreignpolicy.com/articles/2010/06/07/the_twitter_revolution_that_wasnthttp://www.foreignpolicy.com/articles/2010/06/07/the_twitter_revolution_that_wasnthttp://www.foreignpolicy.com/articles/2010/06/07/the_twitter_revolution_that_wasnthttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.htmlhttp://www.deccanherald.com/content/84592/100-million-facebook-users-profile.html