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Link Building in SEO

If you start examining information about SEO (Search Engine Optimization), there’s no doubt

you’ll read about the importance of link building. This is something that has great impact on

“the value” of website, its rating and position in search engines. Search Engines like Google

consider your backlinks most crucial. Link building is not a simple task and so it may be

somewhat confusing, especially in case you just make your first steps in this area.

No SEO is possible without link building and

that’s why you should try to find out as much as you can about it. Certainly, other aspects like

link popularity, search engine visibility, PageRank, linking and analyzing tools are also very

important, so it’s a good idea if you familiarize yourself with them as well. If you’re a beginner

and don’t know where to start from, get accustomed with various search tools and techniques.

Also look at your competitors and try to determine the sites where they put their links. Try to put

links to those websites or directories too.

Do not stick to thinking that your website cannot be popular because it’s relatively young.

Without a doubt, websites with long and respectful history are valued higher by search engines,

but by applying right SEO even not large and yet new project can attract search engine bots. The

only way to do this is to build quality links. Premium links are the most valuable factor in

increasing website’s visibility. The more links lead to your website, the more times crawlers will

visit your website and add it to index again and again. All information will be sent back to search

engines and this will improve your position.

Link building is a whole area in SEO and it includes various approaches and own strategy that

usually includes link popularity, off-site submissions and internal linking structure.