Let's Get Behind Amy's Ride

Amy's RideMax Stevens, Thursday, 7 October 2010

Bicycle SA and the Amy Gillett Foundation have been working together since 2008 with the objective of taking a morestrategic approach to developing and promoting a number of road safety campaigns. After all, road safety is theresponsibility of all road users. Cycling SA supports this recreational ride and the Amy Gillett cause throughscholarship recipient Rachel Neylan an elite cyclist and Cycling Australia member.

In 2009, Bicycle SA endorsed the AGF's national safety campaign of A Metre Matters. Designed to raise awareness inthe minds of motorists to ensure they keep at least a metre between themselves and cyclists, the sight of 3,000jersey's winding their way down the Southern Expressway for Amy's Ride 2009 was a potent image.

With more and more South Australian's taking to their bike for the first time, we are increasingly seeing the need toencourage cyclists to reacquaint themselves with the rules of the road. While its great news that more people areriding, its now more important than ever to ensure cyclists 'share the responsibility' and ride within the law.

The Red Light is the most iconic road safety image - and we believe that the most effective follow up to the AGF's AMetre Matters campaign is one that will focus and highlight the need for cyclists to adhere to the road rules andtherefore improve safety.

AGF and Bicycle SA are pleased to announce our safety message for this year's riding season is Red Aware.

For Amy's Ride 2010 we have responded to the feedback from last year's ride and will provide more choice for this year- with jerseys an optional benefit. Your registration will not only give you a fully supported ride down the SouthernExpressway to the beautiful McLaren Vale, but also the chance to support the worthy regional and national initiatives ofthe AGF in our quest to bring about a safer, more harmonious relationship between cyclists and other road users. In afirst for this year, to also assist Bicycle SA to deliver their Red Aware road safety campaign.

Sponsored by the Motor Accident Commission, we have 2,000 Red Aware jerseys available for those who would likeone - first in best dressed!

And for those riders who do not want a jersey, you have peace of mind knowing that $20 of your registration fee willgo direct to support the AGF, while the proceeds of your ride fee will assist Bicycle SA to roll out their Red Awarecampaign throughout the year. Even if you opt for the jersey, part of your registration fee will go towards AGF's roadsafey campaign. Last year we raised over $70,000 for the AGF, this year we are aiming for $100,000!

So when you register, you will be asked if you would like a Red Aware jersey - if you do, please tick the box and selectyour jersey size. Otherwise, just continue through to the end of the registration process.

We look forward to seeing you on the road supporting the important work of the Amy Gillett Foundation and Bicycle SA

Great early bird registration prizes from Ground Effect cycle clothing up for grabs too.

Ride the Expressway...Challenge Yourself...Raise Money for the Amy Gillett Foundation...Spread the safety message...

Other Links

Bike SA

Amy Gillett Foundation

Let's Get Behind Amy's Ride http://www.sa.cycling.org.au/default.asp?Page=39476

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