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This is a joint presentation Stephanie Mola and I gave at Notre Dame's 2011 Alumni Senate.
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1
Let’s Get Social
Using myNotreDame and Facebook for your club, class, or group
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Overview
Using myNotreDame effectively
Using Facebook in an interactive way
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Overview
How — not why
Best practices
Usable takeaways
Communications focus
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myNotreDame
Your website as online foundation
Starting point
Where you want people to come
What will they find?
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Your website
News
Events
Photos
Video
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News
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Events listing
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Events calendar
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Photos
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Photos
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Video
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Content tips
Easy to scan
Short paragraphs
Subheads
Lists
Images
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Examples
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Examples
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Discussion Groups
Available through myNotreDame
Reunion classes are using them
Make your website interactive
Post comments, photos
mynotredame.nd.edu/grouprequest
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Discussion Groups
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Discussion Groups
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Success = interaction
Building on your website’s online foundation
Meeting people on a network they use
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Getting Started
Are you on the alumni Facebook directory?
http://mynotredame.nd.edu/facebook
Contact us to let us know you have a page or group: [email protected]
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Alumni Facebook Directory
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Setup
Use your club/class/group name, logo
Team approach: multiple admins to follow conversations, respond to questions
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Setup: Group vs. Page
Two good options, but a page is preferable at this point
Both groups and pages can be interactive
If you have a Facebook presence, keep your current setup
If you don’t, here are the two options …
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Groups
More democratic — everyone must post as themselves
New features since October 2010
Better notifications
If you use a group, make sure it’s open
http://facebook.com/groups
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Groups
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Pages
You can post as your institution or as yourself
You have access to insights (analytics) showing page trends, impact — a great tool
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Pages
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News
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Events
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Questions
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Contests
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Contests
Remember the rules
https://www.facebook.com/promotions_guidelines.php
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Conversations
Social media should be social
Not a “push” tool
Think like a person, not a marketer
Listen
Answer questions
Help people
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Conversations
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Conversations
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Responding
Setting expectations
mynotredame.nd.edu/socialmedia
Transparency vs. censorship
Questions / criticisms
Spam / obscenity
Online vs. offline
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For More Information
View this presentation: slideshare.net/joshstowe