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Employer Brand is the new black
83% Recognize employer brand impact
54% Have a proactive strategy
38% Measure employer brand for talent
War for Talent will be WON by a strong employer brand
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What is Employer Brand?
1.What the company does
2.Employee satisfaction
3.Messaging and Content (increasingly social)
ThingsTo Know
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Employer Brand Communication
76% Companies use
to communicate the Employer Brand
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A decade ago..
You could buy an audience and say what you wished
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But Social Media
1 Levels the playing field
2 Has an element of virality in it
3 Let’s you directly interact with your audience
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Facebook – One to Many Channel• Good for mass
communication
• Share what matters
• Make content shareable
• Be Tropical
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Twitter – One to One Channel
• Create content that generates interactions
• Engage in one to one conversations
• Listen to your audience
• Engage with communities relevant to your domain
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LinkedIn – Your face as recruiter
• Create content for prospective employees
• Expand your network, through company page and individually
• Engage in groups, focus on contributing rather than consuming content
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Some other channels
Great medium to directly answer questions about your organization. Often people post questions related to hiring
Instagram and Pinterest are great platforms to share images related to your brands, as they are image only platforms. Pinterest can be used to target women.
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Social Media for Recruiting
Some obvious ways like
Job Ads on
Posting open job positions on various Social Media Platforms
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And then there are some things
that help you build a long term
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Put your people out there
A lot of Brian Balfour’s expertise through his talks has contributed to the perception of HubSpot being a marketing powerhouse.
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Make your leaders interact
Ask Me Anything on HackerEarth by Joydeep Sarma, founder of Quoble
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It’s JUST a platform for Communication
that enables you to listen.
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