May 11-20, 2012

Rochester, NY

Highland Park host the world’s largest collection of lilacs.“On this lovely sunny day I strolled through the rolling hills.”

~Martha Stewart(On her 2007 visit to the Rochester Lilac Festival)

: Conversational TopicsMost mentioned keywords in conversations that mention the Lilac Festival

Nice

fest

rochester

loveparade

thanks

free

family

weekend

weather

flowers

lilac

kids

Sunday

big

walk

heading

hopehome

tomorrow

finally

highland

festival

tonight

parkbeautiful

enjoy

great

morning

lilacs

music

entertainment think

work

May 11-20, 2012

Highland Park – Rochester, NY

Endorsed by:

The Lilac Festival draws between 350 – 500,000 attendees from around the world annually

Targeting…

Recognized by the American Bus Association as one of the Top 100 Events

Highland Park is a beautiful 150 acre park that is host to several memorials and gardens

FREE national entertainment daily. Joan Osborne, Little Feat, The Marshal Tucker Band, Steve Terrell are just a few who have played at the Lilac Festival

More than 500 fine art and crafters travel from across the country to show and sell at the Lilac Festival

Something for everyone! • Free Admission•National Recording Artists•Food•Exhibitors•More Food•Crafters•Children’s Entertainment•Parade•5K & 10K Race

Marketing Plan

365 Ads365 Ads

860 Ads860 Ads

2-months,81,000+ visits!

Facebook fan page has 17, 819 fans(as of 1/17/2012)

Audience GrowthPre-Campaign (05.03.11) – 12,400Post-Campaign (05.23.11) – 17,318

Engagement: 5,181 actionsReach: 1,333,246

Engagement: Number of users who liked or commented on contentReach: Number of users who viewed Lilac Fest generated content

Just hit 18,000!

Audience GrowthPre-Campaign (05.03.11) – 448Post-Campaign (05.23.11) – 741TweetReach: Over 16 million

Twitter has 900 followers (as of 1/17/2012)

TweetReach: Volume of Twitter conversations that mention the Lilac Festival multiplied by the reach of those users

Print

Focus your sponsorship on a metrics that drive insights Focus your sponsorship on a metrics that drive insights -that moves your business in the right direction-that moves your business in the right direction

SPONSORSHIP TYPES LICENSES & ENDORSEMENTS CONTRACTS VENUE/ON-SITE

EMPLOYEE PERKS PUBLIC RELATIONS ANCILLARY OTHER PROMOTIONALOPPORTUNITIES

SIGNAGE HOSPITALITY LOYALTY MARKETING

• Naming Rights• Presenting Sponsorship• Major Sponsorship• Official Product Status

Use of Event Logo for Promotion

First Right of Refusal• Use of venue for main event• Sampling Opportunities• Demonstration/Display• Sell (exclusive or non-exclusive)• Coupon, Information Distribution

• Access to Discounts• Ownership of Part of an Event• Provision of Queen for Meet-and- Greet

Inclusion In All• Press Releases• Print Media• Radio Spots• TV Spots

Invite To• Press Conference• Sponsors Party• Business ROC’s Lilac

Custom Design of a New Event

• Venue Signage• Inclusion In On-Site Event Signage• Event Participant (race shirts)• Event Staff Shirts

• Tickets for Reserved Seating• Hospitality Chalet• Celebrity Meet-and-Greet

• Customer Base• Employee• Discount Programs

Think-TankTailor your Corporate Sponsorship to benefit you!

150 Acres of Fun!150 Acres of Fun!

Did you know…Did you know…

• Festival visited by Martha Stewart in 2007• National coverage in United Airlines 2007 & 2009 in-flight magazine, United Hemispheres, reaching 7 million passengers per month• Listed as a Top 100 Event by the American Bus Association in 2010• Genesee Valley Parents Magazine 2007, 2008, 2009, 2010 & 2011 Family Favorite Festival • Voted City Newspaper “Best Festival”, “Best Park” and “Best Running Race” 2009• Voted 2011 Best Event & Best Festival by the Democrat & Chronicle readers

Committed to Committed to your results!your results!

Music by:Marc Cassara