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Lets Play a Game…. Lisa Frederick. Bobi DePauw. Life is short. Watch TV. The “Yellow” Campaign. SHIFT _ SHIFT _ advertising SHIFT _ creativity SHIFT _ thinking. SHIFT _. SHIFT _ expectations. Think Different. Think Different. It just keeps going and going and going…. Lee Clow. - PowerPoint PPT Presentation
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Lets Play a Game…
Lisa FrederickBobi DePauw
Life is short.Watch TV.
The “Yellow” Campaign
SHIFT_
SHIFT_advertisingSHIFT_creativitySHIFT_thinking
SHIFT_
SHIFT_expectations
Think Different.
Think Different.
It just keeps going and going
and going…
Lee Clow
Creativity
• Advertising is an ART not a business.
• People want to be entertained. If you can do that you can get them to listen.
• In his ads you know what he is selling, your not left confused or wondering what the point of it was. They are direct, to the point, but most importantly you want to watch because they grab your interest.
His Agency
• In Los Angeles• Chiat/Day• Given room to be creative, known as
Advertising City.• Divided into “neighborhoods” that are
reached by walking down “Main Street.”• “You can’t force people to be creative, but
you can create an environment where creativity is more likely to happen.”
