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Using a few tips in just three simple steps, anyone can use link building to bring awareness to their business by building relationships and obtaining mentions.
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Link BuildingLink Building
The Best Marketing Strategy The Best Marketing Strategy
You’ve Never Heard OfYou’ve Never Heard Of
Alison GrovesAlison GrovesProduct CoordinatorProduct Coordinator
Raven Internet Marketing ToolsRaven Internet Marketing [email protected]
@RavenAlison@RavenAlison
Link wha?!Link building: Acquiring links from other websites to boost your online presence and search engine rankings.
No. Seriously Alison. Link wha?!
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A case study.
In cupcakes. Obviously.
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The Conversation....
Jana: Ok, Alison, do you have any ideas on how we can help spread the word a bit more about the bakery?
Me: Oh, well you should be link building above anything else.
Jana: [crickets]
Me: Ok, let me break it down for you…
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Link building in three easy steps!
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Step 1: ResearchWhat is a relevant website, and how
do I find it?
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What would be relevant for mardysmunchies.com?
Local food blogsParty planning/wedding coordinatorsMommy bloggers?Local “alternative” newspaper sites
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Find websites you like, know, and trust.
Then, connect the dots....
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#1: Ask Papa GoogleDo a simple Google search.
Take it a step further and add a site operator.(keyword-site:domain.com)
Remember, Google has blog search too! (google.com/blogsearch)
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#2: Facebook searchIt’s a search engine too. And a social one at that!
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#3: The web catalog is your friend*.
MajesticSEO, SEOmoz, Raven Tools.
*Alison, remember to explain this.
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Step 2: OutreachI’ve found relevant websites, now how do I get a mention?
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What could Mardy’s Munchies do?
Curate a “best of” desert sampler, use the research to find the best websites to contact, then reach out and ask if the site owner would like to review a box of goodies.
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Even in outreach, there are rules.
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#1: BE GENUINE.Tell your story.
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#2: Don’t immediately go in for the kill.
Build those relationships!
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You: But....Alison! Relationships are hard!!!
Me: Not with social media they ain’t!
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Social Mention
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Twitter lists
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Rapportive
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Step 3: Follow upSo you’ve built some great
relationships and links!Now what?!
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Keep those relationships going!
Get a blog mention? Comment on it!Get website mention? Share on social networks!Have a physical property? Display the mention!
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But back to that case study....if I was Mardy’s Munchies, I would:
•Add the mention to my home page.
•Talk about the mention in social media.
•Hand out flyers with deliveries talking about the mention.
•SHARE THE LOVE.
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BUT! You gotta keep it organized,
yo.
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Hang onto this data, or be sad
forever...✴ Date of first outreach✴ Date of follow up✴ Type of link you’re working on/acquired
(Comment? Guest blog post?)✴ Domain for the site✴ Website owner’s contact info: email, social
media, etc.✴ Conversation notes
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And keep the cycle going!
Follow up leads to more research, which leads to more outreach. Wash. Rinse. Repeat.
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Ok, cool story. But what does this accomplish?
Mentions, or links =
exposure*
*And exposure = cash money.
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Slides: http://slideshare.com/raventools
Presentation guide: http://raventools.com/link-building-basics-
introduction/
Alison GrovesProduct Coordinator
Raven Internet Marketing [email protected]
@RavenAlison
