-1Visual Design Theory Internet Discovery Activity

In order to get you oriented and familiar with the basic principles and elements of design, I created this activity. Your job as as design specialist will always be to solve problems of communicating and supporting visually a concept, idea or solution.

Visual design has an underlying set of elements and principles that you need to be familiar with and have a working knowledge of. Today we will focus on Line as a design element

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Introduction to Line as a Design Element

Line Line, shape, negative space, volume, value, color, and texture are the elements of design.These elements, called the “principles of design,” are used either together or separately tocreate all visuals. To a visual designer, the elements of design are the same as notes to amusician or words to a writer. They are the tools used to create their masterpieces.Similarly, design principles can be compared to the rules that apply to composing amusical score, or the grammatical structure and rules required for writing a novel

Part One

To make you aware of how line is used,here are some of the artists who use line as a dominant design element in their workView and copy paste two of their works under their names

Google>Images>Ellsworth Kelly

Google>Images>Keith Haring

Google>Images>Ellsworth Kelly

Google>Images>Pet Mondrian

Part TwoWhat can lines do in Visual Design?Ÿ Line can act as a contour to create shapes and to show size shape and

positionŸ Lines can be used as Symbols as in Chinese characters or English letters.

But they can also suggest attitude by the way they are positioned

A.Vertical lines have the ability to convey a variety of different moods in a photograph ranging from power and strength (think of skyscrapers) to growth (think of trees).

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B.Horizontal Lines suggest more restful or quiet

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++++++++++++++++++++++++++++++++++++++++++++++++++++++C.Diagonal Lines can convey a sense of motion, excitement and dynamism and generally more interesting.

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++++++++++++++++++++++++++++++++++++++++++++++++++++++D.Line as DirectionLine can be a tool for guiding the viewers eye around an image to focus on the main ideas

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++++++++++++++++++++++++++++++++++++++++++++++++++++++E.Line as BoundaryThe edges of two shapes can create a visual Line separating the two shapes

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F.Line as ValueValue refers to the relative lightness or darkness of a certain area. Value can be used for emphasis. Variations in value are used to create a focal point for the design of a picture. A light figure on a dark background will be immediately recognized as the center of attention, similarly for a dark figure on a mostly white background. Gradations of value are also used to create the illusion of depth. Areas of light and dark can give a three-dimensional impression, such as when shading areas of a person's face

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G.Line as Texture: many kinds of textures can be reproduced by by the use of lines.

Scour the internet and copy and paste your 2 examples in the space below