Fashion With a Purpose.

MEDIA KIT 2014

LiberateApparel

Liberate came from a dream, a dream to help women find freedom fromabuse, poverty, low self-worth, cultural norms that cause harm and everyissue that inhibits us to live life and give love to others.

We have worked in the Dominican Republic and Haiti for quite a fewyears alongside a non-profit that focuses primarily on youth andfamilies. Over and over again we would see girls and young womenchange their lives to create a life with purpose free from the things thatharmed them yet would be pulled back into back into a destructiveenvironment because they lacked the resources to take care ofthemselves.

We wanted to do something more to come alongside and provide jobs tohelp them meet their basic needs. Jobs that would provide more than anincome but give them a purpose, value themselves and create the space tobecome who they were meant to be. This was the start of Liberate.

We have dreamt the dream to redeem the beauty from the destructionthat surrounds them.

Two years ago we decided to launch our dream into reality. It all beganfew dollars in the bank, two best friends, a miraculous support systemand a determination to make the impossible happen. These past twoyears have been an incredible journey, we have been so fortunate to beable to represent the idea of fashion having a purpose for good, ofcreating a business that creates positive change in the world, and creatinga brand we are proud to represent.

STORY1:

Liberates target market is women between theages of 25-40 who are both flourishing andindependent who want to reflect their uniqueand sophisticated style with what they wear.

Liberate considers their target market loyal andfriendly. She is referred as successful, smart andwell-traveled. She is driven and a hard worker.She has a natural curiosity about the world.She’s into traveling, hosting cocktail parties butcan enjoy a quiet night at home with a glass ofwine.

TARGET MARKET2:

3:Liberate is a contemporary women’s collectionincluding casual, resort and cocktail wear.These are packaged as a seasonal line fordistribution to boutiques and specificindividuals. Additional products includehandmade jewelry and home decor from Haitiout of recycled goods.

Liberate offers quality fabrics and productswhile also offering living wage jobs andopportunities for women to escape the bondsof poverty.

PRODUCTS

Life was designed to be lived to its fullest, full of challenges,joy, love and purpose. But the reality is that sometimeslife isn’t that easy, in every culture, location and societythere are things that hold us back from living.

Liberate was designed with the purpose to use fashion toenable individuals to live life. Nearly half the world lacksbasic food, shelter and clean water. 1 in every 7 people willgo to bed hungry tonight. There’s a simple a saying thatspeaks our purpose, if you feed a man a fish he will eat fora day but if you teach a man to fish he will eat for lifetime. We are in the business of teaching to empower freedom tolive life independently.

We want to provide freedom from: abuse, cultural normsthat cause harm, family issues, poverty, low self-worth, lackof resources, and the list goes on!

We are doing this by providing: hope, self-worth,independence, financial freedom, and the ability to dream;through jobs, training and mentorships.

We are also using fashion to be positive, beautiful, fun andencourage people to dream. We want to embraceacceptance and not judgement. We are using Fashion forthe opportunity to have the greatest joy of life which isgiving.

PURPOSE4:

ABOUT US5:JACKIE KING, DESIGNER/CEOShe has over seven year’s of experience inaccounting, operations, and marketing incorporate offices with world-widebusiness. She began traveling to Mexicoand the Dominican Republic after herfather founded International YouthInitiative (IYI) 15 years ago. Four yearsago, after traveling to Haiti, and findingimmense beauty and love of the people,she decided to work full time for IYI andbecame the Director of Haiti Ministry.Jackie saw the lack of opportunity forwomen in Haiti and the DominicanRepublic and decided to use herexperiences, love of people and passionfor helping the needy to create a fashionline to provide jobs for the women inthese impoverished countries and toLiberate them from their currentconditions. Jackie was born and raised inSouthern California.

MELANIE HUNLEY,DESIGNER/VP OF SALESShe has over four years of experience insales and retail, including styling andvisual marketing at Anthropologlie. Shealso worked for five years as an eventplanner. Melanie loves people and hasspent the past six years working for anon-profit organization InternationalYouth Initiative (IYI) doing charity workin the Dominican Republic, Haiti, andMexico as the Director of Global Teams.She decided to combine her passion forhelping people, for creativity, fashion,and culture, to provide an opportunityfor the women to learn a skill by whichthey can earn an income and changetheir lives for the better. Melanie grew upin Southern California where she stillresides.

Fashion Destination Group Fashion Fete, St Regis Las Vegas Fashion WeekOrange County Fashion WeekPop Con LA Fashion RunwayKIIS FM Grammy Gifting SuiteRooftop Revere Resort Runway, Boston, MA

AS SEEN6:EVENTS:

GENLUX MagazineThe LA Fashion MagazineFashion Affair MagazineThe ExaminerThe 20 BEST TwentyTrendhunterThe Patch20 + Blogs

PUBLICATIONS:

Jordin SparksGretchen RossiFivel StewartCrystal BowersoxScheana MarieStassi Schroeder15+ more

CELEBRITIES:

Recipient of "Fashionably Reasonable Award"-OC Fashion Week 2014

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